Cool Signature Blocks For Emails in Gmail

Get Your Business Discovered OnlineIf you haven’t tried it yet, I suggest you get Firefox. As far as I am concerned, Firefox and Gmail go hand in hand.

I have had many folks ask me, how can I make a nice signature block, with a picture, and some other HTML links to be automatically added to my Gmail signature block?

First off, prior to an update feature set for Gmail (read on), Gmail provided a fairly rudimentary signature block that could be selected and customized somewhat from the settings page. However, it was limited to placing a url of the type or using the following type of plain link in the email with a name, phone number, address, or whatever you would like to say at the closure of your emails. The signature block with the plain links become automatic hyperlinks when it was added to the email, and the email was sent out. Google Gmail was updated in 2010 [this posting updated on 3/7/2011]: Gmail now provides a means to have full HTML email signature blocks for each specific email address you are using in your account, though at the moment it is one signature block to one email account. If you want to have more than one, then you can use the Firefox addon (see below) to provide more than one signature block for each email account.

If you want to add pictures, with HTML links or link text, also called anchor text, link labels, or link titles (the visible hyperlinked text) such as: Internet Marketing Services, use the signature block Mail settings feature, general tab, and scroll down to the signature setting in Gmail or install a Firefox addon. Firefox addons are simply little custom made, free programs, that are installed on top of the basic Firefox installation software package. In fact, there are thousands of addons available for download at the Mozilla Firefox website. If you don’t have Firefox, download Firefox for your PC, Apple, or Linux computer and then you can customize the Firefox application any way you like by downloading additional addons.

The addon that I have been using recently for Gmail signature blocks is called: Blank Canvas Gmail Signatures. Blank Canvas Gmail Signatures add-on allows you to customize multiple signatures and automatically add them to your Gmail emails below or above quoted text.

To install, go to the Firefox add-on page for Blank Canvas Gmail Signatures and click the “Add to Firefox” button. Once you do that, then you will have to relaunch Firefox, and the Signatures menu will appear when you go to write an email in the Gmail application. The first time you use it, you will need to customize your signature. You can have a number of different signatures, depending on what you are doing, or who your target audience is. Once the signature blocks are customized, Blank Canvas then “automatically inserts HTML signatures into your Gmail messages based on which address you are sending from. Maintain up to four signatures per address.”

I’ve created several different signatures, depending on how I feel the email should be signed off. Here are some examples of signature blocks I have created.

I call this signature block, my business S&M strategies.

Get Your Website Discovered Online 

Professional Web Services

Internet Marketing Services SEO Strategies

Find Out More Now

Jim Warholic

Professional Web Services, Inc.

My phone number in the email.

This signature block is my SEO Internet marketing services.

Get Your Website Discovered Online 

Professional Web Services

Internet Marketing Services SEO Strategies

Find Out More Now

Jim Warholic

Professional Web Services, Inc.

My phone number is in the email version.

Then this signature block is My Girl – Deal or No Deal!

Get Your Website Discovered Online 

Professional Web Services

Go To Professional Web Services

Find Out More Now

Jim Warholic

Professional Web Services, Inc.

My phone number is listed here in the emails.

So, as you can see, you can have a little fun with your email signature blocks too.

If you don’t know how to write html code, don’t fret, there are free online html editors, using a “what you see is what you get,” WYSIWYG mode, that can be easily used to create a cool looking signature block with not having to know any html coding. Simply type what you want, grab a picture from your website, insert the image using a button, and lay it out the way you want. I suggest you use an image online, published at your website, or one that you have uploaded to an image hosting service that allows “hot linking” such as Photobucket, and embed the image using the image button in the WYSIWG html editor. Once you get the layout the way you like it, then go to the code mode and copy the html code into your Blank Canvas Gmail Signature create button, and save it in the default or several other selectable signatures. Then when you write an email with your Gmail account, it will automatically be added if it is the default or you can select the other ones if you desire.

This can be a very very powerful sales and marketing tool to use for your business. Get your sales people to send signature blocks with more information about your company links. Just a suggestion, it is probably wise to not go overboard with too many links or pictures in the signature block area.

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Spice Up Your Email World With a New Theme on Gmail

With Gmail, your choices are cool and the themes are very cool.

Google came out with Gmail themes for customizing the look of your Gmail account. Check out the Official Google Gmail blog article: Spice up your inbox with colors and themes.

I use a different theme to help me keep track of the Gmail account I am on. I color code the Gmail accounts for different customer’s Gmail accounts.

Take a look at this feature and all the themes that are available. I’m sure you will find one that you will like. My wife found her favorite. And since I couldn’t make up my mind which one I liked the best, I reverted to using a classic style for one and some hip-hop styles for others.

Have a little fun. Put some creativity into your life. You never know what might spur a new creative marketing thought in the brain.

Best regards,


Creating Gmail Email Filters in Your Email

Google Gmail group adopts one of my suggestions.

I don’t claim to be the only one that has suggested the following, but I see that Google has added another Gmail menu item when creating a filter.

First off, filters are very powerful automatically executed items that can be created by users that allows the user to automatically do things to specific emails that arrive to the inbox such as: add labels, archive emails, forward emails, and other actions.

Choose action – Now, select the action you’d like to take on messages that match the criteria you specified. When a message arrives that matches the search: from:(), do the following:

  • Skip the Inbox (Archive it)
  • Mark as read
  • Star it
  • Apply the label:
  • Forward it to:
  • Delete it
  • Never send it to Spam
  • Also apply filter to 62 conversations below

Now, the specific item that was recently added was a filter that never sends it to Spam.

You might be wondering, why in the world would you never want something to go to spam. Well, part of the spam monitoring algorithms sometimes segregate certain emails from online formmails as spam. If you are forwarding a formmail to your Gmail email box, these have a habit of sometimes landing in the Spam folder because it looks like gibberish at various sections of the email and may not look exactly like a proper email from the online formmail form. Because an email address sometimes ended up in the spam section, you had to constantly check the spam box to make sure you did not receive an important email. By creating a filter from a certain email location, you can now specify that those emails will always show up in your inbox.

To create an email filter, simply click the link near the top of Gmail, “Create a filter” and follow the instructions: “Choose search criteria. Specify the criteria you’d like to use for determining what to do with a message as it arrives. Use “Test Search” to see which messages would have been filtered using these criteria.” You can specify keywords to include, keywords to exclude, subjects, from or to email addresses, and attachments as the starting criteria for the next step. The next step is doing an action. Skip the Inbox (Archive it), Mark as read, Star it, Apply the label:, Forward it to:, Delete it, Never send it to Spam, and Also apply filter to (number of) conversations below.

For example, if you receive emails from family members or even a specific family member such as a brother or sister, and would like to apply the label “Jim” to emails from Jim automatically, use the from: Jim’s email address, and automatically apply the label “Jim” to new emails that arrive, and also apply the label “Jim” to past emails from Jim too. Now, when an email arrives from Jim, you will see the label “Jim” added also. Note: This however, is only half the filter I really want. If I also want to automatically apply the label “Jim” when I write an email to Jim, I need to create a second filter that applies the label “Jim” when I send an email to Jim’s email address. Now, when you click on the label “Jim” you will see all emails to and from Jim for quick reference. Additionally you can even color code your labels by clicking the little square box right next to the label area on the side and add a specific color to various labels for quick reference. By-the-way, you can automatically execute more than one filter item and provide multiple labels to any email.

Another way of using filters, is with your cell phone number, text messaging, and or pager notification. You can automatically have an alert send a message to your cell phone when a certain email arrives from a specific location. This in essence forwards the email to your cell phone text messaging area. Note: All cell phones and pagers have their own email addresses that are specific to the cell phone or pager number. See Gmail Cell Phone and Pager Notification for more information on this process. Try this feature out. It’s pretty cool.

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Requirements of The CAN-SPAM Act for Commercial Email

(Note: Information links below open in new windows.) The following are the commercial emailing legal requirements that must be followed.Commercial Email

I read a good article about sending bulk commercial emails by Eric Sindrod, a San Francisco attorney that covers in depth about the legal requirements for mass email marketing campaigns.

First off, below is the actual language from the Federal Trade Commission website of the Federal CAN-SPAM Act requirements and The CAN-SPAM Act: A Compliance Guide for Business. The Act covers commercial email; non-commercial email is not subject to the Act. See below for more information.

The CAN-SPAM Act: Requirements for Commercial Emailers

The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.

The law, which became effective January 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. A “transactional or relationship message” – email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship – may not contain false or misleading routing information, but otherwise is exempt from most provisions of the CAN-SPAM Act.

The Federal Trade Commission (FTC), the nation’s consumer protection agency, is authorized to enforce the CAN-SPAM Act. CAN-SPAM also gives the Department of Justice (DOJ) the authority to enforce its criminal sanctions. Other federal and state agencies can enforce the law against organizations under their jurisdiction, and companies that provide Internet access may sue violators, as well.

What the CAN-SPAM Law Requires

Here’s a rundown of the law’s main provisions:

  • It bans false or misleading header information. Your email’s “From,” “To,” and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email.
  • It prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message.
  • It requires that your email give recipients an opt-out method. You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests. You may create a “menu” of choices to allow a recipient to opt out of certain types of messages, but you must include the option to end any commercial messages from the sender.Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial email. When you receive an opt-out request, the law gives you 10 business days to stop sending email to the requestor’s email address. You cannot help another entity send email to that address, or have another entity send email on your behalf to that address. Finally, it’s illegal for you to sell or transfer the email addresses of people who choose not to receive your email, even in the form of a mailing list, unless you transfer the addresses so another entity can comply with the law.
  • It requires that commercial email be identified as an advertisement and include the sender’s valid physical postal address. Your message must contain clear and conspicuous notice that the message is an advertisement or solicitation and that the recipient can opt out of receiving more commercial email from you. It also must include your valid physical postal address.


Each violation of the above provisions is subject to fines of up to $11,000. Deceptive commercial email also is subject to laws banning false or misleading advertising.

Additional fines are provided for commercial emailers who not only violate the rules described above, but also:

  • “harvest” email addresses from Web sites or Web services that have published a notice prohibiting the transfer of email addresses for the purpose of sending email
  • Generate email addresses using a “dictionary attack” – combining names, letters, or numbers into multiple permutations
  • Use scripts or other automated ways to register for multiple email or user accounts to send commercial email
  • Relay emails through a computer or network without permission – for example, by taking advantage of open relays or open proxies without authorization.

The law allows the DOJ to seek criminal penalties, including imprisonment, for commercial emailers who do – or conspire to:

  • Use another computer without authorization and send commercial email from or through it
  • Use a computer to relay or retransmit multiple commercial email messages to deceive or mislead recipients or an Internet access service about the origin of the message
  • Falsify header information in multiple email messages and initiate the transmission of such messages
  • Register for multiple email accounts or domain names using information that falsifies the identity of the actual registrant
  • Falsely represent themselves as owners of multiple Internet Protocol addresses that are used to send commercial email messages.

Additional Rules

The FTC will issue additional rules under the CAN-SPAM Act involving the required labeling of sexually explicit commercial email and the criteria for determining “the primary purpose” of a commercial email. Look for the rule covering the labeling of sexually explicit material in April 2004; “the primary purpose” rulemaking will be complete by the end of 2004. The Act also instructs the FTC to report to Congress in summer 2004 on a National Do Not E-Mail Registry, and issue reports in the next two years on the labeling of all commercial email, the creation of a “bounty system” to promote enforcement of the law, and the effectiveness and enforcement of the CAN-SPAM Act.

See the FTC Web site at for updates on implementation of the CAN-SPAM Act.

The FTC maintains a consumer complaint database of violations of the laws that the FTC enforces. Consumers can submit complaints online at and forward unwanted commercial email to the FTC at

For More Information

The FTC works for the consumer to prevent fraudulent, deceptive, and unfair practices in the marketplace and to provide information to businesses to help them comply with the law. To file a complaint or to get free information on consumer issues, visit or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. The FTC enters Internet, telemarketing, identity theft, and other fraud-related complaints into Consumer Sentinel, a secure online database available to hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.


Eric Sinrod, a Duane Morris partner in the San Francisco office, covers fast-breaking issues where the law and technology intersect in a weekly column published online at CNET and He wrote an article titled, “Commercial Email – Getting It Right

Now, with the importance of email marketing, it is wise to brush up on the law when it comes to sending out mass emails for commercial purposes. As more people have gone to the Internet for their online shopping, and in most cases have bypassed the traditional print media such as daily newspapers for reading the current events of the day, and hence the print advertising does not place your business in front of a majority of the buyers as it once did; it is wise to expand your online marketing efforts to not only online advertising but also including some form of email marketing campaigns.

There is much to digest from not only understanding federal laws, but there are also state laws, and international laws regarding bulk commercial emails that must be carefully evaluated for companies in order to maintain compliance across the great Internet divide.

It is interesting to note, that the CAN-SPAN Act covers commercial bulk emailing only. Mr. Sinrod writes, “It is important to note that while the Act does regulate bulk email, it does not prohibit its transmission. Moreover, non-commercial email is not subject to the Act, and transactional or relationship messages generally are not subject to the Act (apart from the prohibition against materially false or materially misleading header information).”

If you are a large company or even a smaller company contemplating doing a bulk commercial email campaign, it is advisable to make sure you are email complaint before stepping out on the limb, and having it break.

Contact Professional Web Services today for online marketing expertise to get your business found on the Internet today.

How to E-mail Guide for Business and Personal for POP

Setting up business E-mail accounts and personal Email accounts with POP email is not difficult to do.
Do you work from home? Do you have a business email account? Do you have a personal email account? Would you like to keep your business and personal emails separate, but easily read and respond to both at the same time, and with the same software email client program?

Get the inside scoop of what is necessary to make your life easier when dealing with both personal e-mails and business e-mails, when using the same computer, and the same email client programs. Learn how you can keep them separate but monitor them together.

Read about how to go about setting your personal and business e-mail accounts up on your personal computer using POP for Microsoft Outlook, Outlook Express, Windows Mail, Thunderbird, Mozilla, Netscape, Eudora, Apple Mail, and others.

Good marketing and advertising solutions with Professional Web Services.

Google Strengthens its Security Position

Google has been known for its attention to keeping their user’s information secure. Now Google has added a new security acquisition to their portfolio. Google purchased Postini for $625 million.

Postini, is a company that specializes in “protecting businesses worldwide from a wide range of email, instant messaging (IM) and web threats, and provides message archiving and encryption – all in one unified platform.”

Postini has a client base of over 35,000 companies, with the likes of Hormel Foods Corporation, Johnson Controls, Jenny Craig, inc., LSI Logic, Circuit City, and Merrill Lynch just to name a few of their clients.

With their software, businesses rout email and other forms of online communications through Postini data centers. This helps filter out the spam and malicious content before it ever gets to a customer’s network.

Google plans to make available the Postini products for use through the Google Apps. Enterprise customers will now have even more secure communications tools without the expense of having to support in-house solutions.

More Global Sales and/or Local Sales for Your Business

Strategic Global Marketing
Professional Web Services
provides: Internet marketing services, Online advertising strategies, ethical SEO services, and web branding solutions to provide more local and global sales for your business.

Email us today for professional Internet marketing services to get your business discovered online by new prospects and customers. Search engines will love your Business to Business, B2B or Business to Consumer, B2C website.

Contact Professional Web Services today to get your business discovered the right way. Gain more leads and sales from the web.

Free Formmail Smart Forms For Websites, Blogs, and Email

Free Formmail Forms For Websites Are Really Cool And Powerful Online Professional Form Builder Web 2.0 Software Programs

Tired of getting spam with your email address published on a website or blog? Well, using an email form mail solution might be just the ticket for you.

FormLogix, EmailMeForm, and Wufoo are a few of the free online programs that you can build custom forms online and then publish them on any website, blog, or provide a link, url, or mail to anyone in order to collect information of all types.

Some examples of uses would include to get more information about a company, product, or service. Use a form to sign up for a newsletter. Collect information for email updates and other reminders.

With FormLogix, EmailMeForm, and Wufoo formmails, a company, person, or organization can customize their own form that will automatically respond back to the sender and collect the information in a database file for future reference by the creator of the form.

For an example of how a form can be embedded into a blog or website, take a look at the form at the bottom of the postings at According to Jim. This Web form is used on some of Professional Web Services, Inc. various Web sites in order for readers and visitors to request various forms of additional information including: Internet marketing services, SEO, Search Engine Optimization information, Website customizations, professional blog creation, online advertising campaign management, and quality link offers. Here is another example of a form embedded into a page of a cool looking website.

To embed a form in a blog posting, use the form in an Iframe output. Don’t worry if you don’t know what an iFrame is. Simply create the form and select publishing options, then copy and paste into the blog itself with the iframe option.

Forms of publishing include: URL, Iframe, Link, Javascript, and Mail.

Forms can be created from scratch using the provided online template editor and creator program. Templates are also provided in which full customization can be used to fine tune the form to a particular need.

From a standpoint of being able to communicate online, using an Internet form provides great versatility for delivering information to someone interested in what ever is being offered. Forms help eliminate a great number of spam messages that would be generated to a publisher when that publisher provides an email address on the Internet. This is an ideal Internet marketing strategy of having online forms, and can help prompt the reader into requesting the pertinent information as quickly and succinctly as possible.

Give it a try. I think you will be pleasantly surprised how well FormLogix, EmailMeForm, and Wufoo form mail works.

Professional Web Services, Inc., provides Internet marketing services for Business-to-business and Business-to-consumer companies in all types of business and consumer markets. Contact us today from our Internet information contact page. All information is private and not shared with outside sources. See our privacy policy for further information.

Gmail Cell Phone And Pager Notification

Check out the cool features in Gmail.

Are you expecting an important email from someone? Would you like to get immediate notification of an email even when you are not at your computer?

Well, with Gmail you can get an alert sent to your pager or cell phone free of charge, even if you don’t have a text pager.

Believe it or not, your pager and cell phone have their own email addresses. That’s right, most pagers and phones have a unique email address specific to the phone number and the hosting provider. What that means is that you or anyone can trigger a page or a cell phone text message from any email system in the world.

So, back to the Gmail solution for notification. You can set all your emails to notify you when any email arrives or create a filter for specific emails from specific individuals, subjects, having certain words, or not having certain words in the text, to automatically forward the message onto the email of the pager or cell phone. If you only have a number pager (as opposed to text pager), the text will not come through, but you will know it is a page from your email system. There will be some sort of code specific to the email displayed on the pager itself. If you have a cell phone, most cell phones provide at least a truncated messaging receiving system. You will most likely be able to read the subject line and maybe a little of the body text.

With this in mind, you can really keep tabs on your business when away from the office. Also, many voice mail systems are now being set up to provide not only voice mail over the phone but also provide access via the Web. By sending your messages to a specific or dedicated free email box you can save your voice mail messages forever as MP3 files plus get free notification of new voice mail messages.

SMS Cell Phone And Pager Email List

3 River Wireless

ACS Wireless

Advantage Communications

Airtouch Pagers

Airtouch Pagers

Airtouch Pagers

Airtouch Pagers



Alltel PCS

Ameritech Paging

Ameritech Paging

Ameritech Clearpath

Andhra Pradesh Airtel

Arch Pagers (PageNet)

Arch Pagers (PageNet)

Arch Pagers (PageNet)


AT&T; Pocketnet PCS


BeeLine GSM

Bell Atlantic

Bell Canada

Bell Canada

Bell Mobility (Canada)

Bell Mobility

Bell South (Blackberry)

Bell South

Bell South

Bell South

Bell South

Bell South Mobility

Blue Sky Frog

Bluegrass Cellular


BPL mobile

Cable & wireless, Panama

Carolina Mobile Communications

Cellular One East Coast

Cellular One South West

Cellular One PCS

Cellular One

Cellular One

Cellular One

Cellular One

Cellular One

Cellular One

Cellular One West

Cellular South

Central Vermont Communications


Chennai RPG Cellular

Chennai Skycell / Airtel

Cincinnati Bell


Cingular Wireless

Cingular Wireless

Cingular Wireless



Communication Specialists

Communication Specialist Companies


Cook Paging

Corr Wireless Communications

Delhi Aritel

Delhi Hutch

Digi-Page / Page Kansas

Dobson Cellular Systems

Dobson-Alex Wireless / Dobson-Cellular One

DT T-Mobile

Dutchtone / Orange-NL

Edge Wireless




Galaxy Corporation

GCS Paging

Goa BPLMobil

Golden Telecom

GrayLink / Porta-Phone




Gujarat Celforce

Houston Cellular

Idea Cellular

Infopage Systems

Inland Cellular Telephone

The Indiana Paging Co

JSM Tele-Page

Kerala Escotel

Kolkata Airtel


Lauttamus Communication


Maharashtra BPL Mobile

Maharashtra Idea Cellular

Manitoba Telecom Systems

MCI Phone





Metrocall 2-way

Metro PCS

Metro PCS


Midwest Wireless


Mobilecom PA




Mobility Bermuda

Mobistar Belgium

Mobitel Tanzania

Mobtel Srbija

Morris Wireless



Mumbai BPL Mobile

Mumbai Orange






NPI Wireless



O2 (M-mail)



One Connect Austria


Optus Mobile


Orange Mumbai

Orange – NL / Dutchtone


P&T; Luxembourg

Pacific Bell


PageMart Advanced /2way

PageMart Canada

PageNet Canada

PageOne NorthWest


Personal Communication (number in subject line)

Pioneer / Enid Cellular


Pondicherry BPL Mobile


Price Communications




Public Service Cellular



RAM Page

Rogers AT&T; Wireless

Rogers Canada


Satelindo GSM


SBC Ameritech Paging


SFR France

Skytel Pagers

Skytel Pagers

Simple Freedom

Smart Telecom

Southern LINC

Southwestern Bell


Sprint PCS

ST Paging



Sunrise Mobile

Sunrise Mobile

Surewest Communicaitons




T-Mobile Austria

T-Mobile Germany

T-Mobile UK

Tamil Nadu BPL Mobile

Tele2 Latvia

Telefonica Movistar



Telia Denmark




TSR Wireless

TSR Wireless




US Cellular

US Cellular

US West

Uttar Pradesh Escotel

Verizon Pagers

Verizon PCS

Verizon PCS


Virgin Mobile

Virgin Mobile

Vodafone Italy

Vodafone Japan

Vodafone Japan

Vodafone Japan

Vodafone Spain

Vodafone UK

VoiceStream / T-Mobile

WebLink Wiereless

WebLink Wiereless

West Central Wireless

Western Wireless

Web 2.0 is really taking off. Get your business moving up online with wise marketing and Professional Web Services, Internet marketing services today.

Email Marketing – Are Your Emails Being Seen?

Do your Email marketing campaigns really get read or even seen by the subscriber?

Are you spending money on your email marketing campaigns, with a great looking template design, great pictures, and great content? You may be surprised that what you see is not what the subscriber gets.

I have been telling a number of clients recently that including pictures only in a mass marketing email campaign might actually be causing problems and reducing the ROI. I have various email addresses that I typically use to view emails from both large and small name companies. I also use several types of readers, both online and on local computers, to see how the emails render. Some of the large name companies think that if they put a lot of cool looking pictures in their email campaigns they will increase the ROI. The truth is, the opposite affect might be happening because of how email client readers render an email, and the default handling of pictures with them off by default in many readers.

The email article titled, The Rendering Run-Around, By Len Shnyder, Director of Partner Relations and Industry Communications, Pivotal Veracity is an excellent article about understanding how the e-mail rendering process works for all the major email clients and online readers.

Everyone does not see the same thing. Some of the major email readers are defaulted to not displaying images, even in the preview pane mode. This can have a serious lack of branding affect and cause the reader to place the email into the spam box even if they subscribed to the email in the first place. The reason is because the pictures are not displayed and the reader can not tell what the brand is.

Here are some of the highlights from the article that is definitely worth reading.

# Images are “ON” by default in:,, Cox, Comcast, Earthlink, Outlook 2002, Roadrunner, Lotus Notes, Yahoo’s inbox folder.
# Images are “OFF” by default in: AOL 9, Gmail, Hotmail, Mozilla Thunderbird, Outlook 2003, Outlook 2007, Outlook Express 6, Windows Live Mail

11. Does my design effect my delivery, reputation and/or ROI?

Everything is connected! The elements of “good email” don’t exist in a vacuum. The design of your email can and does impact delivery with most spam filtering programs incorporating design-based rules as well as various forms of HTML validation.

Read the whole article The Rendering Run-Around

I would add this little piece of advice. Email marketing campaigns must take the rendering issues into account up front. When designing an email template, take into account the ability to hyper link to the main article in the website or specific web pages for landing pages. Do not try to make your email marketing campaign the website. Images in emails should be held down to a minimum or a good balance between body text and the layout; with the understanding of how images are not displayed (when a subscriber blocks images from being seen) and the large gaps that can result in the actual email as being displayed in a client’s email box.

I personally think that email clients will continue to tighten up how email is handled in the delivery aspect. Both business to business, B2B marketing, and business to consumer, B2C email marketing campaigns will have to tune their templates and in some cases eliminate 90% of the pictures in the emails, if they want to have the best possible ROI.

Jim Warholic,
President of Professional Web Services

Our Internet marketing services will get your business found online.

Can I Trust My Email Address With That Website?

The Internet is like the Wild Wild West. It is the final frontier, with lots of landmine hazards to watch out for.

Consumers are signing up for free information by email, downloading freeware programs, and buying products and services online. How do you know if a website is secure or if they are going to release your email address to the spammers?

One of the ways in which people are fighting the online fraud is with disposable, temporary, dedicated email addresses specific for online sign ups. When someone sees or reads something that they are interested in, a person may have one or several email addresses to use when they sign up for something online. However, many websites are requiring more information, or permanent email addresses, and herein lies the problem.

The trust issue is the main ingredient when dealing with any company. If a company’s online privacy policy states that they share information with other advertising members or a conglomeration network has hundreds of other websites, will I then get tons of spam if I sign up for something? Then, even after reading privacy policies that supposedly do not share information, how can I be sure the company can be trusted?

McAfee is one company that has come out with a very cool automated tool that can give you a quick check of what is going on. The program is McAfee SiteAdvisor. The program can tell you before you even go to a website from the search engine results pages if a website is good or bad. With indicators of green, yellow, or red flag warnings of what to watch out for from each website.

It is an excellent program that works in tandem with your browser. It can be used for both Internet Explorer or Firefox.

The automated system for checking websites is very unique. The program checks for all types of Internet threats. “They built a system of automated testers which continually patrol the Web to browse sites, download files, and enter information on sign-up forms. They document all these results and supplement them with feedback from their users, comments from Web site owners, and analysis from their own employees.” Go to McAfee SiteAdvisor to download the software.

While you are at their website you could take the McAfee SiteAdvisor Spam Quiz (McAfee recently updated their website and the quiz page has been moved). This quiz test would have given you an indication to see if you could spot the websites that will produce the spam. It was very interesting to see for yourself. McAfee also provides the privacy policies from the websites to read and you can analyze the privacy information based on what McAfee says. I have to say that I read lots of privacy policies on the Web. Many of these policies are opened ended invitations to share your email address with virtually everyone. So, I fully expected to get a 100% on my grade. I missed one. After you take the test look at the results for all of the people that have taken the test so far. I think you will be surprised at the numbers of people that got it wrong.

While reading a privacy policy is important for a consumer today, the legal mumbo jumbo, and the length of these policies can be difficult to overcome. That is where having this program can be a great benefit for everyone. Check out your favorite websites. Can you trust them?

Look for a privacy policy that is easy to read and understand, and one that specifically states the company keeps your information private today.

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