Professional Web Services, Specializes in Internet Marketing, Online Advertising, SEO - Search Engine Optimization, and B2B & B2C Web Branding.

Good advertising is a natural extension of marketing.

Marketing and advertising go hand in hand. Doing one without taking into account the other is like eating a steak without a good baked potato. Edgar Watson Howe, an American novelist and a newspaper and magazine editor in the late 19th and early 20th centuries put it this way, "Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does."

When the internet was in its infancy, with only a few million pages of information, getting your message in front of the right audience was much easier, as compared to today. Why the difference? The bottom line is that it mainly has to do with the billions of new webpages online today. In fact, the number of websites going online is very difficult to calculate at any given moment. But, at the midpoint of 2007, the total base of domain name registrations worldwide was 138 million across all of the Top Level Domain Names. This represents a 31 percent increase over the same quarter last year. (VeriSign) Every country has its own top level domains, with over 840 domain name registrars worldwide. Keep in mind, that while the number of Domain Names for all Top Level Domains are able to be counted, this does not accurately reflect the true nature of the actual number of websites online today. With subdomain names being considered as separate websites, the true number of websites online is substantially greater. Many Second Level Domain names have thousands if not millions of subdomains, each having hundreds or thousands of webpages. Take for example, www.blogger.com. The .com represents the top level domain name, and Blogger represents the second-level domain (SLD) names, and the www and all others represent third or higher level domain names and are also known as subdomains. Here are two other examples of subdomains on top of second-level domains. See Advertising.pwebs.net and B2B.SalesAndMarketing.ws both of which are separate websites.

How Are Search Engines a Marketing Force Factor?

So, it really comes back to understanding search engines and how they will display the results for any particular search query. Imagine how many times your particular keywords of your business are used throughout all of the webpages online. Google gives an estimate as to the actual number of pages that have a particular keyword or keywords within the webpages themselves.

As you can see, to display any business online, within the natural search results takes quite a bit of webpage and website optimization to develop the keywords within the site, and the time and Web patience in developing quality links back to the pages of a website. Quality links back to webpages effectively provide a type of authority vote online that the page represents what it is talking about. During this period of time when the website is being optimized for its keywords, there is another way of quickly getting a business found online. This is through online advertising models.

Online advertising for today represents a viable solution to bringing in new customers and leads through the internet. Advertising online also is a great tool for testing and evaluating additional horizontal or vertical markets for any business today. Advertising campaigns can probe the market places quickly and help determine if there really is an additional horizontal or vertical market or markets in which to concentrate your company's Internet marketing dollars and other forms of marketing efforts upon.

Professional Web Services is a company that has the experience for developing new markets through effective online advertising solutions and internet marketing know-how to bring in new customers via the Net. Contact Professional Web Services today for a free internet marketing evaluation of your business website.

Labels: Advertising, Business, Domain Names, Internet_Marketing, Marketing, Online Advertising, Websites

  

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What Does The Consumer Want In A B2C Website?

The first thing a consumer wants in a new B2C website that they are visiting for the first time, is to be able to find the information that they were searching for in the first place. The Web simply is too easy to use the back button on the browser to not focus on supplying the information in the first place.

For example, if a company were to talk about a particular product and not show or have any information related to the product then that company is not likely to hold the customer's attention but for a second. There is a prerequisite for a landing page, (the actual page a consumer lands on when arriving from an Web based ad or even a page through the search engines) that the page needs to stay focused on the topic at hand.

That is only the starting point for the website. Once a consumer decides to make a purchase using some form of eCommerce they want to know two very important things. How secure is their credit card data that they are prepared to give, and are they going to receive spam or have their personal data or email address shared with outside sources.

Not showing, or having quick access to the privacy policy of a website sends up a Red Flag with many consumers online. Consumers are getting much more Web savvy, and are beginning to understand that some websites have better forms of security than others. They want to be reassured that the information will remain private.

Certainly there are other aspects of a company selling online that a consumer would want to know about. Like the product return policy, and can the customer talk directly with a business representative. But while these are important from a customer service perspective, they are later thoughts in the mind of the consumer in regards to the company.

The process of making a purchase online involves a kind of pipeline. If the pipeline from the beginning to the end is not solid, but has holes in it, a consumer is likely to fall out of the pipe before they actually become a customer. So, think like a consumer when having your website designed and ask yourself the questions that will be going through the consumer's mind.

Once you focus on the foundation of the website, then it will be much easier to send the customer flow through the pipeline, converting browsers into buyers.

Signed Jim

If you need help getting your company website found online, Professional Web Services is never too busy to help you out with an Internet marketing evaluation of your website today. We provide Internet marketing services, Online advertising strategies, ethical search engine optimization, and Web branding solutions for your business online. Contact us for the Internet marketing services B2C and B2B global business solution.

Labels: B2C, Marketing, Websites

  

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FormLogix Is A Really Cool And Powerful Free Online Form Builder

Tired of getting spam with your email address published on a website or blog? Well, using an email form mail solution might be just the ticket for you.

FormLogix is a free online program that you can build custom forms online and then publish them on any website, blog, or provide a link, url, or mail to anyone in order to collect information of all types.

Some examples of uses would include to get more information about a company, product, or service. Use a form to sign up for a newsletter. Collect information for email updates and other reminders.

With FormLogix, a company, person, or organization can customize their own form that will automatically respond back to the sender and collect the information in a database file for future reference by the creator of the form.

For an example of how a form can be embedded into a blog, take a look at the form below. This Web form is used on some of Professional Web Services, Inc. various Web sites in order for readers and visitors to request various forms of additional information including: Internet marketing services, SEO, Search Engine Optimization information, Website customizations, professional blog creation, online advertising campaign management, and quality link offers.



To embed this in the blog posting, use the form in an Iframe output. Don't worry if you don't know what an iFrame is. Simply create the form and select publishing options, then copy and paste into the blog itself with the iframe option.

Forms of publishing include: URL, Iframe, Link, Javascript, and Mail.

Forms can be created from scratch using the provided online template editor and creator program. Templates are also provided in which full customization can be used to fine tune the form to a particular need.

From a standpoint of being able to communicate online, using an Internet form provides great versatility for delivering information to someone interested in what ever is being offered. Forms help eliminate a great number of spam messages that would be generated to a publisher when that publisher provides an email address on the Internet. This is an ideal Internet marketing strategy of having online forms, and can help prompt the reader into requesting the pertinent information as quickly and succinctly as possible.

Give it a try. I think you will be pleasantly surprised how well Formlogix works.

Professional Web Services, Inc., provides Internet marketing services for Business-to-business and Business-to-consumer companies in all types of business and consumer markets. Contact us today using the form above or from our Internet information contact page. All information is private and not shared with outside sources. See our privacy policy for further information.

Labels: Blogs, Websites

  

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Make a Major Marketing Impact With Video On Demand

Make a marketing impact for your business with a video. If a picture tells a thousand words, then a video is magnitudes greater, if done in a creative and smart marketing way. The business website is a great place to incorporate the essence of your business and share it with the online world. An unveiling of a product, with a video introduction of the actual product in use, is a cool way to spice up a website and provide a reason for customers to come back. As is common in the B2B, Business to business world, the process of making a sale is many times, significantly longer than the B2c (business to consumer) counterpart. Various levels of management typically get involved with large machine purchases or any type of major capital investment. Having a video of the capital equipment in action can help make the sale.

A video can also be used to highlight the importance of your product or services provided. There are many videos online that make a stunning marketing impact to provide the detailed understanding of what your business is all about.

Here are a few websites with videos that I think capture the essence and ideas of what online marketing is all about.

Actually, I am a little biased on some of these websites, because they are related to Professional Web Services, Inc.

First off, the design and customization group, that has taken great designs, and customized them for various customers to promote their brands. Many times simply changing a heading picture on many of the professional open source designs will set the business apart. Take a look at our Professional Web Services designs for a creative marketing video that has been incorporated into the website.

Second, we have our Marketing Forces in force. This particular website has been incorporated with another video that we discovered that is really cool animation. The creator put a lot of time and effort into creating a super quality artistically designed video using another open source program. It is simply amazing at what can be done.

Last But not Least From a Business Industrial Perspective

This website incorporates several marketing concepts that provides information in a particular market segment, just by viewing the short video online. The clip is educational about the circuit board industry and how PCB CNC drill machines actually drill holes in the circuit boards. It also provides an inside look to show other related industries of the types of CNC machines and electronic equipment serviced and maintained by Probe Industries.

Consider using video on demand marketing for your company. For more information, contact Professional Web Services today to have powerful marketing strategies make an impact for your business online.

Labels: Business, Internet_Marketing, Marketing, Online Marketing, Video, Websites

  

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Are Customers Finding Your Global Or Local Business Online?
By: Jim Warholic

Internet Marketing and Advertising on Google, Yahoo!, and MSN Search engines.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don't even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

Grasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24x7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer's and your sales department's fingertips will make everyone's job much easier and will result in more sales. Email's written can then be linked back to the specific information being requested. Customers will come to rely on your company's website as being a good source of information. This helps promote your brand and keeps the customer's focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don't provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today's business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries' keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

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Labels: Advertising, B2B, B2C, Business, Consumers, Internet, Internet_Marketing, Marketing, Online, Online Advertising, Search Engines, Web, Websites

  

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What An Internet Marketing Pain In The Behind

Submitting a website to Yahoo is not that difficult if you have an email account with them. However, if you do not want an email account with Yahoo, submitting your website to Yahoo is quite difficult. They make you get an email address that is difficult to remember. I tried about ten times before I could create one that would be accepted. Their suggestions for email addresses were not even logical. I tried placing numbers inside of the various combinations of letters and still the sign-up process would not go through. Yahoo seems to do something very strange with their cookies also. I haven't been able to figure it out, but with an older version of Mozilla I was not able to start the process. Even if I turned cookies fully on, the system would not accept the information into the system.

So, I had to start the whole process over with Firefox browser that I also have installed on the computer. That seemed to function for registration and login. Once logged in I was then able to submit the websites for the search engine spider to crawl in the future.

Now, Yahoo is not endearing many folks with such a difficult sign-up process. I forgot to tell everyone that their email has flashing ads on the right side and are very annoying to say the least. If I am trying to read an email, all I see is this flashing graphic image and can't get rid of it at all.

Yahoo, if you want to give me ads, please don't annoy me. Yahoo, have you considered how this plays out with your users and the competition? I am not one to tell you how to run your business, but how much sense does it make for the long haul, to annoy your valuable users of your services and visitors to your website?

The other two search engines (Google and MSN) make it easy to submit a website for the spiders to crawl it. I don't have to register for an email address, nor do I have to go through the difficult sign-up process with either of the other two Search Giants.

Understanding The Search Spiders

If your website is a new website, it can take awhile for the spiders or robots to naturally find it on the World Wide Web through links to it from other places. There are a few things besides submitting to the search engines that a person can do to help get a website in the crawl cue. Google has an excellent set of webmaster tools that can be helpful for building a detailed sitemap that can be submitted, in which every page of a website can be uploaded for the Google spiders to crawl. That way, you are sure to have all your pages included into the search population.

Do you need help with your B2B or B2C website? Professional Web Services can help with all your Internet marketing needs. Contact us today for a free Internet marketing evaluation.

Jim

PS Don't fall for promises of daily submission to the search engines by some of the Internet marketing companies online. This at best, is a waste of time and money, and at worst, could be considered spam by the search engines.

Labels: Websites

  

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Today Is Election Day For The United States, But Everyday Is Election Day For Internet Marketing And Your Business.

Are you making your Business-to-Business or Business-to-Consumer vote count on the Internet? Is your business up to the task of providing valuable information on the Internet? Will your company make a difference in its small or large market segments crowd? Or, will your company disenfranchise your target audience?

Your website is an extension of your business on the Internet. As such, are you really taking the opportunity of the publicity that could be generated through the process of providing information to future customers? The Internet is about votes and campaigning for votes. The more votes generated by users online the higher your online search standing will be. The Internet has voids or holes that need to be filled. For example, information about certain topics is very limited except in very narrow market segments. Many times the information is only in the heads of a few company owners rather than written down in a hard or soft copy format.

Why are you holding back? I believe most times a business holds back from publishing an article is not because they are concerned about sharing proprietary information, but because it simply takes a certain amount of effort to get their butts in gear and write an article in the first place. Most items that are of a proprietary nature can be encapsulated in generalities instead of the sharing of specific information. This is an opportunity to set the standards in your particular industry. Set your company's brand apart from the rest of the B2B or B2C crowd, as being the expert in what ever specific field you are in.

Writing an article does not necessarily mean going into a long discourse, but the sharing of information in a well thought out format that will engage the reader and not make your readers bored. In an article by Chuck McKay, The Fifteen Minute Effective Business Letter, Chuck gives practical advice for writing a good business letter. Well, that advice could also be taken to heart for writing an effective article online. Think of writing online as the extension of your business. Communicate with your customers and future customers with a respect for their time they deserve, by highlighting the important information fist. Give a summary of your important points first. Throw out the formal writing styles and put it into the way you personally communicate with customers. Most potential customers around the Net are not interested in wasting their time reading something that sounds like it came from their College English Professor.

A picture of the product, service, or even your company logo can very easily be included in an online article using any of the free professional blogging softwares that are available. The blogging software can be integrated into the business website itself, so the article could reside directly at the company's website host and be edited at anytime in the future.

Writing the article, and publishing it online provides valuable benefits toward your company's Internet marketing strategy. Research is never ending for engineers and consumers. Getting the article in the right hands can provide valuable natural links from other website owners. Through the process of writing the article online, then actively promoting that same article through Internet marketing strategies can bring in substantial new customers than ever before. Part of the Internet marketing strategy could include search engine marketing through a Pay-Per-Click advertising program with the various search engines. Think of the article that was just written as a specific landing page for a target audience. Using the Pay-Per-Click advertising program, an ad can be displayed in the search engine results pages with a very specific target audience in-mind. Then, anytime an engineer or consumer searches for the terms that are selected as search keywords, your company ad could show up in the paid results.

Once an article has been published online, it has the potential to become voted on by others on the World Wide Web. This voting takes place through natural links that would be generated on other websites to your published article. This voting by others in the form of links, helps establish the article as providing valuable information and therefor, the search engines will rank the article accordingly based on this factor and others.

So, start writing your articles today. Professional Web Services can help get you started. Contact us for Internet marketing services today.

Labels: Business, Internet, Keywords, Websites

  

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Open Source Web Site Template Designs

When it comes to creating the perfect template for a website, quite a bit of work is involved. Getting a head start on the design process can be aided by many of the Open Source templates available online.

With millions of websites already in existence, it is not like something has not already been done before in the way of a template layout. There are layouts with one column, or multi-columns. Menus can be on the right, left, top, and/or bottom. But, no matter what template is decided upon, there will be extensive modifications that will likely be required for branding it to your business name, colors, and tastes.

My personal feeling with colors is darker fonts on lighter background colors for the main body text seems to be the easiest on the eyes. Have you ever tried to read a long page of text in a website with a black or dark colored background with white or light text? After staring at the page for a minute or two, the eyes tend to have a burnt in image of the black background. This is very hard on the eyes. None of the big search engines have white text on dark backgrounds? None of the major websites from an e commerce perspective have white on dark. Why do many of the graphic designers think that white text on a dark background is a good option? Accentuation of the page can be done with graphic images that provide a balance to the overall look but do not interfere with the text message to be read.

Certain businesses tend to have some great natural images that can easily portray what their business is about. As the old saying goes, a picture tells a thousand words can be true on the web, but it is wise to have body text to go along with it for the search engines to pick up. Other businesses in the service sector require much more in the way of a creative image selection process in order to really tell their business story online.

Creative writing for the website and creative ad copy writing can be equally as challenging. For one thing, the keywords for your business must be used throughout the website< in order to have it have the possibility of it showing up in the keyword search results of the search engines. Ignoring this one area alone can spell trouble for your Internet marketing efforts. From an Internet marketing standpoint, to place a website in front of your target audience requires using the keywords that your customers use. In fact, writing for the target audience is more important on the Internet than any single type of promotional material generated. Brochures that are handed out or mailed can make an immediate impact without using many of the keywords within the printed items. That is because a sales person hands out or emails the information directly to a person that is probably already interested in what the business does. However, on the Internet, the website becomes the salesman for potential customers that may not know your business name but are looking for the equipment, products, or services provided, and therefore the Internet marketing messages must be more informative than any printed brochure.

For more information on Internet marketing, online advertising, search engine optimization, and web branding visit Professional Web Services today.

Labels: Websites

  

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Understanding The Online Web
The Internet is becoming much more interesting in our Life and Times as time goes on. Staying up to date with the latest technologies available is most important for the B2B - Business to business, B2C - Business to consumer, and the C2C - Consumer to consumer world. Most Small Businesses today are not taking advantage of even a fraction of the power available through the Internet. The Web has created a solid foundation for marketing, advertising, and sales for all types of Small Businesses.

Large corporations for years have been using the Internet as a means of having their websites be a supplement and in some cases the main tools for bringing products and services to the market place. Large corporations have worked hard to establish their brand with the consumer or in the case of B2B; other businesses. For the Small Biz community however, many have not even thought about how they can establish their brand online through Web traffic on the local Internet markets.

Consumers are still buying things locally and are still using stores and services from their local communities. However, marketing and advertising in the past was through a Yellow Page Ad or the local newspaper. Things have changed. Now there is also a need to market and advertise a local business using the Internet. Consumers and Businesses are pushing the big Yellow Page Books off to the side. In fact, if you haven't looked at a recent Yellow Pages; the publishers are trying to reduce the costs to print these books by making the text type so small that you need a magnifying glass in order to read it. I have become most disgusted with our local Yellow Pages for this very reason. I am now much more inclined to go to Google Search and do a local search in my community rather than pull out the fine print.

Millions of consumers are using the Internet daily to search out small biz. These figures are growing, especially as High Speed Internet has become more popular. Local directories are sprouting up all the time. These directories are becoming a way of providing a link to your B2B or B2C website that can support your business. Having information related to the specifics of your business can be an excellent way of being able to market and advertise 24 x 7 x 365 days a year. See information about various small biz strategies and expanding market reach online.

We have heard the story from some businesses having had a website for years that, "no one ever comes to our website." In their mind they have written off the Web and their website as being, "a waste of time and money." These business owners have placed very little effort into marketing their business online through good search engine marketing strategies or what is known as SEO, Search Engine Optimization.

Search Engine Optimization is actually a misnomer. The term SEO or Search Engine Optimization and another term often used is SEM or Search Engine Marketing are actually terms used to describe optimizing a website for the particular keywords and keyword phrases to be found in the search engine searches for industry specific keywords related to particular fields of business. The search results pages for keyword queries can be a boom for sales on all types of products, services, organizations, and brands if a company starts being displayed in the search results pages. The SEO and SEM needs to be much more than just an optimizer of the company website. There are hundreds of onsite variables that affect the ranking of a website. Additionally there are countless other offsite variables that directly affect a website showing up in the results pages. For example from a Search Engine Algorithm, the quality of, and the topics of other websites that link directly to another Web site is a key variable. Certainly as Search Algorithms have been improved over the years has had a direct impact on the value of links from other sites. See: Search Engine Optimization Question

The process of marketing and advertising online is in a state of flux for B2B, B2C, and C2C. But, that is no different than having to battle the competition in other media outlets for any business. The Search Engine Companies are looking for the best results possible. Search Engine competition is good for the consumer. If there was only one search engine on the horizon, with one group of search engine results, and only one online advertising model, then they would have a monopoly online. The search engine company could make it so no other website could ever get into the natural or organic search results. A monopoly search engine company could force everyone to start paying for online advertising. This however, would be very foolish indeed. Consumers and businesses are free to use Google, Yahoo, MSN or any number of other smaller search engines that are starting up.

Trust is the key. Without trust and another all to often forgotten concept, Internet ethics, consumers could very easily migrate to other search services. Search as we know it is quite new. In just the past ten years we have seen Search develop into what has become an Internet marketing facilitator. The whole process of search can be summed up for the business world as a Marketing Middleman. The industry for business is about connecting buyers to sellers; matching up the needs of some with the products and services of others, and focusing on the transfer of information from one entity to another. If everything was Black and White it would surely make for a very dull colored world. That is why we will continue to see innovations, new technologies, and powerful online programs that will provide a great benefit to all business in the world.

The future of Search is limitless. I suspect in another ten years that we will be blown away at the power at our fingertips. Consumers and businesses will continue to embrace the Internet for eCommerce, research, and a host of other solutions that have not even been invented yet. The only question is; will you be on the forefront of the solution and embracing the Internet for your business?

To get your business found online contact Professional Web Services today. With powerful solutions for your B2B, B2C, or C2C business through Internet marketing services, Online advertising strategies, and Web branding solutions. Get the Business Solution today.

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Labels: B2B, B2C, Business, Consumers, Ethics, Internet, Internet_Marketing, Marketing, Online, Search, Search Engine Optimization, Search Engines, SEO, Web, Websites

  

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Getting found Online on the major search engines is only half the battle. Utilizing sound marketing and advertising concepts once a lead source visits your business or consumer website is the other.

Websites that only have pictures are not likely to get discovered in the search engine results for the keywords of a particular business. Most of the search engine information is in the words of a website not the graphic images. On the other hand, sites that only have text copy writing will get dry and boring over time. Incorporating these two marketing and advertising concepts when it comes to the Internet is a continual challenge.

Mitigating Factors

As broadband connectivity continues to expand on a world wide basis the Hi-Tech options for promoting various business industries on the Internet are becoming much larger and can be done relatively inexpensively.

Technology continues to merge in what can be accomplished in online advertising. Once considered the high-end for only the major technology players the likes of IBM, Motorola, or Microsoft on the Internet, incorporating videos into a website is becoming more of a cost-effective sales and marketing tool for even the smaller B2B and B2C businesses on the Web.

Making a Sale

A prospective customer finds your website by doing the keyword searches for your business. What happens next? Sometimes the best way to demonstrate what it is that your company does is to provide a video demonstration. Prospects may not be familiar with the operation of a product, software, or machinery equipment operation. Short video clips can make a huge sales impact when done in the right context. If, you do not have the bandwidth at your hosting service, Google provides free hosting for your videos. For an example of free Google Video hosting, check out Professional Web Services short clip of the Grand Opening of the TechBA center in San Jose, CA. Follow the links at the bottom of that page to find out how simple it is to upload videos to Google.

The applications for utilizing videos in websites are quite extensive. Realtors for example could do virtual tours utilizing a digital camera themselves. Then have the Webmaster upload it to the server and provide a link from the Realtor's website to the video feed. Software companies are using video feeds to train new customers and demonstrate their software programs. OEM machine equipment manufactures are using streaming video feeds to demonstrate how their machines operate. Additional feeds in other languages can also be very helpful when marketing globally to the rest of the world. Individuals can even use this on demand video technology to sell items online. Consider the small business owner, who operates a business out of their house. By using an intro page to a video as a landing page for PPC, Pay-Per-Click Advertising a small business owner can sell their products as an additional online outlet to the eBay way. A seller can even place a link on an eBay listing to demonstrate the device or product.

Once a video is stored online, the link to it can always be used in the future for any type of on demand marketing or advertising. Take email as an example. Email marketing to prospects can include a link directly to the video production. Simply describe what you are featuring and provide, either the actual link, or anchor text (text actually displayed to the reader) link in the body of the email. Sales and Marketing events captured for you by: Professional Web Services.

The saying, A picture tells a thousand words; is certainly true, but the Web videos moving picture shows can make a lasting visual impression that can improve your company sales.

Professional Web Services provides SEO Internet marketing, Online advertising, and Web branding services, Email Marketing strategies, and solutions.

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