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Is Your Online Marketing and Business Website Sales Oriented?

With much online talk about having information for the search engines to find, and information from a marketing and advertising standpoint, many times the overlooked area for Internet marketing are the call to action items or lack thereof.

Information is certainly one of the prerequisites for any website to have today. But, it is important to consider that while a web page can be an information provider, it should also have a call to sales oriented action item.

Call to action items as the name implies requires something for the reader to do. For example, having a web page and not giving a link to provide more information is leaving your reader hanging. If a visitor reads a page and finds it interesting, then provide a call to action that is creative, engaging, and highlights the topic at hand. Simply saying contact us is not the best way to do it. Having a hyper link to a contact page is good, but an even better solution is to engage the reader to interact with the page topic itself. If you are talking about your product or service then provide a colorful means of enticement to click a link. Consider using the words of the product or service in the call to action item.

If you are offering a free consultation then hyperlink the words free consultation.

With billions of web pages on the Internet, a business needs to get a little more creative in their marketing approach to Internet marketing. Engineers, buyers, and consumers are tired of the same approach. Give them something different, something that is of perceived value, and the contact conversions will occur much more frequently.

This also factors into another topic of online advertising. Online advertising in the form of Pay-per-click (PPC) and Pay-per-thousand views (PPM) are two of the more common types today. Each of these forms of advertising require some form of landing pages. Even banner ads, when clicked on take a web surfer to a landing page. If your landing pages are not sales oriented, it is likely that your business will not have very good sales conversions. Each click of the mouse is a step in a potential customer becoming a true customer. Don't leave them hanging on a page with them saying to themselves, "that's nice but now what?" Don't make them scroll to the top of the page in order to contact the sales department. This is especially true for the B2B Business to business buyer, because chances are they are ready to get more information if they clicked on your ad in the first place.

So, before you spend a ton of money on an online advertising campaign, make sure your website is properly set up with call to action items, with hyperlinks in the copy of the pages, and engaging text that is sales oriented.

For your B2B and B2C business solution, contact Professional Web Services for your free Internet marketing evaluation.

Labels: B2B, B2C, Business, Internet_Marketing, Marketing

  

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What Does The Consumer Want In A B2C Website?

The first thing a consumer wants in a new B2C website that they are visiting for the first time, is to be able to find the information that they were searching for in the first place. The Web simply is too easy to use the back button on the browser to not focus on supplying the information in the first place.

For example, if a company were to talk about a particular product and not show or have any information related to the product then that company is not likely to hold the customer's attention but for a second. There is a prerequisite for a landing page, (the actual page a consumer lands on when arriving from an Web based ad or even a page through the search engines) that the page needs to stay focused on the topic at hand.

That is only the starting point for the website. Once a consumer decides to make a purchase using some form of eCommerce they want to know two very important things. How secure is their credit card data that they are prepared to give, and are they going to receive spam or have their personal data or email address shared with outside sources.

Not showing, or having quick access to the privacy policy of a website sends up a Red Flag with many consumers online. Consumers are getting much more Web savvy, and are beginning to understand that some websites have better forms of security than others. They want to be reassured that the information will remain private.

Certainly there are other aspects of a company selling online that a consumer would want to know about. Like the product return policy, and can the customer talk directly with a business representative. But while these are important from a customer service perspective, they are later thoughts in the mind of the consumer in regards to the company.

The process of making a purchase online involves a kind of pipeline. If the pipeline from the beginning to the end is not solid, but has holes in it, a consumer is likely to fall out of the pipe before they actually become a customer. So, think like a consumer when having your website designed and ask yourself the questions that will be going through the consumer's mind.

Once you focus on the foundation of the website, then it will be much easier to send the customer flow through the pipeline, converting browsers into buyers.

Signed Jim

If you need help getting your company website found online, Professional Web Services is never too busy to help you out with an Internet marketing evaluation of your website today. We provide Internet marketing services, Online advertising strategies, ethical search engine optimization, and Web branding solutions for your business online. Contact us for the Internet marketing services B2C and B2B global business solution.

Labels: B2C, Marketing, Websites

  

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Are Customers Finding Your Global Or Local Business Online?
By: Jim Warholic

Internet Marketing and Advertising on Google, Yahoo!, and MSN Search engines.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don't even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

Grasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24x7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer's and your sales department's fingertips will make everyone's job much easier and will result in more sales. Email's written can then be linked back to the specific information being requested. Customers will come to rely on your company's website as being a good source of information. This helps promote your brand and keeps the customer's focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don't provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today's business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries' keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

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Labels: Advertising, B2B, B2C, Business, Consumers, Internet, Internet_Marketing, Marketing, Online, Online Advertising, Search Engines, Web, Websites

  

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Understanding The Online Web
The Internet is becoming much more interesting in our Life and Times as time goes on. Staying up to date with the latest technologies available is most important for the B2B - Business to business, B2C - Business to consumer, and the C2C - Consumer to consumer world. Most Small Businesses today are not taking advantage of even a fraction of the power available through the Internet. The Web has created a solid foundation for marketing, advertising, and sales for all types of Small Businesses.

Large corporations for years have been using the Internet as a means of having their websites be a supplement and in some cases the main tools for bringing products and services to the market place. Large corporations have worked hard to establish their brand with the consumer or in the case of B2B; other businesses. For the Small Biz community however, many have not even thought about how they can establish their brand online through Web traffic on the local Internet markets.

Consumers are still buying things locally and are still using stores and services from their local communities. However, marketing and advertising in the past was through a Yellow Page Ad or the local newspaper. Things have changed. Now there is also a need to market and advertise a local business using the Internet. Consumers and Businesses are pushing the big Yellow Page Books off to the side. In fact, if you haven't looked at a recent Yellow Pages; the publishers are trying to reduce the costs to print these books by making the text type so small that you need a magnifying glass in order to read it. I have become most disgusted with our local Yellow Pages for this very reason. I am now much more inclined to go to Google Search and do a local search in my community rather than pull out the fine print.

Millions of consumers are using the Internet daily to search out small biz. These figures are growing, especially as High Speed Internet has become more popular. Local directories are sprouting up all the time. These directories are becoming a way of providing a link to your B2B or B2C website that can support your business. Having information related to the specifics of your business can be an excellent way of being able to market and advertise 24 x 7 x 365 days a year. See information about various small biz strategies and expanding market reach online.

We have heard the story from some businesses having had a website for years that, "no one ever comes to our website." In their mind they have written off the Web and their website as being, "a waste of time and money." These business owners have placed very little effort into marketing their business online through good search engine marketing strategies or what is known as SEO, Search Engine Optimization.

Search Engine Optimization is actually a misnomer. The term SEO or Search Engine Optimization and another term often used is SEM or Search Engine Marketing are actually terms used to describe optimizing a website for the particular keywords and keyword phrases to be found in the search engine searches for industry specific keywords related to particular fields of business. The search results pages for keyword queries can be a boom for sales on all types of products, services, organizations, and brands if a company starts being displayed in the search results pages. The SEO and SEM needs to be much more than just an optimizer of the company website. There are hundreds of onsite variables that affect the ranking of a website. Additionally there are countless other offsite variables that directly affect a website showing up in the results pages. For example from a Search Engine Algorithm, the quality of, and the topics of other websites that link directly to another Web site is a key variable. Certainly as Search Algorithms have been improved over the years has had a direct impact on the value of links from other sites. See: Search Engine Optimization Question

The process of marketing and advertising online is in a state of flux for B2B, B2C, and C2C. But, that is no different than having to battle the competition in other media outlets for any business. The Search Engine Companies are looking for the best results possible. Search Engine competition is good for the consumer. If there was only one search engine on the horizon, with one group of search engine results, and only one online advertising model, then they would have a monopoly online. The search engine company could make it so no other website could ever get into the natural or organic search results. A monopoly search engine company could force everyone to start paying for online advertising. This however, would be very foolish indeed. Consumers and businesses are free to use Google, Yahoo, MSN or any number of other smaller search engines that are starting up.

Trust is the key. Without trust and another all to often forgotten concept, Internet ethics, consumers could very easily migrate to other search services. Search as we know it is quite new. In just the past ten years we have seen Search develop into what has become an Internet marketing facilitator. The whole process of search can be summed up for the business world as a Marketing Middleman. The industry for business is about connecting buyers to sellers; matching up the needs of some with the products and services of others, and focusing on the transfer of information from one entity to another. If everything was Black and White it would surely make for a very dull colored world. That is why we will continue to see innovations, new technologies, and powerful online programs that will provide a great benefit to all business in the world.

The future of Search is limitless. I suspect in another ten years that we will be blown away at the power at our fingertips. Consumers and businesses will continue to embrace the Internet for eCommerce, research, and a host of other solutions that have not even been invented yet. The only question is; will you be on the forefront of the solution and embracing the Internet for your business?

To get your business found online contact Professional Web Services today. With powerful solutions for your B2B, B2C, or C2C business through Internet marketing services, Online advertising strategies, and Web branding solutions. Get the Business Solution today.

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Labels: B2B, B2C, Business, Consumers, Ethics, Internet, Internet_Marketing, Marketing, Online, Search, Search Engine Optimization, Search Engines, SEO, Web, Websites

  

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