Discussions on the Topic of Internet Marketing | Professional Web Services

Decisions for Your Business – Strategies for Success

February 15, 2007March 19, 2011Professional Solutions

Maybe your are asking the question, “Why do I need professional Internet marketing services?”

Let’s take a look and see why you need good online marketing today.

Would you like your business to show up in the major search engine results pages of Google Search, Yahoo Search, and Bing Search? If the answer is yes, then you need good Internet marketing services.

Would you like to have greater brand recognition for your business? If the answer is yes, then you need good Internet marketing services.

Would you like your business to be able to break into or expand into new market segments? If the answer is yes, then you need good Internet marketing services.

Would you like your advertising budget to be spent efficiently and have the best return on investment possible? If the answer is yes, then you need good Internet marketing services.

Would you like to see an online advertising campaign targeted to specific buyers or consumers? If the answer is yes, then you need good Internet marketing services.

Would you like to obtain more sales for your business? If the answer is yes, then you need good Internet marketing services.

Can you afford to sit by, letting the competition pass you buy on the Internet, and not have good Internet marketing services? If the answer is no, then you need good Internet marketing services. Remember, good Internet marketing strategies are keys to online marketing success.

Professional Web Services

Good Internet marketing strategies by Professional Web Services.

Set Your Business Apart From the Online Crowd

January 21, 2007March 7, 2011Professional Solutions

Standing out from the online crowd should be a strategic component of your marketing plan.

Your business is special. That is the first thing that must be thought about when marketing a company online. What is it about your business that makes it different from all the other B2B, Business to businesses, or B2C Business to consumers companies in the world.

Yes, you are competing at the world level. The Internet has made the world a very small place indeed. Circuit board manufactures have found that out since the turn of the century. Data for building the circuit boards can be delivered via electronic forms of communication in a matter of seconds to the other side of the world. Circuit boards can be built in China and shipped overnight to anywhere on the globe. Nothing is out of the realm of world competition except for maybe the local food providers or local service providers. But that is changing also.

Throwaway products are coming on to the market place which simply make it unaffordable or not cost effective to repair older things like VCRs and small stereos. The cost of new products has been dropping, in real dollar terms, significantly since the turn of the century. Hard disk drives have gotten cheaper and can store more information than the previous year’s model. Computers on our desktops are more powerful today than what the US Government had 50 years ago. Solid state memory devices can store over 1000 songs on a single USB flash drive. DVD players for the television market place have dropped to where a DVD player can be purchased for below 50 dollars, and that even includes a remote control unit.

Competition is not just in the same horizontal or even in what would be typically defined as a vertical market. Grocery stores for years have increased the types of products they have carried. Forget the days when you just went to a grocery store to buy food. Now you can buy everything from the superstores. Remember that 50 dollar DVD player I was talking about above? I saw one on sale for 20 dollars by using your free grocery store buying card, and that was not even a superstore.

So, this brings me back to marketing. Good marketing services must include expanding your brand market reach online. This requires more creative thinking and good Internet marketing strategies to really promote a company online.

Take a look at any movie that comes out today. One of the first things a movie studio does today is set up the movie’s website. Movie studios understand that not only is their production studio the brand, but the movie is also being branded in the hearts and minds of the consumer. Likewise, your company may very well have a great brand name recognition, but does this brand recognition lend itself to being found by new customers that might not think of your brand for a certain product or service? This is even more important for the company that does not have the type of brand recognition that some of the bigger players have in their respective fields.

What you need for your business today is greater market penetration, across all key markets that your business is associated with. That really comes down to having good Internet marketing strategies for promoting a B2C or B2B business online. Remember, good Internet marketing strategies are keys to online marketing success.

Contact Professional Web Services. Professional Web Services, Inc. is an Internet Marketing Services, Ethical Search Engine Optimization, Online Advertising Strategies, and Web Branding Solutions provider for the B2C and B2B market place.

Professional Web Services Strategic Marketing Solutions

December 9, 2006March 19, 2011Professional Solutions

Professional Internet marketing services for getting your business found online.

Good Internet marketing requires having a detailed understanding of any B2C or B2B business being promoted online. The days of old where you could select links to your website with a common link exchange program, with any old website, just will not do. Your business is special and must be set apart online. Remember, good Internet marketing strategies are keys to your online market success.

Contact Professional Web Services today to have a better understanding of the need for good Internet marketing services, online advertising strategies, ethical search engine optimization, and Web branding solutions.

Professional Web Services can help get more sales for your business.

Choose a Company That is Going to Understand Your Business

Professional Web Services provides the market reach for your business on the Internet. The bottom line reads, “More Sales For You,” isn’t that what you want for your Business to business or Business to consumer company?

Internet Marketing Is Like Sudoku

September 16, 2006March 6, 2011J. Warholic

A new study came out that studing the game of Sudoku and the logic involved with processing the variables could gain valuable insight into the world of artificial intelligence.

What is Sudoku?

Sudoku (??, s?doku?), also known as Number Place or Nanpure, is a logic-based placement puzzle. The aim of the puzzle is to enter a numerical digit from 1 through 9 in each cell of a 9×9 grid made up of 3×3 subgrids (called “regions”), starting with various digits given in some cells (the “givens”); each row, column, and region must contain only one instance of each numeral. Completing the puzzle requires patience and logical ability.

Reference: Wikipedia : Sudoku

Play the game of Sudoku

Princeton profs plum secrets of Sudoku
Why Sudoku makes your brain ache

In another study conducted by Professional Web Services, Inc., it was discovered that playing Sudoku helps in your Internet marketing intelligence. A daily dose of Sudoku helps the brain create new neurons to increase the level of understanding, through neural linking, into what is taking place on the Internet. EEGS have shown the brain has a heightened spike in the level of increased electrical neural activity immediately during and after playing the game. The residual memory affect on high level brain functions is a 75% increase in the baseline after one hour of playing Sudoku. 24 hours later, the baseline is maintained at a 25% increase from the first evaluation. Thereafter, on subsequent 24 hour measurements, the level of drop is not as great as the first day drop in the baseline. Measurements show only a 10% decrease from the previous 24 hour period measurements. Seven days after the initial test, the subject is still at a 7.7% increase from where they initially started.

Further Internet marketing intelligence studies are ongoing at the Internet Marketing Industry Blog.

Professional Web Services, Inc. offers strategic Internet marketing services, ethical SEO – Search Engine Optimization, online advertising strategies, blog marketing services, and Web branding solutions. Get your business discovered on the Internet. Contact Professional Web Services today to get a free online marketing evaluation.

More Sales For Your Business With Strategic Marketing

September 15, 2006April 11, 2011J. Warholic

Strategic Internet Marketing Services

What is Internet marketing as it pertains to your business? Marketing a business online involves a multi-pronged approach. Starting with a domain name and a website presence is only a minor part of the overall challenge facing businesses today. The days of setting up a sign online, stating, “we are open for business,” and expecting the World Wide Web to open the door for hundreds of product orders daily without any marketing and advertising efforts, expenditures, and time is extremely naive business thinking.

We all want the quick road to success with very little effort expended. Being successful with Internet marketing still requires an understanding of the four Ps involved with marketing in the first place. Product, pricing, promotion, and placement or distribution are keys to understanding of how to use the Internet and all the related online tools to be successful for the long haul. Actually, having a thorough understanding of the customer’s needs and wants in a product or service can be critical to the introduction of the product or service online.

Product understanding from the consumer, or end user, is important from being able to make the customer connection online. Too many times, companies from both the B2B – Business to Business, and the B2C – Business to Consumer side of the equation forget about the end users. Management so often is interested in using the exact terminology that only a very narrow spectrum of end users understand, has effectively alienated a large portion of market segments. Because of this lack of understanding by some organizations of how the customers are thinking, along with the refusal of management to even acknowledge the end users’ needs and wants, can really put a company behind the competition; especially when it comes to Internet marketing and online advertising.

Pricing, while important, is not necessarily the most important part of the equation. Value, and perceived value can help a business online.

The promotion of a business online has many challenges. Take for example a business that manufactures various OEM components across a broad spectrum of industries. Each of these industries has certain key names for their components and even the manufacturing process is also known by at least a dozen different names depending on which engineer and the industry is focused upon. How can a company be successful in targeting each of these industries and engineers online? There really is no simple solution. Market research continues to be a key factor in this area. Market research requires obtaining more information from customers than just calling them up on the phone and asking them what they do.

The art of listening, and focusing in on the keywords used by various customers, is of prime importance when setting up a strategy online. Setting up an Internet marketing plan that integrates the ongoing market research along with the changes in the marketing landscape can really help propel a company using some very powerful Internet marketing tools. Keep in mind, that the Internet marketing tools also include using online advertising, blog marketing, email marketing, news releases, RSS feeds, and a host of other new and related technologies. Audio and video are becoming more important as consumers and B2B customers are expecting to be able to view product demonstrations.

Other market research tools should include Web analytics. Understanding of how a customer finds your website online can give great insights into the customer’s thinking. How is the website navigated? What is important to the customer? These are just a couple of the questions that need to be continually evaluated for good website optimization. The website is a time to showcase your business, but don’t make the mistake that many in the industry think that the home page is the most popular entry point to the website. While the home page may be popular with people that already know the name of a business, it is the ones that don’t know the name that may find a website when searching for the products or services provided by a business. For that reason, Web analytics can give the Internet marketing team the internal feedback required to improve the website structure. Additionally, as in the previous OEM manufacturer example, a potential B2B customer from one of the diverse industries could enter into the B2B website from one of the many product information pages through a Search Engine search. Each web page may very well be specific to a particular industry, and as such, the navigation of a potential customer could be significantly different than would be typical of some other industry. A dental or medical tools manufacturing company would probably not be interested in products built for cellular phones, or NASA antennas. Likewise, the keywords used by each would be completely different when talking with the engineers. That means, each web page must be evaluated and targeted to the specific industry. B2C, Business to Consumer can have the same type of web issues to contend with. This is where Internet marketing analytics and good market research can pay off dividends for both B2C and B2B companies online.

Placing and the distribution of a product or service can have many channels online. For example, Google provides a service to website content providers in what is know as their AdSense program. The Google AdSense program is an advertising revenue sharing program that content providers can sign up for to display targeted advertisements based on the content of the web page and the website. This blog can be considered a distribution channel for any advertiser promoting a product or service through the www.pwebs.net network of websites. Google is in a type of symbiotic relationship with content providers. While at the same time, advertisers can be using Google AdSense program as both a form of advertisement and a distribution channel. Taking this a step further, Google also offers free product placement (products submit) on their free Google Products distribution system, by allowing anyone to upload a product or bulk list of products for sale, a business now has another channel for online distribution. There are other forms of distribution on the Internet that often get blurred as to the meaning of distribution (placement) or product promotion (advertising). Building quality links with other websites and relationships with other businesses on the Internet is definitely a major factor in building a business today.

Claim Your Blog At Technorati

September 5, 2006March 5, 2011J. Warholic

Technorati Profile
By: James A. Warholic

Technorati is an area online where you can search for various blogs, find out what is popular at the moment, check out the top blogs, and top favorite blogs and searches.

For example, below are a number of the hottest blogosphere items currently being talked about:

[hottest_blogosphere_items]

You can submit your blog with free registration, and also keep track of your own favorites.

With some cool search tools that can be added to your browser, a person can discover how many blogs link to any particular website or other blog.

Check them out at www.technorati.com

Check out Professional Web Services, for Internet marketing services, ethical SEO, search engine optimization, online advertising strategies, web branding solutions. Contact us today for a free Internet marketing evaluation. Get your business website found on the Internet.

Staying on Top of The Internet

June 3, 2006March 5, 2011J. Warholic

Understanding The Online Web

The Internet is becoming much more interesting in our life and times as time ticks on. Staying up to date with the latest technologies available is most important for the B2B – Business to business, B2C – Business to consumer, and the C2C – Consumer to consumer world. Most small businesses today are not taking advantage of even a fraction of the power available through the Internet. The Web has created a solid foundation for marketing, advertising, and sales for all types of small businesses.

Large corporations for years have been using the Internet as a means of having their websites be a supplement and in some cases the main tools for bringing products and services to the market place. Large corporations have worked hard to establish their brand with the consumer or in the case of B2B; other businesses. For the small biz community however, many have not even thought about how they can establish their brand online through Web traffic on the local Internet markets.

Even with the advent of the Internet, consumers still purchase goods and services locally which supports businesses, stores, and service providers in their local communities. However, marketing and advertising in the past was through a Yellow Page Ad or the local newspaper. Things certainly have changed in how consumers and buyers find things. Now, because of the behavior of consumers and buyers, there is also a need to market and advertise a local business using the Internet.

Consumers and businesses continue to push the big Yellow Page books off to the side. In fact, if you haven’t looked at a recent Yellow Pages book; the publishers are trying to reduce the costs to print these books by making the text type so small that you need a magnifying glass in order to read it. I have become most disgusted with our local Yellow Pages for this very reason. I am now much more inclined to go to Google Search and do a local search in my community rather than pull out the fine print. I suspect that the younger generation (post Internet) uses the Yellow Pages printed book even less.

Millions of consumers are using the Internet daily to search out small biz. These figures are growing, especially as High Speed Internet has become more popular. Local directories are sprouting up all the time. These directories are becoming a way of providing a link to your B2B or B2C website that can support your business. Having information related to the specifics of your business can be an excellent way of being able to market and advertise 24 x 7 x 365 days a year. See information about various small biz strategies and expanding market reach online.

We have heard the story from some businesses having had a website for years that, “no one ever comes to our website.” In their mind they have written off the Web and their website as being, “a waste of time and money.” These business owners have placed very little effort into marketing their business online through good search engine marketing strategies or what is known as SEO, Search Engine Optimization.

Search Engine Optimization is actually a misnomer. The term SEO or Search Engine Optimization and another term often used is SEM or Search Engine Marketing are actually terms used to describe optimizing a website for the particular keywords and keyword phrases to be found in the search engine searches for industry specific keywords related to particular fields of business. The search results pages for keyword queries can be a boom for sales on all types of products, services, organizations, and brands if a company starts being displayed in the search results pages. The SEO and SEM needs to be much more than just an optimizer of the company website. There are hundreds of onsite variables that affect the ranking of a website. Additionally there are countless other offsite variables that directly affect a website showing up in the results pages. For example from a Search Engine Algorithm, the quality of, and the topics of other websites that link directly to another Web site is a key variable. Certainly as Search Algorithms have been improved over the years has had a direct impact on the value of links from other sites. See: Search Engine Optimization Question

The process of marketing and advertising online is in a state of flux for B2B, B2C, and C2C. But, that is no different than having to battle the competition in other media outlets for any business. The Search Engine Companies are looking for the best results possible. Search Engine competition is good for the consumer. If there was only one search engine on the horizon, with one group of search engine results, and only one online advertising model, then they would have a monopoly online. The search engine company could make it so no other website could ever get into the natural or organic search results. A monopoly search engine company could force everyone to start paying for online advertising. This however, would be very foolish indeed. Consumers and businesses are free to use Google, Yahoo, Bing or any number of other smaller search engines that are starting up.

Trust is the key. Without trust and another all to often forgotten concept, Internet ethics, consumers could very easily migrate to other search services. Search as we know it is quite new. In just the past ten years we have seen Search develop into what has become an Internet marketing facilitator. The whole process of search can be summed up for the business world as a Marketing Middleman. The industry for business is about connecting buyers to sellers; matching up the needs of some with the products and services of others, and focusing on the transfer of information from one entity to another. If everything was Black and White it would surely make for a very dull colored world. That is why we will continue to see innovations, new technologies, and powerful online programs that will provide a great benefit to all business in the world.

The future of Search is limitless. I suspect in another ten years that we will be blown away at the power at our fingertips. Consumers and businesses will continue to embrace the Internet for eCommerce, research, and a host of other solutions that have not even been invented yet. The only question is; will you be on the forefront of the solution and embracing the Internet for your business?

To get your business found online contact Professional Web Services today. With powerful solutions for your B2B, B2C, or C2C business through Internet marketing services, Online advertising strategies, and Web branding solutions. Get the Business Solution today.

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SEO School And Internet Marketing School

February 4, 2006June 10, 2012Pro1

Internet Marketing And Search Engine Optimization School

When it comes to developing your business, and building a quality online presence, there are some things to consider from an SEO and Internet marketing standpoint in order to maximize your return on investment of time, money, and resources. Let’s start off by answering the following question:

What are the advantages and disadvantages to implementing business 2 business or consumer keywords and keyword phrases in the website that are seldom used?

There are two online schools of thought here. One SEO school says that the keywords selected to be used throughout the website should be the least competitive keywords and misspellings included, so it is much more likely to be found in the search results. The other SEO school says to develop the natural keywords throughout the website along with logical variations of keyword phrases including plural uses of the keyword and various tenses using proper writing syntax and grammar.

If we follow the first SEO school, a website may start showing up in the top results for very seldom searched for keyword phrases. While in the other SEO school, because of the numbers of pages with the same keywords, web pages are less likely to show up due to excessive competition.

Natural Language Writing vs Keyword Search Variations

Actually, I believe that both SEO philosophies have ideas that are both right and wrong. First and foremost, I believe the emphasis should be on natural language writing and logical uses of the keywords. This will no doubt require extensive research, reading, and writing of quality content. It will certainly take an extended period of time to make a marketing impact in the various keyword market segments. At the same time, it is important to also develop other lesser used variations of those keywords and keyword phrases to help establish an online site theme or a type of Internet marketing trend in what a website is about. In essence, you have to write the way your customers think for the search engines to pick up on the keywords and keyword phrase syntax used throughout the website.

Are There Search Engine Optimization Shortcuts?

SEOs have used extensive Black Hat search engine shortcut tactics in the past for getting a website to the top of the search results. As search engine algorithms have improved, these black hat optimization tactics are becoming less effective. The emphasis today should be on developing good content, proper link building throughout the website, proper titles and meta tags, ethical search engine optimization strategies, unique marketing and advertising messages, and certainly strategic link building with various related topics and websites.

How Should we Measure Search Engine Software Algorithms?

No search engine company is going to come out and tell you exactly what is required to get your web page or website up to the top in the search engine results. Though they will give you some best practices guidance for webmasters to follow. First off when it comes to the Internet presence, every search engine company wants to have the best results possible. If a search engine tells you exactly what to do, then everyone would try to do the exact same thing. There are a multitude of variables involved in page ranking, that are factors in attaining top standing in the search results. We can not control what Google, Yahoo!, or Microsoft Bing Search do in their search algorithms. So, what we can control is the content and layout of websites under our control.

Present Relevant Information for the Search Engines and Users (Customers)

The number one goal of any website should be to provide quality content to get found online. Algorithms and software improvements at the Search Engines have made great strides in evaluating keywords throughout the page and site, along with Natural Language Processing (NLP), Text Analysis, and Automatic Classification Systems are some of the key areas for establishing what a website is all about. The days of just pasting a whole bunch of keywords over the entire page or hiding the keywords in the underlying html code to get a website in the top search results is all but over. Sure, there still are websites in the search results list that do this type of Black Hat SEO tactic, of hiding keywords, but that is only because other parts of the software algorithms might give higher Page Rank [Google PageRank™] to these pages based on the number of pages that link to them on the Internet. Read more insights into the Google PageRank perspective.

Developing a Keyword Search Engine

It becomes exceedingly difficult for Search Engines to say how much is too much for certain types of keywords in the body text. There are an infinite number of variables for establishing the density of a keyword. Certainly, the difficulty becomes even greater when one considers the use of certain words having different meanings for different industries. Then there is the aspect of how the word is used in the context of the text itself. Natural Language Writing has different styles, such as Argumentative, Narrative, Enunciative, and Descriptive Styles; along with different uses of grammar and even the proper spelling and even misspellings can significantly alter how a search engine responds to the classification and Keyword Density of the page.

What Additional Factors are used in Keyword Analysis?

Graph Showing the Keyword Relationships in a Document

Search Algorithms need to be able to filter through all of the other words in a website. Every single word that is placed on a web page can have some degree of influence over the whole of the page and even the website itself. Simple words like: them, your, you, it, or, AND even and, need to be filtered and evaluated. Too many uses of those words in the web page can throw off the algorithm. Relationships exist between all words. The proximity of the Online words relative to each other, will also significantly influence the software algorithms of what the page is about (See Keyword Graph.) Writing on the Web has to be tightened up and more structurally focused toward the subject matter, in order to become more successful in establishing new pages online, especially when it comes to the highly competitive Internet keywords.

Search Algorithms Analyze Capitalization, Bold Text, Font Size, and Font Placement

To grasp the degree of difficultly that Search Engines face in cataloging a website is to consider what needs to be analyzed from their perspective. By somewhat of a Reverse Engineering Marketing aspect we can gain Internet marketing insight into what is looked at for establishing the ranking in the search engine results pages. Capitalization, bold text, font size, and font placement are all factors in page analysis. For example: as Google Search algorithms have improved, and certainly expanded over time to include other on-site and off-site website factors, the weight factor given to each of these hundreds of variables has changed slightly, and in some instances drastically affected the search results.

Understanding Search Engines and the Online Marketing Learning Curve

I believe that we are all on an online marketing learning curve. Search engines are continually learning about the World Wide Web by constantly traveling the Net with their Robots that catalog the pages. Then with analysis software, the companies can determine the so-called Mean, Mode, and Median of any particular criteria within the page or group of search results they wish to analyze. With such detailed analysis, they then can tighten or loosen a set of parameters to slightly change or drastically change the search results. Every update to a search engine algorithm in-turn creates a new round of learning by all the SEO Webmasters of the world. Through this type of online school teaching, the SEO is constantly being trained toward better content writing and layout quality. The whole of search is also trained, because as creativity and new technology are implemented into websites, along with the popularity of other types of online content sites, the search companies can continue to upgrade and improve their algorithms to reflect these new changes. Sure, there may be the law of unintended consequences that occur along the way, but in the long run, everyone will benefit with better content, websites, and search engine results pages.

Professional Web Services, Inc., is a SEO strategies, Internet marketing services, online advertising strategies, and a Web branding solutions company. Contact us today for Internet Marketing Services for your B2B or B2C business to be found in the search engines. Turn your business into a great online sales tool with a Pro. eBusiness Online marketing solutions with Professional Web Services. If you are serious about gaining more customers now, getting more online sales leads, and learn how we can help your business get discovered on the Web, then send us an email today for your online marketing solution.

Article by: Jim Warholic

To help get your company to the top of the search line with online marketing services; contact Professional Web Services today.

Advertising On The Internet With Style

January 22, 2006April 8, 2011J. Warholic

New Style of Interactive Online Advertising

In the advertising world much of a message is lost in the delivery. Other times an advertisement is so unique that it can really give a “that is cool” aspect on the message delivery. This can be a message that will stay in the mind of the viewer for quite a long time. Through the right advertisement message, the brand can stand out no matter what.

Take for example Nike, and their branded message, “Just Do It”. That simple statement is their branded image, that when seen or said, reminds me of Nike.

Internet Marketing Interactivity

Internet marketing is about interactivity. Many times this interactivity is designed to bring a reader to take the next step. For example, when a Web advertisement is created with the intention of taking a person to a landing page with additional information, this is only one step in the conversion process.

PPC Conversion Pathways

The conversion process has many small steps along the pathway to having a interested party become a active prospect, and then into a paying customer. They may need to become better informed prior to ever contacting the company. This could extend out several website visits and/or months of time.

If the subject matter is quite involved, then there might actually be a need to educate the prospects on the various aspects of the business before they are to even consider calling or emailing you. A website can be an excellent way of doing this. But, many times a website is a very static environment. Static in the sense that the information just sits there with little interactivity taking place with the reader. A website needs to have a certain degree of marketing creativity to really spur the conversion process on toward filling the need of the customer, even if the customer does not now understand their need.

I have read some great information on the Internet ever since I had my first Apple Power PC 6100 computer in the mid 90s. Today, there are some excellent stories online, but some are quite static in their nature. The simple hyperlinks are missing. The writer knows all about the subject matter, but assumes the reader does too. The research for the story could have been built right into the writing with simple hyperlinks to other pages with relevant information, in which the reader would be able to find out more about a particular subject.

In the online advertising world, the same static message often applies on the landing page (page transported to when clicked). There is no interactivity built into the web page. The reader is often times left hanging and saying to themselves that was interesting but I did not understand what all the words meant. The advertiser assumed that a reader would automatically know what the details are. This sometimes can be a wrong assumption.

Most advertisements online have been designed with a static delivery system. For example when an advertisement message is shown, by either the words displayed or the graphic image on a website, only one of two courses of action can take place. Either, a reader can move their mouse over the Ad and click, OR not. Up until recently, those were the only two choices.

Different Advertising Strategy

I believe that a new and different type of advertisement strategy could offer much more interactivity then previously thought. Instead of two choices: One to click, Two to not; we could have far more choices in a single Ad through a new type of menu system built right into the ad itself. For example, a single graphic ad could have different areas that are hyperlinks for taking a reader to unique content pages for each specific category.

Let’s say that Best Buy, one of the largest consumer electronics retailers, is running a special on televisions, and at the same time also has sales discounts on a certain line of laptop computers. By building in a menu area on the graphic image, with several different categories the reader could be transported directly to that specific landing page from one single advertisement. This would have the unique benefit of taking out at least one extra step out of the conversion process. Because, when a reader clicks on an ad for a multitude of products, they then have to weed their way through the forest to get to the page they were most interested in, in the first place. Sure, Best Buy could make up lots of different ads for each specific targeted market, but with hundreds or thousands of consumer products why not take them there with a menu system now.

OK, so maybe my strategic advertising and marketing plan is way out there, but just imagine the sales possibilities.

Professional Web Services, Inc., Online Advertising Strategies, Internet Marketing Services, Web Branding Solutions To Provide More Sales For Your Business.

Oh, by-the-way, if you have not gotten the hint to explore the advertisement message in this posting, I suggest you run your mouse over and see and click the International advertising flags interactivity in store…

Internet Marketing and Advertising Matrix | Web 2.0

January 14, 2006March 23, 2011J. Warholic

Web 2.0 Marketing 2.0 Advertising 2.0?

Getting a handle on these terms is like pulling teeth. Web 2.0 seems to be some futuristic idea which seems to be evolving from the Web 1.0 structure. On the other hand, Web 2.0 seems to be occurring now on the Internet as it now is.

I have been reading for awhile now about this future of the Net. The following is from the Wikipedia Online Encyclopedia.

The term “Web 2.0″ refers to what some people see as a second phase of development of the World Wide Web, including its architecture and its applications. As used by its proponents, the phrase refers to one or more of the following:
the transition of websites from isolated information silos to sources of content and functionality, thus becoming a computing platform serving web applications to end users
a social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and “the market as a conversation”
a more organized and categorized content, with a far more developed deeplinking web architecture.
a shift in economic value of the web, up past a trillion dollars surpassing that of the dot com boom of the late 1990s.
However, a consensus on its exact meaning has not yet been reached.
Many recently developed concepts and technologies are seen as contributing to Web 2.0, including weblogs, linklogs, podcasts, RSS feeds and other forms of many to many publishing; social software, web APIs, web standards, online web services, Ajax, and others.

In fact it seems to be some sort of matrix idea in the minds of the proponents in which the Internet becomes much more interactive in it’s nature than the current online structure.

Others have written complete articles of what they envision Web 2.0 to represent.

What Is Web 2.0
Design Patterns and Business Models for the Next Generation of Software by Tim O’Reilly
09/30/2005
…
The concept of “Web 2.0″ began with a conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What’s more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as “Web 2.0″ might make sense? We agreed that it did, and so the Web 2.0 Conference was born.
…

My gut reaction to all of this is that having a name stamped on a period of time like this will be like trying to place a classification on an entity where someone will ask, was that Web 1.0 or 2.0 architecture? And what about the evolution to the next level that is still to come? Will we have Web 3.0, 4.0, 5.0, etc etc?

Ok, If that is Web 2.0, What is Marketing and Advertising 2.0?

It seems to me that both of these terms reflect the interactivity and feedback mechanisms built into various types of analytics and forms of social networking through email, forums, comments, reviews, subject blogging, webcasts, podcasts, RSS feeds, news reports, affiliate referrals, and the entirety of the Internet as we know it.

See the following posts to have a better understanding of both of these terms.

As the Internet Matrix continues toward the next level we will see business take more notice of what it can do for them. Businesses that have not grasped hold of how a brand can be developed online or how their business brand image can be tarnished through the social networking (marketing and advertising 2.0) by the interactive online world will be shocked. The companies that strive toward excellence in customer service and operate with ethical responsibilities will continue to see gains in their brand acceptance and improve their market reach. In many ways, these companies that grab hold of the New Internet Matrix, will become like fine wines, that get better and better with age.

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