List of Search Engines Listed by Types of Searches

Get Your Business Discovered OnlineThis page posting has been updated with the addition of some of the newer search engines. The original search engine page was dealing mainly with B2B and B2C search. However, with today’s broad based Internet activity, and how it relates to various aspects of business usage, personal searches, and even internal intranet enterprise searches, we wanted to highlight some of the different search market segments.

This list of the various search engines, is posted here mainly for research and education purposes. We felt it is nice to be able to reference and have links to some of the different search engines all in one place. While the list below does not cover each and every search engine online, it does provide a broad list of most of the major search companies that are available. Also note that some of the search engine links have been redirected to other sites due to search buyouts, mergers, and acquisitions with other companies, along with changes with the search engines themselves (for example: search companies have changed brand names, different URLs, and links). You will also notice that some of the search websites go back a number of years. If you would like to read more about the details of any particular search engine, take a look at the Wikipedia Search Engines List article, and follow the links to each specific search engine for a descriptive overview. Some of the people search engines are very interesting at gathering information in one place. Find the person, distant relative, classmate, or friend from the past.

Note that each link opens into a new search window.

The best way to compare different search engine results, is to open search engines in multiple tabs in your web browser and quickly reference back to this page.

Major Search Engines

Search in Other Countries

Meta Search Engines

Specialty Search Engines

Business Search Engines

Legal Search Engines

News Search Engines

People Search Engines

Real Estate & Property Search

Multimedia Search

Shopping Search Engines

BitTorrent Search Engines

Job Search Engines

Enterprise Search Engines

Blog Search Engines

Medical and Health Search

Professional Web Services Provides B2B and B2C Internet Marketing and Search Engine Optimization “SEO” Services

Let us help build a solid online website foundation for your business. We guarantee to improve our clients online standing and brand awareness for the search engines’ results pages for keywords and key phrases pertaining to each business specific target markets, increase relevant traffic, website visitors, generate more sales leads, and help increase the total sales. It is wise to think of a website as another salesman; actually, think of a business website as the key salesman. The question that needs to be asked; can your website be found found on the Internet? Is your salesman asleep at the online wheel (pardon me for being gender specific)? Well, we can put him to work 24 x 7 x 365 days a year, with the most powerful Internet sales, Web marketing, and advertising online solution. Learn how your website can become a very powerful business tool for your business and a bright branded star online for the world to see. Gain world wide prominence for your business on the Web, driving more search traffic, more qualified website visitors, leads, and ultimately more customers and sales for your company with Professional Web Services. For a no obligation consultation plus in-depth site evaluations, contact Professional Web Services today.

Are you getting relevant B2B, B2C, or C2C search engine traffic, business referrals, qualified sales leads, and customers?

Professional Web Services is here to provide your business and company with our successful internet marketing services, strategies, and website solutions. Send us an email for information about: Internet marketing services, SEO, search engine optimization, online advertising campaign management and PPC advertising strategies designed to improve ROI on advertising dollars spent, and online and website branding solutions. Find out how all this equals more sales for your business.

“A brand is a collection of perceptions in the mind of the consumer”

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SEO Sticky Black And White Uppercase Words

Questions asked:

Is it best to use the color black in creating the home page. . or is it alright to use gold or purple for the search engines?

Is it better to make a lot of uppercase words?

When making a site ‘sticky’ does that apply for the most part to the Home Page?

Let me answer your second question first about using all UPPERCASE words.

If you are going to use all uppercase words, do it in extreme moderation. All uppercase words looks like shouting to most people, and in my opinion the search algorithms tend to categorize all uppercase words as shouting too. What I am saying, is the engineers at Google, Yahoo!, and Microsoft Search are always tweaking the algorithms to get the best search results possible. They don’t want search results pages that look like they are shouting at people either. Now, that doesn’t mean that the search results pages are not going to pick up any (all uppercase) pages in the search results, it is just a guideline to think about when you are designing your website and performing SEO Best Practices.

Try to use good writing techniques in all your published writing on the Web. I am of a strong opinion, that the search algorithms are actually being engineered to analyze writing styles, proper writing syntax, and text semantics. If you write and publish on your website using good sentence structures, then the search algorithms will tend to give your website higher marks. It’s just like a writing rubric grading system at school, but this grading system is truly color blind to unjust prejudice.

Don’t fret if you are not a literary genius, or have a tendency to misspell words, or have other dyslexic writing tendencies. Use web browsers that have automatic spell checkers, like Firefox, or write using Microsoft Word or equivalent word processors, and have these programs do automatic spell checks and syntax checks for you. If you want additional writing help, there are automatic programs such as WhiteSmoke that will help analyze, proofread, spell check, and edit your text to make it much more palatable to your visitors and the search engines too. The WhiteSmoke writing program has various writing modules available for help with general, business, creative, Hi-Tech, Bio-Tech, and executive writing styles. In addition, it is wise to have others check your published works. Don’t take constructive criticism personally, and continue learning from mistakes. The best way to improve your writing skills is with practice; there is no other way.

What color should I make the home page for the search engines?

I’m convinced that color schemes in the website pages are not so much as an important factor for the search engines, as it is for your readers, and people that are likely to link to your website in the future. It you have body text, that is not hidden in the page, the search engines can read it regardless of what color your page is. An important point here is, don’t make your body text hidden by doing some form of Blackhat SEO tactics. The search engine algorithms are getting much more sophisticated, and will likely give your website a search ranking penalty if you use Blackhat SEO tactics. You however do need to make the page easy to read for your online readers. Typically white on black is harder to read than dark on light colors. Once again this is just a guideline. I have used both at various times. If I have a lot to say, and I expect my readers to be able to spend a lot of time on the website, then I would make the pages as easy to read as possible. If I have a little bit to say, and I want to use a little bit more creative license in my web designs, then experiment with other color schemes.

For example: My Backflag site that I use for Internet shorts, is light on dark backgrounds which in my opinion is harder to read. On the other hand, my According to Jim site is mostly dark on light backgrounds, for easier in-depth reading. See Marketing-101 for an overview.

Now, if you look closely, you will see that I actually use both, dark on light, and light on dark backgrounds, at www.jimwarholic.com. The header area is a dark background and the body is a light background.

Does making a site “sticky” apply, for the most part, to the Home Page?

The term “sticky” generally refers to the ability of a website to capture the attention of a reader in order to draw that reader back to your website, and the ability to empower your reader to interact with the site by having them explore the website pages and read more content. How well you do this through out the website will determine how sticky your website is. Different types of websites have different degrees of stickiness. As far as how sticky your Home Page should be is concerned, it all depends on what you intend to do with the site in the first place. In my opinion, the Home Page should be an overview guide about your website. If someone comes to your website the first time through the Home Page, and you have very little information, they will have no idea what it really is about.

The example you gave, about the “Company of Winners” books is an example of an overview Home Page. This one is a graphic, which generally speaking, an all graphic home page is not the best from a search engine optimization perspective to be search engine friendly, but it does however show the point I am trying to make about the home page being an overview guide.

Hope that helps you.

Best regards,

Jim

Set your business apart with creative online marketing results. Learn how Internet marketing can help your business get discovered on the Web. Contact us for a free website evaluation today.

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Google PageRank Perspective 1 to 10 or 1 to 100

Page Rank Curve
For the non Search Engine Techie, Google PageRank™ is a value Google places on your page with a number between one and ten. Generally the more important a page is, with links back to the page from other well ranked websites, will improve the PageRank from Google for any particular page.

Here is what Google says about PageRank

PageRank Explained

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance. Read more about Google Technology.

To view a Google PageRank for any web page is as simple as installing the Google Toolbar with PageRank turned on.

Much has been talked about over the years by people on the inside at Google, and those in the Search Engine Optimization, SEO world concerning PageRank. While PageRank was at the heart of the Google algorithm for page ranking within the search engine results pages, I believe PageRank has evolved over time to be only one aspect of a page ranking well within the search engine results pages.

First off, just from the shear numbers of pages being published online, and to only have a page ranking system from 1 to 10 does not leave much room for scores on new websites that have great information, but have only been around for a short period of time.

During one of my visits (a couple of years ago) to Google, I spoke with one of the Google Engineers about the PageRank issue. I mentioned to him that I seemed to notice that the PageRank for the majority of sites was being adjusted from time to time with lower PageRank values than what was previously assigned to the website or more specifically the web pages. He gave me the impression that was indeed what was happening with PageRank across the whole Google Search landscape, but because it was being applied to everything in general, that it would not matter that much from a search perspective. In essence because all sites are being equally applied to the same Google PageRank scoring perspective, that the overall search engine results rankings would not significantly change. It’s kind of like grading on the curve. The top guys still have their top scores and the bottom guys still have the bottom scores.

Google PageRank Scoring System

My suspicion is that Google has a PageRank scoring system that is more than a 1 to 10. Google displays only the PageRank they want to show. What I mean by this is that Google probably has a ranking system of 1 to 100 or even 1 to 1000 or more, but they choose to only display it from 1 to 10 for your grade (so to speak). Maybe the algorithm is more like a curve than a straight line or some combination of both. But, however it is, their interest is to show the most relevant pages for any particular search result, regardless of PageRank values.

Many in the SEO world cry out when their PageRank takes a drop on some key websites. This is very naive of everyone to suggest that Google is doing this to punish a website or websites in general. Get off the PageRank bandwagon. Even sites or web pages right now that do not have a PageRank ranking (tongue tied) or a PageRank value being displayed of “0” probably does have a hidden ranking in the search algorithm. Google just chooses not to display the value.

I wonder, would it make any difference if Google displayed a PageRank value between 1 to 100 to the Internet world?

Time will tell.

As always, have a great Web day and stop by and say hello to Jim.

For ethical SEO services contact Professional Web Services, provider of professional Internet marketing services. Be sure to ask for your free B2B or B2C Internet marketing website evaluation.

Remember, good Internet marketing strategies gets your business found online. Professional Web Services offers Internet marketing services, strategies, and solutions for B2C and B2B businesses.

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Local Internet Marketing Provides More Local Sales

New Home
Local home builders are tapping into the Internet to increase home sales.

This story reflects the true nature of what is happening with the Internet and sales generated. Other homebuilders need to look at the following results of what has happened with Lennar and apply those lessons learned into their own home building domains.

For example, in June, Lennar had 251 Internet generated leads and 255 live chat sessions (roughly 7.5 per day). By the end of the month, the internet team helped drive 20% of the total homes sold. In July, the number are even more impressive with internet leads reaching 439 and roughly 25% of sales impacted by one of the internet avenues of communication. The most recent results indicate that the internet channel played an active role with just over 40% of home sales in August.

Read more Local Internet Marketing for Home Sales

In the age of the Internet that we live in, all businesses would be wise to consider the importance of using Internet marketing to get their message out. Local, National, or International searching for products or services provided by your company may be missing the buyers’ eyes in the search engine results pages.

What is your business about? Business Services, Consumer Services, Electronics, Technology Services, Biotechnology, Industrial Equipment Supplier, Manufacturing, Computer Products, Medical Equipment, Health Care, Real Estate, Wholesale and Retail, B2B or B2C, or Small Business; if your pages are not found online, how will customers discover your business on the Internet?

Contact Professional Web Services for the local and global Internet marketing solution.

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Search Engine Strategies Week In Review

SES San Jose, CA

Professional Web Services attended the annual SES, Search Engine Strategies Conference in San Jose, California this week. The conference was filled with the mega search companies Google, Yahoo, and Microsoft, new upstarts, and many other companies selling their wares.

The show is always a good opportunity to talk with numerous experts within the industry and see some of the new ideas in marketing and advertising online, website analytics, and various affiliates.

The highlight of the SES Conference in the past has been the Google Dance, and this year was no exception.

See more on the Google Dance below.

Here are some of the pictures from the Search Engine Strategies Show.

Search Engine Strategies Google
SES Yahoo
SES Microsoft
Search Engine Strategies

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For promoting your business through Search Engine Strategies, contact Professional Web Services, your Internet marketing solution provider.

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The Most Important Question(s) on the Internet

20/20 Business Glasses
Get 20/20 Marketing Vision

Are potential new customers seeing your website online or finding your global or local business with the search engines? Are you getting sales leads and customers from the Internet? Do you want more customers now?

By: Jim Warholic

Learn how Internet marketing and online advertising with Google, Yahoo!, and Bing Search (formerly named Microsoft MSN Search) engines can drive new customers to your online doorstep and even deliver them to the inside of your store, where they can shop and buy the products or services your business provides. Take the next step with Professional Web Services today.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don’t even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

More Sales For Your Business: Internet Marketing ServicesGrasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24×7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer’s and your sales department’s fingertips will make everyone’s job much easier and will result in more sales. Email’s written can then be linked back to the specific information being requested. Customers will come to rely on your company’s website as being a good source of information. This helps promote your brand and keeps the customer’s focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don’t provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today’s business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries’ keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

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comScore Releases January U.S. Search Engine Rankings

RESTON, Va., February 21, 2007 – comScore Networks today released its monthly qSearch analysis of activity across competitive search engines. In January 2007, Google Sites captured 47.5 percent of the U.S. search market, gaining 0.2 share points from the previous month. Yahoo! Sites maintained its second place ranking with 28.1 percent of U.S. searches, followed by Microsoft Sites (10.6 percent), Ask Network (5.2 percent) and Time Warner Network (5.0 percent).

Share of Online Searches by Engine

December 2006 – January 2007

Total U.S. Home, Work and University Internet Users

Source: comScore qSearch

Dec-06

Jan-07

Pt Chg vs. Previous Month

Total Internet Population

100%

100%

N/A

Google Sites

47.3

47.5

0.2

Yahoo! Sites

28.5

28.1

-0.4

Microsoft Sites

10.5

10.6

0.1

Ask Network

5.4

5.2

-0.2

Time Warner Network

4.9

5.0

0.1

Americans conducted 6.9 billion searches online in January, up 2 percent versus December. Annual growth rates in search query volume remained strong with a 26-percent increase since the same month a year ago.

Google Sites led the pack with 3.3 billion search queries performed, followed by Yahoo Sites (1.9 billion), MSN-Microsoft (733 million), Ask Network (361 million), and Time Warner Network (342 million).

Get your business discovered on Google, Yahoo, MSN, and other search engines with Professional Web Services, Internet Marketing Services. Contact us today for a free Internet marketing evaluation.

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Building A Better Search Engine

Google Co-op Provides a Great Way to Custom Build Your Own Search Engine When You Want To Find The Web Pages Important To Your B2C And B2B Business

http://pwebs.net/flash-marketing.swf

Now you can customize your own search engine dedicated to your own needs, or better still, build a search engine for your own B2c or B2b business privately or broadcast it publicly for customers to be able to find the information they need.

With the ability to allow for both results from the World Wide Web, and/or a select group of websites, you can customize it to your tastes.

If you are a non-profit, university, or a government agency you can select the option for ads free display for the search results pages. If you want a totally ads free enterprise system from Google, for users to search your website, they offer their enterprise solutions, Google Mini and Google Search Appliance.

While Google Mini and Google Search Appliance are not free as an enterprise solution, I am sure the two solutions are very robust and built with the Google Search technology to provide very good results for both your website Internet search results and your business’s intranet search solution.

The Google Mini delivers cost-effective, high-quality search for your public website, intranet, and file servers – and you can be up and running in less than an hour. Supports from 50,000 to 300,000 documents. Learn more.

The Google Search Appliance provides robust, scalable and secure search across virtually all the information in your company. Starts at $30,000 for search across 500,000 documents. Learn more.

There are other free Open Source search applications and nearly free apps listed at: Search Tools – Enterprise Search Engines – Information, Guides and News

Depending on your company’s search needs will depend on the type of search product required. If you are a small company with very little information on the web, then you probably do not need to have a search engine and can very easily provide a menu system for navigation for website visitors. However, with very large websites, some form a search engine software or hardware is helpful to the end users. You want your customers to be able to find the information, products, or services offered by your B2C or B2B business. Likewise, internal searches on the intranet are very beneficial to the company at large. Sales, marketing, advertising, engineering, customer service, management, and HR can all benefit by making the documents available through the intranet.

James A. Warholic
President: Professional Web Services, Inc.
Internet Marketing Services
Ethical Search Engine Optimization
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Staying on Top of The Internet

Understanding The Online Web

The Internet is becoming much more interesting in our life and times as time ticks on. Staying up to date with the latest technologies available is most important for the B2B – Business to business, B2C – Business to consumer, and the C2C – Consumer to consumer world. Most small businesses today are not taking advantage of even a fraction of the power available through the Internet. The Web has created a solid foundation for marketing, advertising, and sales for all types of small businesses.

Large corporations for years have been using the Internet as a means of having their websites be a supplement and in some cases the main tools for bringing products and services to the market place. Large corporations have worked hard to establish their brand with the consumer or in the case of B2B; other businesses. For the small biz community however, many have not even thought about how they can establish their brand online through Web traffic on the local Internet markets.

Even with the advent of the Internet, consumers still purchase goods and services locally which supports businesses, stores, and service providers in their local communities. However, marketing and advertising in the past was through a Yellow Page Ad or the local newspaper. Things certainly have changed in how consumers and buyers find things. Now, because of the behavior of consumers and buyers, there is also a need to market and advertise a local business using the Internet.

Consumers and businesses continue to push the big Yellow Page books off to the side. In fact, if you haven’t looked at a recent Yellow Pages book; the publishers are trying to reduce the costs to print these books by making the text type so small that you need a magnifying glass in order to read it. I have become most disgusted with our local Yellow Pages for this very reason. I am now much more inclined to go to Google Search and do a local search in my community rather than pull out the fine print. I suspect that the younger generation (post Internet) uses the Yellow Pages printed book even less.

Millions of consumers are using the Internet daily to search out small biz. These figures are growing, especially as High Speed Internet has become more popular. Local directories are sprouting up all the time. These directories are becoming a way of providing a link to your B2B or B2C website that can support your business. Having information related to the specifics of your business can be an excellent way of being able to market and advertise 24 x 7 x 365 days a year. See information about various small biz strategies and expanding market reach online.

We have heard the story from some businesses having had a website for years that, “no one ever comes to our website.” In their mind they have written off the Web and their website as being, “a waste of time and money.” These business owners have placed very little effort into marketing their business online through good search engine marketing strategies or what is known as SEO, Search Engine Optimization.

Search Engine Optimization is actually a misnomer. The term SEO or Search Engine Optimization and another term often used is SEM or Search Engine Marketing are actually terms used to describe optimizing a website for the particular keywords and keyword phrases to be found in the search engine searches for industry specific keywords related to particular fields of business. The search results pages for keyword queries can be a boom for sales on all types of products, services, organizations, and brands if a company starts being displayed in the search results pages. The SEO and SEM needs to be much more than just an optimizer of the company website. There are hundreds of onsite variables that affect the ranking of a website. Additionally there are countless other offsite variables that directly affect a website showing up in the results pages. For example from a Search Engine Algorithm, the quality of, and the topics of other websites that link directly to another Web site is a key variable. Certainly as Search Algorithms have been improved over the years has had a direct impact on the value of links from other sites. See: Search Engine Optimization Question

The process of marketing and advertising online is in a state of flux for B2B, B2C, and C2C. But, that is no different than having to battle the competition in other media outlets for any business. The Search Engine Companies are looking for the best results possible. Search Engine competition is good for the consumer. If there was only one search engine on the horizon, with one group of search engine results, and only one online advertising model, then they would have a monopoly online. The search engine company could make it so no other website could ever get into the natural or organic search results. A monopoly search engine company could force everyone to start paying for online advertising. This however, would be very foolish indeed. Consumers and businesses are free to use Google, Yahoo, Bing or any number of other smaller search engines that are starting up.

Trust is the key. Without trust and another all to often forgotten concept, Internet ethics, consumers could very easily migrate to other search services. Search as we know it is quite new. In just the past ten years we have seen Search develop into what has become an Internet marketing facilitator. The whole process of search can be summed up for the business world as a Marketing Middleman. The industry for business is about connecting buyers to sellers; matching up the needs of some with the products and services of others, and focusing on the transfer of information from one entity to another. If everything was Black and White it would surely make for a very dull colored world. That is why we will continue to see innovations, new technologies, and powerful online programs that will provide a great benefit to all business in the world.

The future of Search is limitless. I suspect in another ten years that we will be blown away at the power at our fingertips. Consumers and businesses will continue to embrace the Internet for eCommerce, research, and a host of other solutions that have not even been invented yet. The only question is; will you be on the forefront of the solution and embracing the Internet for your business?

To get your business found online contact Professional Web Services today. With powerful solutions for your B2B, B2C, or C2C business through Internet marketing services, Online advertising strategies, and Web branding solutions. Get the Business Solution today.

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Tweaking Your B2B or B2C Brand Online

Snippets of Your Brand
By: James A. Warholic, President of Professional Web Services, Inc.

Snippets sounds like some sort of cereal.

What are snippets and how do they affect your brand?

Snippets in the search engine world are a small sampling of a web page. When someone does an online search; this produces a results page with content snippets of various pages of information from many websites. If the search algorithm determines that a page from your B2B, Business to business or B2C, Business to consumer website has relevant information related to the searched for keywords then a small sampling of the page will show up in the search engine results pages.

Serious BusinessIt is important to understand that the first contact a person may have with your website is not when they actually go to the website but when they view the search engine results page. This is why from a marketing and advertising perspective that your brand “be the best that it can be” within the realms of a realistic approach to optimizing the page for Readers and the Search Engines.

As a President or CEO of your company you must consider at least two distinct ways another business or consumer views your brand online through the search engines. One must consider that someone already knows about your company name, and uses the search engine search bar to type in your company name to go to the website. The other way is that a consumer or purchasing manager from another company types in the keywords in the search bar, and your website shows up in the results pages. Both of these examples are typical of how a customer would find various businesses online. Each has its own unique approach for management, of the brand that needs to be portrayed to the customer.

Breaking this down further, it is also helpful to understand to which market segment your business is in. For example: vertical markets also known as niche markets are a very narrow or dedicated spectrum of products or services delivered to consumers or other businesses; while horizontal markets cross over a broad spectrum of products or services provided across multiple industries. Each of these business categories and buyers and sellers markets needs to have a particular brand approach to Internet marketing and advertising online that are going to be quite different. This will also be a factor in determining what your goals are for showing up in the search results pages and how your brand needs to be displayed on the Internet.

Search algorithms continue to change and improve. As the search companies fine tune and in some cases drastically change their algorithms this will also change to some degree the way the snippets are displayed for each website. A person can fine tune a web page to provide a better branded snippet while still maintaining the structural integrity of the page for the search engines and the readers. It is important to understand that changes to a web page can affect the page for the keyword search engine results. But, with quality writing, and proper and ethical search engine optimization techniques a person can actually improve both the branded snippets that are portrayed along with the ranking of the page in the search engine results.

Branding on the Internet does take time and effort to improve the image of a company. The days of just slapping a website together and saying, “that is it, and there is nothing more to do,” are over. Efforts need to be expended on a regular basis to view and analyze the results in the search engines. As the analysis is made, small or sometimes drastic changes need to take place to the website or web page in order to provide a better Brand for your company on the Internet.

Professional Web Services provides Internet marketing services, online advertising campaign management, and web branding solutions for your company online. Contact Professional Web Services today to get started toward more sales tomorrow.

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