How To Increase Your Web Page Hits
Internet Marketing Services, SEO - Search Engine Optimization, Online Advertising Strategies, And Web Branding Solutions For B2B And B2C
Most business people that I talk with have a false idea of what web page hits or web site hits are. The term hits refers to when a Web page is called up in a browser like Internet Explorer or Firefox the individual entities in the Web page are considered hits.
For example, a page that has 3 graphics, a JavaScript menu, and a hit counter would actually have a total of six or more hits, five for the entities and one for the page itself.
Many times companies that are involved in web site optimization will falsely give businesses the impression that they will increase your hits significantly with very little talk about increasing the numbers of unique or return visitors to a website.
For this reason it is important to understand that the issue is not about the number of hits to a website, but more importantly, the number of page views along with the increase in the unique visitor category.
We have seen, especially in the real estate industry, that many of the counters and analytics provided for feedback to the Realtor from large name real estate industry website design corporations, actually show the number of hits only, instead of the much better analytics; number of page views or unique visitor counts. This is especially troublesome when a Realtor or business person has no idea as to what these terms mean. Unethical companies can easily pawn off Online advertising and Internet marketing to a business person of increasing the hits with no talk what-so-ever about an increase in the page views or new customer acquisitions. A website that only concentrates on the hits will have little or no customer conversions.
The industry is beginning to start using the term "hits" to mean when a page is pulled up from a location such as a SERP, search engine results page. While this term is being used quite frequently, it is confusing because of the double meanings associated with it. When dealing with an Internet marketing services group confirm exactly what they mean by increasing web page hits. Don't just assume that increasing the overall web site hits is going to help in your bottom line sales and marketing efforts.
The goal is to increase the number of unique visitors and convert them into paying customers. While the B2B, business to business world typically takes more attention to developing a customer through sales and marketing follow-ups and the majority of B2C, business to consumer world requires a website that is friendly and easy to use for purchasing items through eCommerce channels; both B2B and B2C need to have an increase in the number of unique visitors to improve online sales leads and convert them to customers. This complete process of bringing new visitors to a website through the search engines and other key linked World Wide Web locations is known as Internet Marketing
Here are some other helpful information pages.
SEO - Search Engine Optimization
Targeted Ebusiness Internet Marketing And Online Advertising
B2B Marketing and Advertising Ethics
B2B B2C Marketing and Advertising Resources
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