Google

Google is Your Website Home Page

J. Warholic

Most people in the business world don’t have a clue that their home page of their website is not really their home page at all. The home page of a website is Google.

G Marketing Your CompanyLet me explain that statement and expand on the Google Home page premise for your website. The majority of people that find your business online for the first time probably are looking in one of two ways. One way is they find your business online through an online directory with a small snippet of information about your website, or they go to Google Search and type a keyword search term that hopefully your business is showing up for that particular term for which the keyword is related to your company’s products sold or the services provided by your company. The person first reads an online snippet of information on the Google Search results page, and this effectively, or for many businesses the case may be — ineffectively tells about a particular business page or website. Businesses sometimes spend thousands of dollars with graphic designers to design a beautiful website, and think wow that looks great! But as is the case the majority of the time, very little thought went into the sales and marketing presentation from the Google Search home page perspective. Words are key for search branding, and not necessarily the words displayed in a graphic image format, but the actual body text written in the web site.

How boring the graphic designers say. “You mean I can’t have the pretty font, that sweeps up on the tips of the letters? You mean I have to worry about people resizing the body text in the browser? You mean I can’t build an all Flash website and force people to read the text in small print? But I’m a graphic artist, and this is how it looks the best. I can’t let people mess with perfection!,” exclaimed the graphic designer.

Well folks, let me tell you the truth. You can spend thousands of dollars on a B2B or B2C website design and get very few buyers or consumers, let alone Web site visitors, because you broke the number one cardinal rule for website design online. You did not make the decision to go with a search engine friendly website design. Anyone in business that takes this extreme view of thinking that the graphic design for a website is the most important aspect for a website, is cutting their business throat from a search perspective. There needs to be a balance between graphic design and search engine friendliness.

While the search perspective is certainly key for the sales and marketing aspect of the business’s success, there is another very important brand image implication that must be taken into account too. In fact, the brand image may be one of the most important aspects to long term online and offline success for your business. Brand awareness is the process of when people start recognizing your business as you. This can be both good or bad, depending on your brand image; but having the brand association of customers and potential customers recognizing your products or services as provided by your business, are keys to implementing long term sales and marketing strategies for sustainable business growth.

The process of building up a quality brand image online begins with the website structure and the words used throughout. This means not only the words of the text seen, but also the words in the Titles and Description tags of your website HTML coding. The foundation of the website doesn’t stop there. The pictures you use, how you name them, and even the Alt tags (Picture Description Tags) are keys to your brand image online. Many of the tags are seen only by the search engine robots. These robots record the underlying information and assign a value to each particular foundation item. Note: These items are only a small fraction of what needs to be taken into account when designing the website and expanding upon what has already been established, in the case of an older website.

Good Internet Marketing Means Not Walking Away From Your Website Design

Don’t think that you can put a website together and then walk away from it after you are finished with the design. First off, a website is never finished. You might think it is, but believe me when I tell you that it should always be in a state of improvement. It’s not like you have a Pablo Picasso masterpiece hung up in a art museum and all you need to do is sign your name at the bottom, and say, “I have a masterpiece, now come and see it for yourself.” No no, that is the wrong marketing attitude. Online marketing and the website itself is all about the art of revision. Revision of both the writing and the foundation of the website needs to be an ongoing work of art. Everything from the brand images displayed to the words used behind the front page scenes needs to be taken into account for properly developing the total online brand image.

When a business understands the interaction between marketing, advertising, and branding online, and develops their website taking into account all aspects; then your business will start to see much more success and sales online.

Are you curious about how your business looks online? Act now, and get a free online branding report today.

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Google Increases Search Productivity – IT Cost Savings

J. Warholic

Internet and intranet (private computer networks that uses Internet Protocol technology) search and productivity, along with savings in the IT costs can be realized with Google Apps, cloud based aps for businesses. The implementation of various Google business solutions for making things better, easier, faster, more efficient, more productive, improved cost savings for businesses looking for ways of searching for data within corporate intranets, and improving online collaborations between workers was the focus at the Google Innovation seminar.

Cloud Computing The Google Way
Global Computing and Marketing Worldwide
Wow, What A Google Day!

I got a chance to attend a really informative half day Google Innovation seminar held at the Santa Clara Marriott. The conference theme was how Google is innovating for businesses in the form of cloud computing applications and passing cost savings through some really wild changes for IT departments to save tons of time and money over traditional ways of finding, sharing, and the securing of all internal data, along with major improvements in the productivity of workers and huge cost savings to both big and small enterprise companies.

Read more about the cloud computing concepts at the Google Innovation for Business seminar, along with a first hand look at what the opposition (Microsoft) had to say.

Improve your online search engine exposure for your business website with professional Internet marketing services from Professional Web Services today.

Google, Yahoo, and Microsoft Advertising?

J. Warholic

Where to place your advertising dollars online…

The following chart is showing where most of the searches are occurring. When deciding where to invest your online advertising dollars, it might look like Google is the only place to invest, however, depending on your particular business, whether technical oriented, business oriented, or consumer oriented; it is probably a wise decision to try some test advertising campaigns in Yahoo and Microsoft also.

In October, Google Sites increased its lead atop the core search ranking with 58.5 percent of U.S. searches, gaining 1.5 share points versus the previous month. Yahoo! Sites ranked second with 22.9 percent, followed by Microsoft Sites (9.7 percent), Ask Network (4.7 percent) and Time Warner Network (4.2 percent).

comScore Core Search Report*
October 2007
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

Core Search Entity

Share of Searches (%)

Sep – 07

Oct -07

Point Change Oct-07 vs. Sep-07

Total Core Search

100.0%

100.0%

0.0

Google Sites

57.0%

58.5%

1.5

Yahoo! Sites

23.7%

22.9%

-0.8

Microsoft Sites

10.3%

9.7%

-0.6

Ask Network

4.7%

4.7%

0.0

Time Warner Network

4.3%

4.2%

-0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

In October, Americans conducted 10.5 billion searches at the core search engines, marking a 12-percent increase versus September. More than 6.1 billion core searches were conducted at Google Sites during the month (up 15 percent), while Yahoo! Sites recorded 2.4 billion (up 8 percent). All core search engines posted solid gains in search query volume in October.

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Google PageRank Perspective 1 to 10 or 1 to 100

J. Warholic

Page Rank Curve
For the non Search Engine Techie, Google PageRank™ is a value Google places on your page with a number between one and ten. Generally the more important a page is, with links back to the page from other well ranked websites, will improve the PageRank from Google for any particular page.

Here is what Google says about PageRank

PageRank Explained

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance. Read more about Google Technology.

To view a Google PageRank for any web page is as simple as installing the Google Toolbar with PageRank turned on.

Much has been talked about over the years by people on the inside at Google, and those in the Search Engine Optimization, SEO world concerning PageRank. While PageRank was at the heart of the Google algorithm for page ranking within the search engine results pages, I believe PageRank has evolved over time to be only one aspect of a page ranking well within the search engine results pages.

First off, just from the shear numbers of pages being published online, and to only have a page ranking system from 1 to 10 does not leave much room for scores on new websites that have great information, but have only been around for a short period of time.

During one of my visits (a couple of years ago) to Google, I spoke with one of the Google Engineers about the PageRank issue. I mentioned to him that I seemed to notice that the PageRank for the majority of sites was being adjusted from time to time with lower PageRank values than what was previously assigned to the website or more specifically the web pages. He gave me the impression that was indeed what was happening with PageRank across the whole Google Search landscape, but because it was being applied to everything in general, that it would not matter that much from a search perspective. In essence because all sites are being equally applied to the same Google PageRank scoring perspective, that the overall search engine results rankings would not significantly change. It’s kind of like grading on the curve. The top guys still have their top scores and the bottom guys still have the bottom scores.

Google PageRank Scoring System

My suspicion is that Google has a PageRank scoring system that is more than a 1 to 10. Google displays only the PageRank they want to show. What I mean by this is that Google probably has a ranking system of 1 to 100 or even 1 to 1000 or more, but they choose to only display it from 1 to 10 for your grade (so to speak). Maybe the algorithm is more like a curve than a straight line or some combination of both. But, however it is, their interest is to show the most relevant pages for any particular search result, regardless of PageRank values.

Many in the SEO world cry out when their PageRank takes a drop on some key websites. This is very naive of everyone to suggest that Google is doing this to punish a website or websites in general. Get off the PageRank bandwagon. Even sites or web pages right now that do not have a PageRank ranking (tongue tied) or a PageRank value being displayed of “0” probably does have a hidden ranking in the search algorithm. Google just chooses not to display the value.

I wonder, would it make any difference if Google displayed a PageRank value between 1 to 100 to the Internet world?

Time will tell.

As always, have a great Web day and stop by and say hello to Jim.

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Google Strengthens its Security Position

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Google has been known for its attention to keeping their user’s information secure. Now Google has added a new security acquisition to their portfolio. Google purchased Postini for $625 million.

Postini, is a company that specializes in “protecting businesses worldwide from a wide range of email, instant messaging (IM) and web threats, and provides message archiving and encryption – all in one unified platform.”

Postini has a client base of over 35,000 companies, with the likes of Hormel Foods Corporation, Johnson Controls, Jenny Craig, inc., LSI Logic, Circuit City, and Merrill Lynch just to name a few of their clients.

With their software, businesses rout email and other forms of online communications through Postini data centers. This helps filter out the spam and malicious content before it ever gets to a customer’s network.

Google plans to make available the Postini products for use through the Google Apps. Enterprise customers will now have even more secure communications tools without the expense of having to support in-house solutions.

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Google Goes Solar Green Big Time

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Solar Panel Arrays Atop the Googleplex


Google Solar Project Courtesy Blue Oak Energy, Inc.

Google now has a solar system on it’s roof tops and carports that will pay for itself in as little as 7.5 years. With the price of energy in the stratosphere, it makes economical sense to invest in a solar system that can supply a large chuck of the power required to run a commercial business or a residential home. The energy savings will immediately be felt in a reduction from the largest tier based electric costs. By designing a system that produces the brunt of the electricity requirements, a residential homeowner or commercial business can reduce their dependence on the electrical grid.

Most new solar systems are designed with the capabilities of feeding directly into the electrical power grid when the sun is out, and the panels are producing electricity. Where as in the evening, the consumer or business draws off the grid, when demand is typically low. New meters are installed that will operate in both directions. When the solar system is generating more power than is being used at the immediate location at that time, the meter will in fact run backwards. Alternatively, when using more electricity than is being supplied by the photovoltaic solar systems, the meter will run in the forward direction.

Some businesses and homeowners have gone and installed more solar arrays above and beyond what makes the most economical sense. This, while helping to eliminate the dependence on the power grid, will substantially extend the payback period.

Check out some of the slide shows of the photo voltaic, PV systems designed and installed by Blue Oak Energy Inc.

Also check out a couple of videos below.
The first one is a time lapse construction of the solar carports.

The second one is a conceptualized version using Google Earth and Google SketchUp to view the different installations at the Google facilities.

Article by: Jim Warholic
Professional Web Services, Inc.

Google Teams Up With GoDaddy Domain Names

J. Warholic

Great News For Small Businesses

If you are willing to take the time to start building a website by yourself for your small business, Google has a feature called Google Apps for Your Domain Name. Google announced Friday the additional service of anyone being able to register a domain name directly through Google.

For 10 dollars annually, a person can register a domain name privately and start using Google Apps for Your Domain Name. The Google Apps for Your Domain Name includes the features such as a custom start page, web page design, or using the Gmail application with your own domain name.

You can pick any combination of Gmail, instant messaging, Google Calendar, web page design and hosting tools, and the start page. For example, maybe you just want email. Or if you’re happy with your existing mail solution, you can select only calendar and instant messaging tools. Or maybe you want it all — it’s up to you.

Prior to Google partnering with several domain name registrars and offering private registration for your own domain name, it was BYOD, Bring Your Own Domain name and setting up the proper DNS settings for email and hosting at the domain control panel of whatever hosting provider a person was using. Google still provides the DNS information necessary if someone already has a domain name registered with another provider and wants to use the free Google Apps for Your Domain Name, but now it is easier than ever before for someone to register a domain name through Google and be online immediately or just using the free custom email services, free calendars, instant messaging, with free multiuser accounts.

It is important to understand that the free yet extremely powerful service provided by Google is great for email, calendar, online voice or instant messages with others in the corporation and assigned users, and other internal web apps. However, the Google Page Creator is rather simple in its approach to website design. An example of Google Page Creator can be seen at Creating A Web On The Internet. That isn’t to say that the website is not professional, it just means that the provided templates are somewhat of a standard simple format with the abilities to change some of the colors and backgrounds. This can be great for a small start-up business that does not have the funds to invest into website development and would like to get started online ASAP.

Google Page Creator We believe that creating and publishing simple web pages should be quick, easy and free. Google Page Creator lets you choose from a host of templates and customize them with your organization’s content and images, all within a simple what-you-see-is-what-you-get online interface. When you’re happy with how things look, publish your pages to the web with a single click.

Google is coming out next year with a premium version of Google Apps for Your Domain Name. I am not sure at this time what additional features will be included in that service nor has the price been announced. A representative from Google, in a recent webcast did mention that the pricing for the premium version of Google Apps for Your Domain Name would be competitive with other hosting services.

Here is one feature that I would like to see. Google recently updated their blogging service to the New Blogger service. The New Blogger service has some pretty cool features in and of itself for building professional blogs. It would really be cool if the Google Aps for Your Domain Name could include the features found in the New Blogger. It would also be nice if several blogs could be built or used off the main domain name as a file name or as a subdomain to the URL. Right now, as far as I can see, there is no way to have hosting by Google Apps for Your Domain Name and also have a blog under your domain name. Maybe this will be one of the features in the premium service for Google Apps for Your Domain Name.

Professional Web Services is an Internet marketing services company with the emphasis on establishing for B2c and B2b businesses, more online search engine exposure, online advertising strategies, search engine optimization, and web branding solutions for both B2B, Business to business and B2C, Business to consumer organizations. Contact us today for a free internet marketing evaluation and/or professional website design.

Web Applications or Web Apps and Web 2.0 Apps too

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Web Applications or Web Apps

This is an example of a document that can be written Online using Writely. Writely is now part of Google Docs.

Writely (now Google docs) is an online set of applications for word processing, spreadsheets, presentations, forms, drawings, collections, and even large file sharing of all types of files.

Some of the features include:

* Word processing document includes the ability to run spell check.
* Online collaboration with others.
* The files can be saved as a Word document.
* The documents can be published online with their own unique web address.
* Documents can also be set to private.
* Pictures can be included in the documents.
* Upload large files to share with others.
* Graphs and charts with the spreadsheets documents.
* Microsoft Word plugin.
* Build information gathering forms that can be linked to or embedded into a website.
* Convert documents to PDF.
* Import PDF documents, graphic image files with written text, and use technology called Optical Character Recognition (OCR) and convert to a Google Docs document.


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* The writer can publish directly to a blog using the application.
* Various fonts and colors can be applied.
* Hyperlinks can be included in the document.
* Revision tracking.
* Documents can be imported from MS Word and others.
* Save as a PDF document.
* Document can be printed from the application.

The strength of online applications is the freedom that is delivered to the user. As more Web applications become available, there will be less of a need for the business user to have to lug around a laptop in order to stay in touch with customers and other employees. The consumer should also realize a savings through not having to buy expensive software in order to write various letters to friends, relatives, or even consumer complaints and other forms of letter communications.

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It Pays to Fight the Good Fight

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In a victory for privacy, Google stands up to the government

Google Wins Ruling on Turning Over Search Queries to Government

March 18 (Bloomberg) — Google Inc. won a partial victory in a battle with the government when a federal judge ruled yesterday that the company didn’t have to turn over customer search queries to the U.S. Justice Department.

As far as I am concerned, this is a major victory for everyone.

As time went on, the government’s demands for search information had dwindled down from asking for billions of urls and a entire week’s worth of search results, then “1 million Web addresses and a week’s worth,” then “50,000 Web sites indexed by Google and the text results of 5,000 random search requests,” and finally they wanted “10,000 of the Web sites and 1,000 of the search requests.” Fed’s Google Search Limited

In the ruling the only thing that Google has to give is a random sample of 50,000 web addresses.

US District Judge, James Ware, San Jose, California ordered Google and the Justice Department to come up with a method to randomly select the 50,000 Web addresses in a way that would not force Google to disclose any confidential information. He gave both sides until April 3 to raise any problems with the confidentiality requirement.

This is a win for Google and online privacy rights. No other search engine even considered standing up to the government and say No. The other Search Engines simply handed over all the data requested by the government a long time ago.

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Analytics And Google Base – Sales & Marketing Home Runs

J. Warholic

Internet Marketing And Online Advertising Just Got Better

Google has just empowered the Mom and Pop Small Businesses to be able to compete with their Big Business Brothers with a back-to-back 2 Home Run Sales And Marketing Impact

First, Google Analytics was released for Free to anyone that would like to be able to track what is going on with their website. This is a Professional high end program originally developed for Enterprise internet sales, marketing, and advertising use. The program is able to provide the advertising tracking feedback mechanism for new Ad conversions and website use tracking.

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Second, Google Base was also released for Free to everyone that would like to market their products or services, OR information on the Internet. Base is an online version of quite a number of different types of concepts from: Classified Ads, Want Ads, Recipe Sharing, Newsletter Listings, Services For Hire, Items For Sale, Cars And Houses For Sale, and even the Ebay concept of allowing companies to upload their database of inventory for sale.

E Business Base Features That Stand Out For Me

  • Complete control of what is displayed
  • Pictures can be uploaded
  • Labels can be applied to the information page for it to show up in various categories of the Google Base Search results
  • Privacy can be maintained through an automatic private type of email process
  • A link to a more information page can be applied
  • Free hosting of information for those without a website

Click on this Internet marketing , advertising, and sales tools example of how the information can be hosted for free. Additionally, it is cool how the pictures will change automatically when the cursor is placed over the small thumbnail versions. There is even a slideshow option. This can be a great way of displaying a product or service to anyone searching online. To see how the results come up when doing a search see: Internet Marketing Services San Ramon Newsletter

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