Adapt Marketing To The Internet Times

Finding Your Company Online

noreply@blogger.com (Jim Warholic) — Wed, 18 Apr 2007 01:49:00 +0000

Is your business adapting to the changes on the Internet?

Is your company doing marketing and advertising online?

Are you using the Internet to get your branded message out?

Adapt Marketing To The Internet

If the answers to any of these questions are no, then it is time to get your business up to speed online. Because I guarantee you the competition is surely using the Internet to get their marketing and advertising messages heard and seen on the Web.

Blogs are one of the key areas online these days where a company can really take advantage of the fact that millions of consumers and businesses go online everyday to do everything from reading the news online, researching and seeking out new suppliers, to buying products and or services in an ecommerce mode online.

Building a blog for your business is fundamental to having a web presence. Just having the company website is not good enough anymore. In the past, a company could simply build a website and have it found online with very little marketing effort on their part. Sure, existing customers and consumers may be able to find you online now, but that is only because they know your name or Web URL address. Now, because the Internet is expanding exponentially, not only in the market penetrations such as China, but also with the high numbers of new websites coming online daily; has created a huge influx of information that must get sorted out by the search engines.

Add to the numbers of pages is also the fact that words are the key to online communications. Imagine how many times the 10 most common words are used.

the
of
and
a
to
in
is
you
that
it

And, that doesn't even begin to tell the story of having a common company name for an incorporated business. Common usages of the common keywords for common name companies are an interesting conundrum. For example, at: WORDCOUNT / Tracking the Way We Use Language, is a very informative online application for telling the usage frequency or commonness of any of 86,800 most frequently used English words in a type of "visual barometer of relevance." If your corporate name has two or three words, simply type each name separately and the scale will show where those names rank in usage. Keep in mind that having a common name is not bad, it just means that more work is needed to establish the brand name on the Web, if the company name itself is not already a household brand. That is because the words used by searchers online are how a company is found on the Web in the first place.

Search algorithms don't know professional web services from the company, Professional Web Services. "Professional" is/was currently ranked number 906 on the Wordcount word usage scale. "Web" is/was currently ranked number 10182 and "Services" is/was ranked number 354 on the Wordcount visual barometer scale. Now, taking additional information from Google Search we can see that a search for Professional Web Services produces a set of results that was estimated to have over 370,000,000 (370 million) pages with those three common word terms, not necessarily in that order.

How does the search algorithm know whether the searcher is looking for a book at Amazon or a professional article on "web services" software tools, or the company? It doesn't know the mind of the searcher. Algorithms are getting better in a sense that new co-op algorithms are adapting to the searchers, effectively learning as they go. See Google Co-op for a truly user customizable search engine. While these Co-ops has the advantage for specific users, the general search algorithms are still working on adapting to the minds of the the researchers, consumers, purchasing managers, or the general online searchers.

How Does A Blog Help Your Company Online?

Information Sharing
Marketing And Advertising
Sales And Marketing Tool
Branding And Brand Development
Customer Relationship Management
Corporate Communications
Press Releases And News Updates
Marketing Communications
Market Research, Analysis, And Advice
Strategic Public Relations
Web Casting And Podcasting Integration
Adapt Web 2.0 Strategies

This is not the complete list of how a blog helps your business on the web. Other reasons to promote a corporate blog on the web is the added benefit of having another media outlet that is both compartmentalized on the Net; as well as being inclusive of the Internet. Blogs have their own unique online digital search signatures. What that means is, blogs have various items that are usually associated with blogging softwares and have a unique digital footprint which is established when a blog is published. This digital footprint, in the way of a ping and RSS feeds, are broadcast over many online sources that can pick up the fact that an article was published online, where and when it was published, the main theme of the topic, title of the article, and who the publisher is. This digital signature compartmentalizes this source as a blog and can feed the information into Blog Searches online. See Google Blog Search. Additionally, as a blog is established on the Web, it can eventually be included into the general search results and thus be inclusive into the general Internet population.

Blogs provide another crucial element from an Internet marketing standpoint. The links back to your company website are crucial to the standing of your company website on the Internet landscape. Having quality links is the very foundation to ranking well in the search engine results. The Internet is about interconnectivity. One website leads to another. The issue is a type of digital trust signature. By having a link from a quality source, back to another website, then there is a means of trust established between the various sources. Not all sources are found trustworthy, but if they are found trustworthy digitally, then that will promote a website and help it rank well in the search results.

Do you want your b2b or b2c website to rank better in the search results? Well, you can change from being a small b2b or b2c company to becoming a major B2B or B2C company online. Take a look at Professional Web Services today. Trust Professional Web Services, Inc. to help accelerate your business on the Web.

Professional Web Services provides: Internet Marketing Services, Online Advertising Strategies, Professional Blogging Services Search Engine Optimization, Ethical SEO, and Web Branding Solutions. Contact us today for the Marketing Solution.

B2B vs B2C Marketing

noreply@blogger.com (Jim Warholic) — Mon, 09 Apr 2007 23:23:00 +0000

Professional Web Services For Business

Folks, it doesn't really matter whether your business is Business 2 business or Business 2 consumer centered, the important ingredient between the two is marketing.

Sure, there are some key differences between B2B vs B2C but for a company to be successful in the long run today, all companies need to have a good Internet marketing plan established to get their message out on the Internet. Because as stated in the link, "More Sales For You" should be a prime motivator behind establishing a greater online presence. With a greater online presence, your business message will have greater penetration into the various online market places.

Everyone is searching online. Is that statement debatable anymore? I would think not, considering all the research by Internet media sources that show significant increases in the number of searches online annually. Google, Yahoo, and MSN are still the key players in the world of search, but new search engines are coming on the horizon, that are building up niche markets for themselves. While these new search engines are developing new technologies for searching, it is highly likely that one of the big search engines will buy out some of the new startups that offer new looks into the Web. This directly affects the B2B and B2C market places for all types of commerce. Forget the traditional definitions for B2B or B2C being that of businesses operating in an eCommerce mode, because that traditional definition is no longer restricted to eCommerce alone.

B2B and B2C represent just about all companies on this planet. Granted, there are some in the C2C classification for Consumer to consumer, but that is limited to a very small minority of businesses operating on the Internet today.

Many businesses that are local for their areas think that an Internet presence is not necessary, because they are thinking that they only serve the local markets. This reasoning is no longer valid. Local markets are driven more and more by the power of local search. Yellow pages are being thrown out or never opened and both buyers and consumers are frequenting the Web in order to find a local phone number or get directions off the Internet.

Every business needs to develop their Internet presence because the competition is surely Creating A Web On The Internet for themselves in more ways than one.

Get your B2B or B2C business on the fast track to success. Professional Web Services provider of Internet marketing services, online advertising strategies, ethical search engine optimization and Web branding solutions. Contact us for a free Internet marketing evaluation today.

Marketing Creativity Online

noreply@blogger.com (Jim Warholic) — Mon, 09 Apr 2007 17:18:00 +0000

Say It Isn't So.

Sorry Folks. Your B2B or B2C Business Website is not the Only Website on the Internet.

How in the world do you get your marketing message out on the Internet? How can you get it into the hands of potential customers?

Well, Professional Web Services has some answers for your business.

Imagine the sheer numbers of new websites that go online every day. It is quite amazing to think that 10 or 20 pages of a website are going to be found in the proverbial "Needle in the Internet Haystack." With billions of pages online, you need more than just a graphic designer, designing your logos or fancy website to get found online. There is much more than meets the eye for Internet marketing and advertising your business Online.

You must adapt marketing with the adoption of Internet marketing techniques for your business to take advantage of the new Web 2.0.

Here are some get acquainted articles that will give just a little sampling of what life is like on the Internet. Take the time to read a few. Then send us an email for your free Internet marketing evaluation today.

Internet Marketing Industry

Building Pay-Per-Click PPC Ads
The Google Adsense program is a great way to earn some extra dollars for your website. Sometimes for various reasons the normal pay-per-click, PPC ads are not available from the server and what will ..

The DMOZ ODP Report
STRATEGIC MARKETING | An extensive research project on the category of strategic marketing in the ODP, Open Directory Project, also known as DMOZ was just completed. The results were quite surprising. ..

Staying On Top Of The Internet
Understanding The Online Web | The Internet is becoming much more interesting in our Life and Times as time goes on. Staying up to date with the latest technologies available is most important for the ..

Advertising On The Internet With Style
New Style Interactive Online Advertising | In the advertising world much of a message is lost in the delivery. Other times an advertisement is so unique that it can really give a "that is cool" aspect ..

Editor Application ODP - Open Directory Project - DMoz
Instead of just talking about improving the ODP - Open Directory Project - DMoz I decided to see if I could help out. Open Directory Project Editor Applying for an editor position with the ODP is qui..

Claim Your Blog At Technorati
Technorati Profile By: James A. Warholic | Technorati is an area online where you can search for various blogs, find out what is popular at the moment, check out the top blogs, and top favorite blogs a..

Web 2.0 Advertising
The Internet is About Interactivity | Interactivity can take many online forms in marketing a business through a website, click through emails, call to action items, enticements, free offers, games, ch..

DMoz ODP Internet Marketing Abuses
As difficult as it is to get some Internet marketing sites listed Online in the DMoz, ODP, Open Directory Project there are many sites listed in multiple categories. In fact one website has over 230,..

How Can RSS Help Your Business?
What Are RSS Web Feeds? RSS is an acronym for Really Simple Syndication. Many websites, blogs, and news feeds produce RSS feeds or webfeeds in an XML format. These are known as: "RSS feed", "webfeed"..

Impressive Google Online Advertising
Well, I must say that I am impressed with some of the new interactive ads that Google has been serving to their AdSense providers. For those that are not familiar with the AdSense program, Google has..

Professional Web Services, Internet Marketing Services, Online Advertising Strategies, Search Engine Optimization, Ethical SEO, and Web Branding Solutions. Contact us today for the Solution.

Why Call It Marketing Adaptation

noreply@blogger.com (Jim Warholic) — Mon, 09 Apr 2007 16:11:00 +0000

Globalization Internet Marketing Adaptation

Internet Marketing Services

The online world is all about change, new technologies, and being able to recognize the changes in the global marketing landscape. Once those patterns are even a hint on the Internet horizon it is very important for businesses, both in the B2B, Business-to-business and B2C, Business-to-business sectors to recognize it early enough to take advantage of these opportunities from a Sales, Marketing, and Advertising perspective.

Marketing Adaptation in Multinational Companies

Marketing adaptation has been talked about for years for businesses adapting to the local cultural market place along with responding to the social climate and economic conditions in the various global locations. Certainly product and service pricing adaptation has also been a concern for the Global Corporations.

Global Businesses

As the Internet has created a "Flattening of the World"; this has had a direct affect on businesses universally at all levels of the supply chain. As with economics affecting every facet of our society, so to has the economics of the Internet affected the very core of B2B, B2C, and even C2C, Consumer-to-consumer businesses today.

Local Business Search

What was once viewed as being in a local service sector for certain businesses such as plumbers, electricians, doctors, and lawyers; the Internet has broadened all these service sectors. The reason is the numbers of people using on line Search Engines have increased dramatically in recent years. It is also important to note that from a standpoint of the local service providers to be found on-line, can directly bring in substantial new revenues. Though any company that may think of themselves as being only a local provider of a service, the majority of these small businesses do not readily recognize the need or even the advantage to have an online presence.

Local businesses sometimes have a very narrow and limited view of the Internet. Actually, these same small business owners spend extensive time on the Internet themselves, searching for consumer products, comparing prices at the various stores, staying abreast of the news, shopping for homes, and even shopping for new and used cars, but discount having their own business on the Internet. There is a very large disconnect with these same small business owners as to the advantages afforded them through the Internet.

Fortune 500 Companies and Search Engines

At the other end of the spectrum are the large corporations that would do well to improve their online search engine position. These companies have invested heavily in the online advertising arena with large numbers of the Fortune 500 companies giving very little thought into the Organic, or Natural Search Engine results for keywords targeting their respective industries.

What are the Advantages of Being Found Online?

First off the numbers of people doing local search on their computers is continually increasing. The Local Yellow Pages have shown a steady declining response rate in recent years. Ads that just a few years ago generated very good returns on investment are now in the doldrums. In fact the response rate is so low, that it is hard to justify spending the increased fees for advertising in the Local Yellow Pages. Real Lawyers Have Blogs - Law Firm Yellow Page Advertising Not Working And On Decline These same Yellow Pages are now having to adapt to the Internet with marketing adaptation taking place by offering not only the print copy of the Yellow Page Advertisement, but also providing an Online Directory in which they include the local business to be found Online.

In essence these same B2B, B2C, and C2C businesses that once thought of themselves as only a local provider of services and thought they would only have to advertise in the local community have had a rude awakening. The Internet has broadened these local business horizons. Being found online now can have additional advantages of another business or consumer being able to find out the information at their computer keyboard fingertips.

The International and National Giants, along with the mid-sized companies can also profit by implementing a website improvement campaign. For these companies to invest heavily into various forms of advertisements and ignore the Internet marketing aspect of what can be accomplished with a good Search Engine friendly foundation website structure are simply ignoring the Internet marketing adaptation that is passing them by.

For more information about being found online contact Professional Web Services, a provider of Internet Marketing Services, Online Advertising Strategies, and Web Branding Solutions for your business today.

Take a look at the marketing adaptation that is going on online, either with you, or without you; but in either case it will continue to occur. The question that must be asked, "Are you going to take advantage of it?"

Subscribe to our Free E-News Newsletter and for some creative and fun web site ideas in advertising visit TGI Fridays website.

Challenges Facing Businesses

noreply@blogger.com (Jim Warholic) — Sun, 24 Dec 2006 01:19:00 +0000

B2C And B2B Are Both Facing Some Unique Challenges On The Internet

First and foremost, customers, whether on the side of Business-to-business or Business-to-consumer, are getting much more search savvy. They are spending much more time on the Internet searching out everything. B2B buyers are using the Internet to track down specialty items that would have been typically researched through Thomas Register just a few short years ago. In fact, the Internet, and specifically search engines have had a very positive affect for B2B buyers, and consumers, while at the same time have had a negative affect on old type of Manufacturing Directories and Encyclopedia book sales. Many of these Directory publishers have migrated to the Internet. However, they are actually behind in their conversion because of the abundance of online information that is published on the Web. Both buyers and consumers know how to type keywords into a search engine and get a wealth of information specific to their needs.

Consumers are doing their research into big ticket items before purchases are made. They are searching for and selling items on Craigslist and eBay, and other online classified areas, to the detriment of the local newspapers. Coverage is local, national, or International in scope. The benefits for the consumer are expanding on a daily basis as new types of solutions for buying and selling items are being developed.

From the standpoint of any business, both on the B2B and B2C side of the equation, developing a strong online presence is not an option any more. Every business that wishes to expand, either vertically or horizontally will need to come up with a strategic Internet marketing and online advertising plan.

Take a look at Professional Web Services today. We offer Internet marketing services, ethical search engine optimization, online advertising strategies, and Web branding solutions. Contact Professional Web Services for a free Internet marketing evaluation today.