Internet

Business Marketing And Advertising Internet Empowered

J. Warholic

Empowering Businesses With Internet Marketing, Online Advertising, And Web Branding Services Strategies and SolutionsThe Internet Is An Empowering Media Form For Customers And Businesses Alike

Take a look at how the Internet is providing a form of online customer service feedback that can both be good and bad for your business depending on the customer service you provide.

Consumer Experiences

Years ago, before the Great Expansive Web Landscape >> before the Mozilla and Internet Explorer and high-speed internet came along, a dissatisfied customer would maybe complain to management or write a letter to the President of the company about poor customer services or false advertising. Now, that has all changed. Customers that become dissatisfied are fighting back.

To be a reporter does not require going to four years at a university or getting hired by the local newspaper. No, anyone that has a beef about something is free to report it online through a free blog service. Make no mistake about this though, falsely reporting news and information can hold serious consequences for individuals online. See: Internet Ethics

With that said, people can and do document information related to businesses online all the time. In fact blogging has changed the face of how the large media giants respond to news stories. Many times the networks are slow, very slow at jumping on a breaking story and it is the blogging community that is the first to share the story online. With technology, through the form of automatic news feeds from every single blog, the story can be picked up by thousands of individuals that then turn and share more information online. Once the chronicled account is published, search engines catalog the information making it a matter of historical public record for all times sake.

Businesses, from local, national, and international companies need to be more aware of the new technology that is creating the Internet landscape Where There Is No Place To Hide

In an article written by Chuck Mckay, from his Fishing For Customers website the following is quoted:

What happens when your ads brag about your customer service, and customer dreads going on hold with your automated call center?

What happens when your customer finally understands that your “money back guarantee” is actually pro-rated for the number of weeks that she owned your product?

What happens when your angry customer makes the evening news carrying a placard which declares you to be a crook?

Where do you hide when there’s no place to hide?

From the customer service standpoint it makes sense to follow good B2B, B2C, and C2C ethical guidelines. Fraud and other different unethical activities will become exposed. It might not happen overnight but with poor customer service, fraudulent activities, advertising scams, and even copyright infringement there certainly is no place to hide online.

Empower your Business for Marketing And Advertising

Blogs are not just for individuals. In fact blogs are being used more and more for businesses everyday. I just received an email update from Google about how their AdWords blog is becoming more of a newsletter in their thinking than just some place to post thoughts and updates. Click link to read more on this perspective.

Inside AdWords

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Are you thinking what I’m thinking? That, just maybe, a blog might prove to be an effective newsletter for your customers as well?

Imagine it: A place where you could easily tell your customers what’s new and interesting about your business, and where you could even show them photos of your latest collection of high fashion widgets from Paris. Perhaps you’d also like to get some useful feedback from your customers? Yep, you can do that too.
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Executive Platform

This type of e-business marketing and advertising works. Customers have been sharing with me the good feedback that they are receiving from this type of executive Internet marketing and branding approach. Many times people are blocking the pictures and images that are embedded in emails, especially in an unethical age with email spam and malicious spyware viruses, but are likely to click on a link to a website to view more information. Information can be posted online for future use. Imagine being able to write a sales and marketing pitch or create an Ad for use in a Pay-Per-Click advertising campaign with a link to a posting targeted to exactly what it is that your company is advertising.

The Internet is still a baby

The interconnectivity and alliances between businesses both vertically and horizontally as well as the mix of Individuals into the broad spectrum of things online will continue to create new opportunities for new businesses, market expansion of existing companies, and the opportunities for private individuals to make a difference, shake up the world, and breath a measure of fresh air to the World Wide Web.

Professional Web Services, Empowering Businesses On Line To Make A Difference With Internet Marketing, Online Advertising, And Web Branding SERVICES STRATEGIES SOLUTIONS.

Above The Fold Internet Marketing

J. Warholic

Courtesy of USA Today

The term “Above The Fold” was used in the newspaper business which represented everything above the fold on the top half of the page. The Premium Content Area.

Internet marketing for a B2B and B2C site today requires the same key concepts that were once only in the news print industry. Deciding what to place at the top of the web page may be the most important marketing decisions to make.

The issues:

How do you design a page that is going to capture the attention of the reader when they first visit a web site?

How do you make a page search engine friendly at the same time?

Key factors of understanding

First, it is important to understand that someone will arrive at a website in one of two ways. The first is they know your website by name. The second is they found your website through a search engine, web directory, or reference link. Each of these has its own set of variables when deciding what to place above the fold.

In some businesses it may be very easy to sum up and describe what your company does. Others may find this exceeding difficult to place a description on it. Take for example a B2B business which fabricates widget pieces for hundreds if not thousands of broadly different industries. Each of these industries has a different understanding of the engineering terminologies involved in the manufacturing process to fabricate the various components used in their company’s final product. This might actually be more typical then what most might have thought.

Bridging the gap between the first time visitor and a repeat customer is definitely a challenge. In the example above it is important to cover the bases to the best of your abilities on each web page. Graphics can tell a lot about the company brand. Sometimes the graphics displayed just does not tell the right brand story. Typically most websites have a graphic image at the top quarter or third of a displayed page. Using this area wisely can provide a powerful E marketing impact. Many times the company name can give a great indication of what the company is all about. Highlight the name if this is the case. Other times providing an image of what is manufactured can bring a viewer quickly to an understanding of what your company does.

The old adage that “A Picture Tells A Thousand Words” can certainly be true right here. Graphic logos can even be used both as a functional tool and a visual advertisement of what the site is all about.

Then comes the meat and potatoes. This is where you want to place your most important online information at the top. Get to the facts and issues as quickly as possible. Some have said that you only have three seconds to grab the attention of the viewer. If attention of the reader is captured in these first few seconds, they are much more likely to expand their knowledge of your business or consumer website by reading more information online. Just like in writing a newspaper article the facts and issues are at the top, and from there the story details are expanded upon.

Stories are great to read if they are interspersed with helpful illustrations or pictures depicting the subject matter. Going to new sites I personally want to find out as much information as I can especially if it is something I am interested in. Improperly assuming the new visitor is going to have an understanding of what it is you do with only a few words and a few pictures may be the wrong assumption indeed. Not only that, but with few words in the body, this will not provide the search engines enough information to really categorize the web page and place it in the search engine results pages.

Yes, it is possible to go overboard on your webpages at times. From an Internet marketing perspective it is important to continually revise and improve the story line. Online revision is an area that should never stop occurring.

For help with your Internet marketing story line and Online Advertising contact Professional Web Services.

Marketing and Advertising Resources

Reaching Global Customers

J. Warholic

Professional Web Services

Internet marketing gives a company an inside sales and advertising track on reaching global customers in a non-threating way if done properly.

Internet marketing seems to have many meanings depending on who you talk to. Typically though, it is about using the internet to promote goods and services ethically, using a variety of online tools for advertising and selling to other businesses (B2B) or consumers (B2C and C2C).

Understanding what an online approach can accomplish for companies utilizing the various subsets from Online advertising, direct marketing Email, E-mail newsletters, Blogs, publishing articles on the Web, content management, and Search engine optimization (SEO misnomer) will be covered in subsequent articles.

Approaching Internet marketing as though it is the business cure all for: not having a strong sales force, providing good customer service relations, having a strong or growing brand awareness, & advertisement of a company through other market channels would be a foolish assumption indeed. On the other hand, an exponetial integration of utilizing the online web applications tools into the overall business plan can have a dramatic affect on a company’s bottom line.

See how Professional Web Services can help improve your search engine visibility with web marketing today.

Hooked on Internet Speed

ProWebs

by: James A. Warholic

Once you get high speed hook-up there is no turning back!

If you have never tried cable or DSL (digital subscriber line) you have no idea what you are missing. Maybe that is good!

I have been using a digital cable high speed connection for years now and I do not know what I would do without it. Extensive time is spent online, researching projects, building and maintaining websites, uploading pictures and multimedia files to websites, downloading important documents from customers, FTP uploads and downloads, and downloading software updates.

With the number of software updates that occur weekly it would take forever on a dialup connection to download the patches.

Sometimes I am reminded of how long things took before when a website takes a long time to load or when a website goes down and the feeling of frustration that sets in when trying to access it.

Speed seems to be increasing. I just heard that a cable high speed ISP is up around 4 megabits per second. These speeds were unheard of just five or ten years ago for the average consumer.

With speed increases comes advanced online applications, games, news delivery, and entertainment apps.

People are spending more time on the Internet for all forms of information. Information delivery systems such as RSS and Atom feeds for blogs and websites are being used by the average person. High speed Internet applications are involved with cell phones and PDA technology for messaging, emails, and photos. Whole cities are being setup for wireless high-speed access for not only the police and fire departments but for the citizens themselves. WiFi Hot Spots are at various Starbucks and even McDonalds has wireless at some of their locations. Cameras are linked into the Internet system at intersections and highway overpasses to monitor red light violations and traffic flow.

Yes, it is truly amazing at the speed at which the Internet has affected are lives.

To understand how speed has deeply affected Internet marketing, online advertising, and web sales contact Professional Web Services.