Professional Web Services, Specializes in Internet Marketing, Online Advertising, SEO - Search Engine Optimization, and B2B & B2C Web Branding.

Good advertising is a natural extension of marketing.

Marketing and advertising go hand in hand. Doing one without taking into account the other is like eating a steak without a good baked potato. Edgar Watson Howe, an American novelist and a newspaper and magazine editor in the late 19th and early 20th centuries put it this way, "Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does."

When the internet was in its infancy, with only a few million pages of information, getting your message in front of the right audience was much easier, as compared to today. Why the difference? The bottom line is that it mainly has to do with the billions of new webpages online today. In fact, the number of websites going online is very difficult to calculate at any given moment. But, at the midpoint of 2007, the total base of domain name registrations worldwide was 138 million across all of the Top Level Domain Names. This represents a 31 percent increase over the same quarter last year. (VeriSign) Every country has its own top level domains, with over 840 domain name registrars worldwide. Keep in mind, that while the number of Domain Names for all Top Level Domains are able to be counted, this does not accurately reflect the true nature of the actual number of websites online today. With subdomain names being considered as separate websites, the true number of websites online is substantially greater. Many Second Level Domain names have thousands if not millions of subdomains, each having hundreds or thousands of webpages. Take for example, www.blogger.com. The .com represents the top level domain name, and Blogger represents the second-level domain (SLD) names, and the www and all others represent third or higher level domain names and are also known as subdomains. Here are two other examples of subdomains on top of second-level domains. See Advertising.pwebs.net and B2B.SalesAndMarketing.ws both of which are separate websites.

How Are Search Engines a Marketing Force Factor?

So, it really comes back to understanding search engines and how they will display the results for any particular search query. Imagine how many times your particular keywords of your business are used throughout all of the webpages online. Google gives an estimate as to the actual number of pages that have a particular keyword or keywords within the webpages themselves.

As you can see, to display any business online, within the natural search results takes quite a bit of webpage and website optimization to develop the keywords within the site, and the time and Web patience in developing quality links back to the pages of a website. Quality links back to webpages effectively provide a type of authority vote online that the page represents what it is talking about. During this period of time when the website is being optimized for its keywords, there is another way of quickly getting a business found online. This is through online advertising models.

Online advertising for today represents a viable solution to bringing in new customers and leads through the internet. Advertising online also is a great tool for testing and evaluating additional horizontal or vertical markets for any business today. Advertising campaigns can probe the market places quickly and help determine if there really is an additional horizontal or vertical market or markets in which to concentrate your company's Internet marketing dollars and other forms of marketing efforts upon.

Professional Web Services is a company that has the experience for developing new markets through effective online advertising solutions and internet marketing know-how to bring in new customers via the Net. Contact Professional Web Services today for a free internet marketing evaluation of your business website.

Labels: Advertising, Business, Domain Names, Internet_Marketing, Marketing, Online Advertising, Websites

  

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Local Home Builders are Tapping into the Internet to Increase Home Sales

This story reflects the true nature of what is happening with the Internet and sales generated. Other homebuilders need to look at the following results of what has happened with Lennar and apply those lessons learned into their own home building domains.

For example, in June, Lennar had 251 Internet generated leads and 255 live chat sessions (roughly 7.5 per day). By the end of the month, the internet team helped drive 20% of the total homes sold. In July, the number are even more impressive with internet leads reaching 439 and roughly 25% of sales impacted by one of the internet avenues of communication. The most recent results indicate that the internet channel played an active role with just over 40% of home sales in August.

Read more Local Internet Marketing for Home Sales

In the age of the Internet that we live in, all businesses would be wise to consider the importance of using Internet marketing to get their message out. Local, National, or International searching for products or services provided by your company may be missing the buyers' eyes in the search engine results pages.

What is your business about? Business Services, Consumer Services, Electronics, Technology Services, Biotechnology, Industrial Equipment Supplier, Manufacturing, Computer Products, Medical Equipment, Health Care, Real Estate, Wholesale and Retail, B2B or B2C, or Small Business; if your pages are not found online, how will customers discover your business on the Internet?

Contact Professional Web Services for the Internet marketing solution.

Labels: Internet_Marketing, Marketing, Online Marketing

  

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Is Your Online Marketing and Business Website Sales Oriented?

With much online talk about having information for the search engines to find, and information from a marketing and advertising standpoint, many times the overlooked area for Internet marketing are the call to action items or lack thereof.

Information is certainly one of the prerequisites for any website to have today. But, it is important to consider that while a web page can be an information provider, it should also have a call to sales oriented action item.

Call to action items as the name implies requires something for the reader to do. For example, having a web page and not giving a link to provide more information is leaving your reader hanging. If a visitor reads a page and finds it interesting, then provide a call to action that is creative, engaging, and highlights the topic at hand. Simply saying contact us is not the best way to do it. Having a hyper link to a contact page is good, but an even better solution is to engage the reader to interact with the page topic itself. If you are talking about your product or service then provide a colorful means of enticement to click a link. Consider using the words of the product or service in the call to action item.

If you are offering a free consultation then hyperlink the words free consultation.

With billions of web pages on the Internet, a business needs to get a little more creative in their marketing approach to Internet marketing. Engineers, buyers, and consumers are tired of the same approach. Give them something different, something that is of perceived value, and the contact conversions will occur much more frequently.

This also factors into another topic of online advertising. Online advertising in the form of Pay-per-click (PPC) and Pay-per-thousand views (PPM) are two of the more common types today. Each of these forms of advertising require some form of landing pages. Even banner ads, when clicked on take a web surfer to a landing page. If your landing pages are not sales oriented, it is likely that your business will not have very good sales conversions. Each click of the mouse is a step in a potential customer becoming a true customer. Don't leave them hanging on a page with them saying to themselves, "that's nice but now what?" Don't make them scroll to the top of the page in order to contact the sales department. This is especially true for the B2B Business to business buyer, because chances are they are ready to get more information if they clicked on your ad in the first place.

So, before you spend a ton of money on an online advertising campaign, make sure your website is properly set up with call to action items, with hyperlinks in the copy of the pages, and engaging text that is sales oriented.

For your B2B and B2C business solution, contact Professional Web Services for your free Internet marketing evaluation.

Labels: B2B, B2C, Business, Internet_Marketing, Marketing

  

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Strategic Marketing a B2B, Business to Business Company Involves Teamwork From The President Down

Getting everyone on the same page for B2B marketing strategies can sometimes be the toughest part of a president's job. As Internet marketing specialists, Professional Web Services needs to get the feedback from our business customers, concerning their customers through the sales and marketing personnel of what is happening with online advertising campaigns, website landing pages, information requests, referral leads, and current and future products or services. In addition to this direct information from sales and marketing, there is a need from the engineering department to provide the nuts and bolts information of what is being designed, manufactured, or fabricated for their business customers. All of this information must be taken into account when maintaining a website.

As technology changes, or improvements are made in the manufacturing processes, it is important to share the information in a way that does not directly divulge intellectual property rights of either the business being served, nor of the company processes themselves. Simply staying quiet is no longer an option for businesses today. B2B Businesses jump ship as quickly as they can do a search online for the next manufacturer, fabricator, or the technology expert that can solve a problem with a (Wow I didn't know I could do that!) new solution.

In addition to the competitive nature of just about every industry on the planet today, there is an international competitiveness, that the Internet has made our planet into a very small world indeed. China for one example has become a powerhouse. With their low overhead in labor rates, along with their relatively week adherence to pollution controls, companies in the developed sectors are having their products, OEM parts, and components built in China at a fraction of the cost of what any of the developed countries in the world can build them for.

Take for example, the PCB industry. As recently as ten years ago, the United States was king in the manufacturing of printed circuit boards. However, the Internet has made the United States a past performance item for PCB manufacturing. I have visited many printed circuit shops and can tell you that the United States can't build a circuit board at the prices that are quoted from China. The raw materials, laminate prices, copper costs, and carbide drills alone are more than what many of the boards can be built here in the USA.

The Internet has also made it easy to transfer information at light speed from one end of the globe to the other. Computers process the data in a fraction of a second. Software programs are used in India to generate the circuit board data from Gerber files. Drill and rout programs can automatically be generated and then transferred to a Chinese manufacturing plant where labor rates are a fraction of anywhere else in the world.

Businesses have squeezed their suppliers so much, that many of them have simply gone out of business. Is there any doubt, in anyone's mind that we are living in a very competitive landscape? For this reason alone, it is important to maximize a business's exposure online.

The Online Landscape

But, that brings us back to the teamwork scenario. A B2B business has to work as a team from all facets, in order to maximize the marketing potential available through the online landscape. The online landscape is ripe for opportunities. To take advantage of the situation is like playing a baseball game. Everyone must work together in order for the team to be successful. Take for example of managing an online advertising campaign. Web metrics can only do so much. Sure a person can figure out the conversion from impressions to clicks, but can a person tell with Web metrics alone, how many of these clicks became actual customers? No way. Web metrics can give you an idea of what percentage of people that click on an online Ad go to a specific page, or sign up for a specific item, but Web metrics alone can not tell you for sure if they became a customer later on down the line. The only way to get exact details is to ask.

Why is the Concept of People Metrics so Foreign?

This goes to the first contact principal. When dealing with a customer for the first time, does anyone ask the simple question how they found your business? So, a person says they found your business on the Internet. Great, but did they click on an Ad, did they click on the website in the search results, did they come from an online directory, did they already know your name and search for your company using the search engines, or what was the keyword, keywords, or key phrases were typed into the search bar at Google, Yahoo, or Microsoft Live Search to find your company on the Internet?

The importance of feedback can not be overstated. Without feedback, a company has no way of knowing of how successful anything is. This requires the first or second contact person asking the simple question, and documenting that information for upper management, sales and marketing, and the person or group in charge of Internet marketing and online advertising campaigns.

With solid marketing information, the Internet marketing specialists can make adjustments to online advertising campaigns and improvements to the website design for better overall customer conversions.

Engineers Need To Tell Stories

Many of the businesses that are looking for solutions for manufacturing of their products, or technology solutions to a particular software or hardware issue, often converse with the resident engineers of many of the manufacturing, fabrication, or software technology companies in the world. How often are these stories being shared between what an engineer has talked about with a customer and the sales and marketing staff, or the Internet marketing team? If everyone is just doing their own job mode, your business is missing a wonderful sales and marketing opportunity.

Internet marketing experts do not magically know the inside scoop from each and every business in the world. Every market sector has its own unique set of keywords used. The only way online marketing personnel can learn about that information is for it to be shared with an individual or the Internet marketing team. Companies that supply technology services, or various OEM products to a wide variety of fields, will have a different communications language with the engineers from those market sectors. That is why, it is important to share that information with the team.

Teamwork is your B2B key to success.

Make Professional Web Services part of your marketing team and we will go above and beyond what your expectations are with Internet marketing services designed to produce results for your company. It's all a matter of Results Oriented Internet Marketing Services.

Labels: B2B, Business, Internet, Internet_Marketing, Marketing

  

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Website Information Is Required.

The number one thing required in a business to business website is to provide pertinent information for customers and future customers to find via the search engines online.

While e-commerce B2B websites must be focused on providing an easy means of order taking and checkout, and also secure shopping carts, there are large numbers of businesses that sell to other businesses in which true e-commerce is not a factor. These business websites that are structured for information, marketing, and advertising purposes, are really about how well the information is marketed online.

Are You A Good Story Teller?

Marketing a B2B business today, especially online, requires good story telling to bring a marketing message alive on the Internet. When marketing online, creativity is a must. Sure, it is wise to keep a message simple, but keeping a message simple from a search engine standpoint simply will not do. There are some things that can be done from a best practices approach for both the graphics presented and the website text copy that can help in this area.

Here is one question that is important to consider. How many businesses compete in your market sector; five, ten, fifteen, or more? How many of these businesses have websites that look like the others. Does your business website look like the competition? If the website looks like all the others, what will set it apart? More than likely, it will get lost in the search results.

Having a website online forces you to write down the key points about your business, and this is good. If you are going to have a web presence, then you should try to make it all it can be. Don't skimp on what is said. Don't dismiss the importance of a website either. The old ways of doing business with just advertising in the Yellow Pages, simply will not produce the same results that it did fifteen or twenty years ago. You must have a web presence to compete in most markets today.

Everyone is searching online. Businesses are no different than the rest of us. Engineers and buyers are using the Internet and specifically the search engines as the new B2B Exchanges. Tell me, why would any company want to be left out in the cold. Maybe you are thinking, "my business is such a specialty market, and everyone knows me throughout the whole market place, there is no need to have a web presence." These types of thoughts are not very logical today. Even if you are correct in your analysis (which I highly doubt), don't you think existing customers would want to find your phone number or email contact information online?

OK, now your thoughts say, "I am convinced that a website presence is required. Where do we start?" you might ask. Well, I'll bet that you probably have brochures or something in writing that talks about what it is that your company does. That certainly can be a good starting point for prompting you into writing some items down. Once these thoughts are written out, a good copywriter can come up with the essence of what to say in a website. Writing something down in an idea form has been some of the toughest hurdles to overcome for many businesses. Years ago, where "word of mouth" was everything for many businesses to promote themselves, will not necessarily work the same way as before. There is too much competition, from the local markets and the international markets in which price seems to have more of an impact today than ever before in all lines of business.

Having a website published is not the end. Don't make this mistake into thinking that you never have to update your website. Your competition will surely not sit idle with their websites, and more importantly their marketing efforts online. Evaluating the impact of every marketing strategy, will be important for the next move to be made. Just like in a chess game, where competitors are looking five or more moves ahead, so to must a business evaluate the next moves ahead.

It is important to note that many of the marketing moves online will not have an immediate impact on a businesses bottom-line. There are however a couple of things that can make an immediate impact. Search engine marketing, also known as online advertising is a quick way to get a business started. This is because keywords can be bid on through the search engines themselves. If you bid high enough for your keywords then you can get your ad to show up in the search results pages on the right or top side of many of the search engines. These results are paid for through this bidding action. The natural search results generally take more time and Internet marketing efforts to establish a website in the general population of search results. This is due to search algorithms making an automated calculation of the website's importance through a multitude of variables which each search engine keeps tight lipped about.

Search Engine Optimization, SEO is another one of those words that has many meanings, depending on who you talk to. The basic idea is to fine tune a website, optimizing the pages, to have the website rank better in the natural search results. Many individuals will say this is a one time process. I don't believe this to be correct. Search engine optimization must be ongoing. Much like an article written, there is usually more than one draft as time goes on. Even the simple things in a website much be updated annually. For example, copyright dates should be updated to reflect at least the attention to a website details. This can quite possibly make a bad first impression. A potential customer that comes to a website, with old copyright dates, tends to think that maybe the business does not pay particular attention to details. Even though they might not say it, the question is now in the back of their minds.

There are many other factors that also must be addressed for a business website on a regular basis. But, you need to take the initiative, and start today with a website presence if you do not have one, or develop and improve what you already have online.

Contact Professional Web Services today to find out how our Internet marketing services can make a difference in your business's bottom-line.

Labels: B2B, Business, Internet_Marketing

  

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What is Strategic Marketing?

Strategic Marketing attempts to determine how an organization competes or how it will compete against its competition in a market place. In particular, it aims at generating a competitive advantage relative to its competition. From Wikipedia.

Various marketing buzz words abound online. The above definition for strategic marketing is probably one of the most concise and defines it in a manner which can be easily grasped.

There are strategic marketing firms that will analyze the market place for the entire business structure and come up with a marketing strategy for their clients to compete on a global scale. While this type of service is needed to help determine a direction a company wants to go, there are however requirements for more specific strategic marketing evaluations that can have a major global marketing impact.

Understanding Internet Marketing

It is imperative for companies, as part of their strategic marketing, to understand the relationship the Internet has on a company's market reach in both vertical and horizontal markets. The Internet provides a wealth of information, tools, and potential to expand a company's sales through the use of the company website, online advertising, and Web 2.0 technology. Learning to use the Internet to fine tune (optimize the website) for various market segments are one of the keys to having more penetration both horizontally and vertically online.

Developing the penetration into these markets is what Internet marketing really is all about. A company can be all over the Internet, or not at all found online, but if it is not found in its industry specific area for engineers, buyers, and consumers searching for the products or services provided by the company, it will have little impact on the bottom-line sales generated.

Strategic Internet Marketing Evaluation

Marketing has what is know as a SWOT analysis tool. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a way of evaluating the direction a company wishes to go. For example below is a SWOT Chart courtesy of businessballs.com

Subject of SWOT analysis: (define the subject of the analysis here)

strengths Advantages of proposition? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioral? Management cover, succession?

weaknesses Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cash flow, start-up cash-drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Processes and systems, etc? Management cover, succession?

opportunities Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Geographical, export, import? New USP's? Tactics - surprise, major contracts, etc? Business and product development? Information and research? Partnerships, agencies, distribution? Volumes, production, economies? Seasonal, weather, fashion influences?

threats Political effects? Legislative effects? Environmental effects? IT developments? Competitor intentions - various? Market demand? New technologies, services, ideas? Vital contracts and partners? Sustaining internal capabilities? Obstacles faced? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing? Economy - home, abroad? Seasonality, weather effects?

The table above can be used for all types of analysis. Using the four main keys and applying it to an Internet marketing plan is beneficial for helping visualize and evaluate what needs to be done.

While the particular example above is more general in nature, it can be applied to specifics. For example when determining how a website needs to be optimized and/or the Web presence, a person needs to look at the four keys. Some of the questions that can be asked are: What is the company's online strengths in meeting their marketing goals? How well is the website designed? Does the website provide quality information for readers, visitors, and the search engines? What types of links point to the website? Are these links quality links? What opportunities exist in the types of niche markets that the business can expand online? What are the current weaknesses with the business's Web efforts? How can the business improve their brand recognition online? Does the website provide a solid tool for the sales and marketing departments? What threats are faced from the competition and other market factors online? What other tools are available to take advantage of online opportunities? Is the company advertising online? Is the competition advertising online? All of these items and more can be written down or verbalized to help develop an Internet marketing plan to help grow and promote your company.

Once the market analysis is performed then a strategic plan needs to be developed, and then implemented. Certain items can be quickly changed or applied, while others on the list will need substantial time and effort to attend to. All of the items will factor into the viability of the company competing across the Internet.

Developing a quality web presence is one of the most important items a company can invest in. It is very shortsighted to think in terms of "the cost" of developing a website. It is a business investment, and it is an investment that has the potential to bring forth many returns.

Get the Business Solution today from Professional Web Services. Contact us today for a free Internet marketing evaluation or other Internet marketing services.

Labels: Internet_Marketing

  

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Make a Major Marketing Impact With Video On Demand

Make a marketing impact for your business with a video. If a picture tells a thousand words, then a video is magnitudes greater, if done in a creative and smart marketing way. The business website is a great place to incorporate the essence of your business and share it with the online world. An unveiling of a product, with a video introduction of the actual product in use, is a cool way to spice up a website and provide a reason for customers to come back. As is common in the B2B, Business to business world, the process of making a sale is many times, significantly longer than the B2c (business to consumer) counterpart. Various levels of management typically get involved with large machine purchases or any type of major capital investment. Having a video of the capital equipment in action can help make the sale.

A video can also be used to highlight the importance of your product or services provided. There are many videos online that make a stunning marketing impact to provide the detailed understanding of what your business is all about.

Here are a few websites with videos that I think capture the essence and ideas of what online marketing is all about.

Actually, I am a little biased on some of these websites, because they are related to Professional Web Services, Inc.

First off, the design and customization group, that has taken great designs, and customized them for various customers to promote their brands. Many times simply changing a heading picture on many of the professional open source designs will set the business apart. Take a look at our Professional Web Services designs for a creative marketing video that has been incorporated into the website.

Second, we have our Marketing Forces in force. This particular website has been incorporated with another video that we discovered that is really cool animation. The creator put a lot of time and effort into creating a super quality artistically designed video using another open source program. It is simply amazing at what can be done.

Last But not Least From a Business Industrial Perspective

This website incorporates several marketing concepts that provides information in a particular market segment, just by viewing the short video online. The clip is educational about the circuit board industry and how PCB CNC drill machines actually drill holes in the circuit boards. It also provides an inside look to show other related industries of the types of CNC machines and electronic equipment serviced and maintained by Probe Industries.

Consider using video on demand marketing for your company. For more information, contact Professional Web Services today to have powerful marketing strategies make an impact for your business online.

Labels: Business, Internet_Marketing, Marketing, Online Marketing, Video, Websites

  

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Are Customers Finding Your Global Or Local Business Online?
By: Jim Warholic

Internet Marketing and Advertising on Google, Yahoo!, and MSN Search engines.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don't even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

Grasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24x7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer's and your sales department's fingertips will make everyone's job much easier and will result in more sales. Email's written can then be linked back to the specific information being requested. Customers will come to rely on your company's website as being a good source of information. This helps promote your brand and keeps the customer's focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don't provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today's business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries' keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

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Labels: Advertising, B2B, B2C, Business, Consumers, Internet, Internet_Marketing, Marketing, Online, Online Advertising, Search Engines, Web, Websites

  

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Get Busy Promoting Your Business On The Web

If you are not using any type of marketing solutions for the Internet then you are more than likely loosing market share to your competition.

One of the most important marketing strategies is incorporating a Web marketing strategy into the overall corporate marketing and advertising scheme. Simply put, the Internet has the potential to send business to your company with an active online advertising and Internet marketing strategy that incorporates several online key items that will help your company improve market share online.

One of those items is using a full time Internet marketing and online advertising firm that has years of experience with marketing of companies on the Web.

Internet marketing is not something that can be learned out of a text book. Certainly there are basic sales, marketing, and advertising principals that come into force on the Web, but that is only the tip of the iceberg. Web marketing starts from the ground up and the Internet down. What I mean by that is the foundation structure of the website is important but so is who links to your website. Having one without the other is not nearly as good as having both together. That is where an Internet marketing firm can help your business online.

Contact Professional Web Services today to understand what Internet marketing solutions can do for your bottom line. Professional Web Services has full Internet marketing services, Search engine optimization, Online advertising strategies, and Web branding solutions to get your business seen by your future customers. Increase your sales with the 24x7 business marketing solution.

Labels: Internet_Marketing, Web

  

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A new study came out that studing the game of Sudoku and the logic involved with processing the variables could gain valuable insight into the world of artificial intelligence.

What is Sudoku?

Sudoku (数独, sūdoku?), also known as Number Place or Nanpure, is a logic-based placement puzzle. The aim of the puzzle is to enter a numerical digit from 1 through 9 in each cell of a 9×9 grid made up of 3×3 subgrids (called "regions"), starting with various digits given in some cells (the "givens"); each row, column, and region must contain only one instance of each numeral. Completing the puzzle requires patience and logical ability.

Reference: Wikipedia : Sudoku


Play the game of Sudoku

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In another study conducted by Professional Web Services, Inc., it was discovered that playing Sudoku helps in your Internet marketing intelligence. A daily dose of Sudoku helps the brain create new neurons to increase the level of understanding, through neural linking, into what is taking place on the Internet. EEGS have shown the brain has a heightened spike in the level of increased electrical neural activity immediately during and after playing the game. The residual memory affect on high level brain functions is a 75% increase in the baseline after one hour of playing Sudoku. 24 hours later, the baseline is maintained at a 25% increase from the first evaluation. Thereafter, on subsequent 24 hour measurements, the level of drop is not as great as the first day drop in the baseline. Measurements show only a 10% decrease from the previous 24 hour period measurements. Seven days after the initial test, the subject is still at a 7.7% increase from where they initially started.

Further Internet marketing intelligence studies are ongoing at the Internet Marketing Industry Blog.

Professional Web Services, Inc. offers strategic Internet marketing services, ethical SEO - Search Engine Optimization, online advertising strategies, blog marketing services, and Web branding solutions. Get your business discovered on the Internet. Contact Professional Web Services today to get a free online marketing evaluation.

Labels: Internet_Marketing

  

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Quality Strategic Internet Marketing Services


What is Internet marketing? Marketing a business online involves a multi-pronged approach. Starting with a domain name and a website presence is only a minor part of the overall challenge facing businesses today. The days of setting up a sign online, stating, "we are open for business," and expecting the World Wide Web to open the door for hundreds of product orders daily without any marketing and advertising efforts, expenditures, and time is extremely naive business thinking.

We all want the quick road to success with very little effort expended. Being successful with Internet marketing still requires an understanding of the four Ps involved with marketing in the first place. Product, pricing, promotion, and placement or distribution are keys to understanding of how to use the Internet and all the related online tools to be successful for the long haul. Actually, having a thorough understanding of the customer's needs and wants in a product or service can be critical to the introduction of the product or service online.

Product understanding from the consumer or end user is important from being able to make the customer connection online. Too many times, companies from both the B2B - Business to Business, and the B2C - Business to Consumer side of the equation forget about the end users. Management so often is interested in using the exact terminology that only a very narrow spectrum of end users understand, has effectively alienated a large portion of market segments. Because of this lack of understanding by some organizations of how the customers are thinking, along with the refusal of management to even acknowledge the end users' needs and wants, can really put a company behind the competition; especially when it comes to Internet marketing and online advertising.

Pricing, while important, is not necessarily the most important part of the equation. Value, and perceived value can help a business online.

The promotion of a business online has many challenges. Take for example a business that manufactures various OEM components across a broad spectrum of industries. Each of these industries has certain key names for their components and even the manufacturing process is also known by at least a dozen different names depending on which engineer and the industry is focused upon. How can a company be successful in targeting each of these industries and engineers online? There really is no simple solution. Market research continues to be a key factor in this area. Market research requires obtaining more information from customers than just calling them up on the phone and asking them what they do.

The art of listening, and focusing in on the keywords used by various customers, is of prime importance when setting up a strategy online. Setting up an Internet marketing plan that integrates the ongoing market research along with the changes in the marketing landscape can really help propel a company using some very powerful Internet marketing tools. Keep in mind, that the Internet marketing tools also include using online advertising, blog marketing, email marketing, news releases, RSS feeds, and a host of other new and related technologies. Audio and video are becoming more important as consumers and B2B customers are expecting to be able to view product demonstrations.

Other market research tools should include Web analytics. Understanding of how a customer finds your website online can give great insights into the customer's thinking. How is the website navigated? What is important to the customer? These are just a couple of the questions that need to be continually evaluated for good website optimization. The website is a time to showcase your business, but don't make the mistake that many in the industry think that the home page is the most popular entry point to the website. While the home page may be popular with people that already know the name of a business, it is the ones that don't know the name that may find a website when searching for the products or services provided by a business. For that reason, Web analytics can give the Internet marketing team the internal feedback required to improve the website structure. Additionally, as in the previous OEM manufacturer example, a potential B2B customer from one of the diverse industries could enter into the B2B website from one of the many product information pages through a Search Engine search. Each web page may very well be specific to a particular industry, and as such, the navigation of a potential customer could be significantly different than would be typical of some other industry. A dental or medical tools manufacturing company would probably not be interested in products built for cellular phones, or NASA antennas. Likewise, the keywords used by each would be completely different when talking with the engineers. That means, each web page must be evaluated and targeted to the specific industry. B2C, Business to Consumer can have the same type of web issues to contend with. This is where Internet marketing analytics and good market research can pay off dividends for both B2C and B2B companies online.

Placing and the distribution of a product or service can have many channels online. For example, Google provides a service to website content providers in what is know as their AdSense program. The Google AdSense program is an advertising revenue sharing program that content providers can sign up for to display targeted advertisements based on the content of the web page and the website. This blog can be considered a distribution channel for any advertiser promoting a product or service through the www.pwebs.net network of websites. Google is in a type of symbiotic relationship with a content provider. While at the same time, the advertiser can be using Google AdSense program as both a form of advertisement and a distribution channel. Taking this a step further, Google also offers free product placement on their free Google Base distribution system, by allowing anyone to upload a product or bulk list of products for sale, a business now has another channel for distribution. There are other forms of distribution on the Internet that often get blurred as to the meaning of distribution (placement) or product promotion (advertising.) Building quality links with other websites and relationships with other businesses on the Internet is definitely a major factor in building a business today.

Professional Web Services, Inc. offers strategic Internet marketing services, ethical SEO - Search Engine Optimization, online advertising strategies, blog marketing services, and Web branding solutions. Get your business discovered on the Internet. Contact Professional Web Services today to get a free online marketing evaluation.

Labels: Internet, Internet_Marketing, Marketing

  

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Understanding The Online Web
The Internet is becoming much more interesting in our Life and Times as time goes on. Staying up to date with the latest technologies available is most important for the B2B - Business to business, B2C - Business to consumer, and the C2C - Consumer to consumer world. Most Small Businesses today are not taking advantage of even a fraction of the power available through the Internet. The Web has created a solid foundation for marketing, advertising, and sales for all types of Small Businesses.

Large corporations for years have been using the Internet as a means of having their websites be a supplement and in some cases the main tools for bringing products and services to the market place. Large corporations have worked hard to establish their brand with the consumer or in the case of B2B; other businesses. For the Small Biz community however, many have not even thought about how they can establish their brand online through Web traffic on the local Internet markets.

Consumers are still buying things locally and are still using stores and services from their local communities. However, marketing and advertising in the past was through a Yellow Page Ad or the local newspaper. Things have changed. Now there is also a need to market and advertise a local business using the Internet. Consumers and Businesses are pushing the big Yellow Page Books off to the side. In fact, if you haven't looked at a recent Yellow Pages; the publishers are trying to reduce the costs to print these books by making the text type so small that you need a magnifying glass in order to read it. I have become most disgusted with our local Yellow Pages for this very reason. I am now much more inclined to go to Google Search and do a local search in my community rather than pull out the fine print.

Millions of consumers are using the Internet daily to search out small biz. These figures are growing, especially as High Speed Internet has become more popular. Local directories are sprouting up all the time. These directories are becoming a way of providing a link to your B2B or B2C website that can support your business. Having information related to the specifics of your business can be an excellent way of being able to market and advertise 24 x 7 x 365 days a year. See information about various small biz strategies and expanding market reach online.

We have heard the story from some businesses having had a website for years that, "no one ever comes to our website." In their mind they have written off the Web and their website as being, "a waste of time and money." These business owners have placed very little effort into marketing their business online through good search engine marketing strategies or what is known as SEO, Search Engine Optimization.

Search Engine Optimization is actually a misnomer. The term SEO or Search Engine Optimization and another term often used is SEM or Search Engine Marketing are actually terms used to describe optimizing a website for the particular keywords and keyword phrases to be found in the search engine searches for industry specific keywords related to particular fields of business. The search results pages for keyword queries can be a boom for sales on all types of products, services, organizations, and brands if a company starts being displayed in the search results pages. The SEO and SEM needs to be much more than just an optimizer of the company website. There are hundreds of onsite variables that affect the ranking of a website. Additionally there are countless other offsite variables that directly affect a website showing up in the results pages. For example from a Search Engine Algorithm, the quality of, and the topics of other websites that link directly to another Web site is a key variable. Certainly as Search Algorithms have been improved over the years has had a direct impact on the value of links from other sites. See: Search Engine Optimization Question

The process of marketing and advertising online is in a state of flux for B2B, B2C, and C2C. But, that is no different than having to battle the competition in other media outlets for any business. The Search Engine Companies are looking for the best results possible. Search Engine competition is good for the consumer. If there was only one search engine on the horizon, with one group of search engine results, and only one online advertising model, then they would have a monopoly online. The search engine company could make it so no other website could ever get into the natural or organic search results. A monopoly search engine company could force everyone to start paying for online advertising. This however, would be very foolish indeed. Consumers and businesses are free to use Google, Yahoo, MSN or any number of other smaller search engines that are starting up.

Trust is the key. Without trust and another all to often forgotten concept, Internet ethics, consumers could very easily migrate to other search services. Search as we know it is quite new. In just the past ten years we have seen Search develop into what has become an Internet marketing facilitator. The whole process of search can be summed up for the business world as a Marketing Middleman. The industry for business is about connecting buyers to sellers; matching up the needs of some with the products and services of others, and focusing on the transfer of information from one entity to another. If everything was Black and White it would surely make for a very dull colored world. That is why we will continue to see innovations, new technologies, and powerful online programs that will provide a great benefit to all business in the world.

The future of Search is limitless. I suspect in another ten years that we will be blown away at the power at our fingertips. Consumers and businesses will continue to embrace the Internet for eCommerce, research, and a host of other solutions that have not even been invented yet. The only question is; will you be on the forefront of the solution and embracing the Internet for your business?

To get your business found online contact Professional Web Services today. With powerful solutions for your B2B, B2C, or C2C business through Internet marketing services, Online advertising strategies, and Web branding solutions. Get the Business Solution today.

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Labels: B2B, B2C, Business, Consumers, Ethics, Internet, Internet_Marketing, Marketing, Online, Search, Search Engine Optimization, Search Engines, SEO, Web, Websites

  

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New Style Interactive Online Advertising

In the advertising world much of a message is lost in the delivery. Other times an advertisement is so unique that it can really give a "that is cool" aspect on the message delivery. This can be a message that will stay in the mind of the viewer for quite a long time. Through the right advertisement message, the brand can stand out no matter what.

Take for example Nike, and their branded message, "Just Do It". That simple statement is their branded image, that when seen or said, reminds me of Nike.

Internet Marketing Interactivity

Internet marketing is about interactivity. Many times this interactivity is designed to bring a reader to take the next step. For example, when a Web advertisement is created with the intention of taking a person to a landing page with additional information, this is only one step in the conversion process.

PPC Conversion Pathways

The conversion process has many small steps along the pathway to having a interested party become a active prospect, and then into a paying customer. They may need to become better informed prior to ever contacting the company. This could extend out several website visits and/or months of time.

If the subject matter is quite involved, then there might actually be a need to educate the prospects on the various aspects of the business before they are to even consider calling or emailing you. A website can be an excellent way of doing this. But, many times a website is a very static environment. Static in the sense that the information just sits there with little interactivity taking place with the reader. A website needs to have a certain degree of marketing creativity to really spur the conversion process on toward filling the need of the customer, even if the customer does not now understand their need.

I have read some great information on the Internet ever since I had my first Apple Power PC 6100 computer in the mid 90s. Today, there are some excellent stories online, but some are quite static in their nature. The simple hyperlinks are missing. The writer knows all about the subject matter, but assumes the reader does too. The research for the story could have been built right into the writing with simple hyperlinks to other pages with relevant information, in which the reader would be able to find out more about a particular subject.

In the online advertising world, the same static message often applies on the landing page (page transported to when clicked). There is no interactivity built into the web page. The reader is often times left hanging and saying to themselves that was interesting but I did not understand what all the words meant. The advertiser assumed that a reader would automatically know what the details are. This sometimes can be a wrong assumption.

Most advertisements online have been designed with a static delivery system. For example when an advertisement message is shown, by either the words displayed or the graphic image on a website, only one of two courses of action can take place. Either, a reader can move their mouse over the Ad and click, OR not. Up until recently, those were the only two choices.

Different Advertising Strategy

I believe that a new and different type of advertisement strategy could offer much more interactivity then previously thought. Instead of two choices: One to click, Two to not; we could have far more choices in a single Ad through a new type of menu system built right into the ad itself. For example, a single graphic ad could have different areas that are hyperlinks for taking a reader to unique content pages for each specific category.

Let's say that Best Buy, one of the largest consumer electronics retailers, is running a special on televisions, and at the same time also has sales discounts on a certain line of laptop computers. By building in a menu area on the graphic image, with several different categories the reader could be transported directly to that specific landing page from one single advertisement. This would have the unique benefit of taking out at least one extra step out of the conversion process. Because, when a reader clicks on an ad for a multitude of products, they then have to weed their way through the forest to get to the page they were most interested in, in the first place. Sure, Best Buy could make up lots of different ads for each specific targeted market, but with hundreds or thousands of consumer products why not take them there with a menu system now.

OK, so maybe my strategic advertising and marketing plan is way out there, but just imagine the sales possibilities.

Professional Web Services, Inc., Online Advertising Strategies, Internet Marketing Services, Web Branding Solutions To Provide More Sales For Your Business.

Oh, by-the-way, if you have not gotten the hint to explore the advertisement message in this posting, I suggest you run your mouse over and see and click the International advertising flags interactivity in store...

Labels: Advertising, Internet_Marketing, Online Advertising, Pay Per Click Advertising, PPC

  

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Web 2.0 Marketing 2.0 Advertising 2.0?

Getting a handle on these terms is like pulling teeth. Web 2.0 seems to be some futuristic idea which seems to be evolving from the Web 1.0 structure. On the other hand, Web 2.0 seems to be occurring now on the Internet as it now is.

I have been reading for awhile now about this future of the Net. The following is from the Wikipedia Online Encyclopedia.

The term "Web 2.0" refers to what some people see as a second phase of development of the World Wide Web, including its architecture and its applications. As used by its proponents, the phrase refers to one or more of the following:

• the transition of websites from isolated information silos to sources of content and functionality, thus becoming a computing platform serving web applications to end users
• a social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation"
• a more organized and categorized content, with a far more developed deeplinking web architecture.
• a shift in economic value of the web, up past a trillion dollars surpassing that of the dot com boom of the late 1990s.

However, a consensus on its exact meaning has not yet been reached.

Many recently developed concepts and technologies are seen as contributing to Web 2.0, including weblogs, linklogs, podcasts, RSS feeds and other forms of many to many publishing; social software, web APIs, web standards, online web services, Ajax, and others.

In fact it seems to be some sort of matrix idea in the minds of the proponents in which the Internet becomes much more interactive in it's nature than the current online structure.