Marketing

More Sales For Your Business With Strategic Marketing

J. Warholic

Strategic Internet Marketing Services

Strategic Global Marketing
What is Internet marketing as it pertains to your business? Marketing a business online involves a multi-pronged approach. Starting with a domain name and a website presence is only a minor part of the overall challenge facing businesses today. The days of setting up a sign online, stating, “we are open for business,” and expecting the World Wide Web to open the door for hundreds of product orders daily without any marketing and advertising efforts, expenditures, and time is extremely naive business thinking.

We all want the quick road to success with very little effort expended. Being successful with Internet marketing still requires an understanding of the four Ps involved with marketing in the first place. Product, pricing, promotion, and placement or distribution are keys to understanding of how to use the Internet and all the related online tools to be successful for the long haul. Actually, having a thorough understanding of the customer’s needs and wants in a product or service can be critical to the introduction of the product or service online.

Get Your Business Discovered OnlineProduct understanding from the consumer, or end user, is important from being able to make the customer connection online. Too many times, companies from both the B2B – Business to Business, and the B2C – Business to Consumer side of the equation forget about the end users. Management so often is interested in using the exact terminology that only a very narrow spectrum of end users understand, has effectively alienated a large portion of market segments. Because of this lack of understanding by some organizations of how the customers are thinking, along with the refusal of management to even acknowledge the end users’ needs and wants, can really put a company behind the competition; especially when it comes to Internet marketing and online advertising.

Pricing, while important, is not necessarily the most important part of the equation. Value, and perceived value can help a business online.

The promotion of a business online has many challenges. Take for example a business that manufactures various OEM components across a broad spectrum of industries. Each of these industries has certain key names for their components and even the manufacturing process is also known by at least a dozen different names depending on which engineer and the industry is focused upon. How can a company be successful in targeting each of these industries and engineers online? There really is no simple solution. Market research continues to be a key factor in this area. Market research requires obtaining more information from customers than just calling them up on the phone and asking them what they do.

The art of listening, and focusing in on the keywords used by various customers, is of prime importance when setting up a strategy online. Setting up an Internet marketing plan that integrates the ongoing market research along with the changes in the marketing landscape can really help propel a company using some very powerful Internet marketing tools. Keep in mind, that the Internet marketing tools also include using online advertising, blog marketing, email marketing, news releases, RSS feeds, and a host of other new and related technologies. Audio and video are becoming more important as consumers and B2B customers are expecting to be able to view product demonstrations.

Internet Marketing StandoutOther market research tools should include Web analytics. Understanding of how a customer finds your website online can give great insights into the customer’s thinking. How is the website navigated? What is important to the customer? These are just a couple of the questions that need to be continually evaluated for good website optimization. The website is a time to showcase your business, but don’t make the mistake that many in the industry think that the home page is the most popular entry point to the website. While the home page may be popular with people that already know the name of a business, it is the ones that don’t know the name that may find a website when searching for the products or services provided by a business. For that reason, Web analytics can give the Internet marketing team the internal feedback required to improve the website structure. Additionally, as in the previous OEM manufacturer example, a potential B2B customer from one of the diverse industries could enter into the B2B website from one of the many product information pages through a Search Engine search. Each web page may very well be specific to a particular industry, and as such, the navigation of a potential customer could be significantly different than would be typical of some other industry. A dental or medical tools manufacturing company would probably not be interested in products built for cellular phones, or NASA antennas. Likewise, the keywords used by each would be completely different when talking with the engineers. That means, each web page must be evaluated and targeted to the specific industry. B2C, Business to Consumer can have the same type of web issues to contend with. This is where Internet marketing analytics and good market research can pay off dividends for both B2C and B2B companies online.

Placing and the distribution of a product or service can have many channels online. For example, Google provides a service to website content providers in what is know as their AdSense program. The Google AdSense program is an advertising revenue sharing program that content providers can sign up for to display targeted advertisements based on the content of the web page and the website. This blog can be considered a distribution channel for any advertiser promoting a product or service through the www.pwebs.net network of websites. Google is in a type of symbiotic relationship with content providers. While at the same time, advertisers can be using Google AdSense program as both a form of advertisement and a distribution channel. Taking this a step further, Google also offers free product placement (products submit) on their free Google Products distribution system, by allowing anyone to upload a product or bulk list of products for sale, a business now has another channel for online distribution. There are other forms of distribution on the Internet that often get blurred as to the meaning of distribution (placement) or product promotion (advertising). Building quality links with other websites and relationships with other businesses on the Internet is definitely a major factor in building a business today.

Professional Web Services, Inc. offers strategic Internet marketing services, ethical SEO – Search Engine Optimization, online advertising strategies, blog marketing services, and Web branding solutions. Get your business discovered on the Internet. Contact Professional Web Services today to get an online marketing evaluation. Find out what needs to be done to get your business more web traffic, visitors, qualified leads, and more sales originating from your website.

Claim Your Blog At Technorati

J. Warholic

Technorati Profile
By: James A. Warholic

Technorati is an area online where you can search for various blogs, find out what is popular at the moment, check out the top blogs, and top favorite blogs and searches.

For example, below are a number of the hottest blogosphere items currently being talked about:

[hottest_blogosphere_items]

You can submit your blog with free registration, and also keep track of your own favorites.

With some cool search tools that can be added to your browser, a person can discover how many blogs link to any particular website or other blog.

Check them out at www.technorati.com

Check out Professional Web Services, for Internet marketing services, ethical SEO, search engine optimization, online advertising strategies, web branding solutions. Contact us today for a free Internet marketing evaluation. Get your business website found on the Internet.

Staying on Top of The Internet

J. Warholic

Understanding The Online Web

The Internet is becoming much more interesting in our life and times as time ticks on. Staying up to date with the latest technologies available is most important for the B2B – Business to business, B2C – Business to consumer, and the C2C – Consumer to consumer world. Most small businesses today are not taking advantage of even a fraction of the power available through the Internet. The Web has created a solid foundation for marketing, advertising, and sales for all types of small businesses.

Large corporations for years have been using the Internet as a means of having their websites be a supplement and in some cases the main tools for bringing products and services to the market place. Large corporations have worked hard to establish their brand with the consumer or in the case of B2B; other businesses. For the small biz community however, many have not even thought about how they can establish their brand online through Web traffic on the local Internet markets.

Even with the advent of the Internet, consumers still purchase goods and services locally which supports businesses, stores, and service providers in their local communities. However, marketing and advertising in the past was through a Yellow Page Ad or the local newspaper. Things certainly have changed in how consumers and buyers find things. Now, because of the behavior of consumers and buyers, there is also a need to market and advertise a local business using the Internet.

Consumers and businesses continue to push the big Yellow Page books off to the side. In fact, if you haven’t looked at a recent Yellow Pages book; the publishers are trying to reduce the costs to print these books by making the text type so small that you need a magnifying glass in order to read it. I have become most disgusted with our local Yellow Pages for this very reason. I am now much more inclined to go to Google Search and do a local search in my community rather than pull out the fine print. I suspect that the younger generation (post Internet) uses the Yellow Pages printed book even less.

Millions of consumers are using the Internet daily to search out small biz. These figures are growing, especially as High Speed Internet has become more popular. Local directories are sprouting up all the time. These directories are becoming a way of providing a link to your B2B or B2C website that can support your business. Having information related to the specifics of your business can be an excellent way of being able to market and advertise 24 x 7 x 365 days a year. See information about various small biz strategies and expanding market reach online.

We have heard the story from some businesses having had a website for years that, “no one ever comes to our website.” In their mind they have written off the Web and their website as being, “a waste of time and money.” These business owners have placed very little effort into marketing their business online through good search engine marketing strategies or what is known as SEO, Search Engine Optimization.

Search Engine Optimization is actually a misnomer. The term SEO or Search Engine Optimization and another term often used is SEM or Search Engine Marketing are actually terms used to describe optimizing a website for the particular keywords and keyword phrases to be found in the search engine searches for industry specific keywords related to particular fields of business. The search results pages for keyword queries can be a boom for sales on all types of products, services, organizations, and brands if a company starts being displayed in the search results pages. The SEO and SEM needs to be much more than just an optimizer of the company website. There are hundreds of onsite variables that affect the ranking of a website. Additionally there are countless other offsite variables that directly affect a website showing up in the results pages. For example from a Search Engine Algorithm, the quality of, and the topics of other websites that link directly to another Web site is a key variable. Certainly as Search Algorithms have been improved over the years has had a direct impact on the value of links from other sites. See: Search Engine Optimization Question

The process of marketing and advertising online is in a state of flux for B2B, B2C, and C2C. But, that is no different than having to battle the competition in other media outlets for any business. The Search Engine Companies are looking for the best results possible. Search Engine competition is good for the consumer. If there was only one search engine on the horizon, with one group of search engine results, and only one online advertising model, then they would have a monopoly online. The search engine company could make it so no other website could ever get into the natural or organic search results. A monopoly search engine company could force everyone to start paying for online advertising. This however, would be very foolish indeed. Consumers and businesses are free to use Google, Yahoo, Bing or any number of other smaller search engines that are starting up.

Trust is the key. Without trust and another all to often forgotten concept, Internet ethics, consumers could very easily migrate to other search services. Search as we know it is quite new. In just the past ten years we have seen Search develop into what has become an Internet marketing facilitator. The whole process of search can be summed up for the business world as a Marketing Middleman. The industry for business is about connecting buyers to sellers; matching up the needs of some with the products and services of others, and focusing on the transfer of information from one entity to another. If everything was Black and White it would surely make for a very dull colored world. That is why we will continue to see innovations, new technologies, and powerful online programs that will provide a great benefit to all business in the world.

The future of Search is limitless. I suspect in another ten years that we will be blown away at the power at our fingertips. Consumers and businesses will continue to embrace the Internet for eCommerce, research, and a host of other solutions that have not even been invented yet. The only question is; will you be on the forefront of the solution and embracing the Internet for your business?

To get your business found online contact Professional Web Services today. With powerful solutions for your B2B, B2C, or C2C business through Internet marketing services, Online advertising strategies, and Web branding solutions. Get the Business Solution today.

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SEO School And Internet Marketing School

Pro1

Internet Marketing And Search Engine Optimization School

When it comes to developing your business, and building a quality online presence, there are some things to consider from an SEO and Internet marketing standpoint in order to maximize your return on investment of time, money, and resources. Let’s start off by answering the following question:

Internet Marketing Solution

What are the advantages and disadvantages to implementing business 2 business or consumer keywords and keyword phrases in the website that are seldom used?

There are two online schools of thought here. One SEO school says that the keywords selected to be used throughout the website should be the least competitive keywords and misspellings included, so it is much more likely to be found in the search results. The other SEO school says to develop the natural keywords throughout the website along with logical variations of keyword phrases including plural uses of the keyword and various tenses using proper writing syntax and grammar.

If we follow the first SEO school, a website may start showing up in the top results for very seldom searched for keyword phrases. While in the other SEO school, because of the numbers of pages with the same keywords, web pages are less likely to show up due to excessive competition.

Natural Language Writing vs Keyword Search Variations

Internet Marketing SEO Help

Actually, I believe that both SEO philosophies have ideas that are both right and wrong. First and foremost, I believe the emphasis should be on natural language writing and logical uses of the keywords. This will no doubt require extensive research, reading, and writing of quality content. It will certainly take an extended period of time to make a marketing impact in the various keyword market segments. At the same time, it is important to also develop other lesser used variations of those keywords and keyword phrases to help establish an online site theme or a type of Internet marketing trend in what a website is about. In essence, you have to write the way your customers think for the search engines to pick up on the keywords and keyword phrase syntax used throughout the website.

Are There Search Engine Optimization Shortcuts?

SEOs have used extensive Black Hat search engine shortcut tactics in the past for getting a website to the top of the search results. As search engine algorithms have improved, these black hat optimization tactics are becoming less effective. The emphasis today should be on developing good content, proper link building throughout the website, proper titles and meta tags, ethical search engine optimization strategies, unique marketing and advertising messages, and certainly strategic link building with various related topics and websites.

How Should we Measure Search Engine Software Algorithms?

No search engine company is going to come out and tell you exactly what is required to get your web page or website up to the top in the search engine results. Though they will give you some best practices guidance for webmasters to follow. First off when it comes to the Internet presence, every search engine company wants to have the best results possible. If a search engine tells you exactly what to do, then everyone would try to do the exact same thing. There are a multitude of variables involved in page ranking, that are factors in attaining top standing in the search results. We can not control what Google, Yahoo!, or Microsoft Bing Search do in their search algorithms. So, what we can control is the content and layout of websites under our control.

Present Relevant Information for the Search Engines and Users (Customers)

The number one goal of any website should be to provide quality content to get found online. Algorithms and software improvements at the Search Engines have made great strides in evaluating keywords throughout the page and site, along with Natural Language Processing (NLP), Text Analysis, and Automatic Classification Systems are some of the key areas for establishing what a website is all about. The days of just pasting a whole bunch of keywords over the entire page or hiding the keywords in the underlying html code to get a website in the top search results is all but over. Sure, there still are websites in the search results list that do this type of Black Hat SEO tactic, of hiding keywords, but that is only because other parts of the software algorithms might give higher Page Rank [Google PageRank™] to these pages based on the number of pages that link to them on the Internet. Read more insights into the Google PageRank perspective.

Developing a Keyword Search Engine

It becomes exceedingly difficult for Search Engines to say how much is too much for certain types of keywords in the body text. There are an infinite number of variables for establishing the density of a keyword. Certainly, the difficulty becomes even greater when one considers the use of certain words having different meanings for different industries. Then there is the aspect of how the word is used in the context of the text itself. Natural Language Writing has different styles, such as Argumentative, Narrative, Enunciative, and Descriptive Styles; along with different uses of grammar and even the proper spelling and even misspellings can significantly alter how a search engine responds to the classification and Keyword Density of the page.

What Additional Factors are used in Keyword Analysis?

Keyword Relationships

Graph Showing the Keyword Relationships in a Document

Search Algorithms need to be able to filter through all of the other words in a website. Every single word that is placed on a web page can have some degree of influence over the whole of the page and even the website itself. Simple words like: them, your, you, it, or, AND even and, need to be filtered and evaluated. Too many uses of those words in the web page can throw off the algorithm. Relationships exist between all words. The proximity of the Online words relative to each other, will also significantly influence the software algorithms of what the page is about (See Keyword Graph.) Writing on the Web has to be tightened up and more structurally focused toward the subject matter, in order to become more successful in establishing new pages online, especially when it comes to the highly competitive Internet keywords.

Search Algorithms Analyze Capitalization, Bold Text, Font Size, and Font Placement

To grasp the degree of difficultly that Search Engines face in cataloging a website is to consider what needs to be analyzed from their perspective. By somewhat of a Reverse Engineering Marketing aspect we can gain Internet marketing insight into what is looked at for establishing the ranking in the search engine results pages. Capitalization, bold text, font size, and font placement are all factors in page analysis. For example: as Google Search algorithms have improved, and certainly expanded over time to include other on-site and off-site website factors, the weight factor given to each of these hundreds of variables has changed slightly, and in some instances drastically affected the search results.

Understanding Search Engines and the Online Marketing Learning Curve

I believe that we are all on an online marketing learning curve. Search engines are continually learning about the World Wide Web by constantly traveling the Net with their Robots that catalog the pages. Then with analysis software, the companies can determine the so-called Mean, Mode, and Median of any particular criteria within the page or group of search results they wish to analyze. With such detailed analysis, they then can tighten or loosen a set of parameters to slightly change or drastically change the search results. Every update to a search engine algorithm in-turn creates a new round of learning by all the SEO Webmasters of the world. Through this type of online school teaching, the SEO is constantly being trained toward better content writing and layout quality. The whole of search is also trained, because as creativity and new technology are implemented into websites, along with the popularity of other types of online content sites, the search companies can continue to upgrade and improve their algorithms to reflect these new changes. Sure, there may be the law of unintended consequences that occur along the way, but in the long run, everyone will benefit with better content, websites, and search engine results pages.

Professional Web Services, Inc., is a SEO strategies, Internet marketing services, online advertising strategies, and a Web branding solutions company. Contact us today for Internet Marketing Services for your B2B or B2C business to be found in the search engines. Turn your business into a great online sales tool with a Pro. eBusiness Online marketing solutions with Professional Web Services. If you are serious about gaining more customers now, getting more online sales leads, and learn how we can help your business get discovered on the Web, then send us an email today for your online marketing solution.

Article by: Jim Warholic

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Internet Marketing and Advertising Matrix | Web 2.0

J. Warholic

Web 2.0 Marketing 2.0 Advertising 2.0?

Getting a handle on these terms is like pulling teeth. Web 2.0 seems to be some futuristic idea which seems to be evolving from the Web 1.0 structure. On the other hand, Web 2.0 seems to be occurring now on the Internet as it now is.

I have been reading for awhile now about this future of the Net. The following is from the Wikipedia Online Encyclopedia.

The term “Web 2.0″ refers to what some people see as a second phase of development of the World Wide Web, including its architecture and its applications. As used by its proponents, the phrase refers to one or more of the following:

  • the transition of websites from isolated information silos to sources of content and functionality, thus becoming a computing platform serving web applications to end users
  • a social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and “the market as a conversation”
  • a more organized and categorized content, with a far more developed deeplinking web architecture.
  • a shift in economic value of the web, up past a trillion dollars surpassing that of the dot com boom of the late 1990s.

However, a consensus on its exact meaning has not yet been reached.

Many recently developed concepts and technologies are seen as contributing to Web 2.0, including weblogs, linklogs, podcasts, RSS feeds and other forms of many to many publishing; social software, web APIs, web standards, online web services, Ajax, and others.

In fact it seems to be some sort of matrix idea in the minds of the proponents in which the Internet becomes much more interactive in it’s nature than the current online structure.

Others have written complete articles of what they envision Web 2.0 to represent.

What Is Web 2.0
Design Patterns and Business Models for the Next Generation of Software by Tim O’Reilly
09/30/2005

…

The concept of “Web 2.0″ began with a conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What’s more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as “Web 2.0″ might make sense? We agreed that it did, and so the Web 2.0 Conference was born.

…

My gut reaction to all of this is that having a name stamped on a period of time like this will be like trying to place a classification on an entity where someone will ask, was that Web 1.0 or 2.0 architecture? And what about the evolution to the next level that is still to come? Will we have Web 3.0, 4.0, 5.0, etc etc?

Ok, If that is Web 2.0, What is Marketing and Advertising 2.0?

It seems to me that both of these terms reflect the interactivity and feedback mechanisms built into various types of analytics and forms of social networking through email, forums, comments, reviews, subject blogging, webcasts, podcasts, RSS feeds, news reports, affiliate referrals, and the entirety of the Internet as we know it.

See the following posts to have a better understanding of both of these terms.

As the Internet Matrix continues toward the next level we will see business take more notice of what it can do for them. Businesses that have not grasped hold of how a brand can be developed online or how their business brand image can be tarnished through the social networking (marketing and advertising 2.0) by the interactive online world will be shocked. The companies that strive toward excellence in customer service and operate with ethical responsibilities will continue to see gains in their brand acceptance and improve their market reach. In many ways, these companies that grab hold of the New Internet Matrix, will become like fine wines, that get better and better with age.

Professional Web Services provides excellence in Internet marketing services, online advertising strategies, web branding solutions to provide more sales for your business.

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eBusiness Internet Marketing Services

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Business Marketing And Advertising Internet Empowered

J. Warholic

Empowering Businesses With Internet Marketing, Online Advertising, And Web Branding Services Strategies and SolutionsThe Internet Is An Empowering Media Form For Customers And Businesses Alike

Take a look at how the Internet is providing a form of online customer service feedback that can both be good and bad for your business depending on the customer service you provide.

Consumer Experiences

Years ago, before the Great Expansive Web Landscape >> before the Mozilla and Internet Explorer and high-speed internet came along, a dissatisfied customer would maybe complain to management or write a letter to the President of the company about poor customer services or false advertising. Now, that has all changed. Customers that become dissatisfied are fighting back.

To be a reporter does not require going to four years at a university or getting hired by the local newspaper. No, anyone that has a beef about something is free to report it online through a free blog service. Make no mistake about this though, falsely reporting news and information can hold serious consequences for individuals online. See: Internet Ethics

With that said, people can and do document information related to businesses online all the time. In fact blogging has changed the face of how the large media giants respond to news stories. Many times the networks are slow, very slow at jumping on a breaking story and it is the blogging community that is the first to share the story online. With technology, through the form of automatic news feeds from every single blog, the story can be picked up by thousands of individuals that then turn and share more information online. Once the chronicled account is published, search engines catalog the information making it a matter of historical public record for all times sake.

Businesses, from local, national, and international companies need to be more aware of the new technology that is creating the Internet landscape Where There Is No Place To Hide

In an article written by Chuck Mckay, from his Fishing For Customers website the following is quoted:

What happens when your ads brag about your customer service, and customer dreads going on hold with your automated call center?

What happens when your customer finally understands that your “money back guarantee” is actually pro-rated for the number of weeks that she owned your product?

What happens when your angry customer makes the evening news carrying a placard which declares you to be a crook?

Where do you hide when there’s no place to hide?

From the customer service standpoint it makes sense to follow good B2B, B2C, and C2C ethical guidelines. Fraud and other different unethical activities will become exposed. It might not happen overnight but with poor customer service, fraudulent activities, advertising scams, and even copyright infringement there certainly is no place to hide online.

Empower your Business for Marketing And Advertising

Blogs are not just for individuals. In fact blogs are being used more and more for businesses everyday. I just received an email update from Google about how their AdWords blog is becoming more of a newsletter in their thinking than just some place to post thoughts and updates. Click link to read more on this perspective.

Inside AdWords

…
Are you thinking what I’m thinking? That, just maybe, a blog might prove to be an effective newsletter for your customers as well?

Imagine it: A place where you could easily tell your customers what’s new and interesting about your business, and where you could even show them photos of your latest collection of high fashion widgets from Paris. Perhaps you’d also like to get some useful feedback from your customers? Yep, you can do that too.
…

Executive Platform

This type of e-business marketing and advertising works. Customers have been sharing with me the good feedback that they are receiving from this type of executive Internet marketing and branding approach. Many times people are blocking the pictures and images that are embedded in emails, especially in an unethical age with email spam and malicious spyware viruses, but are likely to click on a link to a website to view more information. Information can be posted online for future use. Imagine being able to write a sales and marketing pitch or create an Ad for use in a Pay-Per-Click advertising campaign with a link to a posting targeted to exactly what it is that your company is advertising.

The Internet is still a baby

The interconnectivity and alliances between businesses both vertically and horizontally as well as the mix of Individuals into the broad spectrum of things online will continue to create new opportunities for new businesses, market expansion of existing companies, and the opportunities for private individuals to make a difference, shake up the world, and breath a measure of fresh air to the World Wide Web.

Professional Web Services, Empowering Businesses On Line To Make A Difference With Internet Marketing, Online Advertising, And Web Branding SERVICES STRATEGIES SOLUTIONS.

Sales and Marketing Moving Picture Shows – Web Videos

J. Warholic

Getting found Online on the major search engines is only half the battle. Utilizing sound marketing and advertising concepts once a lead source visits your business or consumer website is the other.

Websites that only have pictures are not likely to get discovered in the search engine results for the keywords of a particular business. Most of the search engine information is in the words of a website not the graphic images. On the other hand, sites that only have text copy writing will get dry and boring over time. Incorporating these two marketing and advertising concepts when it comes to the Internet is a continual challenge.

Mitigating Factors

As broadband connectivity continues to expand on a world wide basis the Hi-Tech options for promoting various business industries on the Internet are becoming much larger and can be done relatively inexpensively.

Technology continues to merge in what can be accomplished in online advertising. Once considered the high-end for only the major technology players the likes of IBM, Motorola, or Microsoft on the Internet, incorporating videos into a website is becoming more of a cost-effective sales and marketing tool for even the smaller B2B and B2C businesses on the Web.

Making a Sale

A prospective customer finds your website by doing the keyword searches for your business. What happens next? Sometimes the best way to demonstrate what it is that your company does is to provide a video demonstration. Prospects may not be familiar with the operation of a product, software, or machinery equipment operation. Short video clips can make a huge sales impact when done in the right context. If, you do not have the bandwidth at your hosting service, Google provides free hosting for your videos. For an example of free Google Video hosting, check out Professional Web Services short clip of the Grand Opening of the TechBA center in San Jose, CA. Follow the links at the bottom of that page to find out how simple it is to upload videos to Google.

The applications for utilizing videos in websites are quite extensive. Realtors for example could do virtual tours utilizing a digital camera themselves. Then have the Webmaster upload it to the server and provide a link from the Realtor's website to the video feed. Software companies are using video feeds to train new customers and demonstrate their software programs. OEM machine equipment manufactures are using streaming video feeds to demonstrate how their machines operate. Additional feeds in other languages can also be very helpful when marketing globally to the rest of the world. Individuals can even use this on demand video technology to sell items online. Consider the small business owner, who operates a business out of their house. By using an intro page to a video as a landing page for PPC, Pay-Per-Click Advertising a small business owner can sell their products as an additional online outlet to the eBay way. A seller can even place a link on an eBay listing to demonstrate the device or product.

Once a video is stored online, the link to it can always be used in the future for any type of on demand marketing or advertising. Take email as an example. Email marketing to prospects can include a link directly to the video production. Simply describe what you are featuring and provide, either the actual link, or anchor text (text actually displayed to the reader) link in the body of the email. Sales and Marketing events captured for you by: Professional Web Services.

The saying, A picture tells a thousand words; is certainly true, but the Web videos moving picture shows can make a lasting visual impression that can improve your company sales.

Professional Web Services provides SEO Internet marketing, Online advertising, and Web branding services, Email Marketing strategies, and solutions.

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Above The Fold Internet Marketing

J. Warholic

Courtesy of USA Today

The term “Above The Fold” was used in the newspaper business which represented everything above the fold on the top half of the page. The Premium Content Area.

Internet marketing for a B2B and B2C site today requires the same key concepts that were once only in the news print industry. Deciding what to place at the top of the web page may be the most important marketing decisions to make.

The issues:

How do you design a page that is going to capture the attention of the reader when they first visit a web site?

How do you make a page search engine friendly at the same time?

Key factors of understanding

First, it is important to understand that someone will arrive at a website in one of two ways. The first is they know your website by name. The second is they found your website through a search engine, web directory, or reference link. Each of these has its own set of variables when deciding what to place above the fold.

In some businesses it may be very easy to sum up and describe what your company does. Others may find this exceeding difficult to place a description on it. Take for example a B2B business which fabricates widget pieces for hundreds if not thousands of broadly different industries. Each of these industries has a different understanding of the engineering terminologies involved in the manufacturing process to fabricate the various components used in their company’s final product. This might actually be more typical then what most might have thought.

Bridging the gap between the first time visitor and a repeat customer is definitely a challenge. In the example above it is important to cover the bases to the best of your abilities on each web page. Graphics can tell a lot about the company brand. Sometimes the graphics displayed just does not tell the right brand story. Typically most websites have a graphic image at the top quarter or third of a displayed page. Using this area wisely can provide a powerful E marketing impact. Many times the company name can give a great indication of what the company is all about. Highlight the name if this is the case. Other times providing an image of what is manufactured can bring a viewer quickly to an understanding of what your company does.

The old adage that “A Picture Tells A Thousand Words” can certainly be true right here. Graphic logos can even be used both as a functional tool and a visual advertisement of what the site is all about.

Then comes the meat and potatoes. This is where you want to place your most important online information at the top. Get to the facts and issues as quickly as possible. Some have said that you only have three seconds to grab the attention of the viewer. If attention of the reader is captured in these first few seconds, they are much more likely to expand their knowledge of your business or consumer website by reading more information online. Just like in writing a newspaper article the facts and issues are at the top, and from there the story details are expanded upon.

Stories are great to read if they are interspersed with helpful illustrations or pictures depicting the subject matter. Going to new sites I personally want to find out as much information as I can especially if it is something I am interested in. Improperly assuming the new visitor is going to have an understanding of what it is you do with only a few words and a few pictures may be the wrong assumption indeed. Not only that, but with few words in the body, this will not provide the search engines enough information to really categorize the web page and place it in the search engine results pages.

Yes, it is possible to go overboard on your webpages at times. From an Internet marketing perspective it is important to continually revise and improve the story line. Online revision is an area that should never stop occurring.

For help with your Internet marketing story line and Online Advertising contact Professional Web Services.

Marketing and Advertising Resources

Reaching Global Customers

J. Warholic

Professional Web Services

Internet marketing gives a company an inside sales and advertising track on reaching global customers in a non-threating way if done properly.

Internet marketing seems to have many meanings depending on who you talk to. Typically though, it is about using the internet to promote goods and services ethically, using a variety of online tools for advertising and selling to other businesses (B2B) or consumers (B2C and C2C).

Understanding what an online approach can accomplish for companies utilizing the various subsets from Online advertising, direct marketing Email, E-mail newsletters, Blogs, publishing articles on the Web, content management, and Search engine optimization (SEO misnomer) will be covered in subsequent articles.

Approaching Internet marketing as though it is the business cure all for: not having a strong sales force, providing good customer service relations, having a strong or growing brand awareness, & advertisement of a company through other market channels would be a foolish assumption indeed. On the other hand, an exponetial integration of utilizing the online web applications tools into the overall business plan can have a dramatic affect on a company’s bottom line.

See how Professional Web Services can help improve your search engine visibility with web marketing today.