Professional Web Services, Specializes in Internet Marketing, Online Advertising, SEO - Search Engine Optimization, and B2B & B2C Web Marketing and Online Branding.

Good advertising is a natural extension of marketing.

Marketing and advertising go hand in hand. Doing one without taking into account the other is like eating a steak without a good baked potato. Edgar Watson Howe, an American novelist and a newspaper and magazine editor in the late 19th and early 20th centuries put it this way, "Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does."

When the internet was in its infancy, with only a few million pages of information, getting your message in front of the right audience was much easier, as compared to today. Why the difference? The bottom line is that it mainly has to do with the billions of new webpages online today. In fact, the number of websites going online is very difficult to calculate at any given moment. But, at the midpoint of 2007, the total base of domain name registrations worldwide was 138 million across all of the Top Level Domain Names. This represents a 31 percent increase over the same quarter last year. (VeriSign) Every country has its own top level domains, with over 840 domain name registrars worldwide. Keep in mind, that while the number of Domain Names for all Top Level Domains are able to be counted, this does not accurately reflect the true nature of the actual number of websites online today. With subdomain names being considered as separate websites, the true number of websites online is substantially greater. Many Second Level Domain names have thousands if not millions of subdomains, each having hundreds or thousands of webpages. Take for example, www.blogger.com. The .com represents the top level domain name, and Blogger represents the second-level domain (SLD) names, and the www and all others represent third or higher level domain names and are also known as subdomains. Here are two other examples of subdomains on top of second-level domains. See Advertising.pwebs.net and B2B.SalesAndMarketing.ws both of which are separate websites.

How Are Search Engines a Marketing Force Factor?

So, it really comes back to understanding search engines and how they will display the results for any particular search query. Imagine how many times your particular keywords of your business are used throughout all of the webpages online. Google gives an estimate as to the actual number of pages that have a particular keyword or keywords within the webpages themselves.

As you can see, to display any business online, within the natural search results takes quite a bit of webpage and website optimization to develop the keywords within the site, and the time and Web patience in developing quality links back to the pages of a website. Quality links back to webpages effectively provide a type of authority vote online that the page represents what it is talking about. During this period of time when the website is being optimized for its keywords, there is another way of quickly getting a business found online. This is through online advertising models.

Online advertising for today represents a viable solution to bringing in new customers and leads through the internet. Advertising online also is a great tool for testing and evaluating additional horizontal or vertical markets for any business today. Advertising campaigns can probe the market places quickly and help determine if there really is an additional horizontal or vertical market or markets in which to concentrate your company's Internet marketing dollars and other forms of marketing efforts upon.

Professional Web Services is a company that has the experience for developing new markets through effective online advertising solutions and internet marketing know-how to bring in new customers via the Net. Contact Professional Web Services today for a free internet marketing evaluation of your business website.

Labels: Advertising, Business, Domain Names, Internet_Marketing, Marketing, Online Advertising, Websites

  

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Local Home Builders are Tapping into the Internet to Increase Home Sales

This story reflects the true nature of what is happening with the Internet and sales generated. Other homebuilders need to look at the following results of what has happened with Lennar and apply those lessons learned into their own home building domains.

For example, in June, Lennar had 251 Internet generated leads and 255 live chat sessions (roughly 7.5 per day). By the end of the month, the internet team helped drive 20% of the total homes sold. In July, the number are even more impressive with internet leads reaching 439 and roughly 25% of sales impacted by one of the internet avenues of communication. The most recent results indicate that the internet channel played an active role with just over 40% of home sales in August.

Read more Local Internet Marketing for Home Sales

In the age of the Internet that we live in, all businesses would be wise to consider the importance of using Internet marketing to get their message out. Local, National, or International searching for products or services provided by your company may be missing the buyers' eyes in the search engine results pages.

What is your business about? Business Services, Consumer Services, Electronics, Technology Services, Biotechnology, Industrial Equipment Supplier, Manufacturing, Computer Products, Medical Equipment, Health Care, Real Estate, Wholesale and Retail, B2B or B2C, or Small Business; if your pages are not found online, how will customers discover your business on the Internet?

Contact Professional Web Services for the Internet marketing solution.

Labels: Internet_Marketing, Marketing, Online Marketing

  

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Is Your Online Marketing and Business Website Sales Oriented?

With much online talk about having information for the search engines to find, and information from a marketing and advertising standpoint, many times the overlooked area for Internet marketing are the call to action items or lack thereof.

Information is certainly one of the prerequisites for any website to have today. But, it is important to consider that while a web page can be an information provider, it should also have a call to sales oriented action item.

Call to action items as the name implies requires something for the reader to do. For example, having a web page and not giving a link to provide more information is leaving your reader hanging. If a visitor reads a page and finds it interesting, then provide a call to action that is creative, engaging, and highlights the topic at hand. Simply saying contact us is not the best way to do it. Having a hyper link to a contact page is good, but an even better solution is to engage the reader to interact with the page topic itself. If you are talking about your product or service then provide a colorful means of enticement to click a link. Consider using the words of the product or service in the call to action item.

If you are offering a free consultation then hyperlink the words free consultation.

With billions of web pages on the Internet, a business needs to get a little more creative in their marketing approach to Internet marketing. Engineers, buyers, and consumers are tired of the same approach. Give them something different, something that is of perceived value, and the contact conversions will occur much more frequently.

This also factors into another topic of online advertising. Online advertising in the form of Pay-per-click (PPC) and Pay-per-thousand views (PPM) are two of the more common types today. Each of these forms of advertising require some form of landing pages. Even banner ads, when clicked on take a web surfer to a landing page. If your landing pages are not sales oriented, it is likely that your business will not have very good sales conversions. Each click of the mouse is a step in a potential customer becoming a true customer. Don't leave them hanging on a page with them saying to themselves, "that's nice but now what?" Don't make them scroll to the top of the page in order to contact the sales department. This is especially true for the B2B Business to business buyer, because chances are they are ready to get more information if they clicked on your ad in the first place.

So, before you spend a ton of money on an online advertising campaign, make sure your website is properly set up with call to action items, with hyperlinks in the copy of the pages, and engaging text that is sales oriented.

For your B2B and B2C business solution, contact Professional Web Services for your free Internet marketing evaluation.

Labels: B2B, B2C, Business, Internet_Marketing, Marketing

  

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Strategic Marketing a B2B, Business to Business Company Involves Teamwork From The President Down

Getting everyone on the same page for B2B marketing strategies can sometimes be the toughest part of a president's job. As Internet marketing specialists, Professional Web Services needs to get the feedback from our business customers, concerning their customers through the sales and marketing personnel of what is happening with online advertising campaigns, website landing pages, information requests, referral leads, and current and future products or services. In addition to this direct information from sales and marketing, there is a need from the engineering department to provide the nuts and bolts information of what is being designed, manufactured, or fabricated for their business customers. All of this information must be taken into account when maintaining a website.

As technology changes, or improvements are made in the manufacturing processes, it is important to share the information in a way that does not directly divulge intellectual property rights of either the business being served, nor of the company processes themselves. Simply staying quiet is no longer an option for businesses today. B2B Businesses jump ship as quickly as they can do a search online for the next manufacturer, fabricator, or the technology expert that can solve a problem with a (Wow I didn't know I could do that!) new solution.

In addition to the competitive nature of just about every industry on the planet today, there is an international competitiveness, that the Internet has made our planet into a very small world indeed. China for one example has become a powerhouse. With their low overhead in labor rates, along with their relatively week adherence to pollution controls, companies in the developed sectors are having their products, OEM parts, and components built in China at a fraction of the cost of what any of the developed countries in the world can build them for.

Take for example, the PCB industry. As recently as ten years ago, the United States was king in the manufacturing of printed circuit boards. However, the Internet has made the United States a past performance item for PCB manufacturing. I have visited many printed circuit shops and can tell you that the United States can't build a circuit board at the prices that are quoted from China. The raw materials, laminate prices, copper costs, and carbide drills alone are more than what many of the boards can be built here in the USA.

The Internet has also made it easy to transfer information at light speed from one end of the globe to the other. Computers process the data in a fraction of a second. Software programs are used in India to generate the circuit board data from Gerber files. Drill and rout programs can automatically be generated and then transferred to a Chinese manufacturing plant where labor rates are a fraction of anywhere else in the world.

Businesses have squeezed their suppliers so much, that many of them have simply gone out of business. Is there any doubt, in anyone's mind that we are living in a very competitive landscape? For this reason alone, it is important to maximize a business's exposure online.

The Online Landscape

But, that brings us back to the teamwork scenario. A B2B business has to work as a team from all facets, in order to maximize the marketing potential available through the online landscape. The online landscape is ripe for opportunities. To take advantage of the situation is like playing a baseball game. Everyone must work together in order for the team to be successful. Take for example of managing an online advertising campaign. Web metrics can only do so much. Sure a person can figure out the conversion from impressions to clicks, but can a person tell with Web metrics alone, how many of these clicks became actual customers? No way. Web metrics can give you an idea of what percentage of people that click on an online Ad go to a specific page, or sign up for a specific item, but Web metrics alone can not tell you for sure if they became a customer later on down the line. The only way to get exact details is to ask.

Why is the Concept of People Metrics so Foreign?

This goes to the first contact principal. When dealing with a customer for the first time, does anyone ask the simple question how they found your business? So, a person says they found your business on the Internet. Great, but did they click on an Ad, did they click on the website in the search results, did they come from an online directory, did they already know your name and search for your company using the search engines, or what was the keyword, keywords, or key phrases were typed into the search bar at Google, Yahoo, or Microsoft Live Search to find your company on the Internet?

The importance of feedback can not be overstated. Without feedback, a company has no way of knowing of how successful anything is. This requires the first or second contact person asking the simple question, and documenting that information for upper management, sales and marketing, and the person or group in charge of Internet marketing and online advertising campaigns.

With solid marketing information, the Internet marketing specialists can make adjustments to online advertising campaigns and improvements to the website design for better overall customer conversions.

Engineers Need To Tell Stories

Many of the businesses that are looking for solutions for manufacturing of their products, or technology solutions to a particular software or hardware issue, often converse with the resident engineers of many of the manufacturing, fabrication, or software technology companies in the world. How often are these stories being shared between what an engineer has talked about with a customer and the sales and marketing staff, or the Internet marketing team? If everyone is just doing their own job mode, your business is missing a wonderful sales and marketing opportunity.

Internet marketing experts do not magically know the inside scoop from each and every business in the world. Every market sector has its own unique set of keywords used. The only way online marketing personnel can learn about that information is for it to be shared with an individual or the Internet marketing team. Companies that supply technology services, or various OEM products to a wide variety of fields, will have a different communications language with the engineers from those market sectors. That is why, it is important to share that information with the team.

Teamwork is your B2B key to success.

Make Professional Web Services part of your marketing team and we will go above and beyond what your expectations are with Internet marketing services designed to produce results for your company. It's all a matter of Results Oriented Internet Marketing Services.

Labels: B2B, Business, Internet, Internet_Marketing, Marketing

  

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What Does The Consumer Want In A B2C Website?

The first thing a consumer wants in a new B2C website that they are visiting for the first time, is to be able to find the information that they were searching for in the first place. The Web simply is too easy to use the back button on the browser to not focus on supplying the information in the first place.

For example, if a company were to talk about a particular product and not show or have any information related to the product then that company is not likely to hold the customer's attention but for a second. There is a prerequisite for a landing page, (the actual page a consumer lands on when arriving from an Web based ad or even a page through the search engines) that the page needs to stay focused on the topic at hand.

That is only the starting point for the website. Once a consumer decides to make a purchase using some form of eCommerce they want to know two very important things. How secure is their credit card data that they are prepared to give, and are they going to receive spam or have their personal data or email address shared with outside sources.

Not showing, or having quick access to the privacy policy of a website sends up a Red Flag with many consumers online. Consumers are getting much more Web savvy, and are beginning to understand that some websites have better forms of security than others. They want to be reassured that the information will remain private.

Certainly there are other aspects of a company selling online that a consumer would want to know about. Like the product return policy, and can the customer talk directly with a business representative. But while these are important from a customer service perspective, they are later thoughts in the mind of the consumer in regards to the company.

The process of making a purchase online involves a kind of pipeline. If the pipeline from the beginning to the end is not solid, but has holes in it, a consumer is likely to fall out of the pipe before they actually become a customer. So, think like a consumer when having your website designed and ask yourself the questions that will be going through the consumer's mind.

Once you focus on the foundation of the website, then it will be much easier to send the customer flow through the pipeline, converting browsers into buyers.

Signed Jim

If you need help getting your company website found online, Professional Web Services is never too busy to help you out with an Internet marketing evaluation of your website today. We provide Internet marketing services, Online advertising strategies, ethical search engine optimization, and Web branding solutions for your business online. Contact us for the Internet marketing services B2C and B2B global business solution.

Labels: B2C, Marketing, Websites

  

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What Do We Have Here?

Powerful Internet marketing forces for your B2B or B2C business.

I'm not joking. In today's high-tech world of Internet communications, in which information travels at light speed on the Web, a
B2C or B2B business can make a huge impression online with customer centric Professional Web Services communications tools.

There are many good Internet marketing tools that a business can use to significantly help establish a brand image on the Internet. One of those items is the company website. The website is one of the key foundation items for marketing and advertising a business online. A professional website can also be a source for online new customer lead generation as well as a tool for sales and marketing to use on a daily basis. Investing in the integration of the corporate website into all aspects of a strategic marketing plan can pay loads of dividends in a short amount of time.

Another significant tool for businesses today is the corporate Web blog. Corporate America is starting to adopt the professional blog as much more than a personal website. Furthermore, a blog may actually be a more powerful tool then the corporate website itself. Very few of the companies on the Web understand how these blogs can be utilized as powerful customer centric communications tools. The companies that have embraced the blog as an online communications tool are jumping ahead of the competition in each of their respective fields. The longer a company has been writing and publishing information online, the more likely they are being found on the Internet for various aspects of their business.

Companies that cover a wide area of OEM support, in the way of manufacturing, assembly, technology, engineering, and other broad markets, have a particularly difficult position in reaching their targeted market segments online. Technically speaking, the reasons for this have to do mainly with the sheer numbers of publications on the Internet. Each and every website, and web page that uses your company's keywords are in direct competition with your business. College term papers, research papers, essay papers, news media reports, and other unrelated websites are your competition. Some of those web pages and web sites are more competition than others. Never the less, keyword phrases used by even the news media outlets and off topic websites can affect a company that is trying to establish themselves for a particular market segment. Hence, it really comes down to establishing a theme for a particular website. The stronger the overall theme, the greater the chance others will want to link to it for additional information. However, a company that chooses to somewhat dilute their main topics, runs the risk of what I would refer to as out of context content dilution and getting lost in the mounds of publicized data.

Search algorithms have to crunch huge amounts of data from each and every website on the Internet. These algorithms look at more than just the keywords in the website itself. There are hundreds of variables that are looked at when evaluating each and every page on the Web. Taking just two of the factors that are within complete control of a company, content on the corporate website, and content on the corporate blog, or I should say corporate blogs, are very significant for establishing corporate brand identity on the Web.

Why Does Having Both A Corporate Website And A Blog Make A Strategic Marketing Difference?

Each and every published posting can be a key source of information on the Internet for your company. New customers are more likely to find you by doing searches on what it is that your company builds, manufactures, or produces. It is a way of expanding your market reach online.

Yes, it does take a fair amount of time to write, edit, and publish good information that will ultimately result in new links to your corporate website. Once someone else finds information helpful and informative, they are much more likely to link to specific posted pages of a blog.

Feed the blog, and the blog will feed you. This has more than one meaning. Having a basic understanding of how a blog works is beneficial in this area. When a blog is published, a ping is sent out to various services online that monitor when new postings are published. This ping provides a means for special search engines to log in the information to their database. At these search engines, a blog becomes searchable or can be seen in the current results as soon as it is registered and published. Additionally, there are also RSS and ATOM feeds from a blog that people can automatically subscribe to. The new article is quickly picked up by everyone that is on the subscription list, and can be read with their online news readers. This has the convenience of providing the information directly to the end user, without the user having to check back daily to see if any new information has been published.

Blogs are ideally suited to be customer centric. This is because the blog has the feature of allowing comments or no comments (if you choose the no comments option). But, by allowing comments from users, readers, and subscribers; a corporation can gain valuable insight from those that are reading the information online. All comment feedback has the potential to being valuable from a strategic marketing and online advertising perspective. While the concerns over having comments that are off color or of a spam nature are justified, there are excellent controls for monitoring or filtering the comments before they are posted.

All of these items provide a major Internet marketing and online advertising impact for your company online.

Get started today with professional blogging services by Professional Web Services. We can get you set up with your professional branded image that will reach out and touch new customers on the Internet. Contact us for the professional business solution.

Labels: Blogs, Business, Marketing

  

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Make a Major Marketing Impact With Video On Demand

Make a marketing impact for your business with a video. If a picture tells a thousand words, then a video is magnitudes greater, if done in a creative and smart marketing way. The business website is a great place to incorporate the essence of your business and share it with the online world. An unveiling of a product, with a video introduction of the actual product in use, is a cool way to spice up a website and provide a reason for customers to come back. As is common in the B2B, Business to business world, the process of making a sale is many times, significantly longer than the B2c (business to consumer) counterpart. Various levels of management typically get involved with large machine purchases or any type of major capital investment. Having a video of the capital equipment in action can help make the sale.

A video can also be used to highlight the importance of your product or services provided. There are many videos online that make a stunning marketing impact to provide the detailed understanding of what your business is all about.

Here are a few websites with videos that I think capture the essence and ideas of what online marketing is all about.

Actually, I am a little biased on some of these websites, because they are related to Professional Web Services, Inc.

First off, the design and customization group, that has taken great designs, and customized them for various customers to promote their brands. Many times simply changing a heading picture on many of the professional open source designs will set the business apart. Take a look at our Professional Web Services designs for a creative marketing video that has been incorporated into the website.

Second, we have our Marketing Forces in force. This particular website has been incorporated with another video that we discovered that is really cool animation. The creator put a lot of time and effort into creating a super quality artistically designed video using another open source program. It is simply amazing at what can be done.

Last But not Least From a Business Industrial Perspective

This website incorporates several marketing concepts that provides information in a particular market segment, just by viewing the short video online. The clip is educational about the circuit board industry and how PCB CNC drill machines actually drill holes in the circuit boards. It also provides an inside look to show other related industries of the types of CNC machines and electronic equipment serviced and maintained by Probe Industries.

Consider using video on demand marketing for your company. For more information, contact Professional Web Services today to have powerful marketing strategies make an impact for your business online.

Labels: Business, Internet_Marketing, Marketing, Online Marketing, Video, Websites

  

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Are Customers Finding Your Global Or Local Business Online?
By: Jim Warholic

Internet Marketing and Advertising on Google, Yahoo!, and MSN Search engines.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don't even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

Grasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24x7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer's and your sales department's fingertips will make everyone's job much easier and will result in more sales. Email's written can then be linked back to the specific information being requested. Customers will come to rely on your company's website as being a good source of information. This helps promote your brand and keeps the customer's focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don't provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today's business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries' keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

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Labels: Advertising, B2B, B2C, Business, Consumers, Internet, Internet_Marketing, Marketing, Online, Online Advertising, Search Engines, Web, Websites

  

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This article has multiple thumbs up Internet marketing solutions. Google, Blogger, Open Source Web Sites, Website Designers, Marketing, Advertising, and Sales, for your business solution.

Website designs, blog designs, website marketing, and blog marketing are making headlines these days. Why do I mention websites and blogs in the same sentence? The reason is because of the power that is in both. Just sit back for a moment and bear with me on my little story.

Both of the following statements are true. There is no difference between a blog and a website. There are major differences between blogs and websites. In fact, we have a convergence going on online today between website marketing and blog marketing. Management at the highest level needs to throw out their misconceptions for understanding about blogs vs websites. Blogs are powerful websites. Blogs may be one of the most simple and most powerful B2B and B2C website solutions on the Internet today. With RSS feeds and world wide subscriber-ships, a business can stay in contact with their customer base.

Well, Google came out with a cool new powerful marketing and branding solution for any B2C or B2B business or C2C person on the planet. Free of charge blogging services have been around since the early days of blogs, using the Blogger driven software engine by Google. Google has provided anyone the ability to create Good website addresses and then if they want point it to another domain file name with FTP publishing. Now there is an additional power feature that was launched this year by Google. Bring your own domain name (BYOD) to your free online blog and Google software will host your blog for free with all the links and published articles functioning as though they were published from day one as your own website without the blogspot.com domain suffix. See Blogger Custom Domains

Here is an example. I created a free blog website by the name of mondayswebsite.blogspot.com. I then published several articles on this site. I had a parked domain name by the name of Mondays.ws and decided to turn it on. So, following Google's instructions for custom domain name publishing, I pointed my GoDaddy registered domain name Mondays.ws to Google Hosting Services. Then I went into the blog control panel and turned on Custom Domain name and set it to Mondays.ws. Low and behold, when this was finished, now Mondays.ws is displayed instead of MondaysWebsite.blogspot.com. If someone tries to go to MondaysWebsite.blogspot.com they are permanently redirected to Mondays.ws. Try it. Click on the two links. Now, to be sure the links of the articles themselves still function, from the old to the new, I tested the following URLs. Before clicking on the links, place your mouse over each of the links and look at the bottom of your browser to confirm the website address. The first one is the old address at:
http://mondayswebsite.blogspot.com/2007/02/thumbs-up-for-we-design-it.html
and the second at:
http://mondays.ws/2007/02/thumbs-up-for-we-design-it.html

Both links end up at the same place. The importance of this is that if anyone links to a specific article, it will still direct them to the article at the new website location.

I am testing a few other items related to subdomains. More to come in the future.

I would suggest you try the service out with one of your parked domains. If your business is like most businesses, that have extra domain names, with variations of a business name or even using the .net, .org, .info, .us, or others to test the service out. Domain names are so inexpensive today that it is wise to sign up for another domain name related to what your business does instead of only concentrating on the company name.

Get started today. Need help along the way? Professional Web Services can provide you with professional Internet marketing services and Blog marketing services. Contact us for a free Internet marketing evaluation.

Jim Warholic, President of Professional Web Services, Inc.

Labels: Domain Names, Marketing

  

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Quality Strategic Internet Marketing Services


What is Internet marketing? Marketing a business online involves a multi-pronged approach. Starting with a domain name and a website presence is only a minor part of the overall challenge facing businesses today. The days of setting up a sign online, stating, "we are open for business," and expecting the World Wide Web to open the door for hundreds of product orders daily without any marketing and advertising efforts, expenditures, and time is extremely naive business thinking.

We all want the quick road to success with very little effort expended. Being successful with Internet marketing still requires an understanding of the four Ps involved with marketing in the first place. Product, pricing, promotion, and placement or distribution are keys to understanding of how to use the Internet and all the related online tools to be successful for the long haul. Actually, having a thorough understanding of the customer's needs and wants in a product or service can be critical to the introduction of the product or service online.

Product understanding from the consumer or end user is important from being able to make the customer connection online. Too many times, companies from both the B2B - Business to Business, and the B2C - Business to Consumer side of the equation forget about the end users. Management so often is interested in using the exact terminology that only a very narrow spectrum of end users understand, has effectively alienated a large portion of market segments. Because of this lack of understanding by some organizations of how the customers are thinking, along with the refusal of management to even acknowledge the end users' needs and wants, can really put a company behind the competition; especially when it comes to Internet marketing and online advertising.

Pricing, while important, is not necessarily the most important part of the equation. Value, and perceived value can help a business online.

The promotion of a business online has many challenges. Take for example a business that manufactures various OEM components across a broad spectrum of industries. Each of these industries has certain key names for their components and even the manufacturing process is also known by at least a dozen different names depending on which engineer and the industry is focused upon. How can a company be successful in targeting each of these industries and engineers online? There really is no simple solution. Market research continues to be a key factor in this area. Market research requires obtaining more information from customers than just calling them up on the phone and asking them what they do.

The art of listening, and focusing in on the keywords used by various customers, is of prime importance when setting up a strategy online. Setting up an Internet marketing plan that integrates the ongoing market research along with the changes in the marketing landscape can really help propel a company using some very powerful Internet marketing tools. Keep in mind, that the Internet marketing tools also include using online advertising, blog marketing, email marketing, news releases, RSS feeds, and a host of other new and related technologies. Audio and video are becoming more important as consumers and B2B customers are expecting to be able to view product demonstrations.

Other market research tools should include Web analytics. Understanding of how a customer finds your website online can give great insights into the customer's thinking. How is the website navigated? What is important to the customer? These are just a couple of the questions that need to be continually evaluated for good website optimization. The website is a time to showcase your business, but don't make the mistake that many in the industry think that the home page is the most popular entry point to the website. While the home page may be popular with people that already know the name of a business, it is the ones that don't know the name that may find a website when searching for the products or services provided by a business. For that reason, Web analytics can give the Internet marketing team the internal feedback required to improve the website structure. Additionally, as in the previous OEM manufacturer example, a potential B2B customer from one of the diverse industries could enter into the B2B website from one of the many product information pages through a Search Engine search. Each web page may very well be specific to a particular industry, and as such, the navigation of a potential customer could be significantly different than would be typical of some other industry. A dental or medical tools manufacturing company would probably not be interested in products built for cellular phones, or NASA antennas. Likewise, the keywords used by each would be completely different when talking with the engineers. That means, each web page must be evaluated and targeted to the specific industry. B2C, Business to Consumer can have the same type of web issues to contend with. This is where Internet marketing analytics and good market research can pay off dividends for both B2C and B2B companies online.

Placing and the distribution of a product or service can have many channels online. For example, Google provides a service to website content providers in what is know as their AdSense program. The Google AdSense program is an advertising revenue sharing program that content providers can sign up for to display targeted advertisements based on the content of the web page and the website. This blog can be considered a distribution channel for any advertiser promoting a product or service through the www.pwebs.net network of websites. Google is in a type of symbiotic relationship with a content provider. While at the same time, the advertiser can be using Google AdSense program as both a form of advertisement and a distribution channel. Taking this a step further, Google also offers free product placement on their free Google Base distribution system, by allowing anyone to upload a product or bulk list of products for sale, a business now has another channel for distribution. There are other forms of distribution on the Internet that often get blurred as to the meaning of distribution (placement) or product promotion (advertising.) Building quality links with other websites and relationships with other businesses on the Internet is definitely a major factor in building a business today.

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Understanding The Online Web
The Internet is becoming much more interesting in our Life and Times as time goes on. Staying up to date with the latest technologies available is most important for the B2B - Business to business, B2C - Business to consumer, and the C2C - Consumer to consumer world. Most Small Businesses today are not taking advantage of even a fraction of the power available through the Internet. The Web has created a solid foundation for marketing, advertising, and sales for all types of Small Businesses.

Large corporations for years have been using the Internet as a means of having their websites be a supplement and in some cases the main tools for bringing products and services to the market place. Large corporations have worked hard to establish their brand with the consumer or in the case of B2B; other businesses. For the Small Biz community however, many have not even thought about how they can establish their brand online through Web traffic on the local Internet markets.

Consumers are still buying things locally and are still using stores and services from their local communities. However, marketing and advertising in the past was through a Yellow Page Ad or the local newspaper. Things have changed. Now there is also a need to market and advertise a local business using the Internet. Consumers and Businesses are pushing the big Yellow Page Books off to the side. In fact, if you haven't looked at a recent Yellow Pages; the publishers are trying to reduce the costs to print these books by making the text type so small that you need a magnifying glass in order to read it. I have become most disgusted with our local Yellow Pages for this very reason. I am now much more inclined to go to Google Search and do a local search in my community rather than pull out the fine print.

Millions of consumers are using the Internet daily to search out small biz. These figures are growing, especially as High Speed Internet has become more popular. Local directories are sprouting up all the time. These directories are becoming a way of providing a link to your B2B or B2C website that can support your business. Having information related to the specifics of your business can be an excellent way of being able to market and advertise 24 x 7 x 365 days a year. See information about various small biz strategies and expanding market reach online.

We have heard the story from some businesses having had a website for years that, "no one ever comes to our website." In their mind they have written off the Web and their website as being, "a waste of time and money." These business owners have placed very little effort into marketing their business online through good search engine marketing strategies or what is known as SEO, Search Engine Optimization.

Search Engine Optimization is actually a misnomer. The term SEO or Search Engine Optimization and another term often used is SEM or Search Engine Marketing are actually terms used to describe optimizing a website for the particular keywords and keyword phrases to be found in the search engine searches for industry specific keywords related to particular fields of business. The search results pages for keyword queries can be a boom for sales on all types of products, services, organizations, and brands if a company starts being displayed in the search results pages. The SEO and SEM needs to be much more than just an optimizer of the company website. There are hundreds of onsite variables that affect the ranking of a website. Additionally there are countless other offsite variables that directly affect a website showing up in the results pages. For example from a Search Engine Algorithm, the quality of, and the topics of other websites that link directly to another Web site is a key variable. Certainly as Search Algorithms have been improved over the years has had a direct impact on the value of links from other sites. See: Search Engine Optimization Question

The process of marketing and advertising online is in a state of flux for B2B, B2C, and C2C. But, that is no different than having to battle the competition in other media outlets for any business. The Search Engine Companies are looking for the best results possible. Search Engine competition is good for the consumer. If there was only one search engine on the horizon, with one group of search engine results, and only one online advertising model, then they would have a monopoly online. The search engine company could make it so no other website could ever get into the natural or organic search results. A monopoly search engine company could force everyone to start paying for online advertising. This however, would be very foolish indeed. Consumers and businesses are free to use Google, Yahoo, MSN or any number of other smaller search engines that are starting up.

Trust is the key. Without trust and another all to often forgotten concept, Internet ethics, consumers could very easily migrate to other search services. Search as we know it is quite new. In just the past ten years we have seen Search develop into what has become an Internet marketing facilitator. The whole process of search can be summed up for the business world as a Marketing Middleman. The industry for business is about connecting buyers to sellers; matching up the needs of some with the products and services of others, and focusing on the transfer of information from one entity to another. If everything was Black and White it would surely make for a very dull colored world. That is why we will continue to see innovations, new technologies, and powerful online programs that will provide a great benefit to all business in the world.

The future of Search is limitless. I suspect in another ten years that we will be blown away at the power at our fingertips. Consumers and businesses will continue to embrace the Internet for eCommerce, research, and a host of other solutions that have not even been invented yet. The only question is; will you be on the forefront of the solution and embracing the Internet for your business?

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Labels: B2B, B2C, Business, Consumers, Ethics, Internet, Internet_Marketing, Marketing, Online, Search, Search Engine Optimization, Search Engines, SEO, Web, Websites

  

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Web 2.0 Marketing 2.0 Advertising 2.0?

Getting a handle on these terms is like pulling teeth. Web 2.0 seems to be some futuristic idea which seems to be evolving from the Web 1.0 structure. On the other hand, Web 2.0 seems to be occurring now on the Internet as it now is.

I have been reading for awhile now about this future of the Net. The following is from the Wikipedia Online Encyclopedia.

The term "Web 2.0" refers to what some people see as a second phase of development of the World Wide Web, including its architecture and its applications. As used by its proponents, the phrase refers to one or more of the following:

• the transition of websites from isolated information silos to sources of content and functionality, thus becoming a computing platform serving web applications to end users
• a social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation"
• a more organized and categorized content, with a far more developed deeplinking web architecture.
• a shift in economic value of the web, up past a trillion dollars surpassing that of the dot com boom of the late 1990s.

However, a consensus on its exact meaning has not yet been reached.

Many recently developed concepts and technologies are seen as contributing to Web 2.0, including weblogs, linklogs, podcasts, RSS feeds and other forms of many to many publishing; social software, web APIs, web standards, online web services, Ajax, and others.

In fact it seems to be some sort of matrix idea in the minds of the proponents in which the Internet becomes much more interactive in it's nature than the current online structure.

Others have written complete articles of what they envision Web 2.0 to represent.

What Is Web 2.0
Design Patterns and Business Models for the Next Generation of Software by Tim O'Reilly
09/30/2005

...

The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born.

...

My gut reaction to all of this is that having a name stamped on a period of time like this will be like trying to place a classification on an entity where someone will ask, was that Web 1.0 or 2.0 architecture? And what about the evolution to the next level that is still to come? Will we have Web 3.0, 4.0, 5.0, etc etc?

Ok, If that is Web 2.0, What is Marketing and Advertising 2.0?

It seems to me that both of these terms reflect the interactivity and feedback mechanisms built into various types of analytics and forms of social networking through email, forums, comments, reviews, subject blogging, webcasts, podcasts, RSS feeds, news reports, affiliate referrals, and the entirety of the Internet as we know it.

See the following posts to have a better understanding of both of these terms.

• More on Marketing 2.0
• Advertising has a 2.0 version too!

As the Internet Matrix continues toward the next level we will see business take more notice of what it can do for them. Businesses that have not grasped hold of how a brand can be developed online or how their business brand image can be tarnished through the social networking (marketing and advertising 2.0) by the interactive online world will be shocked. The companies that strive toward excellence in customer service and operate with ethical responsibilities will continue to see gains in their brand acceptance and improve their market reach. In many ways, these companies that grab hold of the New Internet Matrix, will become like fine wines, that get better and better with age.

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Labels: Advertising, Internet, Internet_Marketing, Marketing, Online Advertising, Web, Web 2.0

  

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The Internet Is An Empowering Media Form For Customers And Businesses Alike

Take a look at how the Internet is providing a form of online customer service feedback that can both be good and bad for your business depending on the customer service you provide.

Consumer Experiences

Years ago, before the Great Expansive Web Landscape >> before the Mozilla and Internet Explorer and high-speed internet came along, a dissatisfied customer would maybe complain to management or write a letter to the President of the company about poor customer services or false advertising. Now, that has all changed. Customers that become dissatisfied are fighting back.

To be a reporter does not require going to four years at a university or getting hired by the local newspaper. No, anyone that has a beef about something is free to report it online through a free blog service. Make no mistake about this though, falsely reporting news and information can hold serious consequences for individuals online. See: Internet Ethics

With that said, people can and do document information related to businesses online all the time. In fact blogging has changed the face of how the large media giants respond to news stories. Many times the networks are slow, very slow at jumping on a breaking story and it is the blogging community that is the first to share the story online. With technology, through the form of automatic news feeds from every single blog, the story can be picked up by thousands of individuals that then turn and share more information online. Once the chronicled account is published, search engines catalog the information making it a matter of historical public record for all times sake.

Businesses, from local, national, and international companies need to be more aware of the new technology that is creating the Internet landscape Where There Is No Place To Hide

In an article written by Chuck Mckay, from his Fishing For Customers website the following is quoted:

What happens when your ads brag about your customer service, and customer dreads going on hold with your automated call center?

What happens when your customer finally understands that your "money back guarantee" is actually pro-rated for the number of weeks that she owned your product?

What happens when your angry customer makes the evening news carrying a placard which declares you to be a crook?

Where do you hide when there's no place to hide?

From the customer service standpoint it makes sense to follow good B2B, B2C, and C2C ethical guidelines. Fraud and other different unethical activities will become exposed. It might not happen overnight but with poor customer service, fraudulent activities, advertising scams, and even copyright infringement there certainly is no place to hide online.

Empower your Business for Marketing And Advertising

Blogs are not just for individuals. In fact blogs are being used more and more for businesses everyday. I just received an email update from Google about how their AdWords blog is becoming more of a newsletter in their thinking than just some place to post thoughts and updates. Click link to read more on this perspective.

Inside AdWords

...
Are you thinking what I'm thinking? That, just maybe, a blog might prove to be an effective newsletter for your customers as well?

Imagine it: A place where you could easily tell your customers what's new and interesting about your business, and where you could even show them photos of your latest collection of high fashion widgets from Paris. Perhaps you'd also like to get some useful feedback from your customers? Yep, you can do that too.
...

Executive Platform

This type of e-business marketing and advertising works. Customers have been sharing with me the good feedback that they are receiving from this type of executive Internet marketing and branding approach. Many times people are blocking the pictures and images that are embedded in emails, especially in an unethical age with email spam and malicious spyware viruses, but are likely to click on a link to a website to view more information. Information can be posted online for future use. Imagine being able to write a sales and marketing pitch or create an Ad for use in a Pay-Per-Click advertising campaign with a link to a posting targeted to exactly what it is that your company is advertising.

The Internet is still a baby

The interconnectivity and alliances between businesses both vertically and horizontally as well as the mix of Individuals into the broad spectrum of things online will continue to create new opportunities for new businesses, market expansion of existing companies, and the opportunities for private individuals to make a difference, shake up the world, and breath a measure of fresh air to the World Wide Web.

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The term "Above The Fold" was used in the newspaper business which represented everything above the fold on the top half of the page. The Premium Content Area.

Internet marketing for a B2B and B2C site today requires the same key concepts that were once only in the news print industry. Deciding what to place at the top of the web page may be the most important marketing decisions to make.

The issues:

How do you design a page that is going to capture the attention of the reader when they first visit a web site?

How do you make a page search engine friendly at the same time?

Key factors of understanding

First, it is important to understand that someone will arrive at a website in one of two ways. The first is they know your website by name. The second is they found your website through a search engine, web directory, or reference link. Each of these has its own set of variables when deciding what to place above the fold.

In some businesses it may be very easy to sum up and describe what your company does. Others may find this exceeding difficult to place a description on it. Take for example a B2B business which fabricates widget pieces for hundreds if not thousands of broadly different industries. Each of these industries has a different understanding of the engineering terminologies involved in the manufacturing process to fabricate the various components used in their company's final product. This might actually be more typical then what most might have thought.

Bridging the gap between the first time visitor and a repeat customer is definitely a challenge. In the example above it is important to cover the bases to the best of your abilities on each web page. Graphics can tell a lot about the company brand. Sometimes the graphics displayed just does not tell the right brand story. Typically most websites have a graphic image at the top quarter or third of a displayed page. Using this area wisely can provide a powerful E marketing impact. Many times the company name can give a great indication of what the company is all about. Highlight the name if this is the case. Other times providing an image of what is manufactured can bring a viewer quickly to an understanding of what your company does. The old adage that "A Picture Tells A Thousand Words" can certainly be true right here. Graphic logos can even be used both as a functional tool and a visual advertisement of what the site is all about.

Then comes the meat and potatoes. This is where you want to place your most important online information at the top. Get to the facts and issues as quickly as possible. Some have said that you only have three seconds to grab the attention of the viewer. If attention of the reader is captured in these first few seconds, they are much more likely to expand their knowledge of your business or consumer website by reading more information online. Just like in writing a newspaper article the facts and issues are at the top, and from there the story details are expanded upon.

Stories are great to read if they are interspersed with helpful illustrations or pictures depicting the subject matter. Going to new sites I personally want to find out as much information as I can especially if it is something I am interested in. Improperly assuming the new visitor is going to have an understanding of what it is you do with only a few words and a few pictures may be the wrong assumption indeed. Not only that, but with few words in the body, this will not provide the search engines enough information to really categorize the web page and place it in the search engine results pages.

Yes, it is possible to go overboard on your webpages at times. From an Internet marketing perspective it is important to continually revise and improve the story line. Online revision is an area that should never stop occurring.

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Marketing and Advertising Resources

Labels: Internet_Marketing, Marketing

  

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Internet marketing gives a company an inside sales and advertising track on reaching global customers in a non-threating way if done properly.

Internet marketing seems to have many meanings depending on who you talk to. Typically though, it is about using the internet to promote goods and services ethically, using a variety of online tools for advertising and selling to other businesses (B2B) or consumers (B2C and C2C).

Understanding what an online approach can accomplish for companies utilizing the various subsets from Online advertising, direct marketing Email, E-mail newsletters, Blogs, publishing articles on the Web, content management, and Search engine optimization (SEO misnomer) will be covered in subsequent articles.

Approaching Internet marketing as though it is the business cure all for: not having a strong sales force, providing good customer service relations, having a strong or growing brand awareness, & advertisement of a company through other market channels would be a foolish assumption indeed. On the other hand, an exponetial integration of utilizing the online web applications tools into the overall business plan can have a dramatic affect on a company's bottom line.

See how Professional Web Services can help improve your search engine visibility with web marketing today.

Labels: Internet_Marketing, Marketing

  

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