Good Internet Marketing

Google PageRank Perspective 1 to 10 or 1 to 100

2007-10-28T20:51:00.000-07:00

For the non Search Engine Techie, Google PageRank™ is a value Google places on your page with a number between one and ten. Generally the more important a page is, with links back to the page from other well ranked websites, will improve the PageRank from Google for any particular page.

Here is what Google says about PageRank

PageRank Explained

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance. Read more about Google Technology.

To view a Google PageRank for any web page is as simple as installing the Google Toolbar with PageRank turned on.

Much has been talked about over the years by people on the inside at Google, and those in the Search Engine Optimization, SEO world concerning PageRank. While PageRank was at the heart of the Google algorithm for page ranking within the search engine results pages, I believe PageRank has evolved over time to be only one aspect of a page ranking well within the search engine results pages.

First off, just from the shear numbers of pages being published online, and to only have a page ranking system from 1 to 10 does not leave much room for scores on new websites that have great information, but have only been around for a short period of time.

During one of my visits (a couple of years ago) to Google, I spoke with one of the Google Engineers about the PageRank issue. I mentioned to him that I seemed to notice that the PageRank for the majority of sites was being adjusted from time to time with lower PageRank values than what was previously assigned to the website or more specifically the web pages. He gave me the impression that was indeed what was happening with PageRank across the whole Google Search landscape, but because it was being applied to everything in general, that it would not matter that much from a search perspective. In essence because all sites are being equally applied to the same Google PageRank scoring perspective, that the overall search engine results rankings would not significantly change. It's kind of like grading on the curve. The top guys still have their top scores and the bottom guys still have the bottom scores.

Google PageRank Scoring System

My suspicion is that Google has a PageRank scoring system that is more than a 1 to 10. Google displays only the PageRank they want to show. What I mean by this is that Google probably has a ranking system of 1 to 100 or even 1 to 1000 or more, but they choose to only display it from 1 to 10 for your grade (so to speak). Maybe the algorithm is more like a curve than a straight line or some combination of both. But, however it is, their interest is to show the most relevant pages for any particular search result, regardless of PageRank values.

Many in the SEO world cry out when their PageRank takes a drop on some key websites. This is very naive of everyone to suggest that Google is doing this to punish a website or websites in general. Get off the PageRank bandwagon. Even sites or web pages right now that do not have a PageRank ranking (tongue tied) or a PageRank value being displayed of "0" probably does have a hidden ranking in the search algorithm. Google just chooses not to display the value.

I wonder, would it make any difference if Google displayed a PageRank value between 1 to 100 to the Internet world?

Time will tell.

As always, have a great Web day and stop by and say hello to Jim.

For ethical SEO services contact Professional Web Services, provider of professional Internet marketing services. Be sure to ask for your free B2B or B2C Internet marketing website evaluation.

Building The Corporate Web

2007-04-01T18:43:00.001-07:00

Create Your Own Net Web On The Internet

Information is at the forefront of building a company online. Without information online, (unless your company is a well known Goliath brand) a corporate website can never attain the type of search engine visitation from new customers searching on keyword specific items that other businesses and OEM manufacturers are searching for.

There are many ways into a website online. The home page can be short and sweet, but unless other pages have the keywords listed, a website will be hidden from the Internet and the search engine results pages.

Building your corporate web takes time, effort, tweaking, monitoring, evaluating, marketing, advertising, branding, and brainstorming. It takes asking the questions: What target markets is your company trying to hit? How can a business website reach these targeted markets? Many times this will involve a multi-prong approach strategy involving online advertising, print media advertising, and other types of web 2.0 (interactive) Internet marketing to make an impression. It also takes thinking like a customer. This is a very important aspect of being able to target the proper markets. Not thinking like a customer has the potential to shortchange your business online. Give your web visitors what they expect, and you will change those visitors it satisfied customers.

Sure, in an ideal world we would all like to have our corporate names at the top of the search results for every conceivable word or phrase related to our business. Any Goliath company, with enough money for online advertising, can advertise with every keyword imaginable, in order to attain large amounts of online traffic, but it will also take substance (written information) to be included in the natural search results where other companies and websites are likely to link to yours.

Learn more of what professional "web services" can do for your business.

Professional Web Services, Internet marketing services, professional customized website designs, search engine optimization, web branding, professional blogging services, and a host of other services for Business-to-business, and Business-to-consumer businesses.

Email us today for a free Internet marketing evaluation and/or professional website designs.

Create A Professional Blog

2007-03-16T14:46:00.000-07:00

Professional Blogs For Professional People For Professional Companies

A Blog is for your business, and more importantly, a professional blog is for your business when communicating to customers and potential customers. Blogs are simply websites that are easy to use. Forget the stigma, if you have one, about blogs just being online journals or someplace where your friend sends you to read the latest personal updates about his or her life.

No, no, no, you have the wrong idea all together. Blogs are for any business that wants to have an additional market outlet online.

I can't begin to tell you the importance of having a professional blog for your business.

Let's start with the most obvious though.

A professional blog is a place to write about current events for the corporation and for customers to be able to read about it online. Customers want to know what is happening with companies today. Not only that, customers become much more in tune with a corporation's brand when they are able to read about the products or services provided in a non-formal way. New customers are much more inclined to becoming lifelong customers if they can sense the company's ethics, or how the company treats their customers in a professional business manner. By having a professional blog, a company can share those thoughts with their readership online.

Staying up-to-date with the business is another key area for reasons for publishing a professional blog. One blog may not be enough for your company. This is especially true in light of the increased diversity of many corporations today. Simply having one corporate blog is not good enough. Each and every division should incorporated a professional blog into the strategic communications and marketing strategy. This has the benefit of being able to succinctly keep up with each particular aspect of the business. Then it is simply a matter of creating links to the other business units and tying them all together in the navigation menu.

Professional Blogs For The Intranet.

The Intranet is the internal Internet of the corporation. A good Intranet can help corporations run much more efficiently. Having an Intranet blog or in the case of many divisions, having Intranet blogs are one of the ways to help managers and employees stay in touch with one another on the various projects. Imagine the managers able to see in an instance of what the status of a project is without calling a group meeting. Talk about time savings, this could cut out those daily half hour to one hour meetings which eat up time for many of the individuals in the meetings to begin with.

Professional Internet Blog For Your B2C or B2B Business

As you can see, the blog has evolved into much more than a web log. It has taken on a life of its own. The possibilities are limitless in what it can do for your business. Talk to Professional Web Services today about setting up a professional blog for you. Get setup with a key professional web marketing and online advertising source for your company.

Professional Web Services

Contact Professional Web Services. Professional Web Services, Inc. is an Internet Marketing Services, Ethical Search Engine Optimization, Online Advertising Strategies, and Web Branding Solutions provider for the B2C and B2B market place.

More Sales For Your Business

2007-03-08T20:41:00.000-08:00

Everyone Wants This, Don't You Want It Too?

Using the power of the Internet can greatly expand your business presence in both B2B and B2C industries. Developing a good Internet marketing plan and online advertising strategies can provide a wealth of new customers for your business.

Everything is related to the Internet today. Internet marketing is not just to be used by the Fortune 500 companies. In fact, the Internet can be a big equalizer for small and medium size businesses to really target select groups of individuals, consumers, businesses, or industry sectors that previously were not attainable.

By selecting and expanding your business's keywords and using various forms of online advertising strategies, both B2B and B2C companies can realize a market impact, both for the present and in the future.

Information can stay online forever. Publishing a website, blogs, or "target specific" websites for specific areas of your company, can help develop a brand image over time. Even the advertising spent online can have a lasting impact into the hearts and minds of the consumer or other businesses being targeted.

So, if you want more sales for your business, take a look at what Professional Web Services can do for you. We offer Internet marketing services, online advertising strategies, ethical search engine optimization, and Web branding solutions that will help your bottom line.

Contact Professional Web Services today for a Free Internet Marketing Evaluation.

Decisions For Your Business

2007-02-15T20:53:00.000-08:00

Why Do I Need Internet Marketing Services?

Would you like your business to show up in the major search engine results pages of Google Search, Yahoo Search, and MSN Search? If the answer is yes, then you need good Internet marketing services.

Would you like to have greater brand recognition for your business? If the answer is yes, then you need good Internet marketing services.

Would you like your business to be able to break into or expand into new market segments? If the answer is yes, then you need good Internet marketing services.

Would you like your advertising budget to be spent efficiently and have the best return on investment possible? If the answer is yes, then you need good Internet marketing services.

Would you like to see an online advertising campaign targeted to specific buyers or consumers? If the answer is yes, then you need good Internet marketing services.

Would you like to obtain more sales for your business? If the answer is yes, then you need good Internet marketing services.

Can you afford to sit by, letting the competition pass you buy on the Internet, and not have good Internet marketing services? If the answer is no, then you need good Internet marketing services.

Professional Web Services

Good Internet Marketing Services by Professional Web Services.

Set Your Business Apart

2007-01-21T18:30:00.000-08:00

Stand Out From The Crowd

Your business is special. That is the first thing that must be thought about when marketing a company online. What is it about your business that makes it different from all the other B2B, Business to businesses, or B2C Business to consumers companies in the world.

Yes, you are competing at the world level. The Internet has made the world a very small place indeed. Circuit board manufactures have found that out since the turn of the century. Data for building the circuit boards can be delivered via electronic forms of communication in a matter of seconds to the other side of the world. Circuit boards can be built in China and shipped overnight to anywhere on the globe. Nothing is out of the realm of world competition except for maybe the local food providers or local service providers. But that is changing also.

Throwaway products are coming on to the market place which simply make it unaffordable or not cost effective to repair older things like VCRs and small stereos. The cost of new products has been dropping, in real dollar terms, significantly since the turn of the century. Hard disk drives have gotten cheaper and can store more information than the previous year's model. Computers on our desktops are more powerful today than what the US Government had 50 years ago. Solid state memory devices can store over 1000 songs on a single USB flash drive. DVD players for the television market place have dropped to where a DVD player can be purchased for below 50 dollars, and that even includes a remote control unit.

Competition is not just in the same horizontal or even in what would be typically defined as a vertical market. Grocery stores for years have increased the types of products they have carried. Forget the days when you just went to a grocery store to buy food. Now you can buy everything from the superstores. Remember that 50 dollar DVD player I was talking about above? I saw one on sale for 20 dollars by using your free grocery store buying card, and that was not even a superstore.

So, this brings me back to marketing. Good marketing services must include expanding your brand market reach online. This requires more creative thinking and good Internet marketing strategies to really promote a company online.

Take a look at any movie that comes out today. One of the first things a movie studio does today is set up the movie's website. Movie studios understand that not only is their production studio the brand, but the movie is also being branded in the hearts and minds of the consumer. Likewise, your company may very well have a great brand name recognition, but does this brand recognition lend itself to being found by new customers that might not think of your brand for a certain product or service? This is even more important for the company that does not have the type of brand recognition that some of the bigger players have in their respective fields.

What you need for your business today is a greater market penetration, across all key markets that your business is associated with. That really comes down to having good Internet marketing strategies for promoting a B2C or B2B business online.

Contact Professional Web Services. Professional Web Services, Inc. is an Internet Marketing Services, Ethical Search Engine Optimization, Online Advertising Strategies, and Web Branding Solutions provider for the B2C and B2B market place.

Professional Web Services

2006-12-09T11:17:00.000-08:00

Professional Internet Marketing Services

Good Internet marketing requires having a detailed understanding of any B2C or B2B business being promoted online. The days of old where you could select links to your website with a common link exchange program, with any old website, just will not do. Your business is special and must be set apart.

Contact Professional Web Services today to have a better understanding of the need for good Internet marketing services, online advertising strategies, ethical search engine optimization, and Web branding solutions.

Professional Web Services can help get more sales for you.

Choose A Company That Is Going To Understand Your Business

Professional Web Services provides the market reach for your business on the Internet. The bottom line reads, "More Sales For You," isn't that what you want for your Business to business or Business to consumer company?