Professional Web Services, Specializes in Internet Marketing, Online Advertising, SEO - Search Engine Optimization, and B2B & B2C Web Branding.

Good advertising is a natural extension of marketing.

Marketing and advertising go hand in hand. Doing one without taking into account the other is like eating a steak without a good baked potato. Edgar Watson Howe, an American novelist and a newspaper and magazine editor in the late 19th and early 20th centuries put it this way, "Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does."

When the internet was in its infancy, with only a few million pages of information, getting your message in front of the right audience was much easier, as compared to today. Why the difference? The bottom line is that it mainly has to do with the billions of new webpages online today. In fact, the number of websites going online is very difficult to calculate at any given moment. But, at the midpoint of 2007, the total base of domain name registrations worldwide was 138 million across all of the Top Level Domain Names. This represents a 31 percent increase over the same quarter last year. (VeriSign) Every country has its own top level domains, with over 840 domain name registrars worldwide. Keep in mind, that while the number of Domain Names for all Top Level Domains are able to be counted, this does not accurately reflect the true nature of the actual number of websites online today. With subdomain names being considered as separate websites, the true number of websites online is substantially greater. Many Second Level Domain names have thousands if not millions of subdomains, each having hundreds or thousands of webpages. Take for example, www.blogger.com. The .com represents the top level domain name, and Blogger represents the second-level domain (SLD) names, and the www and all others represent third or higher level domain names and are also known as subdomains. Here are two other examples of subdomains on top of second-level domains. See Advertising.pwebs.net and B2B.SalesAndMarketing.ws both of which are separate websites.

How Are Search Engines a Marketing Force Factor?

So, it really comes back to understanding search engines and how they will display the results for any particular search query. Imagine how many times your particular keywords of your business are used throughout all of the webpages online. Google gives an estimate as to the actual number of pages that have a particular keyword or keywords within the webpages themselves.

As you can see, to display any business online, within the natural search results takes quite a bit of webpage and website optimization to develop the keywords within the site, and the time and Web patience in developing quality links back to the pages of a website. Quality links back to webpages effectively provide a type of authority vote online that the page represents what it is talking about. During this period of time when the website is being optimized for its keywords, there is another way of quickly getting a business found online. This is through online advertising models.

Online advertising for today represents a viable solution to bringing in new customers and leads through the internet. Advertising online also is a great tool for testing and evaluating additional horizontal or vertical markets for any business today. Advertising campaigns can probe the market places quickly and help determine if there really is an additional horizontal or vertical market or markets in which to concentrate your company's Internet marketing dollars and other forms of marketing efforts upon.

Professional Web Services is a company that has the experience for developing new markets through effective online advertising solutions and internet marketing know-how to bring in new customers via the Net. Contact Professional Web Services today for a free internet marketing evaluation of your business website.

Labels: Advertising, Business, Domain Names, Internet_Marketing, Marketing, Online Advertising, Websites

  

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Is Your Online Marketing and Business Website Sales Oriented?

With much online talk about having information for the search engines to find, and information from a marketing and advertising standpoint, many times the overlooked area for Internet marketing are the call to action items or lack thereof.

Information is certainly one of the prerequisites for any website to have today. But, it is important to consider that while a web page can be an information provider, it should also have a call to sales oriented action item.

Call to action items as the name implies requires something for the reader to do. For example, having a web page and not giving a link to provide more information is leaving your reader hanging. If a visitor reads a page and finds it interesting, then provide a call to action that is creative, engaging, and highlights the topic at hand. Simply saying contact us is not the best way to do it. Having a hyper link to a contact page is good, but an even better solution is to engage the reader to interact with the page topic itself. If you are talking about your product or service then provide a colorful means of enticement to click a link. Consider using the words of the product or service in the call to action item.

If you are offering a free consultation then hyperlink the words free consultation.

With billions of web pages on the Internet, a business needs to get a little more creative in their marketing approach to Internet marketing. Engineers, buyers, and consumers are tired of the same approach. Give them something different, something that is of perceived value, and the contact conversions will occur much more frequently.

This also factors into another topic of online advertising. Online advertising in the form of Pay-per-click (PPC) and Pay-per-thousand views (PPM) are two of the more common types today. Each of these forms of advertising require some form of landing pages. Even banner ads, when clicked on take a web surfer to a landing page. If your landing pages are not sales oriented, it is likely that your business will not have very good sales conversions. Each click of the mouse is a step in a potential customer becoming a true customer. Don't leave them hanging on a page with them saying to themselves, "that's nice but now what?" Don't make them scroll to the top of the page in order to contact the sales department. This is especially true for the B2B Business to business buyer, because chances are they are ready to get more information if they clicked on your ad in the first place.

So, before you spend a ton of money on an online advertising campaign, make sure your website is properly set up with call to action items, with hyperlinks in the copy of the pages, and engaging text that is sales oriented.

For your B2B and B2C business solution, contact Professional Web Services for your free Internet marketing evaluation.

Labels: B2B, B2C, Business, Internet_Marketing, Marketing

  

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Strategic Marketing a B2B, Business to Business Company Involves Teamwork From The President Down

Getting everyone on the same page for B2B marketing strategies can sometimes be the toughest part of a president's job. As Internet marketing specialists, Professional Web Services needs to get the feedback from our business customers, concerning their customers through the sales and marketing personnel of what is happening with online advertising campaigns, website landing pages, information requests, referral leads, and current and future products or services. In addition to this direct information from sales and marketing, there is a need from the engineering department to provide the nuts and bolts information of what is being designed, manufactured, or fabricated for their business customers. All of this information must be taken into account when maintaining a website.

As technology changes, or improvements are made in the manufacturing processes, it is important to share the information in a way that does not directly divulge intellectual property rights of either the business being served, nor of the company processes themselves. Simply staying quiet is no longer an option for businesses today. B2B Businesses jump ship as quickly as they can do a search online for the next manufacturer, fabricator, or the technology expert that can solve a problem with a (Wow I didn't know I could do that!) new solution.

In addition to the competitive nature of just about every industry on the planet today, there is an international competitiveness, that the Internet has made our planet into a very small world indeed. China for one example has become a powerhouse. With their low overhead in labor rates, along with their relatively week adherence to pollution controls, companies in the developed sectors are having their products, OEM parts, and components built in China at a fraction of the cost of what any of the developed countries in the world can build them for.

Take for example, the PCB industry. As recently as ten years ago, the United States was king in the manufacturing of printed circuit boards. However, the Internet has made the United States a past performance item for PCB manufacturing. I have visited many printed circuit shops and can tell you that the United States can't build a circuit board at the prices that are quoted from China. The raw materials, laminate prices, copper costs, and carbide drills alone are more than what many of the boards can be built here in the USA.

The Internet has also made it easy to transfer information at light speed from one end of the globe to the other. Computers process the data in a fraction of a second. Software programs are used in India to generate the circuit board data from Gerber files. Drill and rout programs can automatically be generated and then transferred to a Chinese manufacturing plant where labor rates are a fraction of anywhere else in the world.

Businesses have squeezed their suppliers so much, that many of them have simply gone out of business. Is there any doubt, in anyone's mind that we are living in a very competitive landscape? For this reason alone, it is important to maximize a business's exposure online.

The Online Landscape

But, that brings us back to the teamwork scenario. A B2B business has to work as a team from all facets, in order to maximize the marketing potential available through the online landscape. The online landscape is ripe for opportunities. To take advantage of the situation is like playing a baseball game. Everyone must work together in order for the team to be successful. Take for example of managing an online advertising campaign. Web metrics can only do so much. Sure a person can figure out the conversion from impressions to clicks, but can a person tell with Web metrics alone, how many of these clicks became actual customers? No way. Web metrics can give you an idea of what percentage of people that click on an online Ad go to a specific page, or sign up for a specific item, but Web metrics alone can not tell you for sure if they became a customer later on down the line. The only way to get exact details is to ask.

Why is the Concept of People Metrics so Foreign?

This goes to the first contact principal. When dealing with a customer for the first time, does anyone ask the simple question how they found your business? So, a person says they found your business on the Internet. Great, but did they click on an Ad, did they click on the website in the search results, did they come from an online directory, did they already know your name and search for your company using the search engines, or what was the keyword, keywords, or key phrases were typed into the search bar at Google, Yahoo, or Microsoft Live Search to find your company on the Internet?

The importance of feedback can not be overstated. Without feedback, a company has no way of knowing of how successful anything is. This requires the first or second contact person asking the simple question, and documenting that information for upper management, sales and marketing, and the person or group in charge of Internet marketing and online advertising campaigns.

With solid marketing information, the Internet marketing specialists can make adjustments to online advertising campaigns and improvements to the website design for better overall customer conversions.

Engineers Need To Tell Stories

Many of the businesses that are looking for solutions for manufacturing of their products, or technology solutions to a particular software or hardware issue, often converse with the resident engineers of many of the manufacturing, fabrication, or software technology companies in the world. How often are these stories being shared between what an engineer has talked about with a customer and the sales and marketing staff, or the Internet marketing team? If everyone is just doing their own job mode, your business is missing a wonderful sales and marketing opportunity.

Internet marketing experts do not magically know the inside scoop from each and every business in the world. Every market sector has its own unique set of keywords used. The only way online marketing personnel can learn about that information is for it to be shared with an individual or the Internet marketing team. Companies that supply technology services, or various OEM products to a wide variety of fields, will have a different communications language with the engineers from those market sectors. That is why, it is important to share that information with the team.

Teamwork is your B2B key to success.

Make Professional Web Services part of your marketing team and we will go above and beyond what your expectations are with Internet marketing services designed to produce results for your company. It's all a matter of Results Oriented Internet Marketing Services.

Labels: B2B, Business, Internet, Internet_Marketing, Marketing

  

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Website Information Is Required.

The number one thing required in a business to business website is to provide pertinent information for customers and future customers to find via the search engines online.

While e-commerce B2B websites must be focused on providing an easy means of order taking and checkout, and also secure shopping carts, there are large numbers of businesses that sell to other businesses in which true e-commerce is not a factor. These business websites that are structured for information, marketing, and advertising purposes, are really about how well the information is marketed online.

Are You A Good Story Teller?

Marketing a B2B business today, especially online, requires good story telling to bring a marketing message alive on the Internet. When marketing online, creativity is a must. Sure, it is wise to keep a message simple, but keeping a message simple from a search engine standpoint simply will not do. There are some things that can be done from a best practices approach for both the graphics presented and the website text copy that can help in this area.

Here is one question that is important to consider. How many businesses compete in your market sector; five, ten, fifteen, or more? How many of these businesses have websites that look like the others. Does your business website look like the competition? If the website looks like all the others, what will set it apart? More than likely, it will get lost in the search results.

Having a website online forces you to write down the key points about your business, and this is good. If you are going to have a web presence, then you should try to make it all it can be. Don't skimp on what is said. Don't dismiss the importance of a website either. The old ways of doing business with just advertising in the Yellow Pages, simply will not produce the same results that it did fifteen or twenty years ago. You must have a web presence to compete in most markets today.

Everyone is searching online. Businesses are no different than the rest of us. Engineers and buyers are using the Internet and specifically the search engines as the new B2B Exchanges. Tell me, why would any company want to be left out in the cold. Maybe you are thinking, "my business is such a specialty market, and everyone knows me throughout the whole market place, there is no need to have a web presence." These types of thoughts are not very logical today. Even if you are correct in your analysis (which I highly doubt), don't you think existing customers would want to find your phone number or email contact information online?

OK, now your thoughts say, "I am convinced that a website presence is required. Where do we start?" you might ask. Well, I'll bet that you probably have brochures or something in writing that talks about what it is that your company does. That certainly can be a good starting point for prompting you into writing some items down. Once these thoughts are written out, a good copywriter can come up with the essence of what to say in a website. Writing something down in an idea form has been some of the toughest hurdles to overcome for many businesses. Years ago, where "word of mouth" was everything for many businesses to promote themselves, will not necessarily work the same way as before. There is too much competition, from the local markets and the international markets in which price seems to have more of an impact today than ever before in all lines of business.

Having a website published is not the end. Don't make this mistake into thinking that you never have to update your website. Your competition will surely not sit idle with their websites, and more importantly their marketing efforts online. Evaluating the impact of every marketing strategy, will be important for the next move to be made. Just like in a chess game, where competitors are looking five or more moves ahead, so to must a business evaluate the next moves ahead.

It is important to note that many of the marketing moves online will not have an immediate impact on a businesses bottom-line. There are however a couple of things that can make an immediate impact. Search engine marketing, also known as online advertising is a quick way to get a business started. This is because keywords can be bid on through the search engines themselves. If you bid high enough for your keywords then you can get your ad to show up in the search results pages on the right or top side of many of the search engines. These results are paid for through this bidding action. The natural search results generally take more time and Internet marketing efforts to establish a website in the general population of search results. This is due to search algorithms making an automated calculation of the website's importance through a multitude of variables which each search engine keeps tight lipped about.

Search Engine Optimization, SEO is another one of those words that has many meanings, depending on who you talk to. The basic idea is to fine tune a website, optimizing the pages, to have the website rank better in the natural search results. Many individuals will say this is a one time process. I don't believe this to be correct. Search engine optimization must be ongoing. Much like an article written, there is usually more than one draft as time goes on. Even the simple things in a website much be updated annually. For example, copyright dates should be updated to reflect at least the attention to a website details. This can quite possibly make a bad first impression. A potential customer that comes to a website, with old copyright dates, tends to think that maybe the business does not pay particular attention to details. Even though they might not say it, the question is now in the back of their minds.

There are many other factors that also must be addressed for a business website on a regular basis. But, you need to take the initiative, and start today with a website presence if you do not have one, or develop and improve what you already have online.

Contact Professional Web Services today to find out how our Internet marketing services can make a difference in your business's bottom-line.

Labels: B2B, Business, Internet_Marketing

  

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Presenting Your Business On The Web

Standing out from the crowd on the Internet is one of the most important things you can do for your business. With sometimes millions, or billions of websites all competing for your keywords, there has to be something different about you that will really resonate with your customers and future customers.

It is this future customers base that your business really needs to focus on. If you provide top quality service, existing customers will return for more because your brand is good in their minds. However, with customers that do not know your name, you must be able to sell your company products or services in such a way as to not turn off potential customers. This is where your website may be the first Web contact point a potential new customer makes with your company. It is important that the website be all that it can be. How the website is presented to a new visitor can make a grand first impression, or it can also be a one second hyperlink click gone away.

Presentation comes in many different forms. Pictures can be used to add a little bit of symbolism if done with the correct approach. Writing style is important too. Cold dry writing simply will not do. Even if you are writing to the technical engineering crowd, they too get tired of the drab writing approach. Creative writing that is based on sound marketing and advertising principals must be used to engage your audience. Remember, your audience is anyone that reads your website.

So get creative today with a website design approach by Professional Web Services. Contact Professional Web Services for a fresh web site design face for your business. Need a brand new website? We can help your business there too with a customized template, branded exclusively for you.

Labels: Business, Internet, Online, Web

  

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What Do We Have Here?

Powerful Internet marketing forces for your B2B or B2C business.

I'm not joking. In today's high-tech world of Internet communications, in which information travels at light speed on the Web, a
B2C or B2B business can make a huge impression online with customer centric Professional Web Services communications tools.

There are many good Internet marketing tools that a business can use to significantly help establish a brand image on the Internet. One of those items is the company website. The website is one of the key foundation items for marketing and advertising a business online. A professional website can also be a source for online new customer lead generation as well as a tool for sales and marketing to use on a daily basis. Investing in the integration of the corporate website into all aspects of a strategic marketing plan can pay loads of dividends in a short amount of time.

Another significant tool for businesses today is the corporate Web blog. Corporate America is starting to adopt the professional blog as much more than a personal website. Furthermore, a blog may actually be a more powerful tool then the corporate website itself. Very few of the companies on the Web understand how these blogs can be utilized as powerful customer centric communications tools. The companies that have embraced the blog as an online communications tool are jumping ahead of the competition in each of their respective fields. The longer a company has been writing and publishing information online, the more likely they are being found on the Internet for various aspects of their business.

Companies that cover a wide area of OEM support, in the way of manufacturing, assembly, technology, engineering, and other broad markets, have a particularly difficult position in reaching their targeted market segments online. Technically speaking, the reasons for this have to do mainly with the sheer numbers of publications on the Internet. Each and every website, and web page that uses your company's keywords are in direct competition with your business. College term papers, research papers, essay papers, news media reports, and other unrelated websites are your competition. Some of those web pages and web sites are more competition than others. Never the less, keyword phrases used by even the news media outlets and off topic websites can affect a company that is trying to establish themselves for a particular market segment. Hence, it really comes down to establishing a theme for a particular website. The stronger the overall theme, the greater the chance others will want to link to it for additional information. However, a company that chooses to somewhat dilute their main topics, runs the risk of what I would refer to as out of context content dilution and getting lost in the mounds of publicized data.

Search algorithms have to crunch huge amounts of data from each and every website on the Internet. These algorithms look at more than just the keywords in the website itself. There are hundreds of variables that are looked at when evaluating each and every page on the Web. Taking just two of the factors that are within complete control of a company, content on the corporate website, and content on the corporate blog, or I should say corporate blogs, are very significant for establishing corporate brand identity on the Web.

Why Does Having Both A Corporate Website And A Blog Make A Strategic Marketing Difference?

Each and every published posting can be a key source of information on the Internet for your company. New customers are more likely to find you by doing searches on what it is that your company builds, manufactures, or produces. It is a way of expanding your market reach online.

Yes, it does take a fair amount of time to write, edit, and publish good information that will ultimately result in new links to your corporate website. Once someone else finds information helpful and informative, they are much more likely to link to specific posted pages of a blog.

Feed the blog, and the blog will feed you. This has more than one meaning. Having a basic understanding of how a blog works is beneficial in this area. When a blog is published, a ping is sent out to various services online that monitor when new postings are published. This ping provides a means for special search engines to log in the information to their database. At these search engines, a blog becomes searchable or can be seen in the current results as soon as it is registered and published. Additionally, there are also RSS and ATOM feeds from a blog that people can automatically subscribe to. The new article is quickly picked up by everyone that is on the subscription list, and can be read with their online news readers. This has the convenience of providing the information directly to the end user, without the user having to check back daily to see if any new information has been published.

Blogs are ideally suited to be customer centric. This is because the blog has the feature of allowing comments or no comments (if you choose the no comments option). But, by allowing comments from users, readers, and subscribers; a corporation can gain valuable insight from those that are reading the information online. All comment feedback has the potential to being valuable from a strategic marketing and online advertising perspective. While the concerns over having comments that are off color or of a spam nature are justified, there are excellent controls for monitoring or filtering the comments before they are posted.

All of these items provide a major Internet marketing and online advertising impact for your company online.

Get started today with professional blogging services by Professional Web Services. We can get you set up with your professional branded image that will reach out and touch new customers on the Internet. Contact us for the professional business solution.

Labels: Blogs, Business, Marketing

  

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Make a Major Marketing Impact With Video On Demand

Make a marketing impact for your business with a video. If a picture tells a thousand words, then a video is magnitudes greater, if done in a creative and smart marketing way. The business website is a great place to incorporate the essence of your business and share it with the online world. An unveiling of a product, with a video introduction of the actual product in use, is a cool way to spice up a website and provide a reason for customers to come back. As is common in the B2B, Business to business world, the process of making a sale is many times, significantly longer than the B2c (business to consumer) counterpart. Various levels of management typically get involved with large machine purchases or any type of major capital investment. Having a video of the capital equipment in action can help make the sale.

A video can also be used to highlight the importance of your product or services provided. There are many videos online that make a stunning marketing impact to provide the detailed understanding of what your business is all about.

Here are a few websites with videos that I think capture the essence and ideas of what online marketing is all about.

Actually, I am a little biased on some of these websites, because they are related to Professional Web Services, Inc.

First off, the design and customization group, that has taken great designs, and customized them for various customers to promote their brands. Many times simply changing a heading picture on many of the professional open source designs will set the business apart. Take a look at our Professional Web Services designs for a creative marketing video that has been incorporated into the website.

Second, we have our Marketing Forces in force. This particular website has been incorporated with another video that we discovered that is really cool animation. The creator put a lot of time and effort into creating a super quality artistically designed video using another open source program. It is simply amazing at what can be done.

Last But not Least From a Business Industrial Perspective

This website incorporates several marketing concepts that provides information in a particular market segment, just by viewing the short video online. The clip is educational about the circuit board industry and how PCB CNC drill machines actually drill holes in the circuit boards. It also provides an inside look to show other related industries of the types of CNC machines and electronic equipment serviced and maintained by Probe Industries.

Consider using video on demand marketing for your company. For more information, contact Professional Web Services today to have powerful marketing strategies make an impact for your business online.

Labels: Business, Internet_Marketing, Marketing, Online Marketing, Video, Websites

  

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Are Customers Finding Your Global Or Local Business Online?
By: Jim Warholic

Internet Marketing and Advertising on Google, Yahoo!, and MSN Search engines.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don't even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

Grasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24x7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer's and your sales department's fingertips will make everyone's job much easier and will result in more sales. Email's written can then be linked back to the specific information being requested. Customers will come to rely on your company's website as being a good source of information. This helps promote your brand and keeps the customer's focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don't provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today's business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries' keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

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Labels: Advertising, B2B, B2C, Business, Consumers, Internet, Internet_Marketing, Marketing, Online, Online Advertising, Search Engines, Web, Websites

  

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Today Is Election Day For The United States, But Everyday Is Election Day For Internet Marketing And Your Business.

Are you making your Business-to-Business or Business-to-Consumer vote count on the Internet? Is your business up to the task of providing valuable information on the Internet? Will your company make a difference in its small or large market segments crowd? Or, will your company disenfranchise your target audience?

Your website is an extension of your business on the Internet. As such, are you really taking the opportunity of the publicity that could be generated through the process of providing information to future customers? The Internet is about votes and campaigning for votes. The more votes generated by users online the higher your online search standing will be. The Internet has voids or holes that need to be filled. For example, information about certain topics is very limited except in very narrow market segments. Many times the information is only in the heads of a few company owners rather than written down in a hard or soft copy format.

Why are you holding back? I believe most times a business holds back from publishing an article is not because they are concerned about sharing proprietary information, but because it simply takes a certain amount of effort to get their butts in gear and write an article in the first place. Most items that are of a proprietary nature can be encapsulated in generalities instead of the sharing of specific information. This is an opportunity to set the standards in your particular industry. Set your company's brand apart from the rest of the B2B or B2C crowd, as being the expert in what ever specific field you are in.

Writing an article does not necessarily mean going into a long discourse, but the sharing of information in a well thought out format that will engage the reader and not make your readers bored. In an article by Chuck McKay, The Fifteen Minute Effective Business Letter, Chuck gives practical advice for writing a good business letter. Well, that advice could also be taken to heart for writing an effective article online. Think of writing online as the extension of your business. Communicate with your customers and future customers with a respect for their time they deserve, by highlighting the important information fist. Give a summary of your important points first. Throw out the formal writing styles and put it into the way you personally communicate with customers. Most potential customers around the Net are not interested in wasting their time reading something that sounds like it came from their College English Professor.

A picture of the product, service, or even your company logo can very easily be included in an online article using any of the free professional blogging softwares that are available. The blogging software can be integrated into the business website itself, so the article could reside directly at the company's website host and be edited at anytime in the future.

Writing the article, and publishing it online provides valuable benefits toward your company's Internet marketing strategy. Research is never ending for engineers and consumers. Getting the article in the right hands can provide valuable natural links from other website owners. Through the process of writing the article online, then actively promoting that same article through Internet marketing strategies can bring in substantial new customers than ever before. Part of the Internet marketing strategy could include search engine marketing through a Pay-Per-Click advertising program with the various search engines. Think of the article that was just written as a specific landing page for a target audience. Using the Pay-Per-Click advertising program, an ad can be displayed in the search engine results pages with a very specific target audience in-mind. Then, anytime an engineer or consumer searches for the terms that are selected as search keywords, your company ad could show up in the paid results.

Once an article has been published online, it has the potential to become voted on by others on the World Wide Web. This voting takes place through natural links that would be generated on other websites to your published article. This voting by others in the form of links, helps establish the article as providing valuable information and therefor, the search engines will rank the article accordingly based on this factor and others.

So, start writing your articles today. Professional Web Services can help get you started. Contact us for Internet marketing services today.

Labels: Business, Internet, Keywords, Websites

  

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Understanding The Online Web
The Internet is becoming much more interesting in our Life and Times as time goes on. Staying up to date with the latest technologies available is most important for the B2B - Business to business, B2C - Business to consumer, and the C2C - Consumer to consumer world. Most Small Businesses today are not taking advantage of even a fraction of the power available through the Internet. The Web has created a solid foundation for marketing, advertising, and sales for all types of Small Businesses.

Large corporations for years have been using the Internet as a means of having their websites be a supplement and in some cases the main tools for bringing products and services to the market place. Large corporations have worked hard to establish their brand with the consumer or in the case of B2B; other businesses. For the Small Biz community however, many have not even thought about how they can establish their brand online through Web traffic on the local Internet markets.

Consumers are still buying things locally and are still using stores and services from their local communities. However, marketing and advertising in the past was through a Yellow Page Ad or the local newspaper. Things have changed. Now there is also a need to market and advertise a local business using the Internet. Consumers and Businesses are pushing the big Yellow Page Books off to the side. In fact, if you haven't looked at a recent Yellow Pages; the publishers are trying to reduce the costs to print these books by making the text type so small that you need a magnifying glass in order to read it. I have become most disgusted with our local Yellow Pages for this very reason. I am now much more inclined to go to Google Search and do a local search in my community rather than pull out the fine print.

Millions of consumers are using the Internet daily to search out small biz. These figures are growing, especially as High Speed Internet has become more popular. Local directories are sprouting up all the time. These directories are becoming a way of providing a link to your B2B or B2C website that can support your business. Having information related to the specifics of your business can be an excellent way of being able to market and advertise 24 x 7 x 365 days a year. See information about various small biz strategies and expanding market reach online.

We have heard the story from some businesses having had a website for years that, "no one ever comes to our website." In their mind they have written off the Web and their website as being, "a waste of time and money." These business owners have placed very little effort into marketing their business online through good search engine marketing strategies or what is known as SEO, Search Engine Optimization.

Search Engine Optimization is actually a misnomer. The term SEO or Search Engine Optimization and another term often used is SEM or Search Engine Marketing are actually terms used to describe optimizing a website for the particular keywords and keyword phrases to be found in the search engine searches for industry specific keywords related to particular fields of business. The search results pages for keyword queries can be a boom for sales on all types of products, services, organizations, and brands if a company starts being displayed in the search results pages. The SEO and SEM needs to be much more than just an optimizer of the company website. There are hundreds of onsite variables that affect the ranking of a website. Additionally there are countless other offsite variables that directly affect a website showing up in the results pages. For example from a Search Engine Algorithm, the quality of, and the topics of other websites that link directly to another Web site is a key variable. Certainly as Search Algorithms have been improved over the years has had a direct impact on the value of links from other sites. See: Search Engine Optimization Question

The process of marketing and advertising online is in a state of flux for B2B, B2C, and C2C. But, that is no different than having to battle the competition in other media outlets for any business. The Search Engine Companies are looking for the best results possible. Search Engine competition is good for the consumer. If there was only one search engine on the horizon, with one group of search engine results, and only one online advertising model, then they would have a monopoly online. The search engine company could make it so no other website could ever get into the natural or organic search results. A monopoly search engine company could force everyone to start paying for online advertising. This however, would be very foolish indeed. Consumers and businesses are free to use Google, Yahoo, MSN or any number of other smaller search engines that are starting up.

Trust is the key. Without trust and another all to often forgotten concept, Internet ethics, consumers could very easily migrate to other search services. Search as we know it is quite new. In just the past ten years we have seen Search develop into what has become an Internet marketing facilitator. The whole process of search can be summed up for the business world as a Marketing Middleman. The industry for business is about connecting buyers to sellers; matching up the needs of some with the products and services of others, and focusing on the transfer of information from one entity to another. If everything was Black and White it would surely make for a very dull colored world. That is why we will continue to see innovations, new technologies, and powerful online programs that will provide a great benefit to all business in the world.

The future of Search is limitless. I suspect in another ten years that we will be blown away at the power at our fingertips. Consumers and businesses will continue to embrace the Internet for eCommerce, research, and a host of other solutions that have not even been invented yet. The only question is; will you be on the forefront of the solution and embracing the Internet for your business?

To get your business found online contact Professional Web Services today. With powerful solutions for your B2B, B2C, or C2C business through Internet marketing services, Online advertising strategies, and Web branding solutions. Get the Business Solution today.

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Labels: B2B, B2C, Business, Consumers, Ethics, Internet, Internet_Marketing, Marketing, Online, Search, Search Engine Optimization, Search Engines, SEO, Web, Websites

  

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Internet Marketing And Online Advertising Just Got Better

Google has just empowered the Mom and Pop Small Businesses to be able to compete with their Big Business Brothers with a back-to-back 2 Home Run Sales And Marketing Impact

First, Google Analytics was released for Free to anyone that would like to be able to track what is going on with their website. This is a Professional high end program originally developed for Enterprise internet sales, marketing, and advertising use. The program is able to provide the advertising tracking feedback mechanism for new Ad conversions and website use tracking.

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Second, Google Base was also released for Free to everyone that would like to market their products or services, OR information on the Internet. Base is an online version of quite a number of different types of concepts from: Classified Ads, Want Ads, Recipe Sharing, Newsletter Listings, Services For Hire, Items For Sale, Cars And Houses For Sale, and even the Ebay concept of allowing companies to upload their database of inventory for sale.

E Business Base Features That Stand Out For Me

• Complete control of what is displayed
• Pictures can be uploaded
• Labels can be applied to the information page for it to show up in various categories of the Google Base Search results
• Privacy can be maintained through an automatic private type of email process
• A link to a more information page can be applied
• Free hosting of information for those without a website
  

Click on this Internet marketing , advertising, and sales tools example of how the information can be hosted for free. Additionally, it is cool how the pictures will change automatically when the cursor is placed over the small thumbnail versions. There is even a slideshow option. This can be a great way of displaying a product or service to anyone searching online. To see how the results come up when doing a search see: Internet Marketing Services San Ramon Newsletter

Sign up for our free Internet marketing online advertising and web site branding technology newsletter to stay on top of this information today. Get from Google First Base to home plate with an Internet marketing and online advertising plan from Professional Web Services today.

Labels: Business, Google, Internet, Internet Tips, Web

  

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The Internet Is An Empowering Media Form For Customers And Businesses Alike

Take a look at how the Internet is providing a form of online customer service feedback that can both be good and bad for your business depending on the customer service you provide.

Consumer Experiences

Years ago, before the Great Expansive Web Landscape >> before the Mozilla and Internet Explorer and high-speed internet came along, a dissatisfied customer would maybe complain to management or write a letter to the President of the company about poor customer services or false advertising. Now, that has all changed. Customers that become dissatisfied are fighting back.

To be a reporter does not require going to four years at a university or getting hired by the local newspaper. No, anyone that has a beef about something is free to report it online through a free blog service. Make no mistake about this though, falsely reporting news and information can hold serious consequences for individuals online. See: Internet Ethics

With that said, people can and do document information related to businesses online all the time. In fact blogging has changed the face of how the large media giants respond to news stories. Many times the networks are slow, very slow at jumping on a breaking story and it is the blogging community that is the first to share the story online. With technology, through the form of automatic news feeds from every single blog, the story can be picked up by thousands of individuals that then turn and share more information online. Once the chronicled account is published, search engines catalog the information making it a matter of historical public record for all times sake.

Businesses, from local, national, and international companies need to be more aware of the new technology that is creating the Internet landscape Where There Is No Place To Hide

In an article written by Chuck Mckay, from his Fishing For Customers website the following is quoted:

What happens when your ads brag about your customer service, and customer dreads going on hold with your automated call center?

What happens when your customer finally understands that your "money back guarantee" is actually pro-rated for the number of weeks that she owned your product?

What happens when your angry customer makes the evening news carrying a placard which declares you to be a crook?

Where do you hide when there's no place to hide?

From the customer service standpoint it makes sense to follow good B2B, B2C, and C2C ethical guidelines. Fraud and other different unethical activities will become exposed. It might not happen overnight but with poor customer service, fraudulent activities, advertising scams, and even copyright infringement there certainly is no place to hide online.

Empower your Business for Marketing And Advertising

Blogs are not just for individuals. In fact blogs are being used more and more for businesses everyday. I just received an email update from Google about how their AdWords blog is becoming more of a newsletter in their thinking than just some place to post thoughts and updates. Click link to read more on this perspective.

Inside AdWords

...
Are you thinking what I'm thinking? That, just maybe, a blog might prove to be an effective newsletter for your customers as well?

Imagine it: A place where you could easily tell your customers what's new and interesting about your business, and where you could even show them photos of your latest collection of high fashion widgets from Paris. Perhaps you'd also like to get some useful feedback from your customers? Yep, you can do that too.
...

Executive Platform

This type of e-business marketing and advertising works. Customers have been sharing with me the good feedback that they are receiving from this type of executive Internet marketing and branding approach. Many times people are blocking the pictures and images that are embedded in emails, especially in an unethical age with email spam and malicious spyware viruses, but are likely to click on a link to a website to view more information. Information can be posted online for future use. Imagine being able to write a sales and marketing pitch or create an Ad for use in a Pay-Per-Click advertising campaign with a link to a posting targeted to exactly what it is that your company is advertising.

The Internet is still a baby

The interconnectivity and alliances between businesses both vertically and horizontally as well as the mix of Individuals into the broad spectrum of things online will continue to create new opportunities for new businesses, market expansion of existing companies, and the opportunities for private individuals to make a difference, shake up the world, and breath a measure of fresh air to the World Wide Web.

Professional Web Services, Empowering Businesses On Line To Make A Difference With Internet Marketing, Online Advertising, And Web Branding SERVICES STRATEGIES SOLUTIONS.

Labels: Blogs, Business, Internet, Internet_Marketing, Marketing, Online, Web

  

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