Marketing Creativity Online

J. Warholic

Professional Web ServicesSay It isn’t so. Sorry folks. Your B2B or B2C business website is not the only website on the Internet.

How in the world do you get your marketing message out on the Internet? How can you get it into the hands of potential customers?

Well, Professional Web Services has the online answers for your business.

EyeImagine the sheer numbers of new websites that go online every day. It is quite amazing to think that 10 or 20 pages of a website are going to be found in the proverbial “Needle in the Internet Haystack.” With billions of pages online, you need more than just a graphic designer, designing your logos or fancy website to get found online. There is much more than meets the eye for Internet marketing and advertising your business Online.

You must adapt your marketing techniques with the adoption of Internet marketing techniques for your business to take advantage of the new Web 2.0.

Here are some get acquainted articles that will give just a little sampling of what life is like on the Internet. Take the time to read a few. Then send us an email for your free Internet marketing evaluation today.

Internet Marketing Industry

Building Pay-Per-Click PPC Ads
The Google Adsense program is a great way to earn some extra dollars for your website. Sometimes for various reasons the normal pay-per-click, PPC ads are not available from the server and what will ..

The DMOZ ODP Report
STRATEGIC MARKETING | An extensive research project on the category of strategic marketing in the ODP, Open Directory Project, also known as DMOZ was just completed. The results were quite surprising. ..

Staying On Top Of The Internet
Understanding The Online Web | The Internet is becoming much more interesting in our Life and Times as time goes on. Staying up to date with the latest technologies available is most important for the ..

Advertising On The Internet With Style
New Style Interactive Online Advertising | In the advertising world much of a message is lost in the delivery. Other times an advertisement is so unique that it can really give a “that is cool” aspect ..

Editor Application ODP – Open Directory Project – DMoz
Instead of just talking about improving the ODP – Open Directory Project – DMoz I decided to see if I could help out. Open Directory Project Editor Applying for an editor position with the ODP is qui..

Claim Your Blog At Technorati
Technorati Profile By: James A. Warholic | Technorati is an area online where you can search for various blogs, find out what is popular at the moment, check out the top blogs, and top favorite blogs a..

Web 2.0 Advertising
The Internet is About Interactivity | Interactivity can take many online forms in marketing a business through a website, click through emails, call to action items, enticements, free offers, games, ch..

DMoz ODP Internet Marketing Abuses
As difficult as it is to get some Internet marketing sites listed Online in the DMoz, ODP, Open Directory Project there are many sites listed in multiple categories. In fact one website has over 230,..

How Can RSS Help Your Business?
What Are RSS Web Feeds? RSS is an acronym for Really Simple Syndication. Many websites, blogs, and news feeds produce RSS feeds or webfeeds in an XML format. These are known as: “RSS feed”, “webfeed”..

Impressive Google Online Advertising
Well, I must say that I am impressed with some of the new interactive ads that Google has been serving to their AdSense providers. For those that are not familiar with the AdSense program, Google has..

Professional Web Services, Internet Marketing Services, Online Advertising Strategies, Search Engine Optimization, Ethical SEO, and Web Branding Solutions. Contact us today for the Solution.

Professional Web Service provides online marketing for businesses looking to get more search engine exposure, and more sales for the bottom line.

Why Call It Marketing Adaptation

J. Warholic

Globalization Internet Marketing Adaptation


Internet Marketing Services

The online world is all about change, new technologies, and being able to recognize the changes in the global marketing landscape. Once those patterns are even a hint on the Internet horizon it is very important for businesses, both in the B2B, Business-to-business and B2C, Business-to-business sectors to recognize it early enough to take advantage of these opportunities from a Sales, Marketing, and Advertising perspective.

Marketing Adaptation in Multinational Companies

Marketing adaptation has been talked about for years for businesses adapting to the local cultural market place along with responding to the social climate and economic conditions in the various global locations. Certainly product and service pricing adaptation has also been a concern for the Global Corporations.

Global Businesses

As the Internet has created a “Flattening of the World”; this has had a direct affect on businesses universally at all levels of the supply chain. As with economics affecting every facet of our society, so to has the economics of the Internet affected the very core of B2B, B2C, and even C2C, Consumer-to-consumer businesses today.

Local Business Search

What was once viewed as being in a local service sector for certain businesses such as plumbers, electricians, doctors, and lawyers; the Internet has broadened all these service sectors. The reason is the numbers of people using on line Search Engines have increased dramatically in recent years. It is also important to note that from a standpoint of the local service providers to be found on-line, can directly bring in substantial new revenues. Though any company that may think of themselves as being only a local provider of a service, the majority of these small businesses do not readily recognize the need or even the advantage to have an online presence.

Local businesses sometimes have a very narrow and limited view of the Internet. Actually, these same small business owners spend extensive time on the Internet themselves, searching for consumer products, comparing prices at the various stores, staying abreast of the news, shopping for homes, and even shopping for new and used cars, but discount having their own business on the Internet. There is a very large disconnect with these same small business owners as to the advantages afforded them through the Internet.

Fortune 500 Companies and Search Engines

At the other end of the spectrum are the large corporations that would do well to improve their online search engine position. These companies have invested heavily in the online advertising arena with large numbers of the Fortune 500 companies giving very little thought into the Organic, or Natural Search Engine results for keywords targeting their respective industries.

What are the Advantages of Being Found Online?

First off the numbers of people doing local search on their computers is continually increasing. The Local Yellow Pages have shown a steady declining response rate in recent years. Ads that just a few years ago generated very good returns on investment are now in the doldrums. In fact the response rate is so low, that it is hard to justify spending the increased fees for advertising in the Local Yellow Pages. Real Lawyers Have Blogs – Law Firm Yellow Page Advertising Not Working And On Decline These same Yellow Pages are now having to adapt to the Internet with marketing adaptation taking place by offering not only the print copy of the Yellow Page Advertisement, but also providing an Online Directory in which they include the local business to be found Online.

In essence these same B2B, B2C, and C2C businesses that once thought of themselves as only a local provider of services and thought they would only have to advertise in the local community have had a rude awakening. The Internet has broadened these local business horizons. Being found online now can have additional advantages of another business or consumer being able to find out the information at their computer keyboard fingertips.

The International and National Giants, along with the mid-sized companies can also profit by implementing a website improvement campaign. For these companies to invest heavily into various forms of advertisements and ignore the Internet marketing aspect of what can be accomplished with a good Search Engine friendly foundation website structure are simply ignoring the Internet marketing adaptation that is passing them by.

For more information about being found online contact Professional Web Services, a provider of Internet Marketing Services, Online Advertising Strategies, and Web Branding Solutions for your business today.

Take a look at the marketing adaptation that is going on online, either with you, or without you; but in either case it will continue to occur. The question that must be asked, “Are you going to take advantage of it?”

Subscribe to our Free E-News Newsletter and for some creative and fun web site ideas in advertising visit TGI Fridays website.

Professional Web Service provides online marketing for businesses looking to get more search engine exposure, and more sales for the bottom line.

Setting Your Business Apart Online

J. Warholic

Presenting Your Business On The Web

Standing out from the crowd on the Internet is one of the most important things you can do for your business. With sometimes millions, or billions of websites all competing for your keywords, there has to be something different about you that will really resonate with your customers and future customers.

It is this future customers base that your business really needs to focus on. If you provide top quality service, existing customers will return for more because your brand is good in their minds. However, with customers that do not know your name, you must be able to sell your company products or services in such a way as to not turn off potential customers. This is where your website may be the first Web contact point a potential new customer makes with your company. It is important that the website be all that it can be. How the website is presented to a new visitor can make a grand first impression, or it can also be a one second hyperlink click gone away.

Presentation comes in many different forms. Pictures can be used to add a little bit of symbolism if done with the correct approach. Writing style is important too. Cold dry writing simply will not do. Even if you are writing to the technical engineering crowd, they too get tired of the drab writing approach. Creative writing that is based on sound marketing and advertising principals must be used to engage your audience. Remember, your audience is anyone that reads your website.

So get creative today with a website design approach by Professional Web Services. Contact Professional Web Services for a fresh web site design face for your business. Need a brand new website? We can help your business there too with a customized template, branded exclusively for you.

Technology For The Masses

J. Warholic

Everything Is Driven By Technology

The US and other developed countries are fueling the world with the power of hi-tech. This very same technology that consumers love to have in their homes here in the US, brings to the third world countries jobs by the millions. Due to the demand through out the consumer world for lower prices, more powerful computers, cell phones that have games, built in cameras and mp3 players, faster online access, Internet apps, satellite radios, smaller, faster, and bigger electronic gadgets, gamers, hybrid autos, GPS systems and a whole host of other built in electronic items has created the driving force behind the world’s economy.

Scores of jobs could be said to have been lost to China. But, has the US market place really lost those jobs to China? Would we really be buying all the stuff that we do today if the prices were ten times higher? If things were ten times higher would the US economy be better or worse? There certainly are two schools of thought here. If you talk to two economists, they can’t even agree on the facts. That is because the what ifs come into play and it is impossible to prove the facts beyond what already has occurred.

Internet technology has affected the world in both the good and the bad. Identity theft or just the stealing of credit card information has created a virtual web based crime ring that extends to all corners of the globe.

Businesses are finding that they can no longer operate the way they once did. Newspapers and publications are loosing market share to free online channels of information. Profits are being squeezed with manufacturers because of the pressures of cheaper and cheaper labor and electronic components. Large Super Stores like Wal-Mart are dictating lower pricing of their suppliers and forcing companies to build their products offshore to meet the lower pricing demands. Which means more lost jobs for the United States.

Everything is tied together. It is impossible to stop the universal flow toward the lowest prices in the world. The Internet may turn out to be both the biggest asset and our worst nightmare at the same time. The world is beginning to become as one.

So, where do we go from here? This requires wisdom and understanding.

Professional Web Services, provides Internet marketing services, SEO, ethical search engine optimization, online advertising strategies, and web branding solutions. Get your business discovered on the Internet Final Frontier.

Strategic Marketing From an Internet Perspective

J. Warholic

What is Strategic Marketing?

Internet Marketing StandoutStrategic Marketing attempts to determine how an organization competes or how it will compete against its competition in a market place. In particular, it aims at generating a competitive advantage relative to its competition. From Wikipedia.

Various marketing buzz words abound online. The above definition for strategic marketing is probably one of the most concise and defines it in a manner which can be easily grasped.

There are strategic marketing firms that will analyze the market place for the entire business structure and come up with a marketing strategy for their clients to compete on a global scale. While this type of service is needed to help determine a direction a company wants to go, there are however requirements for more specific strategic marketing evaluations that can have a major global marketing impact.

Understanding Internet Marketing

It is imperative for companies, as part of their strategic marketing, to understand the relationship the Internet has on a company’s market reach in both vertical and horizontal markets. The Internet provides a wealth of information, tools, and potential to expand a company’s sales through the use of the company website, online advertising, and Web 2.0 technology. Learning to use the Internet to fine tune (optimize the website) for various market segments are one of the keys to having more penetration both horizontally and vertically online.

Developing the penetration into these markets is what Internet marketing really is all about. A company can be all over the Internet, or not at all found online, but if it is not found in its industry specific area for engineers, buyers, and consumers searching for the products or services provided by the company, it will have little impact on the bottom-line sales generated.

Strategic Internet Marketing Evaluation

Marketing has what is known as a SWOT analysis tool. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis  is a way of evaluating the direction a company wishes to go. For example below is a SWOT Chart courtesy of businessballs.com

Subject of SWOT analysis:
(define the subject of the analysis here)

strengths

  • Advantages of proposition?
  • Capabilities?
  • Competitive advantages?
  • USP’s (unique selling points)?
  • Resources, Assets, People?
  • Experience, knowledge, data?
  • Financial reserves, likely returns?
  • Marketing – reach, distribution, awareness?
  • Innovative aspects?
  • Location and geographical?
  • Price, value, quality?
  • Accreditations, qualifications, certifications?
  • Processes, systems, IT, communications?
  • Cultural, attitudinal, behavioral?
  • Management cover, succession?

weaknesses

  • Disadvantages of proposition?
  • Gaps in capabilities?
  • Lack of competitive strength?
  • Reputation, presence and reach?
  • Financials?
  • Own known vulnerabilities?
  • Timescales, deadlines and pressures?
  • Cash flow, start-up cash-drain?
  • Continuity, supply chain robustness?
  • Effects on core activities, distraction?
  • Reliability of data, plan predictability?
  • Morale, commitment, leadership?
  • Accreditations, etc?
  • Processes and systems, etc?
  • Management cover, succession?

opportunities

  • Market developments?
  • Competitors’ vulnerabilities?
  • Industry or lifestyle trends?
  • Technology development and innovation?
  • Global influences?
  • New markets, vertical, horizontal?
  • Niche target markets?
  • Geographical, export, import?
  • New USP’s?
  • Tactics – surprise, major contracts, etc?
  • Business and product development?
  • Information and research?
  • Partnerships, agencies, distribution?
  • Volumes, production, economies?
  • Seasonal, weather, fashion influences?

threats

  • Political effects?
  • Legislative effects?
  • Environmental effects?
  • IT developments?
  • Competitor intentions – various?
  • Market demand?
  • New technologies, services, ideas?
  • Vital contracts and partners?
  • Sustaining internal capabilities?
  • Obstacles faced?
  • Insurmountable weaknesses?
  • Loss of key staff?
  • Sustainable financial backing?
  • Economy – home, abroad?
  • Seasonality, weather effects?

The table above can be used for all types of analysis. Using the four main keys and applying it to an Internet marketing plan is beneficial for helping visualize and evaluate what needs to be done.

While the particular example above is more general in nature, it can be applied to specifics. For example when determining how a website needs to be optimized and/or the Web presence, a person needs to look at the four keys. Some of the questions that can be asked are: What is the company’s online strengths in meeting their marketing goals? How well is the website designed? Does the website provide quality information for readers, visitors, and the search engines? What types of links point to the website? Are these links quality links? What opportunities exist in the types of niche markets that the business can expand online? What are the current weaknesses with the business’s Web efforts? How can the business improve their brand recognition online? Does the website provide a solid tool for the sales and marketing departments? What threats are faced from the competition and other market factors online? What other tools are available to take advantage of online opportunities? Is the company advertising online? Is the competition advertising online? All of these items and more can be written down or verbalized to help develop an Internet marketing plan to help grow and promote your company.

Once the market analysis is performed then a strategic plan needs to be developed, and then implemented. Certain items can be quickly changed or applied, while others on the list will need substantial time and effort to attend to. All of the items will factor into the viability of the company competing across the Internet.

Developing a quality web presence is one of the most important items a company can invest in. It is very shortsighted to think in terms of “the cost” of developing a website. It is a business investment, and it is an investment that has the potential to bring forth many returns.

Get the Business Solution today from Professional Web Services. Contact us today for a free Internet marketing evaluation or other Internet marketing services.

Great Balls of Fire Marketing Strategies B2B B2C

J. Warholic

What do we have here?

Powerful Internet marketing forces for your B2B or B2C business.

In today’s high-tech world of Internet communications, in which information travels at light speed on the Web, a B2C or B2B business can make a huge impression online with customer centric Professional Web Services communications tools.

There are many good Internet marketing tools that a business can use to significantly help establish a brand image on the Internet. One of those items is the company’s website. The website is one of the key foundation items for marketing and advertising a business online. A professional website can also be a source for online new customer lead generation as well as a tool for sales and marketing to use on a daily basis. Investing in the integration of the corporate website into all aspects of a strategic marketing plan can pay loads of dividends in a short amount of time.

Another significant tool for businesses today is the corporate Web blog. Corporate America is starting to adopt the professional blog as much more than a personal website. Furthermore, a blog may actually be a more powerful tool then the corporate website itself. Very few of the companies on the Web understand how these blogs can be utilized as powerful customer centric communications tools. The companies that have embraced the blog as an online communications tool are jumping ahead of the competition in each of their respective fields. The longer a company has been writing and publishing information online, the more likely they are being found on the Internet for various aspects and market segments for their business.

Companies that cover a wide area of OEM support for parts and services in the way of: manufacturing, assembly, technology, engineering, and software support services, have a particularly difficult position in reaching their targeted market segments online. Technically speaking, the reasons have to do mainly with the sheer numbers of publications in the form of websites, web pages, and other published items on the Internet. Each and every website, and web page that uses your company’s keywords are in direct competition with your business. College term papers, research papers, essay papers, news media reports, and other unrelated websites are a form of competition online. Some of those web pages and web sites are more competition than others. Never the less, keyword phrases used by even the news media outlets and off topic websites can affect a company that is trying to establish themselves for a particular market segment. Hence, it really comes down to establishing a theme for a particular website. The stronger the overall theme, the greater the chance others will want to link to it for additional information. However, a company that chooses to somewhat dilute their main topics, runs the risk of what I would refer to as “out of context” content dilution and subsequently getting lost in the mounds of publicized data.

Search algorithms have to crunch huge amounts of data from each and every website on the Internet. These algorithms look at more than just the keywords in the website itself. There are hundreds of variables that search engine algorithms look at when evaluating each and every page on the Web. Taking just two of the factors that are within complete control of a company; content on the corporate website and content on the corporate blog, or I should say corporate blogs, are very significant for establishing corporate brand identity on the Web.

Why does having both a corporate website and a blog make a strategic marketing difference?

Each and every published posting can be a key source of information for your company on the Internet. New customers are more likely to find your company online by doing searches on what it is that your company builds, manufactures, or produces. Company postings are a way of expanding your market reach online.

Yes, it does take a fair amount of time to write, edit, and publish good content, online information that will ultimately result in new links to your corporate website. Once someone else finds information helpful and informative, they are much more likely to link to specific posted pages of a blog.

Feed the blog, and the blog will feed you. This has more than one meaning. Having a basic understanding of how a blog works is beneficial in this area. When a blog is published, a ping is sent out to various services online that monitor when new postings are published. This ping provides a means for special search engines to log in the information to their database. At these search engines, a blog becomes searchable or can be seen in the current results as soon as it is registered and published. Additionally, there are also RSS and ATOM feeds from a blog that people can automatically subscribe to. The new article is quickly and automatically picked up by everyone that is on the subscription list, and can be read with their online news readers. This has the convenience of providing the information directly to the end user, without the user having to check back daily to see if any new information has been published.

Blogs are ideally suited to be customer centric. This is because the blog has the feature of allowing comments or no comments (if you choose the no comments option). But, by allowing comments from users, readers, and subscribers; a corporation can gain valuable insight from those that are reading the information online. All comment feedback has the potential to being valuable from a strategic marketing and online advertising perspective. While the concerns over having comments that are off color or of a spam nature are justified, there are excellent controls for monitoring or filtering the comments before they are posted.

All of these items provide a major Internet marketing and online advertising impact for your company online.

Get started today with professional blogging services by Professional Web Services. We can get you set up with your professional branded image that will reach out and touch new customers on the Internet. Contact us for the professional business solution.

Internet Marketing Forces

J. Warholic

You will be magically transported to another dimension. A dimension that is built on the Internet marketing forces beyond the great divide. A place where only those that dare travel can realize their force upon the planet.

So where is this great divide? Take me to the great divide. Let me see the Internet marketing forces now. OH no, you’ll have to click the Internet marketing forces link yourself.

In the meantime, enjoy this movie:

MiniTru, Chicken Chair by Bassam Kurdali made in Blender 

Consider the video that you just viewed and how this can be applied on your own professional B2C or B2B business website. Imagine having an introduction about your company, or better yet, if you manufacture machines or other products, a video is a great way to show off your company online.

Get your business plugged into the Internet. Contact Professional Web Services today to find out more information about Internet marketing services.

Denim Dusk Merger Blogger Template

J. Warholic

Adapt Marketing

Marketing Creativity Online
According To Jim

This template can be used with the new Blogger in beta mode.

Professional blog Internet marketing for businesses in the B2B and B2C sectors.

Professional Web Services provides: Internet marketing services, online advertising strategies, Web branding solutions, search engine optimization, ethical SEO, and your B2B and B2C strategic business solution for getting your website found online. Gain more customers, leads, and sales to add to your bottom line.

Building the Corporate Information Web

Professional Solutions

How to create your own net information web on the Internet.

Information is at the forefront of building a company online. Without information online, (unless your company is a well known Goliath brand) a corporate website can never attain the type of search engine visitation from new customers searching on keyword specific items that other businesses and OEM manufacturers are searching for.

There are many ways into a website online. The home page can be short and sweet, but unless other pages have the keywords listed, a website will be hidden from the Internet and the search engine results pages.

Building your corporate web takes time, effort, tweaking, monitoring, evaluating, marketing, advertising, branding, and brainstorming. It takes asking the questions: What target markets is your company trying to hit? How can a business website reach these targeted markets? Many times this will involve a multi-prong approach strategy involving online advertising, print media advertising, and other types of web 2.0 (interactive) Internet marketing to make an impression. It also takes thinking like a customer. This is a very important aspect of being able to target the proper markets. Not thinking like a customer has the potential to shortchange your business online. Give your web visitors what they expect, and you will change those visitors it satisfied customers.

Sure, in an ideal world we would all like to have our corporate names at the top of the search results for every conceivable word or phrase related to our business. Any Goliath company, with enough money for online advertising, can advertise with every keyword imaginable, in order to attain large amounts of online traffic, but it will also take substance (written information) to be included in the natural search results where other companies and websites are likely to link to yours.

Learn more of what professional “web services” can do for your business.

Professional Web Services, Internet marketing services, professional customized website designs, search engine optimization, web branding, professional blogging services, and a host of other services for Business-to-business, and Business-to-consumer businesses. Remember, good Internet marketing strategies gets your business found online.

Email us today for a free Internet marketing evaluation and/or integrated professional website designs with built in content management systems.

IT Professionals Play Key Security Role

ProWebs

Information technology professionals provide a key role in eBusiness

Ethical and security concerns arise that need to be handled immediately instead of pushing it off to human resources department.

An area related to eBusiness ethics is the handling of information that IT comes in contact with on a regular basis. Issues arise quickly with-in an organization where the appropriate action needs to occur immediately when it comes to ethics or security of data related to privacy. Employees
do not have the luxury of waiting to speak with Human Resources. See story
A Question Of Ethics, Information Week, 2/19/01

Information technology folks are at the very core of the data that is key to our lives, and as such it is extremely important that management realize this fact, and have an ethics policy which includes more than a one hour training session. Ethics needs to be at the core of the company; a way of life.

In addition, it is a good idea to have a “checks and balances” system in place for all aspects of the business. There have been instances in which employees have had access to private information collection in which the data was sold in the market place. See stories on Out-Law.com.

Companies need to incorporate tighter controls with-in their own organization. For instance, with USB memory sticks and flash drives available to anyone, an unethical employee could copy the information on a memory stick, CD, or DVD and walk right out the door with out anyone knowing. Or, they could send an E-mail outside the organization, with a list of names or private and confidential information. Imagine all the mortgage, banking, and broker companies that have key data on individuals such as: social security numbers, names and addresses, drivers license numbers, credit card numbers, and bank accounts. Think how easily information could fall into the wrong hands.

Is it any wonder we have heard of US institutions that use other countries for customer service issues, and then find out later that there was a security breach with hundreds of thousands of personal data being sold for identity theft and credit card theft.

So, no matter what the size of your company, implement a standard of ethics that is more than one hour long. Make it a way of life!

Professional Web Services