Graphics Software: Xara Designer Pro – Powerful Yet Easy to Use

When it comes to marketing and advertising websites online, and customizing the website designs, here are some pretty cool XARA software programs for handling graphics for all types of Web apps including sales, marketing, and advertising applications. The programs are very useful for adding some creative graphics for various online publishings, website designs, dropdown menus, company brochures, graphics flyers, newsletters, ad creatives, animated GIFs, Flash outputs (without having to know Flash), and export picture file types including: JPEG, TIFF, PNG, .HTML, BMP, PDF, SWF, and all the other file types that you can imagine.

I have been using a number of these products for years, including the Xara Designer Pro software, to quickly and easily customize graphics, images, and creatives for websites, ads, and some cool text designs. The software is extremely easy to use when compared to other graphics software programs such as Photoshop and others. In essence, you don’t have to be a graphic designer in order to use the software. It is very intuitive to use, with instruction videos to go along with the help files.

The Xara Designer Pro version has all the bells and whistles you can imagine. Designer Pro is for both the novice as well as the graphic designer expert to work with. In fact, it is quite fun to use, and will be amazed at what you can do with it. I really suggest taking a test drive today.


Try out the award-winning graphics software from Xara. Xara offers a graphics creation solution for all skill levels.
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Xara Designer Pro

Xara Designer Pro (formerly Xtreme Pro) is our top of the range product and includes all the features and templates of Web Designer and Photo & Graphic Designer. Plus it adds extra features that Pro designers need including support for PDF/X, PANTONEĀ® and color separations, multi-core processor support for extra speed, enhanced import/export filters, a pro version of the photo panorama tool and more.

Find out more Retail: $299
Xara Menu Maker

A dedicated tool for creating top quality graphical NavBars with DHTML menus. Simply choose from the collection of professionally designed NavBars, then customize the wording and font, the color and size to exactly suit your site. Add rollovers and DHTML menus with easy one click actions – all the JavaScript and HTML is automatically created for you and optimized for export to the Web. Integrates directly with Macromedia Dreamweaver and Microsoft FrontPage.

Find out more Download: $24.99
CD: $29
Xara ScreenMaker 3D

A 3D screensaver maker that’s fast, fun and easy to use. Create animated 3D text message screensavers with your own personalized message. Or put any images of your choice onto the sides of a 3D, tumbling cubes . It’s the perfect way to share messages or images with friends, family or colleagues – from family photo screensavers to business screensavers with corporate logos.

Find out more Download: $14.95

Professional Web Services is here to get your business and website found online. Let “search” bring you more sales for your business with an Internet marketing plan for success. Gain more qualified leads, more customer conversions, and more brand recognition in your target markets today. Don’t wait. Now is the time to get your business discovered online. Contact Professional Web Services today.

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Marketing Creativity Online

Professional Web ServicesSay It isn’t so. Sorry folks. Your B2B or B2C business website is not the only website on the Internet.

How in the world do you get your marketing message out on the Internet? How can you get it into the hands of potential customers?

Well, Professional Web Services has the online answers for your business.

EyeImagine the sheer numbers of new websites that go online every day. It is quite amazing to think that 10 or 20 pages of a website are going to be found in the proverbial “Needle in the Internet Haystack.” With billions of pages online, you need more than just a graphic designer, designing your logos or fancy website to get found online. There is much more than meets the eye for Internet marketing and advertising your business Online.

You must adapt your marketing techniques with the adoption of Internet marketing techniques for your business to take advantage of the new Web 2.0.

Here are some get acquainted articles that will give just a little sampling of what life is like on the Internet. Take the time to read a few. Then send us an email for your free Internet marketing evaluation today.

Internet Marketing Industry

Building Pay-Per-Click PPC Ads
The Google Adsense program is a great way to earn some extra dollars for your website. Sometimes for various reasons the normal pay-per-click, PPC ads are not available from the server and what will ..

The DMOZ ODP Report
STRATEGIC MARKETING | An extensive research project on the category of strategic marketing in the ODP, Open Directory Project, also known as DMOZ was just completed. The results were quite surprising. ..

Staying On Top Of The Internet
Understanding The Online Web | The Internet is becoming much more interesting in our Life and Times as time goes on. Staying up to date with the latest technologies available is most important for the ..

Advertising On The Internet With Style
New Style Interactive Online Advertising | In the advertising world much of a message is lost in the delivery. Other times an advertisement is so unique that it can really give a “that is cool” aspect ..

Editor Application ODP – Open Directory Project – DMoz
Instead of just talking about improving the ODP – Open Directory Project – DMoz I decided to see if I could help out. Open Directory Project Editor Applying for an editor position with the ODP is qui..

Claim Your Blog At Technorati
Technorati Profile By: James A. Warholic | Technorati is an area online where you can search for various blogs, find out what is popular at the moment, check out the top blogs, and top favorite blogs a..

Web 2.0 Advertising
The Internet is About Interactivity | Interactivity can take many online forms in marketing a business through a website, click through emails, call to action items, enticements, free offers, games, ch..

DMoz ODP Internet Marketing Abuses
As difficult as it is to get some Internet marketing sites listed Online in the DMoz, ODP, Open Directory Project there are many sites listed in multiple categories. In fact one website has over 230,..

How Can RSS Help Your Business?
What Are RSS Web Feeds? RSS is an acronym for Really Simple Syndication. Many websites, blogs, and news feeds produce RSS feeds or webfeeds in an XML format. These are known as: “RSS feed”, “webfeed”..

Impressive Google Online Advertising
Well, I must say that I am impressed with some of the new interactive ads that Google has been serving to their AdSense providers. For those that are not familiar with the AdSense program, Google has..

Professional Web Services, Internet Marketing Services, Online Advertising Strategies, Search Engine Optimization, Ethical SEO, and Web Branding Solutions. Contact us today for the Solution.

Professional Web Service provides online marketing for businesses looking to get more search engine exposure, and more sales for the bottom line.

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The Most Important Question(s) on the Internet

20/20 Business Glasses
Get 20/20 Marketing Vision

Are potential new customers seeing your website online or finding your global or local business with the search engines? Are you getting sales leads and customers from the Internet? Do you want more customers now?

By: Jim Warholic

Learn how Internet marketing and online advertising with Google, Yahoo!, and Bing Search (formerly named Microsoft MSN Search) engines can drive new customers to your online doorstep and even deliver them to the inside of your store, where they can shop and buy the products or services your business provides. Take the next step with Professional Web Services today.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don’t even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

More Sales For Your Business: Internet Marketing ServicesGrasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24×7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer’s and your sales department’s fingertips will make everyone’s job much easier and will result in more sales. Email’s written can then be linked back to the specific information being requested. Customers will come to rely on your company’s website as being a good source of information. This helps promote your brand and keeps the customer’s focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don’t provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today’s business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries’ keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

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Internet Marketing Services
Online Advertising Strategies
Search Engine Optimization, SEO
Web and Website Branding Solutions
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SEO School And Internet Marketing School

Internet Marketing And Search Engine Optimization School

When it comes to developing your business, and building a quality online presence, there are some things to consider from an SEO and Internet marketing standpoint in order to maximize your return on investment of time, money, and resources. Let’s start off by answering the following question:

Internet Marketing Solution

What are the advantages and disadvantages to implementing business 2 business or consumer keywords and keyword phrases in the website that are seldom used?

There are two online schools of thought here. One SEO school says that the keywords selected to be used throughout the website should be the least competitive keywords and misspellings included, so it is much more likely to be found in the search results. The other SEO school says to develop the natural keywords throughout the website along with logical variations of keyword phrases including plural uses of the keyword and various tenses using proper writing syntax and grammar.

If we follow the first SEO school, a website may start showing up in the top results for very seldom searched for keyword phrases. While in the other SEO school, because of the numbers of pages with the same keywords, web pages are less likely to show up due to excessive competition.

Natural Language Writing vs Keyword Search Variations

Internet Marketing SEO Help

Actually, I believe that both SEO philosophies have ideas that are both right and wrong. First and foremost, I believe the emphasis should be on natural language writing and logical uses of the keywords. This will no doubt require extensive research, reading, and writing of quality content. It will certainly take an extended period of time to make a marketing impact in the various keyword market segments. At the same time, it is important to also develop other lesser used variations of those keywords and keyword phrases to help establish an online site theme or a type of Internet marketing trend in what a website is about. In essence, you have to write the way your customers think for the search engines to pick up on the keywords and keyword phrase syntax used throughout the website.

Are There Search Engine Optimization Shortcuts?

SEOs have used extensive Black Hat search engine shortcut tactics in the past for getting a website to the top of the search results. As search engine algorithms have improved, these black hat optimization tactics are becoming less effective. The emphasis today should be on developing good content, proper link building throughout the website, proper titles and meta tags, ethical search engine optimization strategies, unique marketing and advertising messages, and certainly strategic link building with various related topics and websites.

How Should we Measure Search Engine Software Algorithms?

No search engine company is going to come out and tell you exactly what is required to get your web page or website up to the top in the search engine results. Though they will give you some best practices guidance for webmasters to follow. First off when it comes to the Internet presence, every search engine company wants to have the best results possible. If a search engine tells you exactly what to do, then everyone would try to do the exact same thing. There are a multitude of variables involved in page ranking, that are factors in attaining top standing in the search results. We can not control what Google, Yahoo!, or Microsoft Bing Search do in their search algorithms. So, what we can control is the content and layout of websites under our control.

Present Relevant Information for the Search Engines and Users (Customers)

The number one goal of any website should be to provide quality content to get found online. Algorithms and software improvements at the Search Engines have made great strides in evaluating keywords throughout the page and site, along with Natural Language Processing (NLP), Text Analysis, and Automatic Classification Systems are some of the key areas for establishing what a website is all about. The days of just pasting a whole bunch of keywords over the entire page or hiding the keywords in the underlying html code to get a website in the top search results is all but over. Sure, there still are websites in the search results list that do this type of Black Hat SEO tactic, of hiding keywords, but that is only because other parts of the software algorithms might give higher Page Rank [Google PageRankā„¢] to these pages based on the number of pages that link to them on the Internet. Read more insights into the Google PageRank perspective.

Developing a Keyword Search Engine

It becomes exceedingly difficult for Search Engines to say how much is too much for certain types of keywords in the body text. There are an infinite number of variables for establishing the density of a keyword. Certainly, the difficulty becomes even greater when one considers the use of certain words having different meanings for different industries. Then there is the aspect of how the word is used in the context of the text itself. Natural Language Writing has different styles, such as Argumentative, Narrative, Enunciative, and Descriptive Styles; along with different uses of grammar and even the proper spelling and even misspellings can significantly alter how a search engine responds to the classification and Keyword Density of the page.

What Additional Factors are used in Keyword Analysis?

Keyword Relationships

Graph Showing the Keyword Relationships in a Document

Search Algorithms need to be able to filter through all of the other words in a website. Every single word that is placed on a web page can have some degree of influence over the whole of the page and even the website itself. Simple words like: them, your, you, it, or, AND even and, need to be filtered and evaluated. Too many uses of those words in the web page can throw off the algorithm. Relationships exist between all words. The proximity of the Online words relative to each other, will also significantly influence the software algorithms of what the page is about (See Keyword Graph.) Writing on the Web has to be tightened up and more structurally focused toward the subject matter, in order to become more successful in establishing new pages online, especially when it comes to the highly competitive Internet keywords.

Search Algorithms Analyze Capitalization, Bold Text, Font Size, and Font Placement

To grasp the degree of difficultly that Search Engines face in cataloging a website is to consider what needs to be analyzed from their perspective. By somewhat of a Reverse Engineering Marketing aspect we can gain Internet marketing insight into what is looked at for establishing the ranking in the search engine results pages. Capitalization, bold text, font size, and font placement are all factors in page analysis. For example: as Google Search algorithms have improved, and certainly expanded over time to include other on-site and off-site website factors, the weight factor given to each of these hundreds of variables has changed slightly, and in some instances drastically affected the search results.

Understanding Search Engines and the Online Marketing Learning Curve

I believe that we are all on an online marketing learning curve. Search engines are continually learning about the World Wide Web by constantly traveling the Net with their Robots that catalog the pages. Then with analysis software, the companies can determine the so-called Mean, Mode, and Median of any particular criteria within the page or group of search results they wish to analyze. With such detailed analysis, they then can tighten or loosen a set of parameters to slightly change or drastically change the search results. Every update to a search engine algorithm in-turn creates a new round of learning by all the SEO Webmasters of the world. Through this type of online school teaching, the SEO is constantly being trained toward better content writing and layout quality. The whole of search is also trained, because as creativity and new technology are implemented into websites, along with the popularity of other types of online content sites, the search companies can continue to upgrade and improve their algorithms to reflect these new changes. Sure, there may be the law of unintended consequences that occur along the way, but in the long run, everyone will benefit with better content, websites, and search engine results pages.

Professional Web Services, Inc., is a SEO strategies, Internet marketing services, online advertising strategies, and a Web branding solutions company. Contact us today for Internet Marketing Services for your B2B or B2C business to be found in the search engines. Turn your business into a great online sales tool with a Pro. eBusiness Online marketing solutions with Professional Web Services. If you are serious about gaining more customers now, getting more online sales leads, and learn how we can help your business get discovered on the Web, then send us an email today for your online marketing solution.

Article by: Jim Warholic

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To help get your company to the top of the search line with online marketing services; contact Professional Web Services today.

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