Business

Strategic Marketing From an Internet Perspective

J. Warholic

What is Strategic Marketing?

Internet Marketing StandoutStrategic Marketing attempts to determine how an organization competes or how it will compete against its competition in a market place. In particular, it aims at generating a competitive advantage relative to its competition. From Wikipedia.

Various marketing buzz words abound online. The above definition for strategic marketing is probably one of the most concise and defines it in a manner which can be easily grasped.

There are strategic marketing firms that will analyze the market place for the entire business structure and come up with a marketing strategy for their clients to compete on a global scale. While this type of service is needed to help determine a direction a company wants to go, there are however requirements for more specific strategic marketing evaluations that can have a major global marketing impact.

Understanding Internet Marketing

It is imperative for companies, as part of their strategic marketing, to understand the relationship the Internet has on a company’s market reach in both vertical and horizontal markets. The Internet provides a wealth of information, tools, and potential to expand a company’s sales through the use of the company website, online advertising, and Web 2.0 technology. Learning to use the Internet to fine tune (optimize the website) for various market segments are one of the keys to having more penetration both horizontally and vertically online.

Developing the penetration into these markets is what Internet marketing really is all about. A company can be all over the Internet, or not at all found online, but if it is not found in its industry specific area for engineers, buyers, and consumers searching for the products or services provided by the company, it will have little impact on the bottom-line sales generated.

Strategic Internet Marketing Evaluation

Marketing has what is known as a SWOT analysis tool. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis  is a way of evaluating the direction a company wishes to go. For example below is a SWOT Chart courtesy of businessballs.com

Subject of SWOT analysis:
(define the subject of the analysis here)

strengths

  • Advantages of proposition?
  • Capabilities?
  • Competitive advantages?
  • USP’s (unique selling points)?
  • Resources, Assets, People?
  • Experience, knowledge, data?
  • Financial reserves, likely returns?
  • Marketing – reach, distribution, awareness?
  • Innovative aspects?
  • Location and geographical?
  • Price, value, quality?
  • Accreditations, qualifications, certifications?
  • Processes, systems, IT, communications?
  • Cultural, attitudinal, behavioral?
  • Management cover, succession?

weaknesses

  • Disadvantages of proposition?
  • Gaps in capabilities?
  • Lack of competitive strength?
  • Reputation, presence and reach?
  • Financials?
  • Own known vulnerabilities?
  • Timescales, deadlines and pressures?
  • Cash flow, start-up cash-drain?
  • Continuity, supply chain robustness?
  • Effects on core activities, distraction?
  • Reliability of data, plan predictability?
  • Morale, commitment, leadership?
  • Accreditations, etc?
  • Processes and systems, etc?
  • Management cover, succession?

opportunities

  • Market developments?
  • Competitors’ vulnerabilities?
  • Industry or lifestyle trends?
  • Technology development and innovation?
  • Global influences?
  • New markets, vertical, horizontal?
  • Niche target markets?
  • Geographical, export, import?
  • New USP’s?
  • Tactics – surprise, major contracts, etc?
  • Business and product development?
  • Information and research?
  • Partnerships, agencies, distribution?
  • Volumes, production, economies?
  • Seasonal, weather, fashion influences?

threats

  • Political effects?
  • Legislative effects?
  • Environmental effects?
  • IT developments?
  • Competitor intentions – various?
  • Market demand?
  • New technologies, services, ideas?
  • Vital contracts and partners?
  • Sustaining internal capabilities?
  • Obstacles faced?
  • Insurmountable weaknesses?
  • Loss of key staff?
  • Sustainable financial backing?
  • Economy – home, abroad?
  • Seasonality, weather effects?

The table above can be used for all types of analysis. Using the four main keys and applying it to an Internet marketing plan is beneficial for helping visualize and evaluate what needs to be done.

While the particular example above is more general in nature, it can be applied to specifics. For example when determining how a website needs to be optimized and/or the Web presence, a person needs to look at the four keys. Some of the questions that can be asked are: What is the company’s online strengths in meeting their marketing goals? How well is the website designed? Does the website provide quality information for readers, visitors, and the search engines? What types of links point to the website? Are these links quality links? What opportunities exist in the types of niche markets that the business can expand online? What are the current weaknesses with the business’s Web efforts? How can the business improve their brand recognition online? Does the website provide a solid tool for the sales and marketing departments? What threats are faced from the competition and other market factors online? What other tools are available to take advantage of online opportunities? Is the company advertising online? Is the competition advertising online? All of these items and more can be written down or verbalized to help develop an Internet marketing plan to help grow and promote your company.

Once the market analysis is performed then a strategic plan needs to be developed, and then implemented. Certain items can be quickly changed or applied, while others on the list will need substantial time and effort to attend to. All of the items will factor into the viability of the company competing across the Internet.

Developing a quality web presence is one of the most important items a company can invest in. It is very shortsighted to think in terms of “the cost” of developing a website. It is a business investment, and it is an investment that has the potential to bring forth many returns.

Get the Business Solution today from Professional Web Services. Contact us today for a free Internet marketing evaluation or other Internet marketing services.

Great Balls of Fire Marketing Strategies B2B B2C

J. Warholic

What do we have here?

Powerful Internet marketing forces for your B2B or B2C business.

In today’s high-tech world of Internet communications, in which information travels at light speed on the Web, a B2C or B2B business can make a huge impression online with customer centric Professional Web Services communications tools.

There are many good Internet marketing tools that a business can use to significantly help establish a brand image on the Internet. One of those items is the company’s website. The website is one of the key foundation items for marketing and advertising a business online. A professional website can also be a source for online new customer lead generation as well as a tool for sales and marketing to use on a daily basis. Investing in the integration of the corporate website into all aspects of a strategic marketing plan can pay loads of dividends in a short amount of time.

Another significant tool for businesses today is the corporate Web blog. Corporate America is starting to adopt the professional blog as much more than a personal website. Furthermore, a blog may actually be a more powerful tool then the corporate website itself. Very few of the companies on the Web understand how these blogs can be utilized as powerful customer centric communications tools. The companies that have embraced the blog as an online communications tool are jumping ahead of the competition in each of their respective fields. The longer a company has been writing and publishing information online, the more likely they are being found on the Internet for various aspects and market segments for their business.

Companies that cover a wide area of OEM support for parts and services in the way of: manufacturing, assembly, technology, engineering, and software support services, have a particularly difficult position in reaching their targeted market segments online. Technically speaking, the reasons have to do mainly with the sheer numbers of publications in the form of websites, web pages, and other published items on the Internet. Each and every website, and web page that uses your company’s keywords are in direct competition with your business. College term papers, research papers, essay papers, news media reports, and other unrelated websites are a form of competition online. Some of those web pages and web sites are more competition than others. Never the less, keyword phrases used by even the news media outlets and off topic websites can affect a company that is trying to establish themselves for a particular market segment. Hence, it really comes down to establishing a theme for a particular website. The stronger the overall theme, the greater the chance others will want to link to it for additional information. However, a company that chooses to somewhat dilute their main topics, runs the risk of what I would refer to as “out of context” content dilution and subsequently getting lost in the mounds of publicized data.

Search algorithms have to crunch huge amounts of data from each and every website on the Internet. These algorithms look at more than just the keywords in the website itself. There are hundreds of variables that search engine algorithms look at when evaluating each and every page on the Web. Taking just two of the factors that are within complete control of a company; content on the corporate website and content on the corporate blog, or I should say corporate blogs, are very significant for establishing corporate brand identity on the Web.

Why does having both a corporate website and a blog make a strategic marketing difference?

Each and every published posting can be a key source of information for your company on the Internet. New customers are more likely to find your company online by doing searches on what it is that your company builds, manufactures, or produces. Company postings are a way of expanding your market reach online.

Yes, it does take a fair amount of time to write, edit, and publish good content, online information that will ultimately result in new links to your corporate website. Once someone else finds information helpful and informative, they are much more likely to link to specific posted pages of a blog.

Feed the blog, and the blog will feed you. This has more than one meaning. Having a basic understanding of how a blog works is beneficial in this area. When a blog is published, a ping is sent out to various services online that monitor when new postings are published. This ping provides a means for special search engines to log in the information to their database. At these search engines, a blog becomes searchable or can be seen in the current results as soon as it is registered and published. Additionally, there are also RSS and ATOM feeds from a blog that people can automatically subscribe to. The new article is quickly and automatically picked up by everyone that is on the subscription list, and can be read with their online news readers. This has the convenience of providing the information directly to the end user, without the user having to check back daily to see if any new information has been published.

Blogs are ideally suited to be customer centric. This is because the blog has the feature of allowing comments or no comments (if you choose the no comments option). But, by allowing comments from users, readers, and subscribers; a corporation can gain valuable insight from those that are reading the information online. All comment feedback has the potential to being valuable from a strategic marketing and online advertising perspective. While the concerns over having comments that are off color or of a spam nature are justified, there are excellent controls for monitoring or filtering the comments before they are posted.

All of these items provide a major Internet marketing and online advertising impact for your company online.

Get started today with professional blogging services by Professional Web Services. We can get you set up with your professional branded image that will reach out and touch new customers on the Internet. Contact us for the professional business solution.

Building the Corporate Information Web

Professional Solutions

How to create your own net information web on the Internet.

Information is at the forefront of building a company online. Without information online, (unless your company is a well known Goliath brand) a corporate website can never attain the type of search engine visitation from new customers searching on keyword specific items that other businesses and OEM manufacturers are searching for.

There are many ways into a website online. The home page can be short and sweet, but unless other pages have the keywords listed, a website will be hidden from the Internet and the search engine results pages.

Building your corporate web takes time, effort, tweaking, monitoring, evaluating, marketing, advertising, branding, and brainstorming. It takes asking the questions: What target markets is your company trying to hit? How can a business website reach these targeted markets? Many times this will involve a multi-prong approach strategy involving online advertising, print media advertising, and other types of web 2.0 (interactive) Internet marketing to make an impression. It also takes thinking like a customer. This is a very important aspect of being able to target the proper markets. Not thinking like a customer has the potential to shortchange your business online. Give your web visitors what they expect, and you will change those visitors it satisfied customers.

Sure, in an ideal world we would all like to have our corporate names at the top of the search results for every conceivable word or phrase related to our business. Any Goliath company, with enough money for online advertising, can advertise with every keyword imaginable, in order to attain large amounts of online traffic, but it will also take substance (written information) to be included in the natural search results where other companies and websites are likely to link to yours.

Learn more of what professional “web services” can do for your business.

Professional Web Services, Internet marketing services, professional customized website designs, search engine optimization, web branding, professional blogging services, and a host of other services for Business-to-business, and Business-to-consumer businesses. Remember, good Internet marketing strategies gets your business found online.

Email us today for a free Internet marketing evaluation and/or integrated professional website designs with built in content management systems.

Create a Professional Blog for Your Business

Professional Solutions

Professional blogs, for professional people, for professional companies, are keys to online marketing success.

A blog is for your B2B or B2C business, and more importantly, a professional blog is key for your business when communicating with customers and potential customers. Blogs are simply websites that are easy to use. Forget the stigma, if you have one, about blogs just being online journals or someplace where your friend sends you to read the latest personal updates about his or her life.

No, no, no, you have the wrong idea all together. Blogs are for any business that wants to have an additional market outlet online.

I can’t begin to tell you the importance of having a professional blog for your business.

Let’s start with the most obvious though.

A professional blog is a place to write about current events for the corporation and for customers to be able to read about it online. Customers want to know what is happening with companies today. Not only that, customers become much more in tune with a corporation’s brand when they are able to read about the products or services provided in a non-formal way. New customers are much more inclined to becoming lifelong customers if they can sense the company’s ethics, or how the company treats their customers in a professional business manner. By having a professional blog, a company can share those thoughts with their readership online.

Staying up-to-date with the business is another key area for reasons for publishing a professional blog. One blog may not be enough for your company. This is especially true in light of the increased diversity of many corporations today. Simply having one corporate blog is not good enough. Each and every division should incorporated a professional blog into the strategic communications and marketing strategy. This has the benefit of being able to succinctly keep up with each particular aspect of the business. Then it is simply a matter of creating links to the other business units and tying them all together in the navigation menu.

Professional Blogs For The Intranet.

The Intranet is the internal Internet of the corporation. A good Intranet can help corporations run much more efficiently. Having an Intranet blog or in the case of many divisions, having Intranet blogs are one of the ways to help managers and employees stay in touch with one another on the various projects. Imagine the managers able to see in an instance of what the status of a project is without calling a group meeting. Talk about time savings, this could cut out those daily half hour to one hour meetings which eat up time for many of the individuals in the meetings to begin with.

Professional Internet Blog For Your B2C or B2B Business

As you can see, the blog has evolved into much more than a web log. It has taken on a life of its own. The possibilities are limitless in what it can do for your business. Talk to Professional Web Services today about setting up a professional blog for you. Get setup with a key professional web marketing and online advertising source for your company

Good Internet marketing strategies are key to online B2B and B2C marketing success.

Contact Professional Web Services. Professional Web Services, Inc. is an Internet Marketing Services, Ethical Search Engine Optimization, Online Advertising Strategies, and Web Branding Solutions provider for the B2C and B2B market place.

More Sales for Your Business

Professional Solutions

Most everyone wants a powerful online market presence for their business, don’t you want it too?

Using the power of the Internet can greatly expand your business presence in both B2B and B2C industries. Developing a good Internet marketing plan and online advertising strategies can provide a wealth of new customers for your business.

Everything is related to the Internet today. Internet marketing is not just to be used by the Fortune 500 companies. In fact, the Internet can be a big equalizer for small and medium size businesses to really target select groups of individuals, consumers, businesses, or industry sectors that previously were not attainable.

By selecting and expanding your business’s keywords and using various forms of online advertising strategies, both B2B and B2C companies can realize a market impact, both for the present and in the future.

Information can stay online forever. Publishing a website, blogs, or “target specific” websites for specific areas of your company, can help develop a brand image over time. Even the advertising spent online can have a lasting impact into the hearts and minds of the consumer or other businesses being targeted.

Remember, good Internet marketing strategies are key to online marketing success.

So, if you want more sales for your business, take a look at what Professional Web Services can do for you. We offer Internet marketing services, online advertising strategies, ethical search engine optimization, and Web branding solutions that will help your bottom line.

Contact Professional Web Services today for a no obligation Internet marketing evaluation.

Video On Demand Marketing For Business Websites

J. Warholic

Marketing Services
Make a major marketing impact with video on-demand marketing.

Make a marketing impact for your business with a video. If a picture tells a thousand words, then a video is magnitudes greater, if done in a creative and smart marketing way. The business website is a great place to incorporate the essence of your business and share it with the online world. An unveiling of a product, with a video introduction of the actual product in use, is a cool way to spice up a website and provide a reason for customers to come back. As is common in the B2B, Business to business world, the process of making a sale is many times, significantly longer than the B2c (business to consumer) counterpart. Various levels of management typically get involved with large machine purchases or any type of major capital investment. Having a video of the capital equipment in action can help make the sale.

A video can also be used to highlight the importance of your product or services provided. There are many videos online that make a stunning marketing impact to provide the detailed understanding of what your business is all about.

Here are a few websites with videos that I think capture the essence and ideas of what online marketing is all about.

Actually, I am a little biased on some of these websites, because they are related to Professional Web Services, Inc.

First off, the design and customization group, that has taken great designs, and customized them for various customers to promote their brands. Many times simply changing a heading picture on many of the professional open source designs will set the business apart. Take a look at our Professional Web Services designs for a creative marketing video that has been incorporated into the website.

Second, we have our Marketing Forces in force. This particular website has been incorporated with another video that we discovered that is really cool animation. The creator put a lot of time and effort into creating a super quality artistically designed video using another open source program. It is simply amazing at what can be done.

Last But not Least From a Business Industrial Perspective

This website incorporates several marketing concepts that provides information in a particular market segment, just by viewing the short video online. The clip is educational about the circuit board industry and how PCB CNC drill machines actually drill holes in the circuit boards. It also provides an inside look to show other related industries of the types of CNC machines and electronic equipment serviced and maintained by Probe Industries.

Consider using video on demand marketing for your company. For more information, contact Professional Web Services today to have powerful marketing strategies make an impact for your business online.

The Most Important Question(s) on the Internet

J. Warholic

20/20 Business Glasses
Get 20/20 Marketing Vision

Are potential new customers seeing your website online or finding your global or local business with the search engines? Are you getting sales leads and customers from the Internet? Do you want more customers now?

By: Jim Warholic

Learn how Internet marketing and online advertising with Google, Yahoo!, and Bing Search (formerly named Microsoft MSN Search) engines can drive new customers to your online doorstep and even deliver them to the inside of your store, where they can shop and buy the products or services your business provides. Take the next step with Professional Web Services today.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don’t even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

More Sales For Your Business: Internet Marketing ServicesGrasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24×7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer’s and your sales department’s fingertips will make everyone’s job much easier and will result in more sales. Email’s written can then be linked back to the specific information being requested. Customers will come to rely on your company’s website as being a good source of information. This helps promote your brand and keeps the customer’s focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don’t provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today’s business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries’ keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

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Decisions for Your Business – Strategies for Success

Professional Solutions

Maybe your are asking the question, “Why do I need professional Internet marketing services?”

Let’s take a look and see why you need good online marketing today.

Would you like your business to show up in the major search engine results pages of Google Search, Yahoo Search, and Bing Search? If the answer is yes, then you need good Internet marketing services.

Would you like to have greater brand recognition for your business? If the answer is yes, then you need good Internet marketing services.

Would you like your business to be able to break into or expand into new market segments? If the answer is yes, then you need good Internet marketing services.

Would you like your advertising budget to be spent efficiently and have the best return on investment possible? If the answer is yes, then you need good Internet marketing services.

Would you like to see an online advertising campaign targeted to specific buyers or consumers? If the answer is yes, then you need good Internet marketing services.

Would you like to obtain more sales for your business? If the answer is yes, then you need good Internet marketing services.

Can you afford to sit by, letting the competition pass you buy on the Internet, and not have good Internet marketing services? If the answer is no, then you need good Internet marketing services. Remember, good Internet marketing strategies are keys to online marketing success.

Good Internet marketing strategies by Professional Web Services.

Set Your Business Apart From the Online Crowd

Professional Solutions

Standing out from the online crowd should be a strategic component of your marketing plan.

Your business is special. That is the first thing that must be thought about when marketing a company online. What is it about your business that makes it different from all the other B2B, Business to businesses, or B2C Business to consumers companies in the world.

Yes, you are competing at the world level. The Internet has made the world a very small place indeed. Circuit board manufactures have found that out since the turn of the century. Data for building the circuit boards can be delivered via electronic forms of communication in a matter of seconds to the other side of the world. Circuit boards can be built in China and shipped overnight to anywhere on the globe. Nothing is out of the realm of world competition except for maybe the local food providers or local service providers. But that is changing also.

Throwaway products are coming on to the market place which simply make it unaffordable or not cost effective to repair older things like VCRs and small stereos. The cost of new products has been dropping, in real dollar terms, significantly since the turn of the century. Hard disk drives have gotten cheaper and can store more information than the previous year’s model. Computers on our desktops are more powerful today than what the US Government had 50 years ago. Solid state memory devices can store over 1000 songs on a single USB flash drive. DVD players for the television market place have dropped to where a DVD player can be purchased for below 50 dollars, and that even includes a remote control unit.

Competition is not just in the same horizontal or even in what would be typically defined as a vertical market. Grocery stores for years have increased the types of products they have carried. Forget the days when you just went to a grocery store to buy food. Now you can buy everything from the superstores. Remember that 50 dollar DVD player I was talking about above? I saw one on sale for 20 dollars by using your free grocery store buying card, and that was not even a superstore.

So, this brings me back to marketing. Good marketing services must include expanding your brand market reach online. This requires more creative thinking and good Internet marketing strategies to really promote a company online.

Take a look at any movie that comes out today. One of the first things a movie studio does today is set up the movie’s website. Movie studios understand that not only is their production studio the brand, but the movie is also being branded in the hearts and minds of the consumer. Likewise, your company may very well have a great brand name recognition, but does this brand recognition lend itself to being found by new customers that might not think of your brand for a certain product or service? This is even more important for the company that does not have the type of brand recognition that some of the bigger players have in their respective fields.

What you need for your business today is greater market penetration, across all key markets that your business is associated with. That really comes down to having good Internet marketing strategies for promoting a B2C or B2B business online. Remember, good Internet marketing strategies are keys to online marketing success.

Contact Professional Web Services. Professional Web Services, Inc. is an Internet Marketing Services, Ethical Search Engine Optimization, Online Advertising Strategies, and Web Branding Solutions provider for the B2C and B2B market place.

Challenges Facing Businesses

J. Warholic

Professional Web ServicesB2C And B2B Are Both Facing Some Unique Challenges On The Internet

First and foremost, customers, whether on the side of Business-to-business or Business-to-consumer, (B2B or B2C) are getting much more search savvy. They are spending much more time on the Internet searching out everything. B2B buyers are using the Internet to track down specialty items that would have been typically researched through Thomas Register just a few short years ago. In fact, the Internet, and specifically search engines have had a very positive affect for B2B buyers, and consumers, while at the same time have had a negative affect on old type of Manufacturing Directories and Encyclopedia book sales. Many of these Directory publishers have migrated to the Internet. However, they are actually behind in their conversion because of the abundance of online information that is published on the Web. Both buyers and consumers know how to type keywords into a search engine and get a wealth of information specific to their needs.

Consumers are doing their research into big ticket items before purchases are made. They are searching for and selling items on Craigslist and eBay, and other online classified areas, to the detriment of the local newspapers. Coverage is local, national, or International in scope. The benefits for the consumer are expanding on a daily basis as new types of solutions for buying and selling items are being developed.

From the standpoint of any business, both on the B2B and B2C side of the equation, developing a strong online presence is not an option any more. Every business that wishes to expand, either vertically or horizontally will need to come up with a strategic Internet marketing and online advertising plan.

Take a look at Professional Web Services today. We offer Internet marketing services, ethical search engine optimization, online advertising strategies, and Web branding solutions. Contact Professional Web Services for a free Internet marketing evaluation today.

Professional Web Service provides online marketing for businesses looking to get more search engine exposure, and more sales for the bottom line.