Is your online marketing and business website sales oriented?
With much online talk about having information for the search engines to find, and information from a marketing and advertising standpoint, many times the overlooked area for Internet marketing are the call to action items or lack thereof.
Information is certainly one of the prerequisites for any website to have today. But, it is important to consider that while a web page can be an information provider, it should also have a call to sales oriented action item.
Call to action items as the name implies requires something for the reader to do. For example, having a web page and not giving a link to provide more information is leaving your reader hanging. If a visitor reads a page and finds it interesting, then provide a call to action that is creative, engaging, and highlights the topic at hand. Simply saying contact us is not the best way to do it. Having a hyper link to a contact page is good, but an even better solution is to engage the reader to interact with the page topic itself. If you are talking about your product or service then provide a colorful means of enticement to click a link. Consider using the words of the product or service in the call to action item.
If you are offering a free consultation then hyperlink the words free consultation.
With billions of web pages on the Internet, a business needs to get a little more creative in their marketing approach to Internet marketing. Engineers, buyers, and consumers are tired of the same approach. Give them something different, something that is of perceived value, and the contact conversions will occur much more frequently.
This also factors into another topic of online advertising. Online advertising in the form of Pay-per-click (PPC) and Pay-per-thousand views (PPM) are two of the more common types today. Each of these forms of advertising require some form of landing pages. Even banner ads, when clicked on take a web surfer to a landing page. If your landing pages are not sales oriented, it is likely that your business will not have very good sales conversions. Each click of the mouse is a step in a potential customer becoming a true customer. Don’t leave them hanging on a page with them saying to themselves, “that’s nice but now what?” Don’t make them scroll to the top of the page in order to contact the sales department. This is especially true for the B2B Business to business buyer, because chances are they are ready to get more information if they clicked on your ad in the first place.
So, before you spend a ton of money on an online advertising campaign, make sure your website is properly set up with call to action items, with hyperlinks in the copy of the pages, and engaging text that is sales oriented.
For your B2B and B2C business solution, contact Professional Web Services for your free Internet marketing evaluation.