Getting found Online on the major search engines is only half the battle. Utilizing sound marketing and advertising concepts once a lead source visits your business or consumer website is the other.
Websites that only have pictures are not likely to get discovered in the search engine results for the keywords of a particular business. Most of the search engine information is in the words of a website not the graphic images. On the other hand, sites that only have text copy writing will get dry and boring over time. Incorporating these two marketing and advertising concepts when it comes to the Internet is a continual challenge.
Mitigating Factors
As broadband connectivity continues to expand on a world wide basis the Hi-Tech options for promoting various business industries on the Internet are becoming much larger and can be done relatively inexpensively.
Technology continues to merge in what can be accomplished in online advertising. Once considered the high-end for only the major technology players the likes of IBM, Motorola, or Microsoft on the Internet, incorporating videos into a website is becoming more of a cost-effective sales and marketing tool for even the smaller B2B and B2C businesses on the Web.
Making a Sale
A prospective customer finds your website by doing the keyword searches for your business. What happens next? Sometimes the best way to demonstrate what it is that your company does is to provide a video demonstration. Prospects may not be familiar with the operation of a product, software, or machinery equipment operation. Short video clips can make a huge sales impact when done in the right context. If, you do not have the bandwidth at your hosting service, Google provides free hosting for your videos. For an example of free Google Video hosting, check out Professional Web Services short clip of the Grand Opening of the TechBA center in San Jose, CA. Follow the links at the bottom of that page to find out how simple it is to upload videos to Google.
The applications for utilizing videos in websites are quite extensive. Realtors for example could do virtual tours utilizing a digital camera themselves. Then have the Webmaster upload it to the server and provide a link from the Realtor's website to the video feed. Software companies are using video feeds to train new customers and demonstrate their software programs. OEM machine equipment manufactures are using streaming video feeds to demonstrate how their machines operate. Additional feeds in other languages can also be very helpful when marketing globally to the rest of the world. Individuals can even use this on demand video technology to sell items online. Consider the small business owner, who operates a business out of their house. By using an intro page to a video as a landing page for PPC, Pay-Per-Click Advertising a small business owner can sell their products as an additional online outlet to the eBay way. A seller can even place a link on an eBay listing to demonstrate the device or product.
Once a video is stored online, the link to it can always be used in the future for any type of on demand marketing or advertising. Take email as an example. Email marketing to prospects can include a link directly to the video production. Simply describe what you are featuring and provide, either the actual link, or anchor text (text actually displayed to the reader) link in the body of the email. Sales and Marketing events captured for you by: Professional Web Services.
The saying, A picture tells a thousand words; is certainly true, but the Web videos moving picture shows can make a lasting visual impression that can improve your company sales.
Professional Web Services provides SEO Internet marketing, Online advertising, and Web branding services, Email Marketing strategies, and solutions.
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