Standing out from the crowd on the Internet is one of the most important things you can do for your business. With sometimes millions, or billions of websites all competing for your keywords, there has to be something different about you that will really resonate with your customers and future customers.
It is this future customers base that your business really needs to focus on. If you provide top quality service, existing customers will return for more because your brand is good in their minds. However, with customers that do not know your name, you must be able to sell your company products or services in such a way as to not turn off potential customers. This is where your website may be the first Web contact point a potential new customer makes with your company. It is important that the website be all that it can be. How the website is presented to a new visitor can make a grand first impression, or it can also be a one second hyperlink click gone away.
Presentation comes in many different forms. Pictures can be used to add a little bit of symbolism if done with the correct approach. Writing style is important too. Cold dry writing simply will not do. Even if you are writing to the technical engineering crowd, they too get tired of the drab writing approach. Creative writing that is based on sound marketing and advertising principals must be used to engage your audience. Remember, your audience is anyone that reads your website.
So get creative today with a website design approach by Professional Web Services. Contact Professional Web Services for a fresh web site design face for your business. Need a brand new website? We can help your business there too with a customized template, branded exclusively for you.
Are potential new customers seeing your website online or finding your global or local business with the search engines? Are you getting sales leads and customers from the Internet? Do you want more customers now?
Learn how Internet marketing and online advertising with Google, Yahoo!, and Bing Search (formerly named Microsoft MSN Search) engines can drive new customers to your online doorstep and even deliver them to the inside of your store, where they can shop and buy the products or services your business provides. Take the next step with Professional Web Services today.
In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.
Presidents And CEOs
The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.
Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don’t even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.
Embracing Internet Marketing
Grasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24×7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.
The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer’s and your sales department’s fingertips will make everyone’s job much easier and will result in more sales. Email’s written can then be linked back to the specific information being requested. Customers will come to rely on your company’s website as being a good source of information. This helps promote your brand and keeps the customer’s focus on you, instead of the competition.
B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don’t provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today’s business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.
Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.
The businesses that standout on the Internet, and standout first online with the search engines for their specific industries’ keywords, will be in a position to capture those early sales leads and new customers.
As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.
Get busy promoting your business with smart Web marketing strategies today.
If you are not employing any type of marketing solutions for the Internet, then it is more than likely that your business is loosing market share to the competition.
One of the most important business marketing strategies that should be implemented by most companies is to incorporate a “Web marketing strategy” into the overall corporate sales, marketing, and advertising scheme. Simply put, the Internet has the potential to send business to your company with targeted online advertising and an Internet marketing strategy that incorporates many interconnected strategic marketing items that will help your company improve market share online.
One of those strategic marketing items to consider, is contract with a professional full time Internet marketing and online advertising firm that has years of experience with marketing and promoting of companies on the Web. Yes, you or an employee can try to spend years learning the ever changing SEO process, but how much sense does it make to spend the time, with the potential pitfalls along the way, and near certain possibilities of making major mistakes that could drastically affect your business online. The smart solution is to do what you do best, that is, running your business, making money for your business producing the products or developing the services you sell, and let Professional Web Services do what we do best; that is, getting businesses found online and increasing our clients’ bottom line sales results.
Internet marketing is not something that can be learned out of a text book. Certainly there are basic sales, marketing, and advertising principals that come into force when applying the strategies on the Web, but that is only the tip of the iceberg. Web marketing starts from the ground up foundation and the Internet down. What I mean by that is the foundation structure of the website is most important but so are the links to your website, social media marketing, implementation of Web 2.0 applications, online videos, etc etc. Having only one or two of the key items developed is not nearly as good as having them fully integrated together for your Web brand. That is where Professional Web Services Internet marketing firm can help your business online.
The Internet is becoming much more interesting in our life and times as time ticks on. Staying up to date with the latest technologies available is most important for the B2B – Business to business, B2C – Business to consumer, and the C2C – Consumer to consumer world. Most small businesses today are not taking advantage of even a fraction of the power available through the Internet. The Web has created a solid foundation for marketing, advertising, and sales for all types of small businesses.
Large corporations for years have been using the Internet as a means of having their websites be a supplement and in some cases the main tools for bringing products and services to the market place. Large corporations have worked hard to establish their brand with the consumer or in the case of B2B; other businesses. For the small biz community however, many have not even thought about how they can establish their brand online through Web traffic on the local Internet markets.
Even with the advent of the Internet, consumers still purchase goods and services locally which supports businesses, stores, and service providers in their local communities. However, marketing and advertising in the past was through a Yellow Page Ad or the local newspaper. Things certainly have changed in how consumers and buyers find things. Now, because of the behavior of consumers and buyers, there is also a need to market and advertise a local business using the Internet.
Consumers and businesses continue to push the big Yellow Page books off to the side. In fact, if you haven’t looked at a recent Yellow Pages book; the publishers are trying to reduce the costs to print these books by making the text type so small that you need a magnifying glass in order to read it. I have become most disgusted with our local Yellow Pages for this very reason. I am now much more inclined to go to Google Search and do a local search in my community rather than pull out the fine print. I suspect that the younger generation (post Internet) uses the Yellow Pages printed book even less.
Millions of consumers are using the Internet daily to search out small biz. These figures are growing, especially as High Speed Internet has become more popular. Local directories are sprouting up all the time. These directories are becoming a way of providing a link to your B2B or B2C website that can support your business. Having information related to the specifics of your business can be an excellent way of being able to market and advertise 24 x 7 x 365 days a year. See information about various small biz strategies and expanding market reach online.
We have heard the story from some businesses having had a website for years that, “no one ever comes to our website.” In their mind they have written off the Web and their website as being, “a waste of time and money.” These business owners have placed very little effort into marketing their business online through good search engine marketing strategies or what is known as SEO, Search Engine Optimization.
Search Engine Optimization is actually a misnomer. The term SEO or Search Engine Optimization and another term often used is SEM or Search Engine Marketing are actually terms used to describe optimizing a website for the particular keywords and keyword phrases to be found in the search engine searches for industry specific keywords related to particular fields of business. The search results pages for keyword queries can be a boom for sales on all types of products, services, organizations, and brands if a company starts being displayed in the search results pages. The SEO and SEM needs to be much more than just an optimizer of the company website. There are hundreds of onsite variables that affect the ranking of a website. Additionally there are countless other offsite variables that directly affect a website showing up in the results pages. For example from a Search Engine Algorithm, the quality of, and the topics of other websites that link directly to another Web site is a key variable. Certainly as Search Algorithms have been improved over the years has had a direct impact on the value of links from other sites. See: Search Engine Optimization Question
The process of marketing and advertising online is in a state of flux for B2B, B2C, and C2C. But, that is no different than having to battle the competition in other media outlets for any business. The Search Engine Companies are looking for the best results possible. Search Engine competition is good for the consumer. If there was only one search engine on the horizon, with one group of search engine results, and only one online advertising model, then they would have a monopoly online. The search engine company could make it so no other website could ever get into the natural or organic search results. A monopoly search engine company could force everyone to start paying for online advertising. This however, would be very foolish indeed. Consumers and businesses are free to use Google, Yahoo, Bing or any number of other smaller search engines that are starting up.
Trust is the key. Without trust and another all to often forgotten concept, Internet ethics, consumers could very easily migrate to other search services. Search as we know it is quite new. In just the past ten years we have seen Search develop into what has become an Internet marketing facilitator. The whole process of search can be summed up for the business world as a Marketing Middleman. The industry for business is about connecting buyers to sellers; matching up the needs of some with the products and services of others, and focusing on the transfer of information from one entity to another. If everything was Black and White it would surely make for a very dull colored world. That is why we will continue to see innovations, new technologies, and powerful online programs that will provide a great benefit to all business in the world.
The future of Search is limitless. I suspect in another ten years that we will be blown away at the power at our fingertips. Consumers and businesses will continue to embrace the Internet for eCommerce, research, and a host of other solutions that have not even been invented yet. The only question is; will you be on the forefront of the solution and embracing the Internet for your business?
Interactivity can take many online forms in marketing a business through a website, click through emails, call to action items, enticements, free offers, games, challenges, and other various forms of algorithm learning and software items built into the web site.
Now with the new 2.0 Web that is upon us, advertising can have more interactivity built into the ads themselves. Defining Web 2.0 is rather difficult because the Web is in a constant state of change. New technologies and software are continually being developed and deployed throughout the Internet. Software applications such as Google Calendar and the online Writely company (now Google Docs) that came up with a powerful online word processing application that can save documents in Microsoft Word format are starting to change the Internet landscape.
Advertising is also becoming much more interactive especially as online streaming audio and video are becoming more and more popular for both the advertiser and the viewer. Google has recently started experimenting with video advertising through their AdWords campaigns. The advertisers have created the ads in such a way, that the ads do not irritate a person viewing them. Actually to fully view the Ad, a play button is placed at the bottom of the ad itself. By including this type of interactivity built into the advertisement a viewer can make a choice to view it fully or not. Other forms of the interactive advertisements are simply when a button is clicked more information can be displayed.
Now, a further refinement of the selling or buying process can take place with an advertisement that draws the reader/viewer into the next step along the path of completing a sale. Remember, the better you can communicate your message, and understand your target customers’ needs, the more likely you are to fill those needs and complete a sale. With an interactive advertisement, a company can now share more information than would be typically shared with a single static ad. This really makes it a very powerful tool for communicating to prospects.
I suspect as readers and viewers become much more accustomed to these new Web 2.0 Ads they will gravitate toward more interaction with the online ads, and thus the advertiser will have higher, and more qualified click through rates. This will likely be good for both the Internet Surfer as well as the Internet Advertiser. The Surfer will certainly be more trusting of a company if they can find out more information along the pathway from prospect to customer.
Getting a handle on these terms is like pulling teeth. Web 2.0 seems to be some futuristic idea which seems to be evolving from the Web 1.0 structure. On the other hand, Web 2.0 seems to be occurring now on the Internet as it now is.
The term “Web 2.0″ refers to what some people see as a second phase of development of the World Wide Web, including its architecture and its applications. As used by its proponents, the phrase refers to one or more of the following:
a social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and “the market as a conversation”
a more organized and categorized content, with a far more developed deeplinking web architecture.
The concept of “Web 2.0″ began with a conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What’s more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as “Web 2.0″ might make sense? We agreed that it did, and so the Web 2.0 Conference was born.
My gut reaction to all of this is that having a name stamped on a period of time like this will be like trying to place a classification on an entity where someone will ask, was that Web 1.0 or 2.0 architecture? And what about the evolution to the next level that is still to come? Will we have Web 3.0, 4.0, 5.0, etc etc?
Ok, If that is Web 2.0, What is Marketing and Advertising 2.0?
It seems to me that both of these terms reflect the interactivity and feedback mechanisms built into various types of analytics and forms of social networking through email, forums, comments, reviews, subject blogging, webcasts, podcasts, RSS feeds, news reports, affiliate referrals, and the entirety of the Internet as we know it.
See the following posts to have a better understanding of both of these terms.
As the Internet Matrix continues toward the next level we will see business take more notice of what it can do for them. Businesses that have not grasped hold of how a brand can be developed online or how their business brand image can be tarnished through the social networking (marketing and advertising 2.0) by the interactive online world will be shocked. The companies that strive toward excellence in customer service and operate with ethical responsibilities will continue to see gains in their brand acceptance and improve their market reach. In many ways, these companies that grab hold of the New Internet Matrix, will become like fine wines, that get better and better with age.
Internet Marketing And Online Advertising Just Got Better
Google has just empowered the Mom and Pop Small Businesses to be able to compete with their Big Business Brothers with a back-to-back 2 Home Run Sales And Marketing Impact
First, Google Analytics was released for Free to anyone that would like to be able to track what is going on with their website. This is a Professional high end program originally developed for Enterprise internet sales, marketing, and advertising use. The program is able to provide the advertising tracking feedback mechanism for new Ad conversions and website use tracking.
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
Second, Google Base was also released for Free to everyone that would like to market their products or services, OR information on the Internet. Base is an online version of quite a number of different types of concepts from: Classified Ads, Want Ads, Recipe Sharing, Newsletter Listings, Services For Hire, Items For Sale, Cars And Houses For Sale, and even the Ebay concept of allowing companies to upload their database of inventory for sale.
E Business Base Features That Stand Out For Me
Complete control of what is displayed
Pictures can be uploaded
Labels can be applied to the information page for it to show up in various categories of the Google Base Search results
Privacy can be maintained through an automatic private type of email process
A link to a more information page can be applied
Free hosting of information for those without a website
The Internet Is An Empowering Media Form For Customers And Businesses Alike
Take a look at how the Internet is providing a form of online customer service feedback that can both be good and bad for your business depending on the customer service you provide. Consumer Experiences
Years ago, before the Great Expansive Web Landscape >> before the Mozilla and Internet Explorer and high-speed internet came along, a dissatisfied customer would maybe complain to management or write a letter to the President of the company about poor customer services or false advertising. Now, that has all changed. Customers that become dissatisfied are fighting back.
To be a reporter does not require going to four years at a university or getting hired by the local newspaper. No, anyone that has a beef about something is free to report it online through a free blog service. Make no mistake about this though, falsely reporting news and information can hold serious consequences for individuals online. See: Internet Ethics
With that said, people can and do document information related to businesses online all the time. In fact blogging has changed the face of how the large media giants respond to news stories. Many times the networks are slow, very slow at jumping on a breaking story and it is the blogging community that is the first to share the story online. With technology, through the form of automatic news feeds from every single blog, the story can be picked up by thousands of individuals that then turn and share more information online. Once the chronicled account is published, search engines catalog the information making it a matter of historical public record for all times sake.
Businesses, from local, national, and international companies need to be more aware of the new technology that is creating the Internet landscape Where There Is No Place To Hide
What happens when your ads brag about your customer service, and customer dreads going on hold with your automated call center?
What happens when your customer finally understands that your “money back guarantee” is actually pro-rated for the number of weeks that she owned your product?
What happens when your angry customer makes the evening news carrying a placard which declares you to be a crook?
Where do you hide when there’s no place to hide?
From the customer service standpoint it makes sense to follow good B2B, B2C, and C2C ethical guidelines. Fraud and other different unethical activities will become exposed. It might not happen overnight but with poor customer service, fraudulent activities, advertising scams, and even copyright infringement there certainly is no place to hide online.
Empower your Business for Marketing And Advertising
Blogs are not just for individuals. In fact blogs are being used more and more for businesses everyday. I just received an email update from Google about how their AdWords blog is becoming more of a newsletter in their thinking than just some place to post thoughts and updates. Click link to read more on this perspective.
This type of e-business marketing and advertising works. Customers have been sharing with me the good feedback that they are receiving from this type of executive Internet marketing and branding approach. Many times people are blocking the pictures and images that are embedded in emails, especially in an unethical age with email spam and malicious spyware viruses, but are likely to click on a link to a website to view more information. Information can be posted online for future use. Imagine being able to write a sales and marketing pitch or create an Ad for use in a Pay-Per-Click advertising campaign with a link to a posting targeted to exactly what it is that your company is advertising.
The Internet is still a baby
The interconnectivity and alliances between businesses both vertically and horizontally as well as the mix of Individuals into the broad spectrum of things online will continue to create new opportunities for new businesses, market expansion of existing companies, and the opportunities for private individuals to make a difference, shake up the world, and breath a measure of fresh air to the World Wide Web.
Professional Web Services, Empowering Businesses On Line To Make A Difference With Internet Marketing, Online Advertising, And Web Branding SERVICES STRATEGIES SOLUTIONS.
I’ll never forget the first time I used a browser for web navigation. It was called Mosaic and was originally loaded on my Mac PowerPC 6100 computer. Wow have Internet times changed! Now I am using a MacBook Pro.
Out of the old technology days and browsers of yesteryear web navigation came the Netscape Mozilla and Internet Explorer browsers, with others following. Now comes a brand new start-up with the attempt to turn the world upside down as far as web browsing is concerned.
Meet The Flock
Flock is a creative new browser that is doing things in a different and unique way. In fact their statement on their about page sums it up:
Who are you people, anyway?
Well, we’re pretty much a bunch of regular folks trying to shake things up.
To describe the Flock browser is difficult to do. It has interesting features that remind me a little of the Apple Safari and Firefox Mozilla Browser all rolled into one with additional features for Blogging. In fact, one area developers are targeting is Bloggers in general.
One of the features of this browser is the built-in control panel for uploading, editing, and managing the content on any blog. Additional features allow you to share bookmarks with others online. Take a look at what you can do.
To really understand what you can do with this Internet Browser requires hands-on experience. Currently Flock has a download version for experimentation by developers and individuals. It still is in a development state but anyone can download it and try it out. They certainly are looking for quality feedback.
Additionally, when you download the Flock Browser you get a free WordPress Blogging account. I wanted to experiment with another blogging software and thought I would try both the software and the browser at the same time.