Websites

Graphics Software: Xara Designer Pro – Powerful Yet Easy to Use

ProWebs

When it comes to marketing and advertising websites online, and customizing the website designs, here are some pretty cool XARA software programs for handling graphics for all types of Web apps including sales, marketing, and advertising applications. The programs are very useful for adding some creative graphics for various online publishings, website designs, dropdown menus, company brochures, graphics flyers, newsletters, ad creatives, animated GIFs, Flash outputs (without having to know Flash), and export picture file types including: JPEG, TIFF, PNG, .HTML, BMP, PDF, SWF, and all the other file types that you can imagine.

I have been using a number of these products for years, including the Xara Designer Pro software, to quickly and easily customize graphics, images, and creatives for websites, ads, and some cool text designs. The software is extremely easy to use when compared to other graphics software programs such as Photoshop and others. In essence, you don’t have to be a graphic designer in order to use the software. It is very intuitive to use, with instruction videos to go along with the help files.

The Xara Designer Pro version has all the bells and whistles you can imagine. Designer Pro is for both the novice as well as the graphic designer expert to work with. In fact, it is quite fun to use, and will be amazed at what you can do with it. I really suggest taking a test drive today.


Try out the award-winning graphics software from Xara. Xara offers a graphics creation solution for all skill levels.
Find out more
Xara Designer Pro: 

Xara Designer Pro (formerly Xtreme Pro) is our top of the range product and includes all the features and templates of Web Designer and Photo & Graphic Designer. Plus it adds extra features that Pro designers need including support for PDF/X, PANTONE® and color separations, multi-core processor support for extra speed, enhanced import/export filters, a pro version of the photo panorama tool and more.

Find out moreRetail: $299
Xara Menu Maker: 

A dedicated tool for creating top quality graphical NavBars with DHTML menus. Simply choose from the collection of professionally designed NavBars, then customize the wording and font, the color and size to exactly suit your site. Add rollovers and DHTML menus with easy one click actions – all the JavaScript and HTML is automatically created for you and optimized for export to the Web. Integrates directly with Macromedia Dreamweaver and Microsoft FrontPage.

Find out moreDownload: $24.99
CD: $29
Xara ScreenMaker 3D: 

A 3D screensaver maker that’s fast, fun and easy to use. Create animated 3D text message screensavers with your own personalized message. Or put any images of your choice onto the sides of a 3D, tumbling cubes . It’s the perfect way to share messages or images with friends, family or colleagues – from family photo screensavers to business screensavers with corporate logos.

Find out moreDownload: $14.95

Professional Web Services is here to get your business and website found online. Let “search” bring you more sales for your business with an Internet marketing plan for success. Gain more qualified leads, more customer conversions, and more brand recognition in your target markets today. Don’t wait. Now is the time to get your business discovered online. Contact Professional Web Services today.

Get Your Business Discovered Online

SEO Sticky Black And White Uppercase Words

J. Warholic

Questions asked:

Is it best to use the color black in creating the home page. . or is it alright to use gold or purple for the search engines?

Is it better to make a lot of uppercase words?

When making a site ‘sticky’ does that apply for the most part to the Home Page?

Let me answer your second question first about using all UPPERCASE words.

If you are going to use all uppercase words, do it in extreme moderation. All uppercase words looks like shouting to most people, and in my opinion the search algorithms tend to categorize all uppercase words as shouting too. What I am saying, is the engineers at Google, Yahoo!, and Microsoft Search are always tweaking the algorithms to get the best search results possible. They don’t want search results pages that look like they are shouting at people either. Now, that doesn’t mean that the search results pages are not going to pick up any (all uppercase) pages in the search results, it is just a guideline to think about when you are designing your website and performing SEO Best Practices.

Try to use good writing techniques in all your published writing on the Web. I am of a strong opinion, that the search algorithms are actually being engineered to analyze writing styles, proper writing syntax, and text semantics. If you write and publish on your website using good sentence structures, then the search algorithms will tend to give your website higher marks. It’s just like a writing rubric grading system at school, but this grading system is truly color blind to unjust prejudice.

Don’t fret if you are not a literary genius, or have a tendency to misspell words, or have other dyslexic writing tendencies. Use web browsers that have automatic spell checkers, like Firefox, or write using Microsoft Word or equivalent word processors, and have these programs do automatic spell checks and syntax checks for you. If you want additional writing help, there are automatic programs such as WhiteSmoke that will help analyze, proofread, spell check, and edit your text to make it much more palatable to your visitors and the search engines too. The WhiteSmoke writing program has various writing modules available for help with general, business, creative, Hi-Tech, Bio-Tech, and executive writing styles. In addition, it is wise to have others check your published works. Don’t take constructive criticism personally, and continue learning from mistakes. The best way to improve your writing skills is with practice; there is no other way.

What color should I make the home page for the search engines?

I’m convinced that color schemes in the website pages are not so much as an important factor for the search engines, as it is for your readers, and people that are likely to link to your website in the future. It you have body text, that is not hidden in the page, the search engines can read it regardless of what color your page is. An important point here is, don’t make your body text hidden by doing some form of Blackhat SEO tactics. The search engine algorithms are getting much more sophisticated, and will likely give your website a search ranking penalty if you use Blackhat SEO tactics. You however do need to make the page easy to read for your online readers. Typically white on black is harder to read than dark on light colors. Once again this is just a guideline. I have used both at various times. If I have a lot to say, and I expect my readers to be able to spend a lot of time on the website, then I would make the pages as easy to read as possible. If I have a little bit to say, and I want to use a little bit more creative license in my web designs, then experiment with other color schemes.

For example: My Backflag site that I use for Internet shorts, is light on dark backgrounds which in my opinion is harder to read. On the other hand, my According to Jim site is mostly dark on light backgrounds, for easier in-depth reading. See Marketing-101 for an overview.

Now, if you look closely, you will see that I actually use both, dark on light, and light on dark backgrounds, at www.jimwarholic.com. The header area is a dark background and the body is a light background.

Does making a site “sticky” apply, for the most part, to the Home Page?

The term “sticky” generally refers to the ability of a website to capture the attention of a reader in order to draw that reader back to your website, and the ability to empower your reader to interact with the site by having them explore the website pages and read more content. How well you do this through out the website will determine how sticky your website is. Different types of websites have different degrees of stickiness. As far as how sticky your Home Page should be is concerned, it all depends on what you intend to do with the site in the first place. In my opinion, the Home Page should be an overview guide about your website. If someone comes to your website the first time through the Home Page, and you have very little information, they will have no idea what it really is about.

The example you gave, about the “Company of Winners” books is an example of an overview Home Page. This one is a graphic, which generally speaking, an all graphic home page is not the best from a search engine optimization perspective to be search engine friendly, but it does however show the point I am trying to make about the home page being an overview guide.

Hope that helps you.

Best regards,

Jim

Set your business apart with creative online marketing results. Learn how Internet marketing can help your business get discovered on the Web. Contact us for a free website evaluation today.

Online Advertising For Today is a Good Marketing Strategy

J. Warholic

Creative AdvertisingGood advertising is a natural extension of marketing.

Marketing and advertising go hand in hand. Doing one without taking into account the other is like eating a steak without a good baked potato. Edgar Watson Howe, an American novelist and a newspaper and magazine editor in the late 19th and early 20th centuries put it this way, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

When the internet was in its infancy, with only a few million pages of information, getting your message in front of the right audience was much easier, as compared to today. Why the difference? The bottom line is that it mainly has to do with the billions of new webpages online today. In fact, the number of websites going online is very difficult to calculate at any given moment. But, at the midpoint of 2007, the total base of domain name registrations worldwide was 138 million across all of the Top Level Domain Names. This represents a 31 percent increase over the same quarter last year. (VeriSign) Every country has its own top level domains, with over 840 domain name registrars worldwide. Keep in mind, that while the number of Domain Names for all Top Level Domains are able to be counted, this does not accurately reflect the true nature of the actual number of websites online today. With subdomain names being considered as separate websites, the true number of websites online is substantially greater. Many Second Level Domain names have thousands if not millions of subdomains, each having hundreds or thousands of webpages. Take for example, www.blogger.com. The .com represents the top level domain name, and Blogger represents the second-level domain (SLD) names, and the www and all others represent third or higher level domain names and are also known as subdomains. Here are two other examples of subdomains on top of second-level domains. See Advertising.pwebs.net and B2B.SalesAndMarketing.ws both of which are separate websites.

How Are Search Engines a Marketing Force Factor?

So, it really comes back to understanding search engines and how they will display the results for any particular search query. Imagine how many times your particular keywords of your business are used throughout all of the webpages online. Google gives an estimate as to the actual number of pages that have a particular keyword or keywords within the webpages themselves.

As you can see, to display any business online, within the natural search results takes quite a bit of webpage and website optimization to develop the keywords within the site, and the time and Web patience in developing quality links back to the pages of a website. Quality links back to webpages effectively provide a type of authority vote online that the page represents what it is talking about. During this period of time when the website is being optimized for its keywords, there is another way of quickly getting a business found online. This is through online advertising models.

Online advertising for today represents a viable solution to bringing in new customers and leads through the internet. Advertising online also is a great tool for testing and evaluating additional horizontal or vertical markets for any business today. Advertising campaigns can probe the market places quickly and help determine if there really is an additional horizontal or vertical market or markets in which to concentrate your company’s Internet marketing dollars and other forms of marketing efforts upon.

Professional Web Services is a company that has the experience for developing new markets through effective online advertising solutions and internet marketing know-how to bring in new customers via the Net. Contact Professional Web Services today for a free internet marketing evaluation of your business website.

Marketing B2C Begins With Information and Trust

J. Warholic

What does the consumer want in a B2C website?

The first thing a consumer wants in a new B2C website that they are visiting for the first time, is to be able to find the product they want to buy or the information that they were searching for in the first place. The Web simply is too easy to use the back button on the browser to not focus on supplying the relevant information in the first place.

For example, if a company were to talk about a particular product and not show, or have any information related to the product, then that company is not likely to hold the customer’s attention but for a second. There is a prerequisite for a landing page, (the actual page a consumer lands on when arriving from an Web based ad or even a page through the search engines) that the page needs to stay focused on the topic at hand.

That is only the starting point for the website. Once a consumer decides to make a purchase using some form of eCommerce they want to know two very important things. How secure is their credit card data that they are prepared to give, and are they going to receive spam or have their personal data or email address shared with outside sources.

Not showing, or having quick access to the privacy policy of a website sends up a red flag with many consumers online. Consumers are getting much more Web savvy, and are beginning to understand that some websites have better forms of security than others. They want to be reassured that the information will remain private.

Certainly there are other aspects of a company selling online that a consumer would want to know about. Like the product return policy, and can the customer talk directly with a business representative. But while these are important from a customer service perspective, they are later thoughts in the mind of the consumer in regards to the company.

The process of making a purchase online involves a kind of pipeline. If the pipeline from the beginning to the end is not solid, but has holes in it, a consumer is likely to fall out of the pipe before they actually become a customer. So, think like a consumer when having your website designed and ask yourself the questions that will be going through the consumer’s mind.

Once you focus on the foundation of the website, then it will be much easier to send the customer flow through the pipeline, converting browsers into buyers.

Signed Jim

If you need help getting your company website found online, Professional Web Services is never too busy to help you out with an Internet marketing evaluation of your website today. We provide Internet marketing services, Online advertising strategies, ethical search engine optimization, and Web branding solutions for your business online. Contact us for the Internet marketing services B2C and B2B global business solution.

Free Formmail Smart Forms For Websites, Blogs, and Email

J. Warholic

Free Formmail Forms For Websites Are Really Cool And Powerful Online Professional Form Builder Web 2.0 Software Programs

Tired of getting spam with your email address published on a website or blog? Well, using an email form mail solution might be just the ticket for you.

FormLogix, EmailMeForm, and Wufoo are a few of the free online programs that you can build custom forms online and then publish them on any website, blog, or provide a link, url, or mail to anyone in order to collect information of all types.

Some examples of uses would include to get more information about a company, product, or service. Use a form to sign up for a newsletter. Collect information for email updates and other reminders.

With FormLogix, EmailMeForm, and Wufoo formmails, a company, person, or organization can customize their own form that will automatically respond back to the sender and collect the information in a database file for future reference by the creator of the form.

For an example of how a form can be embedded into a blog or website, take a look at the form at the bottom of the postings at According to Jim. This Web form is used on some of Professional Web Services, Inc. various Web sites in order for readers and visitors to request various forms of additional information including: Internet marketing services, SEO, Search Engine Optimization information, Website customizations, professional blog creation, online advertising campaign management, and quality link offers. Here is another example of a form embedded into a page of a cool looking website.

To embed a form in a blog posting, use the form in an Iframe output. Don’t worry if you don’t know what an iFrame is. Simply create the form and select publishing options, then copy and paste into the blog itself with the iframe option.

Forms of publishing include: URL, Iframe, Link, Javascript, and Mail.

Forms can be created from scratch using the provided online template editor and creator program. Templates are also provided in which full customization can be used to fine tune the form to a particular need.

From a standpoint of being able to communicate online, using an Internet form provides great versatility for delivering information to someone interested in what ever is being offered. Forms help eliminate a great number of spam messages that would be generated to a publisher when that publisher provides an email address on the Internet. This is an ideal Internet marketing strategy of having online forms, and can help prompt the reader into requesting the pertinent information as quickly and succinctly as possible.

Give it a try. I think you will be pleasantly surprised how well FormLogix, EmailMeForm, and Wufoo form mail works.

Professional Web Services, Inc., provides Internet marketing services for Business-to-business and Business-to-consumer companies in all types of business and consumer markets. Contact us today from our Internet information contact page. All information is private and not shared with outside sources. See our privacy policy for further information.

Marketing Creativity Online

J. Warholic

Professional Web ServicesSay It isn’t so. Sorry folks. Your B2B or B2C business website is not the only website on the Internet.

How in the world do you get your marketing message out on the Internet? How can you get it into the hands of potential customers?

Well, Professional Web Services has the online answers for your business.

EyeImagine the sheer numbers of new websites that go online every day. It is quite amazing to think that 10 or 20 pages of a website are going to be found in the proverbial “Needle in the Internet Haystack.” With billions of pages online, you need more than just a graphic designer, designing your logos or fancy website to get found online. There is much more than meets the eye for Internet marketing and advertising your business Online.

You must adapt your marketing techniques with the adoption of Internet marketing techniques for your business to take advantage of the new Web 2.0.

Here are some get acquainted articles that will give just a little sampling of what life is like on the Internet. Take the time to read a few. Then send us an email for your free Internet marketing evaluation today.

Internet Marketing Industry

Building Pay-Per-Click PPC Ads
The Google Adsense program is a great way to earn some extra dollars for your website. Sometimes for various reasons the normal pay-per-click, PPC ads are not available from the server and what will ..

The DMOZ ODP Report
STRATEGIC MARKETING | An extensive research project on the category of strategic marketing in the ODP, Open Directory Project, also known as DMOZ was just completed. The results were quite surprising. ..

Staying On Top Of The Internet
Understanding The Online Web | The Internet is becoming much more interesting in our Life and Times as time goes on. Staying up to date with the latest technologies available is most important for the ..

Advertising On The Internet With Style
New Style Interactive Online Advertising | In the advertising world much of a message is lost in the delivery. Other times an advertisement is so unique that it can really give a “that is cool” aspect ..

Editor Application ODP – Open Directory Project – DMoz
Instead of just talking about improving the ODP – Open Directory Project – DMoz I decided to see if I could help out. Open Directory Project Editor Applying for an editor position with the ODP is qui..

Claim Your Blog At Technorati
Technorati Profile By: James A. Warholic | Technorati is an area online where you can search for various blogs, find out what is popular at the moment, check out the top blogs, and top favorite blogs a..

Web 2.0 Advertising
The Internet is About Interactivity | Interactivity can take many online forms in marketing a business through a website, click through emails, call to action items, enticements, free offers, games, ch..

DMoz ODP Internet Marketing Abuses
As difficult as it is to get some Internet marketing sites listed Online in the DMoz, ODP, Open Directory Project there are many sites listed in multiple categories. In fact one website has over 230,..

How Can RSS Help Your Business?
What Are RSS Web Feeds? RSS is an acronym for Really Simple Syndication. Many websites, blogs, and news feeds produce RSS feeds or webfeeds in an XML format. These are known as: “RSS feed”, “webfeed”..

Impressive Google Online Advertising
Well, I must say that I am impressed with some of the new interactive ads that Google has been serving to their AdSense providers. For those that are not familiar with the AdSense program, Google has..

Professional Web Services, Internet Marketing Services, Online Advertising Strategies, Search Engine Optimization, Ethical SEO, and Web Branding Solutions. Contact us today for the Solution.

Professional Web Service provides online marketing for businesses looking to get more search engine exposure, and more sales for the bottom line.

Strategic Marketing From an Internet Perspective

J. Warholic

What is Strategic Marketing?

Internet Marketing StandoutStrategic Marketing attempts to determine how an organization competes or how it will compete against its competition in a market place. In particular, it aims at generating a competitive advantage relative to its competition. From Wikipedia.

Various marketing buzz words abound online. The above definition for strategic marketing is probably one of the most concise and defines it in a manner which can be easily grasped.

There are strategic marketing firms that will analyze the market place for the entire business structure and come up with a marketing strategy for their clients to compete on a global scale. While this type of service is needed to help determine a direction a company wants to go, there are however requirements for more specific strategic marketing evaluations that can have a major global marketing impact.

Understanding Internet Marketing

It is imperative for companies, as part of their strategic marketing, to understand the relationship the Internet has on a company’s market reach in both vertical and horizontal markets. The Internet provides a wealth of information, tools, and potential to expand a company’s sales through the use of the company website, online advertising, and Web 2.0 technology. Learning to use the Internet to fine tune (optimize the website) for various market segments are one of the keys to having more penetration both horizontally and vertically online.

Developing the penetration into these markets is what Internet marketing really is all about. A company can be all over the Internet, or not at all found online, but if it is not found in its industry specific area for engineers, buyers, and consumers searching for the products or services provided by the company, it will have little impact on the bottom-line sales generated.

Strategic Internet Marketing Evaluation

Marketing has what is known as a SWOT analysis tool. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis  is a way of evaluating the direction a company wishes to go. For example below is a SWOT Chart courtesy of businessballs.com

Subject of SWOT analysis:
(define the subject of the analysis here)

strengths

  • Advantages of proposition?
  • Capabilities?
  • Competitive advantages?
  • USP’s (unique selling points)?
  • Resources, Assets, People?
  • Experience, knowledge, data?
  • Financial reserves, likely returns?
  • Marketing – reach, distribution, awareness?
  • Innovative aspects?
  • Location and geographical?
  • Price, value, quality?
  • Accreditations, qualifications, certifications?
  • Processes, systems, IT, communications?
  • Cultural, attitudinal, behavioral?
  • Management cover, succession?

weaknesses

  • Disadvantages of proposition?
  • Gaps in capabilities?
  • Lack of competitive strength?
  • Reputation, presence and reach?
  • Financials?
  • Own known vulnerabilities?
  • Timescales, deadlines and pressures?
  • Cash flow, start-up cash-drain?
  • Continuity, supply chain robustness?
  • Effects on core activities, distraction?
  • Reliability of data, plan predictability?
  • Morale, commitment, leadership?
  • Accreditations, etc?
  • Processes and systems, etc?
  • Management cover, succession?

opportunities

  • Market developments?
  • Competitors’ vulnerabilities?
  • Industry or lifestyle trends?
  • Technology development and innovation?
  • Global influences?
  • New markets, vertical, horizontal?
  • Niche target markets?
  • Geographical, export, import?
  • New USP’s?
  • Tactics – surprise, major contracts, etc?
  • Business and product development?
  • Information and research?
  • Partnerships, agencies, distribution?
  • Volumes, production, economies?
  • Seasonal, weather, fashion influences?

threats

  • Political effects?
  • Legislative effects?
  • Environmental effects?
  • IT developments?
  • Competitor intentions – various?
  • Market demand?
  • New technologies, services, ideas?
  • Vital contracts and partners?
  • Sustaining internal capabilities?
  • Obstacles faced?
  • Insurmountable weaknesses?
  • Loss of key staff?
  • Sustainable financial backing?
  • Economy – home, abroad?
  • Seasonality, weather effects?

The table above can be used for all types of analysis. Using the four main keys and applying it to an Internet marketing plan is beneficial for helping visualize and evaluate what needs to be done.

While the particular example above is more general in nature, it can be applied to specifics. For example when determining how a website needs to be optimized and/or the Web presence, a person needs to look at the four keys. Some of the questions that can be asked are: What is the company’s online strengths in meeting their marketing goals? How well is the website designed? Does the website provide quality information for readers, visitors, and the search engines? What types of links point to the website? Are these links quality links? What opportunities exist in the types of niche markets that the business can expand online? What are the current weaknesses with the business’s Web efforts? How can the business improve their brand recognition online? Does the website provide a solid tool for the sales and marketing departments? What threats are faced from the competition and other market factors online? What other tools are available to take advantage of online opportunities? Is the company advertising online? Is the competition advertising online? All of these items and more can be written down or verbalized to help develop an Internet marketing plan to help grow and promote your company.

Once the market analysis is performed then a strategic plan needs to be developed, and then implemented. Certain items can be quickly changed or applied, while others on the list will need substantial time and effort to attend to. All of the items will factor into the viability of the company competing across the Internet.

Developing a quality web presence is one of the most important items a company can invest in. It is very shortsighted to think in terms of “the cost” of developing a website. It is a business investment, and it is an investment that has the potential to bring forth many returns.

Get the Business Solution today from Professional Web Services. Contact us today for a free Internet marketing evaluation or other Internet marketing services.

Video On Demand Marketing For Business Websites

J. Warholic

Marketing Services
Make a major marketing impact with video on-demand marketing.

Make a marketing impact for your business with a video. If a picture tells a thousand words, then a video is magnitudes greater, if done in a creative and smart marketing way. The business website is a great place to incorporate the essence of your business and share it with the online world. An unveiling of a product, with a video introduction of the actual product in use, is a cool way to spice up a website and provide a reason for customers to come back. As is common in the B2B, Business to business world, the process of making a sale is many times, significantly longer than the B2c (business to consumer) counterpart. Various levels of management typically get involved with large machine purchases or any type of major capital investment. Having a video of the capital equipment in action can help make the sale.

A video can also be used to highlight the importance of your product or services provided. There are many videos online that make a stunning marketing impact to provide the detailed understanding of what your business is all about.

Here are a few websites with videos that I think capture the essence and ideas of what online marketing is all about.

Actually, I am a little biased on some of these websites, because they are related to Professional Web Services, Inc.

First off, the design and customization group, that has taken great designs, and customized them for various customers to promote their brands. Many times simply changing a heading picture on many of the professional open source designs will set the business apart. Take a look at our Professional Web Services designs for a creative marketing video that has been incorporated into the website.

Second, we have our Marketing Forces in force. This particular website has been incorporated with another video that we discovered that is really cool animation. The creator put a lot of time and effort into creating a super quality artistically designed video using another open source program. It is simply amazing at what can be done.

Last But not Least From a Business Industrial Perspective

This website incorporates several marketing concepts that provides information in a particular market segment, just by viewing the short video online. The clip is educational about the circuit board industry and how PCB CNC drill machines actually drill holes in the circuit boards. It also provides an inside look to show other related industries of the types of CNC machines and electronic equipment serviced and maintained by Probe Industries.

Consider using video on demand marketing for your company. For more information, contact Professional Web Services today to have powerful marketing strategies make an impact for your business online.

The Most Important Question(s) on the Internet

J. Warholic

20/20 Business Glasses
Get 20/20 Marketing Vision

Are potential new customers seeing your website online or finding your global or local business with the search engines? Are you getting sales leads and customers from the Internet? Do you want more customers now?

By: Jim Warholic

Learn how Internet marketing and online advertising with Google, Yahoo!, and Bing Search (formerly named Microsoft MSN Search) engines can drive new customers to your online doorstep and even deliver them to the inside of your store, where they can shop and buy the products or services your business provides. Take the next step with Professional Web Services today.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don’t even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

More Sales For Your Business: Internet Marketing ServicesGrasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24×7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer’s and your sales department’s fingertips will make everyone’s job much easier and will result in more sales. Email’s written can then be linked back to the specific information being requested. Customers will come to rely on your company’s website as being a good source of information. This helps promote your brand and keeps the customer’s focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don’t provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today’s business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries’ keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

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Cast Your Vote On The Internet With Your Business

J. Warholic

Today Is Election Day For The United States, But Everyday Is Election Day For Internet Marketing And Your Business.

Are you making your Business-to-Business or Business-to-Consumer vote count on the Internet? Is your business up to the task of providing valuable information on the Internet? Will your company make a difference in its small or large market segments crowd? Or, will your company disenfranchise your target audience?

Your website is an extension of your business on the Internet. As such, are you really taking the opportunity of the publicity that could be generated through the process of providing information to future customers? The Internet is about votes and campaigning for votes. The more votes generated by users online the higher your online search standing will be. The Internet has voids or holes that need to be filled. For example, information about certain topics is very limited except in very narrow market segments. Many times the information is only in the heads of a few company owners rather than written down in a hard or soft copy format.

Why are you holding back? I believe most times a business holds back from publishing an article is not because they are concerned about sharing proprietary information, but because it simply takes a certain amount of effort to get their butts in gear and write an article in the first place. Most items that are of a proprietary nature can be encapsulated in generalities instead of the sharing of specific information. This is an opportunity to set the standards in your particular industry. Set your company’s brand apart from the rest of the B2B or B2C crowd, as being the expert in what ever specific field you are in.

Writing an article does not necessarily mean going into a long discourse, but the sharing of information in a well thought out format that will engage the reader and not make your readers bored. In an article by Chuck McKay, The Fifteen Minute Effective Business Letter, Chuck gives practical advice for writing a good business letter. Well, that advice could also be taken to heart for writing an effective article online. Think of writing online as the extension of your business. Communicate with your customers and future customers with a respect for their time they deserve, by highlighting the important information fist. Give a summary of your important points first. Throw out the formal writing styles and put it into the way you personally communicate with customers. Most potential customers around the Net are not interested in wasting their time reading something that sounds like it came from their College English Professor.

A picture of the product, service, or even your company logo can very easily be included in an online article using any of the free professional blogging softwares that are available. The blogging software can be integrated into the business website itself, so the article could reside directly at the company’s website host and be edited at anytime in the future.

Writing the article, and publishing it online provides valuable benefits toward your company’s Internet marketing strategy. Research is never ending for engineers and consumers. Getting the article in the right hands can provide valuable natural links from other website owners. Through the process of writing the article online, then actively promoting that same article through Internet marketing strategies can bring in substantial new customers than ever before. Part of the Internet marketing strategy could include search engine marketing through a Pay-Per-Click advertising program with the various search engines. Think of the article that was just written as a specific landing page for a target audience. Using the Pay-Per-Click advertising program, an ad can be displayed in the search engine results pages with a very specific target audience in-mind. Then, anytime an engineer or consumer searches for the terms that are selected as search keywords, your company ad could show up in the paid results.

Once an article has been published online, it has the potential to become voted on by others on the World Wide Web. This voting takes place through natural links that would be generated on other websites to your published article. This voting by others in the form of links, helps establish the article as providing valuable information and therefor, the search engines will rank the article accordingly based on this factor and others.

So, start writing your articles today. Professional Web Services can help get you started. Contact us for Internet marketing services today.