Business

Professional Web Services Strategic Marketing Solutions

Professional Solutions

Professional Internet marketing services for getting your business found online.

Good Internet marketing requires having a detailed understanding of any B2C or B2B business being promoted online. The days of old where you could select links to your website with a common link exchange program, with any old website, just will not do. Your business is special and must be set apart online. Remember, good Internet marketing strategies are keys to your online market success.

Contact Professional Web Services today to have a better understanding of the need for good Internet marketing services, online advertising strategies, ethical search engine optimization, and Web branding solutions.

Professional Web Services can help get more sales for your business.

Choose a Company That is Going to Understand Your Business


Professional Web Services provides the market reach for your business on the Internet. The bottom line reads, “More Sales For You,” isn’t that what you want for your Business to business or Business to consumer company?

The FedEx and Amazon.com Logos

J. Warholic

Interesting stories behind some of the well know logos.
by: Jim Warholic

FedExCorporate Symbols And Hidden Secrets

While waiting on a package of some replacement parts for my Weber Barbecue, shipped by FedEx from Weber.com, I decided to use the tracking option from the FedEx.com website.

The good news is it should be here today. It is on the local truck scheduled for delivery.

The search for FedEx on Google Search brought me to some enlightening reading about a couple of corporate logos and the hidden meanings, hidden items, and subliminal messages in these corporate brands.

Here are several posts from The Sneeze

Secret Symbols 

It occurred to me there is a secret arrow hiding in between the “E” and the “x” of the FedEx logo. Look at it! Now that I know it’s there, it’s all I can see. How could I not have noticed it before?
Posted in The Sneeze on September 23, 2004 07:16 PM

The Man Behind the FedEx Logo

Not long ago, I posted about the subliminal arrow in the FedEx logo. I received several emails regarding it, including one from design student Bobby Dragulescu. Thanks to Bobby and his typography professor Leah Hoffmitz, I was put in touch with the logo’s creator: Mr. Lindon Leader of Leader Creative.
Posted in The Sneeze on November 16, 2004 06:47 AM

More Breaking Logo w/ Arrow News

Last week I posted an interview with the man behind the hidden arrow in the FedEx logo, and the interest in it has been astounding.
Posted in The Sneeze on November 26, 2004 01:11 AM

With FedEx having the hidden arrow and amazon.com having an arrow from A to Z, I wonder what other brands have interesting stories to tell.

Well, just in time for Thanksgiving, my Weber Barbeque parts arrived before I even finished this story. FedEx to the rescue. Now I can “Relax, it’s FedEx“

Did you see the arrow between the E and the x, in the FedEx logo?

Click here for more Top Secrets For Internet Success.

Communicate on the Web for Internet Marketing Success.

Professional Web Services, Internet Marketing Services for Businesses all Over the World. Contact us today for your B2B and B2C Business Solution.

Get Your Website Discovered Online
Make Your Brand Number One
with
Professional Web Services

Find Out More Now

Professional Web Services
Online Branding Matters

Cast Your Vote On The Internet With Your Business

J. Warholic

Today Is Election Day For The United States, But Everyday Is Election Day For Internet Marketing And Your Business.

Are you making your Business-to-Business or Business-to-Consumer vote count on the Internet? Is your business up to the task of providing valuable information on the Internet? Will your company make a difference in its small or large market segments crowd? Or, will your company disenfranchise your target audience?

Your website is an extension of your business on the Internet. As such, are you really taking the opportunity of the publicity that could be generated through the process of providing information to future customers? The Internet is about votes and campaigning for votes. The more votes generated by users online the higher your online search standing will be. The Internet has voids or holes that need to be filled. For example, information about certain topics is very limited except in very narrow market segments. Many times the information is only in the heads of a few company owners rather than written down in a hard or soft copy format.

Why are you holding back? I believe most times a business holds back from publishing an article is not because they are concerned about sharing proprietary information, but because it simply takes a certain amount of effort to get their butts in gear and write an article in the first place. Most items that are of a proprietary nature can be encapsulated in generalities instead of the sharing of specific information. This is an opportunity to set the standards in your particular industry. Set your company’s brand apart from the rest of the B2B or B2C crowd, as being the expert in what ever specific field you are in.

Writing an article does not necessarily mean going into a long discourse, but the sharing of information in a well thought out format that will engage the reader and not make your readers bored. In an article by Chuck McKay, The Fifteen Minute Effective Business Letter, Chuck gives practical advice for writing a good business letter. Well, that advice could also be taken to heart for writing an effective article online. Think of writing online as the extension of your business. Communicate with your customers and future customers with a respect for their time they deserve, by highlighting the important information fist. Give a summary of your important points first. Throw out the formal writing styles and put it into the way you personally communicate with customers. Most potential customers around the Net are not interested in wasting their time reading something that sounds like it came from their College English Professor.

A picture of the product, service, or even your company logo can very easily be included in an online article using any of the free professional blogging softwares that are available. The blogging software can be integrated into the business website itself, so the article could reside directly at the company’s website host and be edited at anytime in the future.

Writing the article, and publishing it online provides valuable benefits toward your company’s Internet marketing strategy. Research is never ending for engineers and consumers. Getting the article in the right hands can provide valuable natural links from other website owners. Through the process of writing the article online, then actively promoting that same article through Internet marketing strategies can bring in substantial new customers than ever before. Part of the Internet marketing strategy could include search engine marketing through a Pay-Per-Click advertising program with the various search engines. Think of the article that was just written as a specific landing page for a target audience. Using the Pay-Per-Click advertising program, an ad can be displayed in the search engine results pages with a very specific target audience in-mind. Then, anytime an engineer or consumer searches for the terms that are selected as search keywords, your company ad could show up in the paid results.

Once an article has been published online, it has the potential to become voted on by others on the World Wide Web. This voting takes place through natural links that would be generated on other websites to your published article. This voting by others in the form of links, helps establish the article as providing valuable information and therefor, the search engines will rank the article accordingly based on this factor and others.

So, start writing your articles today. Professional Web Services can help get you started. Contact us for Internet marketing services today.

How Can RSS Feeds Help Your Business?

J. Warholic

What Are RSS Web Feeds?

RSS is an acronym for Really Simple Syndication. Many websites, blogs, and news feeds produce RSS feeds or webfeeds in an XML format. These are known as: “RSS feed”, “webfeed”, “RSS stream”, or “RSS channel”.

Atom feeds are also published by many of the websites and blogs. The Atom Publishing Protocol (APP for short) is another type of XML formatted HTML page.

The idea with both RSS and Atom feeds are, they can be subscribed to in a RSS/Atom online or local feed reader or aggregator. Many of the new web browsers such as Internet Explorer 7 are coming standard with the built in RSS readers. The beauty of this type of subscription is that when a website, blog, or news feed is updated, an automatic ping is sent out to let the world know that new information is available. Not only is the ping sent out, but the information can be sent directly to the RSS reader before it is ever viewed by the subscriber. This provides a means of collecting information about various news stories, products, or services provided by companies or a select group of industries.

New RSS subscribers are growing as users discover the potential for time savings and the convenience of subscribing anonymously. A subscriber can automatically be informed when new content is provided on a particular website, or when a new newsletter is published online. This is especially useful way of subscribing to online newsletters and ezines.

Just about anything can be converted to a XML RSS feed. News stories and Blogs are just a couple of examples of items that are producing feeds. Every page of a standard website could be converted or just a few select pages that might get updated quite frequently are good candidates for producing RSS feeds. Applications for this are quite diverse. Engineering data could be collected from various sources and merged into a single RSS feed. A private group Blog or Wiki (A website where anyone can edit the information) could be set up to produce an RSS feed. That way when one person makes a change in one area, everyone could be automatically sent the updated information to their RSS readers.

Taking Advantage Of RSS For Your Business Website

The Internet is about the sharing of information, business and consumer marketing, advertising, and sales. Many times websites are looking to syndicate their articles on other websites. Using RSS for syndication purposes is easier than you think. First off, I am not a lawyer. The use of copyright published material is constantly being tested on the Internet. Most information is copyrighted online and the taking of complete published works would be viewed as a copyright infringement. However, taking a snippet of information and giving credit to the source has been done since the beginning of published research papers. The search engines themselves fall under a category referred to the “fair use doctrine.”

The “fair use doctrine” and copyrights have gone through a number of challenges with one of the more recent challenges coming from AFP, a French News service provider. AFP took Google to court and did not like the fact that Google was displaying headlines, snippets of information, and links to AFP French News service. Belgium News also sued Google on the same context. A Belgian court ruling dictated the removal of the content from the Google News website and also required a posted copy of the ruling be displayed on the Google Belgium home page for some period of time. An interesting note, is that any news service provider can simply opt out of the Google News pages to begin with. So, in the opinion of this author, the Belgium lawsuit was somewhat of stunt by the Belgium press. Belgium may have won a battle, but they might have lost the war.

Let’s get back to the business of business. There are several ways a business can take advantage of using RSS feeds to market and advertise online. Any company can create a Blog, which outputs RSS feeds and have those feeds automatically published at other websites. For example, syndicated columnists often write their articles on their blogs and the information is automatically picked up by newspapers and online news services around the globe. These are then republished with the authors permission in other publications. If your business is a specialized business, consider writing content for technical publications in the company blog. Then have other web sites reproduce your works with a stipulation that the link back to your website must be maintained. Additionally, a very good way of promoting your company is to have these snippets of your technical publications on other areas of your company website. This is like adding fresh content to your pages on a regular basis, and the search engines love that.

There are a number of free and commercial programs available for including RSS feeds into websites. Several software programs that are worth looking into for a website are rss2html, CaRP, and FeedBurner. To obtain the maximum value of having the articles and links included into the website from a search standpoint, it is best to use a program that outputs a feed to PHP format or a Server Side Include feed output. Both of these require specific web page file types to include the feed into the web page. Javascript is another available option for just about any type of page, but will not provide the same search benefit as the others. This is because search engine spiders do not place the Javascipt sections into the search catalog database and will not pick up the keywords in those sections.

If all of this sounds Greek to you or would like to have a business blog set up, or output your website in an RSS feed then send us an email today. Professional Web Services provides Internet marketing services, online advertising strategies, ethical search engine optimization, professional blogging services, and web branding solutions. Contact Professional Web Services and ask for your free Internet marketing website evaluation.

Claim Your Blog At Technorati

J. Warholic

Technorati Profile
By: James A. Warholic

Technorati is an area online where you can search for various blogs, find out what is popular at the moment, check out the top blogs, and top favorite blogs and searches.

For example, below are a number of the hottest blogosphere items currently being talked about:

[hottest_blogosphere_items]

You can submit your blog with free registration, and also keep track of your own favorites.

With some cool search tools that can be added to your browser, a person can discover how many blogs link to any particular website or other blog.

Check them out at www.technorati.com

Check out Professional Web Services, for Internet marketing services, ethical SEO, search engine optimization, online advertising strategies, web branding solutions. Contact us today for a free Internet marketing evaluation. Get your business website found on the Internet.

Developing Your Company Brand

J. Warholic

Company brand development occurs in more ways than one.
by: Jim Warholic

How does good customer service develop your B2B or B2C brand?

In an article by: Chuck McKay, What do your employees need to know before they deal with customers? Chuck’s article, Ten Steps To Great Customer Service, is an interesting look at the inside workings of a company and how they interact with customers.

While Chuck goes over the aspects of how employees respond to a customer, there is another aspect of this important article that needs to be addressed. Good customer service develops a brand.

GoDaddy and Dell Computer are two companies that really come to mind in which good, (actually great) customer service comes to mind first and foremost about their brands.

Godaddy.com is the leading domain registrar website portal where domains can be purchased for a very reasonable price along with a host of other online services. But this does not really tell the story of the GoDaddy brand. The strength of GoDaddy is not their great prices but the fact that a customer or potential customer can call up GoDaddy 24×7 and communicate with a real live person for purchases, questions, or help is a testament to how strong their brand really is. This is really what makes their brand strong.

Dell Computer is another company that has built a reputation of great customer service. Many customers of Dell’s computers are buying third and fourth generation of computers for personal use and their businesses. Dell has really stood behind their products and extended great customer service. Even in the latest explosive situation with a major recall of Dell laptops for batteries, supplied by Sony, that get too hot and catch on fire, Dell is going to come out of this as a stronger company. It has come to light that other laptop manufactures have also used batteries from Sony in which these other computer notebook manufacturers may be facing the same situation. But, even this recall is really not at the heart of the branding matters. Imagine the financial pressures that a company faces with the largest computer recall in history. This is going to have a short term hit on the company but in the long run customers are going to know that Dell is going to stand behind their products. Businesses and consumers will ultimately stand behind the Dell brand because Dell does the right thing. Yes, doing the right thing is the key. Even the stock market took notice of this. On the day Dell announced the recall the stock went up.

Many B2B and B2C companies talk about good customer service but very few actually live it. Typically management loses sight of the company’s foundation. The ethics involved in the company itself becomes glossed over by exuberant business factors both from inside the company and controlling forces from the outside. Many companies have in place an orientation for new employees, but managers and even owners themselves forget the “ten steps to great customer service.”

While your company may not be as large as Dell or GoDaddy, the lessons we can learn from these two companies are enormous. Customer service is really the driving force of a brand for companies that deal with consumers and businesses. Certainly good products are the starting point of a brand, but it is the customer service that makes a brand strong.

Building Strong Brands Online
Make Your Brand Number One
with
Professional Web Services

Internet Marketing Services - Professional Web Services

Find Out More Now

Professional Web Services
Online Branding Matters

Professional Web Services builds up strong Web brands for B2B and B2C companies. We provide Internet marketing services, SEO, ethical search engine optimization, online advertising strategies, and web branding solutions. Contact us today and ask for our offer of a free online marketing evaluation.

Staying on Top of The Internet

J. Warholic

Understanding The Online Web

The Internet is becoming much more interesting in our life and times as time ticks on. Staying up to date with the latest technologies available is most important for the B2B – Business to business, B2C – Business to consumer, and the C2C – Consumer to consumer world. Most small businesses today are not taking advantage of even a fraction of the power available through the Internet. The Web has created a solid foundation for marketing, advertising, and sales for all types of small businesses.

Large corporations for years have been using the Internet as a means of having their websites be a supplement and in some cases the main tools for bringing products and services to the market place. Large corporations have worked hard to establish their brand with the consumer or in the case of B2B; other businesses. For the small biz community however, many have not even thought about how they can establish their brand online through Web traffic on the local Internet markets.

Even with the advent of the Internet, consumers still purchase goods and services locally which supports businesses, stores, and service providers in their local communities. However, marketing and advertising in the past was through a Yellow Page Ad or the local newspaper. Things certainly have changed in how consumers and buyers find things. Now, because of the behavior of consumers and buyers, there is also a need to market and advertise a local business using the Internet.

Consumers and businesses continue to push the big Yellow Page books off to the side. In fact, if you haven’t looked at a recent Yellow Pages book; the publishers are trying to reduce the costs to print these books by making the text type so small that you need a magnifying glass in order to read it. I have become most disgusted with our local Yellow Pages for this very reason. I am now much more inclined to go to Google Search and do a local search in my community rather than pull out the fine print. I suspect that the younger generation (post Internet) uses the Yellow Pages printed book even less.

Millions of consumers are using the Internet daily to search out small biz. These figures are growing, especially as High Speed Internet has become more popular. Local directories are sprouting up all the time. These directories are becoming a way of providing a link to your B2B or B2C website that can support your business. Having information related to the specifics of your business can be an excellent way of being able to market and advertise 24 x 7 x 365 days a year. See information about various small biz strategies and expanding market reach online.

We have heard the story from some businesses having had a website for years that, “no one ever comes to our website.” In their mind they have written off the Web and their website as being, “a waste of time and money.” These business owners have placed very little effort into marketing their business online through good search engine marketing strategies or what is known as SEO, Search Engine Optimization.

Search Engine Optimization is actually a misnomer. The term SEO or Search Engine Optimization and another term often used is SEM or Search Engine Marketing are actually terms used to describe optimizing a website for the particular keywords and keyword phrases to be found in the search engine searches for industry specific keywords related to particular fields of business. The search results pages for keyword queries can be a boom for sales on all types of products, services, organizations, and brands if a company starts being displayed in the search results pages. The SEO and SEM needs to be much more than just an optimizer of the company website. There are hundreds of onsite variables that affect the ranking of a website. Additionally there are countless other offsite variables that directly affect a website showing up in the results pages. For example from a Search Engine Algorithm, the quality of, and the topics of other websites that link directly to another Web site is a key variable. Certainly as Search Algorithms have been improved over the years has had a direct impact on the value of links from other sites. See: Search Engine Optimization Question

The process of marketing and advertising online is in a state of flux for B2B, B2C, and C2C. But, that is no different than having to battle the competition in other media outlets for any business. The Search Engine Companies are looking for the best results possible. Search Engine competition is good for the consumer. If there was only one search engine on the horizon, with one group of search engine results, and only one online advertising model, then they would have a monopoly online. The search engine company could make it so no other website could ever get into the natural or organic search results. A monopoly search engine company could force everyone to start paying for online advertising. This however, would be very foolish indeed. Consumers and businesses are free to use Google, Yahoo, Bing or any number of other smaller search engines that are starting up.

Trust is the key. Without trust and another all to often forgotten concept, Internet ethics, consumers could very easily migrate to other search services. Search as we know it is quite new. In just the past ten years we have seen Search develop into what has become an Internet marketing facilitator. The whole process of search can be summed up for the business world as a Marketing Middleman. The industry for business is about connecting buyers to sellers; matching up the needs of some with the products and services of others, and focusing on the transfer of information from one entity to another. If everything was Black and White it would surely make for a very dull colored world. That is why we will continue to see innovations, new technologies, and powerful online programs that will provide a great benefit to all business in the world.

The future of Search is limitless. I suspect in another ten years that we will be blown away at the power at our fingertips. Consumers and businesses will continue to embrace the Internet for eCommerce, research, and a host of other solutions that have not even been invented yet. The only question is; will you be on the forefront of the solution and embracing the Internet for your business?

To get your business found online contact Professional Web Services today. With powerful solutions for your B2B, B2C, or C2C business through Internet marketing services, Online advertising strategies, and Web branding solutions. Get the Business Solution today.

Stay informed with our Free, Above All, We Tell It Like It Is, And Do It With Style! Newsletter.

Tweaking Your B2B or B2C Brand Online

J. Warholic

Snippets of Your Brand
By: James A. Warholic, President of Professional Web Services, Inc.

Snippets sounds like some sort of cereal.

What are snippets and how do they affect your brand?

Snippets in the search engine world are a small sampling of a web page. When someone does an online search; this produces a results page with content snippets of various pages of information from many websites. If the search algorithm determines that a page from your B2B, Business to business or B2C, Business to consumer website has relevant information related to the searched for keywords then a small sampling of the page will show up in the search engine results pages.

Serious BusinessIt is important to understand that the first contact a person may have with your website is not when they actually go to the website but when they view the search engine results page. This is why from a marketing and advertising perspective that your brand “be the best that it can be” within the realms of a realistic approach to optimizing the page for Readers and the Search Engines.

As a President or CEO of your company you must consider at least two distinct ways another business or consumer views your brand online through the search engines. One must consider that someone already knows about your company name, and uses the search engine search bar to type in your company name to go to the website. The other way is that a consumer or purchasing manager from another company types in the keywords in the search bar, and your website shows up in the results pages. Both of these examples are typical of how a customer would find various businesses online. Each has its own unique approach for management, of the brand that needs to be portrayed to the customer.

Breaking this down further, it is also helpful to understand to which market segment your business is in. For example: vertical markets also known as niche markets are a very narrow or dedicated spectrum of products or services delivered to consumers or other businesses; while horizontal markets cross over a broad spectrum of products or services provided across multiple industries. Each of these business categories and buyers and sellers markets needs to have a particular brand approach to Internet marketing and advertising online that are going to be quite different. This will also be a factor in determining what your goals are for showing up in the search results pages and how your brand needs to be displayed on the Internet.

Search algorithms continue to change and improve. As the search companies fine tune and in some cases drastically change their algorithms this will also change to some degree the way the snippets are displayed for each website. A person can fine tune a web page to provide a better branded snippet while still maintaining the structural integrity of the page for the search engines and the readers. It is important to understand that changes to a web page can affect the page for the keyword search engine results. But, with quality writing, and proper and ethical search engine optimization techniques a person can actually improve both the branded snippets that are portrayed along with the ranking of the page in the search engine results.

Branding on the Internet does take time and effort to improve the image of a company. The days of just slapping a website together and saying, “that is it, and there is nothing more to do,” are over. Efforts need to be expended on a regular basis to view and analyze the results in the search engines. As the analysis is made, small or sometimes drastic changes need to take place to the website or web page in order to provide a better Brand for your company on the Internet.

Professional Web Services provides Internet marketing services, online advertising campaign management, and web branding solutions for your company online. Contact Professional Web Services today to get started toward more sales tomorrow.

Get Your Website Discovered Online
Make Your Brand Number One
with
Professional Web Services

Internet Marketing Services - Professional Web Services

Find Out More Now

Professional Web Services
Online Branding Matters for Your Business

Online Branding – What it Means for Your Business

J. Warholic

Branding, exactly what is it?
By: James A. Warholic, President of Professional Web Services, Inc.

It seems as though everyone has an opinion of what a brand or branding is all about. We are going to delve into this a bit and add our two cents worth of information to the topic.

Let’s first start with the premise that branding matters for a B2B, Business to business, or B2C, Business to consumer company. If you subscribe to that statement then hopefully you will find some useful information here.

Secondly, we need to at least give a generalized description of what branding really is, at least from this author’s perspective. The following has been quoted by many, “A brand is a collection of perceptions in the mind of the consumer.” That same phrase could be stated for not only the perceptions in the mind of the consumer, but in the case of B2B businesses; buyers, purchasing managers, owners, partners, CEOs and all the decision makers also have perceptions of their own brand as well as the brands of others.

In these branding matters series of postings, we are going to take a look at how the Internet is affecting the brands of companies along with a more thorough understanding of the various interactions between Internet marketing, Online advertising, sales and marketing, and Web branding. We will be analyzing the differences between the image you have of your company verses the image a customer has of your company. You may be surprised to find out that these are not always the same.

Learn more about Internet marketing services, online advertising strategies, and B2B and B2C Web branding solutions from Professional Web Services, Inc. Email Professional Web Services today.

Get Your Website Discovered Online
Make Your Brand Stand Out From the Croud
with
Professional Web Services

Find Out More Now

Professional Web Services
Online Branding Matters for Your Business

SEO School And Internet Marketing School

Pro1

Internet Marketing And Search Engine Optimization School

When it comes to developing your business, and building a quality online presence, there are some things to consider from an SEO and Internet marketing standpoint in order to maximize your return on investment of time, money, and resources. Let’s start off by answering the following question:

Internet Marketing Solution

What are the advantages and disadvantages to implementing business 2 business or consumer keywords and keyword phrases in the website that are seldom used?

There are two online schools of thought here. One SEO school says that the keywords selected to be used throughout the website should be the least competitive keywords and misspellings included, so it is much more likely to be found in the search results. The other SEO school says to develop the natural keywords throughout the website along with logical variations of keyword phrases including plural uses of the keyword and various tenses using proper writing syntax and grammar.

If we follow the first SEO school, a website may start showing up in the top results for very seldom searched for keyword phrases. While in the other SEO school, because of the numbers of pages with the same keywords, web pages are less likely to show up due to excessive competition.

Natural Language Writing vs Keyword Search Variations

Internet Marketing SEO Help

Actually, I believe that both SEO philosophies have ideas that are both right and wrong. First and foremost, I believe the emphasis should be on natural language writing and logical uses of the keywords. This will no doubt require extensive research, reading, and writing of quality content. It will certainly take an extended period of time to make a marketing impact in the various keyword market segments. At the same time, it is important to also develop other lesser used variations of those keywords and keyword phrases to help establish an online site theme or a type of Internet marketing trend in what a website is about. In essence, you have to write the way your customers think for the search engines to pick up on the keywords and keyword phrase syntax used throughout the website.

Are There Search Engine Optimization Shortcuts?

SEOs have used extensive Black Hat search engine shortcut tactics in the past for getting a website to the top of the search results. As search engine algorithms have improved, these black hat optimization tactics are becoming less effective. The emphasis today should be on developing good content, proper link building throughout the website, proper titles and meta tags, ethical search engine optimization strategies, unique marketing and advertising messages, and certainly strategic link building with various related topics and websites.

How Should we Measure Search Engine Software Algorithms?

No search engine company is going to come out and tell you exactly what is required to get your web page or website up to the top in the search engine results. Though they will give you some best practices guidance for webmasters to follow. First off when it comes to the Internet presence, every search engine company wants to have the best results possible. If a search engine tells you exactly what to do, then everyone would try to do the exact same thing. There are a multitude of variables involved in page ranking, that are factors in attaining top standing in the search results. We can not control what Google, Yahoo!, or Microsoft Bing Search do in their search algorithms. So, what we can control is the content and layout of websites under our control.

Present Relevant Information for the Search Engines and Users (Customers)

The number one goal of any website should be to provide quality content to get found online. Algorithms and software improvements at the Search Engines have made great strides in evaluating keywords throughout the page and site, along with Natural Language Processing (NLP), Text Analysis, and Automatic Classification Systems are some of the key areas for establishing what a website is all about. The days of just pasting a whole bunch of keywords over the entire page or hiding the keywords in the underlying html code to get a website in the top search results is all but over. Sure, there still are websites in the search results list that do this type of Black Hat SEO tactic, of hiding keywords, but that is only because other parts of the software algorithms might give higher Page Rank [Google PageRank™] to these pages based on the number of pages that link to them on the Internet. Read more insights into the Google PageRank perspective.

Developing a Keyword Search Engine

It becomes exceedingly difficult for Search Engines to say how much is too much for certain types of keywords in the body text. There are an infinite number of variables for establishing the density of a keyword. Certainly, the difficulty becomes even greater when one considers the use of certain words having different meanings for different industries. Then there is the aspect of how the word is used in the context of the text itself. Natural Language Writing has different styles, such as Argumentative, Narrative, Enunciative, and Descriptive Styles; along with different uses of grammar and even the proper spelling and even misspellings can significantly alter how a search engine responds to the classification and Keyword Density of the page.

What Additional Factors are used in Keyword Analysis?

Keyword Relationships

Graph Showing the Keyword Relationships in a Document

Search Algorithms need to be able to filter through all of the other words in a website. Every single word that is placed on a web page can have some degree of influence over the whole of the page and even the website itself. Simple words like: them, your, you, it, or, AND even and, need to be filtered and evaluated. Too many uses of those words in the web page can throw off the algorithm. Relationships exist between all words. The proximity of the Online words relative to each other, will also significantly influence the software algorithms of what the page is about (See Keyword Graph.) Writing on the Web has to be tightened up and more structurally focused toward the subject matter, in order to become more successful in establishing new pages online, especially when it comes to the highly competitive Internet keywords.

Search Algorithms Analyze Capitalization, Bold Text, Font Size, and Font Placement

To grasp the degree of difficultly that Search Engines face in cataloging a website is to consider what needs to be analyzed from their perspective. By somewhat of a Reverse Engineering Marketing aspect we can gain Internet marketing insight into what is looked at for establishing the ranking in the search engine results pages. Capitalization, bold text, font size, and font placement are all factors in page analysis. For example: as Google Search algorithms have improved, and certainly expanded over time to include other on-site and off-site website factors, the weight factor given to each of these hundreds of variables has changed slightly, and in some instances drastically affected the search results.

Understanding Search Engines and the Online Marketing Learning Curve

I believe that we are all on an online marketing learning curve. Search engines are continually learning about the World Wide Web by constantly traveling the Net with their Robots that catalog the pages. Then with analysis software, the companies can determine the so-called Mean, Mode, and Median of any particular criteria within the page or group of search results they wish to analyze. With such detailed analysis, they then can tighten or loosen a set of parameters to slightly change or drastically change the search results. Every update to a search engine algorithm in-turn creates a new round of learning by all the SEO Webmasters of the world. Through this type of online school teaching, the SEO is constantly being trained toward better content writing and layout quality. The whole of search is also trained, because as creativity and new technology are implemented into websites, along with the popularity of other types of online content sites, the search companies can continue to upgrade and improve their algorithms to reflect these new changes. Sure, there may be the law of unintended consequences that occur along the way, but in the long run, everyone will benefit with better content, websites, and search engine results pages.

Professional Web Services, Inc., is a SEO strategies, Internet marketing services, online advertising strategies, and a Web branding solutions company. Contact us today for Internet Marketing Services for your B2B or B2C business to be found in the search engines. Turn your business into a great online sales tool with a Pro. eBusiness Online marketing solutions with Professional Web Services. If you are serious about gaining more customers now, getting more online sales leads, and learn how we can help your business get discovered on the Web, then send us an email today for your online marketing solution.

Article by: Jim Warholic

Copyright Professional Web Services, All Rights Reserved

To help get your company to the top of the search line with online marketing services; contact Professional Web Services today.