Marketing

Great Balls of Fire Marketing Strategies B2B B2C

J. Warholic

What do we have here?

Powerful Internet marketing forces for your B2B or B2C business.

In today’s high-tech world of Internet communications, in which information travels at light speed on the Web, a B2C or B2B business can make a huge impression online with customer centric Professional Web Services communications tools.

There are many good Internet marketing tools that a business can use to significantly help establish a brand image on the Internet. One of those items is the company’s website. The website is one of the key foundation items for marketing and advertising a business online. A professional website can also be a source for online new customer lead generation as well as a tool for sales and marketing to use on a daily basis. Investing in the integration of the corporate website into all aspects of a strategic marketing plan can pay loads of dividends in a short amount of time.

Another significant tool for businesses today is the corporate Web blog. Corporate America is starting to adopt the professional blog as much more than a personal website. Furthermore, a blog may actually be a more powerful tool then the corporate website itself. Very few of the companies on the Web understand how these blogs can be utilized as powerful customer centric communications tools. The companies that have embraced the blog as an online communications tool are jumping ahead of the competition in each of their respective fields. The longer a company has been writing and publishing information online, the more likely they are being found on the Internet for various aspects and market segments for their business.

Companies that cover a wide area of OEM support for parts and services in the way of: manufacturing, assembly, technology, engineering, and software support services, have a particularly difficult position in reaching their targeted market segments online. Technically speaking, the reasons have to do mainly with the sheer numbers of publications in the form of websites, web pages, and other published items on the Internet. Each and every website, and web page that uses your company’s keywords are in direct competition with your business. College term papers, research papers, essay papers, news media reports, and other unrelated websites are a form of competition online. Some of those web pages and web sites are more competition than others. Never the less, keyword phrases used by even the news media outlets and off topic websites can affect a company that is trying to establish themselves for a particular market segment. Hence, it really comes down to establishing a theme for a particular website. The stronger the overall theme, the greater the chance others will want to link to it for additional information. However, a company that chooses to somewhat dilute their main topics, runs the risk of what I would refer to as “out of context” content dilution and subsequently getting lost in the mounds of publicized data.

Search algorithms have to crunch huge amounts of data from each and every website on the Internet. These algorithms look at more than just the keywords in the website itself. There are hundreds of variables that search engine algorithms look at when evaluating each and every page on the Web. Taking just two of the factors that are within complete control of a company; content on the corporate website and content on the corporate blog, or I should say corporate blogs, are very significant for establishing corporate brand identity on the Web.

Why does having both a corporate website and a blog make a strategic marketing difference?

Each and every published posting can be a key source of information for your company on the Internet. New customers are more likely to find your company online by doing searches on what it is that your company builds, manufactures, or produces. Company postings are a way of expanding your market reach online.

Yes, it does take a fair amount of time to write, edit, and publish good content, online information that will ultimately result in new links to your corporate website. Once someone else finds information helpful and informative, they are much more likely to link to specific posted pages of a blog.

Feed the blog, and the blog will feed you. This has more than one meaning. Having a basic understanding of how a blog works is beneficial in this area. When a blog is published, a ping is sent out to various services online that monitor when new postings are published. This ping provides a means for special search engines to log in the information to their database. At these search engines, a blog becomes searchable or can be seen in the current results as soon as it is registered and published. Additionally, there are also RSS and ATOM feeds from a blog that people can automatically subscribe to. The new article is quickly and automatically picked up by everyone that is on the subscription list, and can be read with their online news readers. This has the convenience of providing the information directly to the end user, without the user having to check back daily to see if any new information has been published.

Blogs are ideally suited to be customer centric. This is because the blog has the feature of allowing comments or no comments (if you choose the no comments option). But, by allowing comments from users, readers, and subscribers; a corporation can gain valuable insight from those that are reading the information online. All comment feedback has the potential to being valuable from a strategic marketing and online advertising perspective. While the concerns over having comments that are off color or of a spam nature are justified, there are excellent controls for monitoring or filtering the comments before they are posted.

All of these items provide a major Internet marketing and online advertising impact for your company online.

Get started today with professional blogging services by Professional Web Services. We can get you set up with your professional branded image that will reach out and touch new customers on the Internet. Contact us for the professional business solution.

Internet Marketing Forces

J. Warholic

You will be magically transported to another dimension. A dimension that is built on the Internet marketing forces beyond the great divide. A place where only those that dare travel can realize their force upon the planet.

So where is this great divide? Take me to the great divide. Let me see the Internet marketing forces now. OH no, you’ll have to click the Internet marketing forces link yourself.

In the meantime, enjoy this movie:

MiniTru, Chicken Chair by Bassam Kurdali made in Blender 

Consider the video that you just viewed and how this can be applied on your own professional B2C or B2B business website. Imagine having an introduction about your company, or better yet, if you manufacture machines or other products, a video is a great way to show off your company online.

Get your business plugged into the Internet. Contact Professional Web Services today to find out more information about Internet marketing services.

More Sales for Your Business

Professional Solutions

Most everyone wants a powerful online market presence for their business, don’t you want it too?

Using the power of the Internet can greatly expand your business presence in both B2B and B2C industries. Developing a good Internet marketing plan and online advertising strategies can provide a wealth of new customers for your business.

Everything is related to the Internet today. Internet marketing is not just to be used by the Fortune 500 companies. In fact, the Internet can be a big equalizer for small and medium size businesses to really target select groups of individuals, consumers, businesses, or industry sectors that previously were not attainable.

By selecting and expanding your business’s keywords and using various forms of online advertising strategies, both B2B and B2C companies can realize a market impact, both for the present and in the future.

Information can stay online forever. Publishing a website, blogs, or “target specific” websites for specific areas of your company, can help develop a brand image over time. Even the advertising spent online can have a lasting impact into the hearts and minds of the consumer or other businesses being targeted.

Remember, good Internet marketing strategies are key to online marketing success.

So, if you want more sales for your business, take a look at what Professional Web Services can do for you. We offer Internet marketing services, online advertising strategies, ethical search engine optimization, and Web branding solutions that will help your bottom line.

Contact Professional Web Services today for a no obligation Internet marketing evaluation.

The Most Important Question(s) on the Internet

J. Warholic

20/20 Business Glasses
Get 20/20 Marketing Vision

Are potential new customers seeing your website online or finding your global or local business with the search engines? Are you getting sales leads and customers from the Internet? Do you want more customers now?

By: Jim Warholic

Learn how Internet marketing and online advertising with Google, Yahoo!, and Bing Search (formerly named Microsoft MSN Search) engines can drive new customers to your online doorstep and even deliver them to the inside of your store, where they can shop and buy the products or services your business provides. Take the next step with Professional Web Services today.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don’t even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

More Sales For Your Business: Internet Marketing ServicesGrasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24×7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer’s and your sales department’s fingertips will make everyone’s job much easier and will result in more sales. Email’s written can then be linked back to the specific information being requested. Customers will come to rely on your company’s website as being a good source of information. This helps promote your brand and keeps the customer’s focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don’t provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today’s business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries’ keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

Professional Web Services
Internet Marketing Services
Online Advertising Strategies
Search Engine Optimization, SEO
Web and Website Branding Solutions
Free Internet Marketing Evaluations

Marketing Home Runs With Custom Domain Names

J. Warholic



Marketing On The Internet Has Taken Off In Amazing Ways.

This article has multiple thumbs up Internet marketing solutions. Google, Blogger, Open Source Web Sites, Website Designers, Marketing, Advertising, and Sales, for your business solution.

Website designs, blog designs, website marketing, and blog marketing are making headlines these days. Why do I mention websites and blogs in the same sentence? The reason is because of the power that is in both. Just sit back for a moment and bear with me on my little story.

Both of the following statements are true. There is no difference between a blog and a website. There are major differences between blogs and websites. In fact, we have a convergence going on online today between website marketing and blog marketing. Management at the highest level needs to throw out their misconceptions for understanding about blogs vs websites. Blogs are powerful websites. Blogs may be one of the most simple and most powerful B2B and B2C website solutions on the Internet today. With RSS feeds and world wide subscriber-ships, a business can stay in contact with their customer base.

Well, Google came out with a cool new powerful marketing and branding solution for any B2C or B2B business or C2C person on the planet. Free of charge blogging services have been around since the early days of blogs, using the Blogger driven software engine by Google. Google has provided anyone the ability to create good website addresses and then if they want point it to another domain file name with FTP publishing. Now there is an additional power feature that was launched this year by Google. Bring your own domain name (BYOD) to your free online blog and Google software will host your blog for free with all the links and published articles functioning as though they were published from day one as your own website without the blogspot.com domain suffix. See Blogger Custom Domains

Here is an example. I created a free blog website by the name of mondayswebsite.blogspot.com. I then published several articles on this site. I had a parked domain name by the name of Mondays.ws and decided to turn it on. So, following Google’s instructions for custom domain name publishing, I pointed my GoDaddy registered domain name Mondays.ws to Google Hosting Services. Then I went into the blog control panel and turned on Custom Domain name and set it to Mondays.ws. Low and behold, when this was finished, now Mondays.ws is displayed instead of MondaysWebsite.blogspot.com. If someone tries to go to MondaysWebsite.blogspot.com they were redirected to Mondays.ws. Try it. Click on the links. By the way, as of (4/19/2011) I now have Mondays Website as a place holder for feeling down with the blues. And then you can take a look at: http://ww2.mondays.ws/2007/02/thumbs-up-for-we-design-it.html

I am testing a few other items related to subdomains. More to come in the future.

I would suggest you try the service out with one of your parked domains. If your business is like most businesses, that have extra domain names, with variations of a business name or even using the .net, .org, .info, .us, or others to test the service out. Domain names are so inexpensive today that it is wise to sign up for another domain name related to what your business does instead of only concentrating on the company name.

Get started today. Need help along the way? Professional Web Services can provide you with professional Internet marketing services and Blog marketing services. Contact us for a free Internet marketing evaluation.

Jim Warholic, President of Professional Web Services, Inc.

Decisions for Your Business – Strategies for Success

Professional Solutions

Maybe your are asking the question, “Why do I need professional Internet marketing services?”

Let’s take a look and see why you need good online marketing today.

Would you like your business to show up in the major search engine results pages of Google Search, Yahoo Search, and Bing Search? If the answer is yes, then you need good Internet marketing services.

Would you like to have greater brand recognition for your business? If the answer is yes, then you need good Internet marketing services.

Would you like your business to be able to break into or expand into new market segments? If the answer is yes, then you need good Internet marketing services.

Would you like your advertising budget to be spent efficiently and have the best return on investment possible? If the answer is yes, then you need good Internet marketing services.

Would you like to see an online advertising campaign targeted to specific buyers or consumers? If the answer is yes, then you need good Internet marketing services.

Would you like to obtain more sales for your business? If the answer is yes, then you need good Internet marketing services.

Can you afford to sit by, letting the competition pass you buy on the Internet, and not have good Internet marketing services? If the answer is no, then you need good Internet marketing services. Remember, good Internet marketing strategies are keys to online marketing success.

Good Internet marketing strategies by Professional Web Services.

Email Marketing – Are Your Emails Being Seen?

ProWebs

Do your Email marketing campaigns really get read or even seen by the subscriber?

Are you spending money on your email marketing campaigns, with a great looking template design, great pictures, and great content? You may be surprised that what you see is not what the subscriber gets.

I have been telling a number of clients recently that including pictures only in a mass marketing email campaign might actually be causing problems and reducing the ROI. I have various email addresses that I typically use to view emails from both large and small name companies. I also use several types of readers, both online and on local computers, to see how the emails render. Some of the large name companies think that if they put a lot of cool looking pictures in their email campaigns they will increase the ROI. The truth is, the opposite affect might be happening because of how email client readers render an email, and the default handling of pictures with them off by default in many readers.

The email article titled, The Rendering Run-Around, By Len Shnyder, Director of Partner Relations and Industry Communications, Pivotal Veracity is an excellent article about understanding how the e-mail rendering process works for all the major email clients and online readers.

Everyone does not see the same thing. Some of the major email readers are defaulted to not displaying images, even in the preview pane mode. This can have a serious lack of branding affect and cause the reader to place the email into the spam box even if they subscribed to the email in the first place. The reason is because the pictures are not displayed and the reader can not tell what the brand is.

Here are some of the highlights from the article that is definitely worth reading.

# Images are “ON” by default in: AIM.com, AOL.com, Cox, Comcast, Earthlink, Outlook 2002, Roadrunner, Lotus Notes, Yahoo’s inbox folder.
# Images are “OFF” by default in: AOL 9, Gmail, Hotmail, Mozilla Thunderbird, Outlook 2003, Outlook 2007, Outlook Express 6, Windows Live Mail

11. Does my design effect my delivery, reputation and/or ROI?

Everything is connected! The elements of “good email” don’t exist in a vacuum. The design of your email can and does impact delivery with most spam filtering programs incorporating design-based rules as well as various forms of HTML validation.

Read the whole article The Rendering Run-Around

I would add this little piece of advice. Email marketing campaigns must take the rendering issues into account up front. When designing an email template, take into account the ability to hyper link to the main article in the website or specific web pages for landing pages. Do not try to make your email marketing campaign the website. Images in emails should be held down to a minimum or a good balance between body text and the layout; with the understanding of how images are not displayed (when a subscriber blocks images from being seen) and the large gaps that can result in the actual email as being displayed in a client’s email box.

I personally think that email clients will continue to tighten up how email is handled in the delivery aspect. Both business to business, B2B marketing, and business to consumer, B2C email marketing campaigns will have to tune their templates and in some cases eliminate 90% of the pictures in the emails, if they want to have the best possible ROI.

Jim Warholic,
President of Professional Web Services

Our Internet marketing services will get your business found online.

Set Your Business Apart From the Online Crowd

Professional Solutions

Standing out from the online crowd should be a strategic component of your marketing plan.

Your business is special. That is the first thing that must be thought about when marketing a company online. What is it about your business that makes it different from all the other B2B, Business to businesses, or B2C Business to consumers companies in the world.

Yes, you are competing at the world level. The Internet has made the world a very small place indeed. Circuit board manufactures have found that out since the turn of the century. Data for building the circuit boards can be delivered via electronic forms of communication in a matter of seconds to the other side of the world. Circuit boards can be built in China and shipped overnight to anywhere on the globe. Nothing is out of the realm of world competition except for maybe the local food providers or local service providers. But that is changing also.

Throwaway products are coming on to the market place which simply make it unaffordable or not cost effective to repair older things like VCRs and small stereos. The cost of new products has been dropping, in real dollar terms, significantly since the turn of the century. Hard disk drives have gotten cheaper and can store more information than the previous year’s model. Computers on our desktops are more powerful today than what the US Government had 50 years ago. Solid state memory devices can store over 1000 songs on a single USB flash drive. DVD players for the television market place have dropped to where a DVD player can be purchased for below 50 dollars, and that even includes a remote control unit.

Competition is not just in the same horizontal or even in what would be typically defined as a vertical market. Grocery stores for years have increased the types of products they have carried. Forget the days when you just went to a grocery store to buy food. Now you can buy everything from the superstores. Remember that 50 dollar DVD player I was talking about above? I saw one on sale for 20 dollars by using your free grocery store buying card, and that was not even a superstore.

So, this brings me back to marketing. Good marketing services must include expanding your brand market reach online. This requires more creative thinking and good Internet marketing strategies to really promote a company online.

Take a look at any movie that comes out today. One of the first things a movie studio does today is set up the movie’s website. Movie studios understand that not only is their production studio the brand, but the movie is also being branded in the hearts and minds of the consumer. Likewise, your company may very well have a great brand name recognition, but does this brand recognition lend itself to being found by new customers that might not think of your brand for a certain product or service? This is even more important for the company that does not have the type of brand recognition that some of the bigger players have in their respective fields.

What you need for your business today is greater market penetration, across all key markets that your business is associated with. That really comes down to having good Internet marketing strategies for promoting a B2C or B2B business online. Remember, good Internet marketing strategies are keys to online marketing success.

Contact Professional Web Services. Professional Web Services, Inc. is an Internet Marketing Services, Ethical Search Engine Optimization, Online Advertising Strategies, and Web Branding Solutions provider for the B2C and B2B market place.

Web Marketing Solutions

J. Warholic

Get busy promoting your business with smart Web marketing strategies today.

If you are not employing any type of marketing solutions for the Internet, then it is more than likely that your business is loosing market share to the competition.

One of the most important business marketing strategies that should be implemented by most companies is to incorporate a “Web marketing strategy” into the overall corporate sales, marketing, and advertising scheme. Simply put, the Internet has the potential to send business to your company with targeted online advertising and an Internet marketing strategy that incorporates many interconnected strategic marketing items that will help your company improve market share online.

One of those strategic marketing items to consider, is contract with a professional full time Internet marketing and online advertising firm that has years of experience with marketing and promoting of companies on the Web. Yes, you or an employee can try to spend years learning the ever changing SEO process, but how much sense does it make to spend the time, with the potential pitfalls along the way, and near certain possibilities of making major mistakes that could drastically affect your business online. The smart solution is to do what you do best, that is, running your business, making money for your business producing the products or developing the services you sell, and let Professional Web Services do what we do best; that is, getting businesses found online and increasing our clients’ bottom line sales results.

Internet marketing is not something that can be learned out of a text book. Certainly there are basic sales, marketing, and advertising principals that come into force when applying the strategies on the Web, but that is only the tip of the iceberg. Web marketing starts from the ground up foundation and the Internet down. What I mean by that is the foundation structure of the website is most important but so are the links to your website, social media marketing, implementation of Web 2.0 applications, online videos, etc etc. Having only one or two of the key items developed is not nearly as good as having them fully integrated together for your Web brand. That is where Professional Web Services Internet marketing firm can help your business online.

Contact Professional Web Services today to understand what Internet marketing solutions can do for your bottom line sales results. Professional Web Services has full Internet marketing services, search engine optimization, Online advertising strategies, and Web branding solutions to get your business seen by your future customers. Increase your Web exposure, gain new qualified sales leads, and significantly improve sales with the 24 by 7 business marketing solution.

Professional Web Services Strategic Marketing Solutions

Professional Solutions

Professional Internet marketing services for getting your business found online.

Good Internet marketing requires having a detailed understanding of any B2C or B2B business being promoted online. The days of old where you could select links to your website with a common link exchange program, with any old website, just will not do. Your business is special and must be set apart online. Remember, good Internet marketing strategies are keys to your online market success.

Contact Professional Web Services today to have a better understanding of the need for good Internet marketing services, online advertising strategies, ethical search engine optimization, and Web branding solutions.

Professional Web Services can help get more sales for your business.

Choose a Company That is Going to Understand Your Business


Professional Web Services provides the market reach for your business on the Internet. The bottom line reads, “More Sales For You,” isn’t that what you want for your Business to business or Business to consumer company?