Google Teams Up With GoDaddy Domain Names

Great News For Small Businesses

If you are willing to take the time to start building a website by yourself for your small business, Google has a feature called Google Apps for Your Domain Name. Google announced Friday the additional service of anyone being able to register a domain name directly through Google.

For 10 dollars annually, a person can register a domain name privately and start using Google Apps for Your Domain Name. The Google Apps for Your Domain Name includes the features such as a custom start page, web page design, or using the Gmail application with your own domain name.

You can pick any combination of Gmail, instant messaging, Google Calendar, web page design and hosting tools, and the start page. For example, maybe you just want email. Or if you’re happy with your existing mail solution, you can select only calendar and instant messaging tools. Or maybe you want it all — it’s up to you.

Prior to Google partnering with several domain name registrars and offering private registration for your own domain name, it was BYOD, Bring Your Own Domain name and setting up the proper DNS settings for email and hosting at the domain control panel of whatever hosting provider a person was using. Google still provides the DNS information necessary if someone already has a domain name registered with another provider and wants to use the free Google Apps for Your Domain Name, but now it is easier than ever before for someone to register a domain name through Google and be online immediately or just using the free custom email services, free calendars, instant messaging, with free multiuser accounts.

It is important to understand that the free yet extremely powerful service provided by Google is great for email, calendar, online voice or instant messages with others in the corporation and assigned users, and other internal web apps. However, the Google Page Creator is rather simple in its approach to website design. An example of Google Page Creator can be seen at Creating A Web On The Internet. That isn’t to say that the website is not professional, it just means that the provided templates are somewhat of a standard simple format with the abilities to change some of the colors and backgrounds. This can be great for a small start-up business that does not have the funds to invest into website development and would like to get started online ASAP.

Google Page Creator We believe that creating and publishing simple web pages should be quick, easy and free. Google Page Creator lets you choose from a host of templates and customize them with your organization’s content and images, all within a simple what-you-see-is-what-you-get online interface. When you’re happy with how things look, publish your pages to the web with a single click.

Google is coming out next year with a premium version of Google Apps for Your Domain Name. I am not sure at this time what additional features will be included in that service nor has the price been announced. A representative from Google, in a recent webcast did mention that the pricing for the premium version of Google Apps for Your Domain Name would be competitive with other hosting services.

Here is one feature that I would like to see. Google recently updated their blogging service to the New Blogger service. The New Blogger service has some pretty cool features in and of itself for building professional blogs. It would really be cool if the Google Aps for Your Domain Name could include the features found in the New Blogger. It would also be nice if several blogs could be built or used off the main domain name as a file name or as a subdomain to the URL. Right now, as far as I can see, there is no way to have hosting by Google Apps for Your Domain Name and also have a blog under your domain name. Maybe this will be one of the features in the premium service for Google Apps for Your Domain Name.

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Web 2.0 Advertising Means More Sales for Your Business

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The Internet is all about interactivity

Interactivity can take many online forms in marketing a business through a website, click through emails, call to action items, enticements, free offers, games, challenges, and other various forms of algorithm learning and software items built into the web site.

Get Found OnlineNow with the new 2.0 Web that is upon us, advertising can have more interactivity built into the ads themselves. Defining Web 2.0 is rather difficult because the Web is in a constant state of change. New technologies and software are continually being developed and deployed throughout the Internet. Software applications such as Google Calendar and the online Writely company (now Google Docs) that came up with a powerful online word processing application that can save documents in Microsoft Word format are starting to change the Internet landscape.

Advertising is also becoming much more interactive especially as online streaming audio and video are becoming more and more popular for both the advertiser and the viewer. Google has recently started experimenting with video advertising through their AdWords campaigns. The advertisers have created the ads in such a way, that the ads do not irritate a person viewing them. Actually to fully view the Ad, a play button is placed at the bottom of the ad itself. By including this type of interactivity built into the advertisement a viewer can make a choice to view it fully or not. Other forms of the interactive advertisements are simply when a button is clicked more information can be displayed.

Now, a further refinement of the selling or buying process can take place with an advertisement that draws the reader/viewer into the next step along the path of completing a sale. Remember, the better you can communicate your message, and understand your target customers’ needs, the more likely you are to fill those needs and complete a sale. With an interactive advertisement, a company can now share more information than would be typically shared with a single static ad. This really makes it a very powerful tool for communicating to prospects.

I suspect as readers and viewers become much more accustomed to these new Web 2.0 Ads they will gravitate toward more interaction with the online ads, and thus the advertiser will have higher, and more qualified click through rates. This will likely be good for both the Internet Surfer as well as the Internet Advertiser. The Surfer will certainly be more trusting of a company if they can find out more information along the pathway from prospect to customer.

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Web Applications or Web Apps and Web 2.0 Apps too

Web Applications or Web Apps

This is an example of a document that can be written Online using Writely. Writely is now part of Google Docs.

Writely (now Google docs) is an online set of applications for word processing, spreadsheets, presentations, forms, drawings, collections, and even large file sharing of all types of files.

Some of the features include:

* Word processing document includes the ability to run spell check.
* Online collaboration with others.
* The files can be saved as a Word document.
* The documents can be published online with their own unique web address.
* Documents can also be set to private.
* Pictures can be included in the documents.
* Upload large files to share with others.
* Graphs and charts with the spreadsheets documents.
* Microsoft Word plugin.
* Build information gathering forms that can be linked to or embedded into a website.
* Convert documents to PDF.
* Import PDF documents, graphic image files with written text, and use technology called Optical Character Recognition (OCR) and convert to a Google Docs document.

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* The writer can publish directly to a blog using the application.
* Various fonts and colors can be applied.
* Hyperlinks can be included in the document.
* Revision tracking.
* Documents can be imported from MS Word and others.
* Save as a PDF document.
* Document can be printed from the application.

The strength of online applications is the freedom that is delivered to the user. As more Web applications become available, there will be less of a need for the business user to have to lug around a laptop in order to stay in touch with customers and other employees. The consumer should also realize a savings through not having to buy expensive software in order to write various letters to friends, relatives, or even consumer complaints and other forms of letter communications.

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Internet Marketing and Advertising Matrix | Web 2.0

Web 2.0 Marketing 2.0 Advertising 2.0?

Getting a handle on these terms is like pulling teeth. Web 2.0 seems to be some futuristic idea which seems to be evolving from the Web 1.0 structure. On the other hand, Web 2.0 seems to be occurring now on the Internet as it now is.

I have been reading for awhile now about this future of the Net. The following is from the Wikipedia Online Encyclopedia.

The term “Web 2.0″ refers to what some people see as a second phase of development of the World Wide Web, including its architecture and its applications. As used by its proponents, the phrase refers to one or more of the following:

  • the transition of websites from isolated information silos to sources of content and functionality, thus becoming a computing platform serving web applications to end users
  • a social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and “the market as a conversation”
  • a more organized and categorized content, with a far more developed deeplinking web architecture.
  • a shift in economic value of the web, up past a trillion dollars surpassing that of the dot com boom of the late 1990s.

However, a consensus on its exact meaning has not yet been reached.

Many recently developed concepts and technologies are seen as contributing to Web 2.0, including weblogs, linklogs, podcasts, RSS feeds and other forms of many to many publishing; social software, web APIs, web standards, online web services, Ajax, and others.

In fact it seems to be some sort of matrix idea in the minds of the proponents in which the Internet becomes much more interactive in it’s nature than the current online structure.

Others have written complete articles of what they envision Web 2.0 to represent.

What Is Web 2.0
Design Patterns and Business Models for the Next Generation of Software
by Tim O’Reilly

The concept of “Web 2.0″ began with a conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What’s more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as “Web 2.0″ might make sense? We agreed that it did, and so the Web 2.0 Conference was born.

My gut reaction to all of this is that having a name stamped on a period of time like this will be like trying to place a classification on an entity where someone will ask, was that Web 1.0 or 2.0 architecture? And what about the evolution to the next level that is still to come? Will we have Web 3.0, 4.0, 5.0, etc etc?

Ok, If that is Web 2.0, What is Marketing and Advertising 2.0?

It seems to me that both of these terms reflect the interactivity and feedback mechanisms built into various types of analytics and forms of social networking through email, forums, comments, reviews, subject blogging, webcasts, podcasts, RSS feeds, news reports, affiliate referrals, and the entirety of the Internet as we know it.

See the following posts to have a better understanding of both of these terms.

As the Internet Matrix continues toward the next level we will see business take more notice of what it can do for them. Businesses that have not grasped hold of how a brand can be developed online or how their business brand image can be tarnished through the social networking (marketing and advertising 2.0) by the interactive online world will be shocked. The companies that strive toward excellence in customer service and operate with ethical responsibilities will continue to see gains in their brand acceptance and improve their market reach. In many ways, these companies that grab hold of the New Internet Matrix, will become like fine wines, that get better and better with age.

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