Professional Web Services, Specializes in Internet Marketing, Online Advertising, SEO - Search Engine Optimization, and B2B & B2C Web Branding.

Good advertising is a natural extension of marketing.

Marketing and advertising go hand in hand. Doing one without taking into account the other is like eating a steak without a good baked potato. Edgar Watson Howe, an American novelist and a newspaper and magazine editor in the late 19th and early 20th centuries put it this way, "Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does."

When the internet was in its infancy, with only a few million pages of information, getting your message in front of the right audience was much easier, as compared to today. Why the difference? The bottom line is that it mainly has to do with the billions of new webpages online today. In fact, the number of websites going online is very difficult to calculate at any given moment. But, at the midpoint of 2007, the total base of domain name registrations worldwide was 138 million across all of the Top Level Domain Names. This represents a 31 percent increase over the same quarter last year. (VeriSign) Every country has its own top level domains, with over 840 domain name registrars worldwide. Keep in mind, that while the number of Domain Names for all Top Level Domains are able to be counted, this does not accurately reflect the true nature of the actual number of websites online today. With subdomain names being considered as separate websites, the true number of websites online is substantially greater. Many Second Level Domain names have thousands if not millions of subdomains, each having hundreds or thousands of webpages. Take for example, www.blogger.com. The .com represents the top level domain name, and Blogger represents the second-level domain (SLD) names, and the www and all others represent third or higher level domain names and are also known as subdomains. Here are two other examples of subdomains on top of second-level domains. See Advertising.pwebs.net and B2B.SalesAndMarketing.ws both of which are separate websites.

How Are Search Engines a Marketing Force Factor?

So, it really comes back to understanding search engines and how they will display the results for any particular search query. Imagine how many times your particular keywords of your business are used throughout all of the webpages online. Google gives an estimate as to the actual number of pages that have a particular keyword or keywords within the webpages themselves.

As you can see, to display any business online, within the natural search results takes quite a bit of webpage and website optimization to develop the keywords within the site, and the time and Web patience in developing quality links back to the pages of a website. Quality links back to webpages effectively provide a type of authority vote online that the page represents what it is talking about. During this period of time when the website is being optimized for its keywords, there is another way of quickly getting a business found online. This is through online advertising models.

Online advertising for today represents a viable solution to bringing in new customers and leads through the internet. Advertising online also is a great tool for testing and evaluating additional horizontal or vertical markets for any business today. Advertising campaigns can probe the market places quickly and help determine if there really is an additional horizontal or vertical market or markets in which to concentrate your company's Internet marketing dollars and other forms of marketing efforts upon.

Professional Web Services is a company that has the experience for developing new markets through effective online advertising solutions and internet marketing know-how to bring in new customers via the Net. Contact Professional Web Services today for a free internet marketing evaluation of your business website.

Labels: Advertising, Business, Domain Names, Internet_Marketing, Marketing, Online Advertising, Websites

  

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Where to place your advertising dollars online...

The following chart is showing where most of the searches are occurring. When deciding where to invest your online advertising dollars, it might look like Google is the only place to invest, however, depending on your particular business, whether technical oriented, business oriented, or consumer oriented; it is probably a wise decision to try some test advertising campaigns in Yahoo and Microsoft also.

In October, Google Sites increased its lead atop the core search ranking with 58.5 percent of U.S. searches, gaining 1.5 share points versus the previous month. Yahoo! Sites ranked second with 22.9 percent, followed by Microsoft Sites (9.7 percent), Ask Network (4.7 percent) and Time Warner Network (4.2 percent).

comScore Core Search Report* October 2007 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Core Search Entity	Share of Searches (%)
	Sep - 07	Oct -07	Point Change Oct-07 vs. Sep-07
Total Core Search	100.0%	100.0%	0.0
Google Sites	57.0%	58.5%	1.5
Yahoo! Sites	23.7%	22.9%	-0.8
Microsoft Sites	10.3%	9.7%	-0.6
Ask Network	4.7%	4.7%	0.0
Time Warner Network	4.3%	4.2%	-0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

In October, Americans conducted 10.5 billion searches at the core search engines, marking a 12-percent increase versus September. More than 6.1 billion core searches were conducted at Google Sites during the month (up 15 percent), while Yahoo! Sites recorded 2.4 billion (up 8 percent). All core search engines posted solid gains in search query volume in October.

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Labels: Online Advertising, Search Engines

  

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SES San Jose, CA

Professional Web Services attended the annual SES, Search Engine Strategies Conference in San Jose, California this week. The conference was filled with the mega search companies Google, Yahoo, and Microsoft, new upstarts, and many other companies selling their wares.

The show is always a good opportunity to talk with numerous experts within the industry and see some of the new ideas in marketing and advertising online, website analytics, and various affiliates.

The highlight of the SES Conference in the past has been the Google Dance, and this year was no exception.

See more on the Google Dance below.

Here are some of the pictures from the Search Engine Strategies Show.






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For promoting your business through Search Engine Strategies, contact Professional Web Services, your Internet marketing solution provider.

Labels: Online Advertising, Pay Per Click Advertising, PPC, Search, Search Engine Optimization, Search Engines

  

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Are Customers Finding Your Global Or Local Business Online?
By: Jim Warholic

Internet Marketing and Advertising on Google, Yahoo!, and MSN Search engines.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don't even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

Grasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24x7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer's and your sales department's fingertips will make everyone's job much easier and will result in more sales. Email's written can then be linked back to the specific information being requested. Customers will come to rely on your company's website as being a good source of information. This helps promote your brand and keeps the customer's focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don't provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today's business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries' keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

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Labels: Advertising, B2B, B2C, Business, Consumers, Internet, Internet_Marketing, Marketing, Online, Online Advertising, Search Engines, Web, Websites

  

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Well, I must say that I am impressed with some of the new interactive ads that Google has been serving to their AdSense providers.

For those that are not familiar with the AdSense program, Google has a affiliate program whereby a content publisher can serve ads on their content websites. These ads come from the Google AdWords program in which advertisers can create both text and graphic ads to be displayed in the search results as well as on content providers' websites.

Some of the new cool features of the new ads is the built in interactivity in the form of buttons or highlighted areas for different items of interest. Other extremely cool ads are in the form of video. See Web 2.0 Advertising. Yes I know, there have been moving ads on the Internet for a long time, but typically those old ads were very annoying in both sight and sound. What Google has done is control those annoying features by strictly regulating what ads are approved. Additionally many of the video ads have a control bar for playing the ad if you want.

How this plays out for the customer conversions is still being studied, but I would venture to say that there might be a higher conversion with this type of advertising. As is on the Television where people can click away from an ad, the Web visitor now has more control over what they are willing to take a look at, as opposed to what they are forced to watch. As these types of ads become more plentiful, Web Surfers will be much more likely to extend a measure of trust to both the advertiser and the website publisher.

Ultimately these ads bring a high degree of value to everyone. Publishers, Advertisers, Servers, and Web Surfers all profit.

If you would like profit from a website that is search engine friendly and can be found online visit Professional Web Services to learn how our Internet Marketing Services can help your B2B or B2C business today. Get more information about Online Advertising Strategies and Web Branding Solutions.

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Labels: Online Advertising

  

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The Internet is About Interactivity

Interactivity can take many online forms in marketing a business through a website, click through emails, call to action items, enticements, free offers, games, challenges, and other various forms of algorithm learning and software items built into the web site.

Now with the new 2.0 Web that is upon us, advertising can have more interactivity built into the ads themselves. Defining Web 2.0 is rather difficult because the Web is in a constant state of change. New technologies and software are continually being developed and deployed throughout the Internet. Software applications such as Google Calendar and the Online Writely company that came up with a powerful online word processing application that can save documents in Microsoft Word format are starting to change the Internet landscape.

Advertising is also becoming much more interactive especially as online streaming audio and video are becoming more and more popular for both the advertiser and the viewer. Google has recently started experimenting with video advertising through their AdWords campaigns. The advertisers have created the ads in such a way, that the ads do not irritate a person viewing them. Actually to fully view the Ad, a play button is placed at the bottom of the ad itself. By including this type of interactivity built into the advertisement a viewer can make a choice to view it fully or not. Other forms of the interactive advertisements are simply when a button is clicked more information can be displayed.

Now, a further refinement of the selling or buying process can take place with an advertisement that draws the reader/viewer into the next step along the path of completing a sale. Remember, the better you can communicate your message, and understand your target customers' needs, the more likely you are to fill those needs and complete a sale. With an interactive advertisement, a company can now share more information than would be typically shared with a single static ad. This really makes it a very powerful tool for communicating to prospects.

I suspect as readers and viewers become much more accustomed to these new Web 2.0 Ads they will gravitate toward more interaction with the online ads, and thus the advertiser will have higher, and more qualified click through rates. This will likely be good for both the Internet Surfer as well as the Internet Advertiser. The Surfer will certainly be more trusting of a company if they can find out more information along the pathway from prospect to customer.

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Labels: Ads, Advertising, Internet, Online Advertising, Web 2.0

  

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New Style Interactive Online Advertising

In the advertising world much of a message is lost in the delivery. Other times an advertisement is so unique that it can really give a "that is cool" aspect on the message delivery. This can be a message that will stay in the mind of the viewer for quite a long time. Through the right advertisement message, the brand can stand out no matter what.

Take for example Nike, and their branded message, "Just Do It". That simple statement is their branded image, that when seen or said, reminds me of Nike.

Internet Marketing Interactivity

Internet marketing is about interactivity. Many times this interactivity is designed to bring a reader to take the next step. For example, when a Web advertisement is created with the intention of taking a person to a landing page with additional information, this is only one step in the conversion process.

PPC Conversion Pathways

The conversion process has many small steps along the pathway to having a interested party become a active prospect, and then into a paying customer. They may need to become better informed prior to ever contacting the company. This could extend out several website visits and/or months of time.

If the subject matter is quite involved, then there might actually be a need to educate the prospects on the various aspects of the business before they are to even consider calling or emailing you. A website can be an excellent way of doing this. But, many times a website is a very static environment. Static in the sense that the information just sits there with little interactivity taking place with the reader. A website needs to have a certain degree of marketing creativity to really spur the conversion process on toward filling the need of the customer, even if the customer does not now understand their need.

I have read some great information on the Internet ever since I had my first Apple Power PC 6100 computer in the mid 90s. Today, there are some excellent stories online, but some are quite static in their nature. The simple hyperlinks are missing. The writer knows all about the subject matter, but assumes the reader does too. The research for the story could have been built right into the writing with simple hyperlinks to other pages with relevant information, in which the reader would be able to find out more about a particular subject.

In the online advertising world, the same static message often applies on the landing page (page transported to when clicked). There is no interactivity built into the web page. The reader is often times left hanging and saying to themselves that was interesting but I did not understand what all the words meant. The advertiser assumed that a reader would automatically know what the details are. This sometimes can be a wrong assumption.

Most advertisements online have been designed with a static delivery system. For example when an advertisement message is shown, by either the words displayed or the graphic image on a website, only one of two courses of action can take place. Either, a reader can move their mouse over the Ad and click, OR not. Up until recently, those were the only two choices.

Different Advertising Strategy

I believe that a new and different type of advertisement strategy could offer much more interactivity then previously thought. Instead of two choices: One to click, Two to not; we could have far more choices in a single Ad through a new type of menu system built right into the ad itself. For example, a single graphic ad could have different areas that are hyperlinks for taking a reader to unique content pages for each specific category.

Let's say that Best Buy, one of the largest consumer electronics retailers, is running a special on televisions, and at the same time also has sales discounts on a certain line of laptop computers. By building in a menu area on the graphic image, with several different categories the reader could be transported directly to that specific landing page from one single advertisement. This would have the unique benefit of taking out at least one extra step out of the conversion process. Because, when a reader clicks on an ad for a multitude of products, they then have to weed their way through the forest to get to the page they were most interested in, in the first place. Sure, Best Buy could make up lots of different ads for each specific targeted market, but with hundreds or thousands of consumer products why not take them there with a menu system now.

OK, so maybe my strategic advertising and marketing plan is way out there, but just imagine the sales possibilities.

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Oh, by-the-way, if you have not gotten the hint to explore the advertisement message in this posting, I suggest you run your mouse over and see and click the International advertising flags interactivity in store...

Labels: Advertising, Internet_Marketing, Online Advertising, Pay Per Click Advertising, PPC

  

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Web 2.0 Marketing 2.0 Advertising 2.0?

Getting a handle on these terms is like pulling teeth. Web 2.0 seems to be some futuristic idea which seems to be evolving from the Web 1.0 structure. On the other hand, Web 2.0 seems to be occurring now on the Internet as it now is.

I have been reading for awhile now about this future of the Net. The following is from the Wikipedia Online Encyclopedia.

The term "Web 2.0" refers to what some people see as a second phase of development of the World Wide Web, including its architecture and its applications. As used by its proponents, the phrase refers to one or more of the following:

• the transition of websites from isolated information silos to sources of content and functionality, thus becoming a computing platform serving web applications to end users
• a social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation"
• a more organized and categorized content, with a far more developed deeplinking web architecture.
• a shift in economic value of the web, up past a trillion dollars surpassing that of the dot com boom of the late 1990s.

However, a consensus on its exact meaning has not yet been reached.

Many recently developed concepts and technologies are seen as contributing to Web 2.0, including weblogs, linklogs, podcasts, RSS feeds and other forms of many to many publishing; social software, web APIs, web standards, online web services, Ajax, and others.

In fact it seems to be some sort of matrix idea in the minds of the proponents in which the Internet becomes much more interactive in it's nature than the current online structure.

Others have written complete articles of what they envision Web 2.0 to represent.

What Is Web 2.0
Design Patterns and Business Models for the Next Generation of Software by Tim O'Reilly
09/30/2005

...

The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born.

...

My gut reaction to all of this is that having a name stamped on a period of time like this will be like trying to place a classification on an entity where someone will ask, was that Web 1.0 or 2.0 architecture? And what about the evolution to the next level that is still to come? Will we have Web 3.0, 4.0, 5.0, etc etc?

Ok, If that is Web 2.0, What is Marketing and Advertising 2.0?

It seems to me that both of these terms reflect the interactivity and feedback mechanisms built into various types of analytics and forms of social networking through email, forums, comments, reviews, subject blogging, webcasts, podcasts, RSS feeds, news reports, affiliate referrals, and the entirety of the Internet as we know it.

See the following posts to have a better understanding of both of these terms.

• More on Marketing 2.0
• Advertising has a 2.0 version too!

As the Internet Matrix continues toward the next level we will see business take more notice of what it can do for them. Businesses that have not grasped hold of how a brand can be developed online or how their business brand image can be tarnished through the social networking (marketing and advertising 2.0) by the interactive online world will be shocked. The companies that strive toward excellence in customer service and operate with ethical responsibilities will continue to see gains in their brand acceptance and improve their market reach. In many ways, these companies that grab hold of the New Internet Matrix, will become like fine wines, that get better and better with age.

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