Search Engine Marketing – SEM Advertising Campaigns

Search Engine Marketing and SEM Advertising Campaigns

What is search engine marketing?

The term search engine marketing, (SEM) typically refers to the pay-per-click type of marketing and advertising promotions, though some use the SEM acronym synonymously with that being a form of Internet marketing that seeks to promote websites by increasing their visibility in the search engine result pages (SERPs) for various keywords and keyword phrases through the use of search engine optimization (SEO), paid placement, contextual advertising, and paid inclusion. SEM, SEO, and Internet marketing services can and should be closely integrated with one another in order to maximize the return on investment for website promotion.

To get your business fully discovered online, and to develop an Internet marketing strategy that will set your business apart, requires developing a website marketing plan that can improve your business online web presence, brand image, lead generation, and improve the customer conversion process. The Internet is a powerful tool that can be used to promote your website in more ways than one. Sitting back and not applying an Internet marketing plan is not an option anymore. I guarantee you, your business competition is developing their websites to take over the Internet landscape in your business online domain territories.

Buyers and consumers are looking to make purchases now in both the B2B and B2C market places for all types of products and services. Potential new customers are actively searching online for suppliers, manufacturers, fabricators, new technologies, software, engineering, professional services such as; doctors, dentists, attorneys, accountants, appraisers, architects, business consultants, business development managers, copywriters, engineers, funeral directors, law firms, public relations professionals, recruiters, researchers, real estate brokers, translators, exercise trainers, manufacturing and engineering services, and all types of other support services. The point here is that no matter what your business is, you’ve got to ask yourself the question, “do I want my business and website to be found online?” The only logical answer is, YES of course!

To show up online requires more than placing your website on the Internet as though it is a placard for someone to see. It requires a strategic Web marketing plan. To implement this requires actively promoting and developing a good website framework in order to build a solid online foundation. Read the article: Strategic Marketing From an Internet Perspective to gain a better handle on what is involved in the online marketing process. It is important to do the homework, research, and analysis for implementing a good marketing strategy to get your business in front of your customer base, and note that this doesn’t happen overnight. It takes significant time and effort to make the long term quality improvements to not only the website, but also the sales, marketing, and advertising messages presented to potential customers on the Web.

Other areas of Web marketing promotion include:

  • Strategic online placement with quality links at various online directories and other related websites can help generate traffic and customers.
  • Optimization of the website for both the search engines and the readers will help the Web pages start showing up in the search engine results pages.
  • Include utilizing Web 2.0 technologies including social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, and other services.
  • Include targeted online advertising campaigns into the marketing plan to get all your potential keywords and keyword phrases included for your business in the search engine results pay-per-click (PPC) area. This will extend the market reach of a website and create more opportunities for more sales and conversions for your business, while at the same time quickly probing for other horizontal and vertical markets that can be penetrated.

Additional areas to consider for your business market reach is the fact that search is both global and local in nature. The search engine providers are recognizing this fact too, and are continually improving both global and local search results to target both the global searcher and those that are using the search engines as the new Yellow Pages, for finding local area businesses, for all types of local services and product sales provided. So, it is important to strategically position your website and business on the Web.

Don’t make the mistake of sitting on your Internet laurels, or building up a false sense of  business security that your company has a particular market segment cornered, and think there is no need to have ongoing website development strategies in place. Take this piece of advice, use good Internet marketing strategies to propel your business forward and stay ahead of the competition.

Let Professional Web Services demonstrate what professional Internet marketing can do for your business today.