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The implementation of various Google business solutions for making things better, easier, faster, more efficient, more productive, improved cost savings for businesses looking for ways of searching for data within corporate intranets, and improving online collaborations between workers was the focus at the Google Innovation seminar.

Cloud Computing The Google Way

Wow, What A Google Day!

I got a chance to attend a really informative half day Google Innovation seminar held at the Santa Clara Marriott today. The conference theme was how Google is innovating for businesses in the form of cloud computing applications and passing cost savings through some really wild changes for IT departments to save tons of time and money over traditional ways of finding, sharing, and the securing of all internal data, along with major improvements in the productivity of workers and huge cost savings to both big and small enterprise companies.

Read more about the cloud computing concepts at the Google Innovation for Business seminar, along with a first hand look at what the opposition (Microsoft) had to say.

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Labels: Google, Internet, Microsoft, Search, Search Engines, Web

  

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Presenting Your Business On The Web

Standing out from the crowd on the Internet is one of the most important things you can do for your business. With sometimes millions, or billions of websites all competing for your keywords, there has to be something different about you that will really resonate with your customers and future customers.

It is this future customers base that your business really needs to focus on. If you provide top quality service, existing customers will return for more because your brand is good in their minds. However, with customers that do not know your name, you must be able to sell your company products or services in such a way as to not turn off potential customers. This is where your website may be the first Web contact point a potential new customer makes with your company. It is important that the website be all that it can be. How the website is presented to a new visitor can make a grand first impression, or it can also be a one second hyperlink click gone away.

Presentation comes in many different forms. Pictures can be used to add a little bit of symbolism if done with the correct approach. Writing style is important too. Cold dry writing simply will not do. Even if you are writing to the technical engineering crowd, they too get tired of the drab writing approach. Creative writing that is based on sound marketing and advertising principals must be used to engage your audience. Remember, your audience is anyone that reads your website.

So get creative today with a website design approach by Professional Web Services. Contact Professional Web Services for a fresh web site design face for your business. Need a brand new website? We can help your business there too with a customized template, branded exclusively for you.

Labels: Business, Internet, Online, Web

  

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Are Customers Finding Your Global Or Local Business Online?
By: Jim Warholic

Internet Marketing and Advertising on Google, Yahoo!, and MSN Search engines.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don't even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

Grasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24x7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer's and your sales department's fingertips will make everyone's job much easier and will result in more sales. Email's written can then be linked back to the specific information being requested. Customers will come to rely on your company's website as being a good source of information. This helps promote your brand and keeps the customer's focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don't provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today's business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries' keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

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Labels: Advertising, B2B, B2C, Business, Consumers, Internet, Internet_Marketing, Marketing, Online, Online Advertising, Search Engines, Web, Websites

  

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Get Busy Promoting Your Business On The Web

If you are not using any type of marketing solutions for the Internet then you are more than likely loosing market share to your competition.

One of the most important marketing strategies is incorporating a Web marketing strategy into the overall corporate marketing and advertising scheme. Simply put, the Internet has the potential to send business to your company with an active online advertising and Internet marketing strategy that incorporates several online key items that will help your company improve market share online.

One of those items is using a full time Internet marketing and online advertising firm that has years of experience with marketing of companies on the Web.

Internet marketing is not something that can be learned out of a text book. Certainly there are basic sales, marketing, and advertising principals that come into force on the Web, but that is only the tip of the iceberg. Web marketing starts from the ground up and the Internet down. What I mean by that is the foundation structure of the website is important but so is who links to your website. Having one without the other is not nearly as good as having both together. That is where an Internet marketing firm can help your business online.

Contact Professional Web Services today to understand what Internet marketing solutions can do for your bottom line. Professional Web Services has full Internet marketing services, Search engine optimization, Online advertising strategies, and Web branding solutions to get your business seen by your future customers. Increase your sales with the 24x7 business marketing solution.

Labels: Internet_Marketing, Web

  

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Do You Have The Time?
by: Jim Warholic

Yesterday, my favorite watch, the Casio DW-290-T, that I have had for ten or more years decided that it had had enough. It started out with, getting dimmer when the electro luminescent backlight was pressed. So I figured it was time to get a new battery. Driving over to the local Target store at 8:30 pm on a Saturday evening, it would simply be a matter of installing a new battery. As "Murphy's Law" would have it, when dealing with time, this was not going to be the case.

My first clue that this was going to be an extended visit should have been when I approached the watch counter and asked for a battery for my Casio watch. The clerk behind the counter asked me, "do I know the battery model number?" "Well sure, just let me borrow your small phillips screwdriver and I can give you the battery model number," I said. The sales clerk said, "we no longer have any tools to work on the watches." "OK..., let me see if my trusty Leatherman multi-purpose tool had anything that would work," I said.

Fortunately, the screws on the back of the watch were both slotted and phillips style. I had a small screwdriver on the Leatherman that worked just fine. After I got the back cover of the watch off, the clerk was able to see the battery number. She provided a new battery at the cost of four dollars and some change. I thought this would be great. I'll be back in time... Foolish me.

While I was assembling the watch back together, the clerk asked if she could recycle the old battery for me. I said, "sure." Big mistake. The new battery would not work in the watch. Or, should I say the watch would not work with the new battery. Making sure the battery was in properly, pushing buttons, taking it in and out again several times, had absolutely no success in getting that stupid watch to function again. Now my favorite trusted timepiece became a stupid timepiece.

The sales clerk during this time was helping out other customers and would occasionally come back to my counter area. She felt bad this had happened. I assured her it was not her fault. I stated to her, "Let me try my old battery, at least that one was functioning before I took it out." "Well, um, let me see if I can find it," she said. At that, she went over to the container of old batteries, which contained about a hundred or more of various types and sizes of batteries. She said, "I think it is this one. The one on top. But, I can't get it out." So, I start digging, and digging. Getting frustrated, I dump out the whole jar on to the counter. Seperating the same style battery as mine into a pile. Only a dozen or so of that style batteries were present.

I start trying battery after battery with no luck. No display at all. Murphy's Law finally took its toll on my time. Time to move on. Get a new watch. OH, how I hate shopping for watches. This one had too many buttons and was hard to figure out. Another had a display that could barely be seen, unless you had the eyes of a 18 year old. I just couldn't seem to find the right timepiece.

"How late are you open," I asked the clerk. "10:00 pm," she responded. "OK, I might be back," I said.

Trudging over to the local Longs, where I had remembered that they also carried watches, I decided to give them a try. I finally found a watch that I could see, the buttons were just the right touch, and it did not take a rocket scientist to figure out how to operate it.

I am sure that many of you can relate to the time story. What is interesting is how this time story relates to matters on the Web. The Internet is a media outlet for B2B, B2C, and C2C. It is a marketing, advertising, and sales channel that really is difficult to encapsulate. Many B2B and B2C businesses want a website presence without doing much work. They want instantaneous gratification with an immediate website presence, that their website is showing up in the top search results for their marketing keywords, and the website becomes a powerful sales tool for their sales people to use. Time and time again, Presidents, CEOs, owners, and management of both large and small business fail to realize the amount of time it takes to develop a web presence.

Developing a good web presence encompasses so many aspects of a business's soul. Time is the one item that will definitely be at the forefront of setting up and maintaining a website, marketing and advertising online, and web branding the company across a wide area of online channels. If the company is involved in a vary narrow vertical market or technical engineering area of expertise, then writing from company staff will be a prerequisite for developing a website. Good Internet marketing companies can provide immense help in the area of editing content for selected keywords, fine tuning from a search engine optimization and web branding perspective, online advertising strategies, search engine marketing, customizing and/or designing search engine friendly website templates, and web branding strategic marketing ideas. But, it still comes back to the business of sharing knowledgeable information in a customer centric way through good writing and online communication skills.

Talk with Professional Web Services today for information about Internet marketing services, ethical search engine optimization, search engine marketing, online advertising strategies, and web branding solutions. Contact us for B2B and B2C marketing Internet marketing services, strategies, and solutions.

Labels: Internet, Online, Web

  

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Understanding The Online Web
The Internet is becoming much more interesting in our Life and Times as time goes on. Staying up to date with the latest technologies available is most important for the B2B - Business to business, B2C - Business to consumer, and the C2C - Consumer to consumer world. Most Small Businesses today are not taking advantage of even a fraction of the power available through the Internet. The Web has created a solid foundation for marketing, advertising, and sales for all types of Small Businesses.

Large corporations for years have been using the Internet as a means of having their websites be a supplement and in some cases the main tools for bringing products and services to the market place. Large corporations have worked hard to establish their brand with the consumer or in the case of B2B; other businesses. For the Small Biz community however, many have not even thought about how they can establish their brand online through Web traffic on the local Internet markets.

Consumers are still buying things locally and are still using stores and services from their local communities. However, marketing and advertising in the past was through a Yellow Page Ad or the local newspaper. Things have changed. Now there is also a need to market and advertise a local business using the Internet. Consumers and Businesses are pushing the big Yellow Page Books off to the side. In fact, if you haven't looked at a recent Yellow Pages; the publishers are trying to reduce the costs to print these books by making the text type so small that you need a magnifying glass in order to read it. I have become most disgusted with our local Yellow Pages for this very reason. I am now much more inclined to go to Google Search and do a local search in my community rather than pull out the fine print.

Millions of consumers are using the Internet daily to search out small biz. These figures are growing, especially as High Speed Internet has become more popular. Local directories are sprouting up all the time. These directories are becoming a way of providing a link to your B2B or B2C website that can support your business. Having information related to the specifics of your business can be an excellent way of being able to market and advertise 24 x 7 x 365 days a year. See information about various small biz strategies and expanding market reach online.

We have heard the story from some businesses having had a website for years that, "no one ever comes to our website." In their mind they have written off the Web and their website as being, "a waste of time and money." These business owners have placed very little effort into marketing their business online through good search engine marketing strategies or what is known as SEO, Search Engine Optimization.

Search Engine Optimization is actually a misnomer. The term SEO or Search Engine Optimization and another term often used is SEM or Search Engine Marketing are actually terms used to describe optimizing a website for the particular keywords and keyword phrases to be found in the search engine searches for industry specific keywords related to particular fields of business. The search results pages for keyword queries can be a boom for sales on all types of products, services, organizations, and brands if a company starts being displayed in the search results pages. The SEO and SEM needs to be much more than just an optimizer of the company website. There are hundreds of onsite variables that affect the ranking of a website. Additionally there are countless other offsite variables that directly affect a website showing up in the results pages. For example from a Search Engine Algorithm, the quality of, and the topics of other websites that link directly to another Web site is a key variable. Certainly as Search Algorithms have been improved over the years has had a direct impact on the value of links from other sites. See: Search Engine Optimization Question

The process of marketing and advertising online is in a state of flux for B2B, B2C, and C2C. But, that is no different than having to battle the competition in other media outlets for any business. The Search Engine Companies are looking for the best results possible. Search Engine competition is good for the consumer. If there was only one search engine on the horizon, with one group of search engine results, and only one online advertising model, then they would have a monopoly online. The search engine company could make it so no other website could ever get into the natural or organic search results. A monopoly search engine company could force everyone to start paying for online advertising. This however, would be very foolish indeed. Consumers and businesses are free to use Google, Yahoo, MSN or any number of other smaller search engines that are starting up.

Trust is the key. Without trust and another all to often forgotten concept, Internet ethics, consumers could very easily migrate to other search services. Search as we know it is quite new. In just the past ten years we have seen Search develop into what has become an Internet marketing facilitator. The whole process of search can be summed up for the business world as a Marketing Middleman. The industry for business is about connecting buyers to sellers; matching up the needs of some with the products and services of others, and focusing on the transfer of information from one entity to another. If everything was Black and White it would surely make for a very dull colored world. That is why we will continue to see innovations, new technologies, and powerful online programs that will provide a great benefit to all business in the world.

The future of Search is limitless. I suspect in another ten years that we will be blown away at the power at our fingertips. Consumers and businesses will continue to embrace the Internet for eCommerce, research, and a host of other solutions that have not even been invented yet. The only question is; will you be on the forefront of the solution and embracing the Internet for your business?

To get your business found online contact Professional Web Services today. With powerful solutions for your B2B, B2C, or C2C business through Internet marketing services, Online advertising strategies, and Web branding solutions. Get the Business Solution today.

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Labels: B2B, B2C, Business, Consumers, Ethics, Internet, Internet_Marketing, Marketing, Online, Search, Search Engine Optimization, Search Engines, SEO, Web, Websites

  

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Web 2.0 Marketing 2.0 Advertising 2.0?

Getting a handle on these terms is like pulling teeth. Web 2.0 seems to be some futuristic idea which seems to be evolving from the Web 1.0 structure. On the other hand, Web 2.0 seems to be occurring now on the Internet as it now is.

I have been reading for awhile now about this future of the Net. The following is from the Wikipedia Online Encyclopedia.

The term "Web 2.0" refers to what some people see as a second phase of development of the World Wide Web, including its architecture and its applications. As used by its proponents, the phrase refers to one or more of the following:

• the transition of websites from isolated information silos to sources of content and functionality, thus becoming a computing platform serving web applications to end users
• a social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation"
• a more organized and categorized content, with a far more developed deeplinking web architecture.
• a shift in economic value of the web, up past a trillion dollars surpassing that of the dot com boom of the late 1990s.

However, a consensus on its exact meaning has not yet been reached.

Many recently developed concepts and technologies are seen as contributing to Web 2.0, including weblogs, linklogs, podcasts, RSS feeds and other forms of many to many publishing; social software, web APIs, web standards, online web services, Ajax, and others.

In fact it seems to be some sort of matrix idea in the minds of the proponents in which the Internet becomes much more interactive in it's nature than the current online structure.

Others have written complete articles of what they envision Web 2.0 to represent.

What Is Web 2.0
Design Patterns and Business Models for the Next Generation of Software by Tim O'Reilly
09/30/2005

...

The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born.

...

My gut reaction to all of this is that having a name stamped on a period of time like this will be like trying to place a classification on an entity where someone will ask, was that Web 1.0 or 2.0 architecture? And what about the evolution to the next level that is still to come? Will we have Web 3.0, 4.0, 5.0, etc etc?

Ok, If that is Web 2.0, What is Marketing and Advertising 2.0?

It seems to me that both of these terms reflect the interactivity and feedback mechanisms built into various types of analytics and forms of social networking through email, forums, comments, reviews, subject blogging, webcasts, podcasts, RSS feeds, news reports, affiliate referrals, and the entirety of the Internet as we know it.

See the following posts to have a better understanding of both of these terms.

• More on Marketing 2.0
• Advertising has a 2.0 version too!

As the Internet Matrix continues toward the next level we will see business take more notice of what it can do for them. Businesses that have not grasped hold of how a brand can be developed online or how their business brand image can be tarnished through the social networking (marketing and advertising 2.0) by the interactive online world will be shocked. The companies that strive toward excellence in customer service and operate with ethical responsibilities will continue to see gains in their brand acceptance and improve their market reach. In many ways, these companies that grab hold of the New Internet Matrix, will become like fine wines, that get better and better with age.

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Internet Marketing And Online Advertising Just Got Better

Google has just empowered the Mom and Pop Small Businesses to be able to compete with their Big Business Brothers with a back-to-back 2 Home Run Sales And Marketing Impact

First, Google Analytics was released for Free to anyone that would like to be able to track what is going on with their website. This is a Professional high end program originally developed for Enterprise internet sales, marketing, and advertising use. The program is able to provide the advertising tracking feedback mechanism for new Ad conversions and website use tracking.

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Second, Google Base was also released for Free to everyone that would like to market their products or services, OR information on the Internet. Base is an online version of quite a number of different types of concepts from: Classified Ads, Want Ads, Recipe Sharing, Newsletter Listings, Services For Hire, Items For Sale, Cars And Houses For Sale, and even the Ebay concept of allowing companies to upload their database of inventory for sale.

E Business Base Features That Stand Out For Me

• Complete control of what is displayed
• Pictures can be uploaded
• Labels can be applied to the information page for it to show up in various categories of the Google Base Search results
• Privacy can be maintained through an automatic private type of email process
• A link to a more information page can be applied
• Free hosting of information for those without a website
  

Click on this Internet marketing , advertising, and sales tools example of how the information can be hosted for free. Additionally, it is cool how the pictures will change automatically when the cursor is placed over the small thumbnail versions. There is even a slideshow option. This can be a great way of displaying a product or service to anyone searching online. To see how the results come up when doing a search see: Internet Marketing Services San Ramon Newsletter

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Labels: Business, Google, Internet, Internet Tips, Web

  

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The Internet Is An Empowering Media Form For Customers And Businesses Alike

Take a look at how the Internet is providing a form of online customer service feedback that can both be good and bad for your business depending on the customer service you provide.

Consumer Experiences

Years ago, before the Great Expansive Web Landscape >> before the Mozilla and Internet Explorer and high-speed internet came along, a dissatisfied customer would maybe complain to management or write a letter to the President of the company about poor customer services or false advertising. Now, that has all changed. Customers that become dissatisfied are fighting back.

To be a reporter does not require going to four years at a university or getting hired by the local newspaper. No, anyone that has a beef about something is free to report it online through a free blog service. Make no mistake about this though, falsely reporting news and information can hold serious consequences for individuals online. See: Internet Ethics

With that said, people can and do document information related to businesses online all the time. In fact blogging has changed the face of how the large media giants respond to news stories. Many times the networks are slow, very slow at jumping on a breaking story and it is the blogging community that is the first to share the story online. With technology, through the form of automatic news feeds from every single blog, the story can be picked up by thousands of individuals that then turn and share more information online. Once the chronicled account is published, search engines catalog the information making it a matter of historical public record for all times sake.

Businesses, from local, national, and international companies need to be more aware of the new technology that is creating the Internet landscape Where There Is No Place To Hide

In an article written by Chuck Mckay, from his Fishing For Customers website the following is quoted:

What happens when your ads brag about your customer service, and customer dreads going on hold with your automated call center?

What happens when your customer finally understands that your "money back guarantee" is actually pro-rated for the number of weeks that she owned your product?

What happens when your angry customer makes the evening news carrying a placard which declares you to be a crook?

Where do you hide when there's no place to hide?

From the customer service standpoint it makes sense to follow good B2B, B2C, and C2C ethical guidelines. Fraud and other different unethical activities will become exposed. It might not happen overnight but with poor customer service, fraudulent activities, advertising scams, and even copyright infringement there certainly is no place to hide online.

Empower your Business for Marketing And Advertising

Blogs are not just for individuals. In fact blogs are being used more and more for businesses everyday. I just received an email update from Google about how their AdWords blog is becoming more of a newsletter in their thinking than just some place to post thoughts and updates. Click link to read more on this perspective.

Inside AdWords

...
Are you thinking what I'm thinking? That, just maybe, a blog might prove to be an effective newsletter for your customers as well?

Imagine it: A place where you could easily tell your customers what's new and interesting about your business, and where you could even show them photos of your latest collection of high fashion widgets from Paris. Perhaps you'd also like to get some useful feedback from your customers? Yep, you can do that too.
...

Executive Platform

This type of e-business marketing and advertising works. Customers have been sharing with me the good feedback that they are receiving from this type of executive Internet marketing and branding approach. Many times people are blocking the pictures and images that are embedded in emails, especially in an unethical age with email spam and malicious spyware viruses, but are likely to click on a link to a website to view more information. Information can be posted online for future use. Imagine being able to write a sales and marketing pitch or create an Ad for use in a Pay-Per-Click advertising campaign with a link to a posting targeted to exactly what it is that your company is advertising.

The Internet is still a baby

The interconnectivity and alliances between businesses both vertically and horizontally as well as the mix of Individuals into the broad spectrum of things online will continue to create new opportunities for new businesses, market expansion of existing companies, and the opportunities for private individuals to make a difference, shake up the world, and breath a measure of fresh air to the World Wide Web.

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Labels: Blogs, Business, Internet, Internet_Marketing, Marketing, Online, Web

  

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