List of Search Engines Listed by Types of Searches

Get Your Business Discovered OnlineThis page posting has been updated with the addition of some of the newer search engines. The original search engine page was dealing mainly with B2B and B2C search. However, with today’s broad based Internet activity, and how it relates to various aspects of business usage, personal searches, and even internal intranet enterprise searches, we wanted to highlight some of the different search market segments.

This list of the various search engines, is posted here mainly for research and education purposes. We felt it is nice to be able to reference and have links to some of the different search engines all in one place. While the list below does not cover each and every search engine online, it does provide a broad list of most of the major search companies that are available. Also note that some of the search engine links have been redirected to other sites due to search buyouts, mergers, and acquisitions with other companies, along with changes with the search engines themselves (for example: search companies have changed brand names, different URLs, and links). You will also notice that some of the search websites go back a number of years. If you would like to read more about the details of any particular search engine, take a look at the Wikipedia Search Engines List article, and follow the links to each specific search engine for a descriptive overview. Some of the people search engines are very interesting at gathering information in one place. Find the person, distant relative, classmate, or friend from the past.

Note that each link opens into a new search window.

The best way to compare different search engine results, is to open search engines in multiple tabs in your web browser and quickly reference back to this page.

Major Search Engines

Search in Other Countries

Meta Search Engines

Specialty Search Engines

Business Search Engines

Legal Search Engines

News Search Engines

People Search Engines

Real Estate & Property Search

Multimedia Search

Shopping Search Engines

BitTorrent Search Engines

Job Search Engines

Enterprise Search Engines

Blog Search Engines

Medical and Health Search

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SEO Sticky Black And White Uppercase Words

Questions asked:

Is it best to use the color black in creating the home page. . or is it alright to use gold or purple for the search engines?

Is it better to make a lot of uppercase words?

When making a site ‘sticky’ does that apply for the most part to the Home Page?

Let me answer your second question first about using all UPPERCASE words.

If you are going to use all uppercase words, do it in extreme moderation. All uppercase words looks like shouting to most people, and in my opinion the search algorithms tend to categorize all uppercase words as shouting too. What I am saying, is the engineers at Google, Yahoo!, and Microsoft Search are always tweaking the algorithms to get the best search results possible. They don’t want search results pages that look like they are shouting at people either. Now, that doesn’t mean that the search results pages are not going to pick up any (all uppercase) pages in the search results, it is just a guideline to think about when you are designing your website and performing SEO Best Practices.

Try to use good writing techniques in all your published writing on the Web. I am of a strong opinion, that the search algorithms are actually being engineered to analyze writing styles, proper writing syntax, and text semantics. If you write and publish on your website using good sentence structures, then the search algorithms will tend to give your website higher marks. It’s just like a writing rubric grading system at school, but this grading system is truly color blind to unjust prejudice.

Don’t fret if you are not a literary genius, or have a tendency to misspell words, or have other dyslexic writing tendencies. Use web browsers that have automatic spell checkers, like Firefox, or write using Microsoft Word or equivalent word processors, and have these programs do automatic spell checks and syntax checks for you. If you want additional writing help, there are automatic programs such as WhiteSmoke that will help analyze, proofread, spell check, and edit your text to make it much more palatable to your visitors and the search engines too. The WhiteSmoke writing program has various writing modules available for help with general, business, creative, Hi-Tech, Bio-Tech, and executive writing styles. In addition, it is wise to have others check your published works. Don’t take constructive criticism personally, and continue learning from mistakes. The best way to improve your writing skills is with practice; there is no other way.

What color should I make the home page for the search engines?

I’m convinced that color schemes in the website pages are not so much as an important factor for the search engines, as it is for your readers, and people that are likely to link to your website in the future. It you have body text, that is not hidden in the page, the search engines can read it regardless of what color your page is. An important point here is, don’t make your body text hidden by doing some form of Blackhat SEO tactics. The search engine algorithms are getting much more sophisticated, and will likely give your website a search ranking penalty if you use Blackhat SEO tactics. You however do need to make the page easy to read for your online readers. Typically white on black is harder to read than dark on light colors. Once again this is just a guideline. I have used both at various times. If I have a lot to say, and I expect my readers to be able to spend a lot of time on the website, then I would make the pages as easy to read as possible. If I have a little bit to say, and I want to use a little bit more creative license in my web designs, then experiment with other color schemes.

For example: My Backflag site that I use for Internet shorts, is light on dark backgrounds which in my opinion is harder to read. On the other hand, my According to Jim site is mostly dark on light backgrounds, for easier in-depth reading. See Marketing-101 for an overview.

Now, if you look closely, you will see that I actually use both, dark on light, and light on dark backgrounds, at www.jimwarholic.com. The header area is a dark background and the body is a light background.

Does making a site “sticky” apply, for the most part, to the Home Page?

The term “sticky” generally refers to the ability of a website to capture the attention of a reader in order to draw that reader back to your website, and the ability to empower your reader to interact with the site by having them explore the website pages and read more content. How well you do this through out the website will determine how sticky your website is. Different types of websites have different degrees of stickiness. As far as how sticky your Home Page should be is concerned, it all depends on what you intend to do with the site in the first place. In my opinion, the Home Page should be an overview guide about your website. If someone comes to your website the first time through the Home Page, and you have very little information, they will have no idea what it really is about.

The example you gave, about the “Company of Winners” books is an example of an overview Home Page. This one is a graphic, which generally speaking, an all graphic home page is not the best from a search engine optimization perspective to be search engine friendly, but it does however show the point I am trying to make about the home page being an overview guide.

Hope that helps you.

Best regards,

Jim

Set your business apart with creative online marketing results. Learn how Internet marketing can help your business get discovered on the Web. Contact us for a free website evaluation today.

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Social Bookmarks Internet Marketing 101 Strategically Applied

Learn how to maximize Social Network Marketing “SMM” for your business today.Marketing Online marketing comes in all shapes and sizes.

Internet marketing information on how to use social bookmarking for businesses today. Find out how you can help yourself in your own marketing efforts, for free.

The Web is a web of links that cross back and forth from all corners of the globe. Businesses need to think in terms of having an online global presence that is continually on an outreach ministries mentality. The days of placing a website online and just sitting back, and thinking that since we have built it, they will come in the form of new customers, is long past. Years have gone by with millions of websites being created that are all competing with you and your business. Yes, I do mean millions of websites are competing with your website whether you realize it or not. These millions of websites believe it or not, are using your words, that are used thorough out the World Wide Web. You do not own the words used. OK, some words are owned in the form of trademarks, but even with that, there are proper usages for trademarks in all types of written works, as well as properly displayed online in websites, blogs, news releases, email messages, ezines, newsletters, online news articles, and online videos. The truth of the matter is that every time a word is used on the Internet, it dilutes the entire pool of search results.

Whether you use Google, Yahoo!, Ask, Microsoft Bing Search, or any of the other smaller search engines, the fact remains that information is being generated at a astronomical rate and the search engines continually increase their total pool of information, and must try to pull the best results possible from the data mix. Yes, our searches are getting smarter. Instead of looking for just the word “widgets,” people are starting to use more natural language identifiers for improving their search results. Now they are starting to type “red widgets” or “purchase red widgets” or “buy red widgets” or “sell red widgets”, or you get the point. But, even those identifier words which help in the world of search from both a website perspective of including them in the pages, and the searcher’s perspective of being able to help improve their search engine results pages, it is not the complete answer to getting a page to show up in the search engine results pages.

Business Must be Proactive in their Online Marketing Approach

Taking a proactive Internet marketing approach is absolutely necessary today for businesses to compete in their respective market places. Yes, building a quality website, with information that is useful, informative, and effectively optimized for both the reader and the search engines is a requirement for good search results, but is not the only key to online marketing success. Another area is quality link building from outside sources. Yes, businesses must target their horizontal and vertical markets in the form of getting listed in directories and other online sources (many of which might cost an annual fee for a business to be listed), but that is not the only source for link building.

Free Link Building For Your Business With Social Bookmark Network Marketing

Everyone today has heard the term social websites. Sites like LinkedIn, Facebook, and MySpace fall into this category. FYI; LinkedIn is a great way to expand your business contacts, and even a link back to your website, through what many business professionals are using today. However, I want to go into the category of Social Bookmarking.

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.

Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.

As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.

Source from Wikipedia, online encyclopedia.

With social bookmarks you get an added power advantage from other users bookmarking your website online, and thus improving the Internet exposure of your website online and to a certain degree of improving the performance of the business website within the search engines themselves. Don’t think that just because social bookmarks reminds you of services that are personal in nature, that this doesn’t apply to B2B and B2C businesses on the Web.

So, how can you help yourself, with your own website, without having to go to your webmaster to do it? Simple to start by just signing up for a free social bookmark networking account, and bookmark your business website online. If you aren’t sure which one to use, try some of the more popular ones to begin with. Delicious, Digg, and StumbleUpon are some of the more popular ones. I suggest you get an account and try it out for yourself. Hey, what have you got to loose? There free. Share with your employees too. Have them get an account so you and your employees can collaborate on all your business bookmarks for your industry.

List of Social Bookmarks:

Favorites Google Bookmarks
Delicious Digg
MySpace Facebook
Furl Yahoo MyWeb
StumbleUpon Reddit
Newsvine Windows Live Favorites
Technorati Twitter
Yahoo Bookmarks myAOL
Ask Fark
Slashdot Propeller (Netscape)
Mixx Multiply
Simpy Blogmarks
Diigo Faves (Bluedot)
Spurl Link-a-Gogo
Mister Wong FeedMeLinks
Backflip Magnolia
Seganlo Netvouz
Tailrank Blinklist

Social bookmarks list above courtesy of AddThis.com

Another list of social bookmarking links widget for your website.

Social Bookmarks Creator

Make it easy for others to bookmark your website or blog.

As the Internet becomes more popular, if you can imagine that, online applications will continue to become much more pronounced. Make it easy on your users to bookmark your website or blog using some of the free online bookmarking services by including another free online service that provides a free application that can be embedded in a website to either popup or provide a drop down menu for adding a bookmark using the users’ favorite online bookmarking applications. For example, AddThis.com provides a small snippet of javascript code that can be inserted into the website, that will automatically take the title of the page viewed and prepare the online form for adding the specific page to your bookmark files online. Also, by having an AddThis account yourself, you can keep track of the number of people that actually bookmarked your page using that particular online bookmarking application. So, if you have a blog or a business website, include a social bookmark for your customers to add it to their favorite websites today.

Most of the bookmarking programs provide a means for cataloging and compartmentalizing the various different types of bookmarks that you might want to collect. The nice thing about online bookmarks is they can go with you where ever you go. So, don’t forget, start bookmarking for social marketing today.

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Online Marketing Means Knowing Your Customers Semantically

Do you know your B2C customers or B2B buyers intimately on the Internet? If you don’t know your customers, you are probably not talking their semantic language online and your website is probably not being found in the search engine results either.

Professional Web Marketing

When it comes to online marketing, a close working relationship is a must between those that take care of your website and the products or services you provide. Simply having a website online, with just a sprinkling of your keywords throughout the site, is not good enough to getting a business found in the search engine results pages. Most of all, quality content is required, and that content better stand on its own merits. Sure, you can publish on your business website a list of things that you sell, but how is that going to hold up to the hundreds, or thousands, or even millions of websites that use those same keywords as yourself.

Think about the difficultly of reaching the right customer on the Internet. There are not an infinite amount of words in the English language. The most common words are used by everyone. With that being said though, the search algorithms have gotten much better at evaluating what a web page, and for that matter, what a website subject matter (the website theme) is all about. In the future, search algorithms will be using a form of artificial intelligence, where not only will they learn from you, but they will improve themselves with constant AI tweaking, and self learning to improve the search results.

So, how does this affect your business on the Web? What does artificial intelligence have to do with your business website, and how will artificial intelligence play out in the real world of Internet marketing in the future? The answers can be found in the actual copy writing that is on your website.

Semantic Text Analysis

Get Your Business Discovered OnlineNot only are the words you use important, but the writing style, the proper grammar usage, the syntax, word capitalization, alternative word meanings, and even the titles, headings, and the included pictures can all be relevant factors in determining what the main subject is all about. Prior to the use of computers, people would read an article and be able to point out what type of writing style was being used. For example: English professors would be able to tell if a style of writing was; Argumentative – the speaker involves himself, argues, explains or analyzes in order to try to convince the interlocutor; Narrative – a narrator states a series of events, happening at a given time, and in a given place; Enunciative – the speaker and the interlocutor establish a mutual relation of influence, make their standpoints known; or Descriptive – a narrator describes, identifies or classifies something or somebody. Source: Semantic Knowledge

Writing analysis has much to do with the way the words are interconnected to one another. There are classes (direct relations) between using certain keywords with those of others in sentence structures. Text analysis programs take into account these keyword relationships and produce sets of references between various keyword categories, which can identify what the main subject is about. It can also be used to give an indication of the frequencies of words used and the meanings of the ambiguous words used throughout a written document in order to give a better analysis of the theme topic being discussed.

Words have different meanings depending on where and how they are being used in the body text. Also, there are times within the body text, where the same words are used as nouns in some instances, and at other times as verbs; with many times the verb noun word usage is switched even in the same document. It is said that one in four words used in a document could be deemed as ambiguous. As computer algorithms are improved, the word usage ambiguity is broken down with mathematical formulas, by evaluating all the given factors to determine with a high degree of certainty what the written document is all about.

Semantic Text Analysis Example

Business Keyword Reference Field
Business Keyword Star Graph

The Star graph above displays the relations between references, or in this case, between the “business” word category and other references. The figures shown on the graph give the number of relations (co-occurrence frequency) existing between the various references in this document. This graph shows the relations between those references. They are oriented: the references on the left of the central reference are its predecessors, those on the right are its successors. Reference Semantic Knowledge Tropes

This is a prime example of showing the relationships between the word business, and the words prior to and after business. While most of the word associations make sense from a logical perspective, however you will notice that a few of the word associations seem out of context. For example: the water_travel successor represents a usage of the words “sprinkling of your keywords” used near the top of this article. However, when this article is taken in its entirety, it is obvious that this article is not about H2O travel, but how business and the Internet have a direct success relationship together along with a host of other keyword associations.

The Semantic Web

With the aid of powerful computer programs, search engine companies can now build search algorithms that are quite smart. We generally think in terms of Search as being something we do, or a place we go online to shop, look for products and services, read the local news, or the quest for information for our business or personal use. However, Search from the standpoint of the search engines is simply a program or group of programs all designed to take and catalog the library of information online, and provide the best results possible. But, it is wise to understand the end result, in that Search is not just one particular result or even one style of results for a select search phrase. What I mean by this is, the top search engines such as Google, I believe, builds a collection of results that try to cover as broad a range of information area as possible, while keeping the results as narrow to the search terms that are practical. I’m not referring to Universal Search with the inclusion of various types of vertical search content from picture images, videos, directories, book searches, or local news data sources into one universal search output, but more as it relates to the basic search database of website results.

I’ll give you an example: Let’s say we are looking for information on how to replace the cabin filter on a 2000 Honda Accord. If you were to do a simple search query using Google Search for 2000 Honda Accord Cabin Filter, you would likely find information on the parts, prices, replacement procedures, and associated automotive areas that are directly related to the search query. While the given search query example was not placed in the form of a question like, “How to, how can, what is, or where is;” never the less, the results are given in the form of an answer by answering as broad a range of probable questions as practical, while being constrained to the topic at hand. Take a look at the results from the above search. It is interesting to note, as people become more adept at searching, they will begin to constrain their own search queries with using more sentence like structures to search and find the information they are looking for.

So, how can you apply this semantic knowledge for online marketing?

Market Segmentation

Internet Marketing StandoutFind a hole and fill it! You need to ask yourself some business related questions. What is missing in your particular Web market segment? What horizontal or vertical marketing information is lacking? What products or services that your business supplies, produces, or could produce need filling online? What other market segments can be penetrated?

Research and analysis is 90% of the marketing effort required. Doing due diligence, studying the competition, and keyword analysis are some of the major factors right off the bat that need to be researched, analyzed, and evaluated for the Web opportunities that are present. Then by structuring an online marketing strategy plan that can take your business’s strengths, and apply this to the business opportunities present on the Web, will help produce a sales and marketing impact success for your business. Read about strategic marketing from an Internet perspective to understand the relationships between your business, your competition, and how by including a website SWOT analysis, which includes analysis of the strengths, weaknesses, opportunities, and threats for your business online, can bring to light various marketing and advertising strategies that can be substantially applied for a sustainable competitive market edge.

The Top Ten Percent

To take advantage of your 90% effort requires the last 10% commitment. Think of it this way, you’ve done the research, you’ve identified the hole to be filled, you know what information is missing; now go do it. That might be easier said than done. Someone, either yourself or others, needs to take the next step and write the information down. Then, the information needs to get published online either in the form of a web page or pages of a website, or even in the form of a blog. The more proficient and succinct your copy writing is; using the best grammar that you can muster, taking into account the style of writing that is missing in the search engine results pages, the more likely you will be successful in your Web marketing strategy. Be aware, online marketing success is an ongoing process; it doesn’t happen overnight. Simply writing one or two articles in your particular field is probably not going to get you in the top ten percent of the search results, unless very few others have written and published about the same topical information.

Reaching Your Customers and Buyers Online Marketing Tip

Here’s an important marketing tip to remember when getting intimate with Web prospects. Reaching your customers and buyers online requires you to talk their language. When writing articles for your BtoB or BtoC business, in which you are planning for it to be used as promotional pieces to target potential customers; what good is it if you habitually only use keywords in your articles that are never searched for on the Web? Sure, you can use your own keywords or trademark phrases, but those trademark phrases also better include references to keywords used online by perspective Web customers. If there is a customer information barrier present between the way you talk and the way your customers talk, you are more than likely missing the sales and marketing boat. If there are synonyms for the various keyword terms, it is wise to also include these synonyms where appropriate, in the article too.

Natural Language Writing

KISS your prospective customers and buyers now! For those that don’t know the KISS principle (acronym for “Keep It Simple, Stupid”) states that design simplicity should be a key goal and unnecessary complexity avoided. It serves as a useful principle in a wide array of disciplines, such as software development, animation, engineering, strategic planning, Internet marketing, and online advertising. Read more about the KISS principle at Wikipedia.

Set Your Business Apart

Be different. Do it to the best of your abilities; learn, improve, and perform to a level of excellence that sets your brand apart online. Remember, everything is linked together on the Web. Your sales, marketing, advertising, and branding architectures are all inner related to each other through the information architecture(s) of the website(s). Read about marketing strategies for your B2B or B2C business. Don’t settle for mediocrity for your company. Start making a difference for your business and your future customers. Professional Web Services, can help set your business apart on the Internet. Contact us now for the business solution, to help you reach new prospects today while turning those new prospects and sales leads into customers tomorrow. I invite you to take the next step now into gaining more sales for your business. I guarantee you won’t be disappointed. Ask for your free Internet marketing SEO website evaluation today.

Now is the time to get your business discovered online. Contact Professional Web Services today.

Get Your Business Discovered Online

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Paid Search Engine Submission is a Waste of Time and Money

Paying for online search engine submission is a waste of your business dollars.
Search Engine Marketing Strategies
After receiving countless B2B and B2C Emails and discount sales offers of $99.95 for Search Marketing Strategies and to have your site found in the various search engines, the marketing and advertising truth needs to be told. First off, if a web site is not found in the organic search engine results pages, no amount of paying for it will help get the website listed in the leading search engines.

What is the difference between organic search results and ad generated listings?

It should be noted that the organic or natural results from the search engines are generated from an automatic search algorithm that places web pages in an order from the top on down, and are not the paid advertising listings such as pay per click ads that can be found on the right and at the very top of most of the search engines results pages. It’s important to understand the difference between paid search engine marketing and organic search Internet marketing strategies. Anyone and any business can bid to have their ad show up in the pay per click online advertising areas, and this can be an effective part for your business advertising strategy, while still optimizing your website for readership and organic search results.

Search Engine Robots Seek Out Websites

How are websites found online? Sites are found by links in other Web sites, email links, and search engine visitors. Links from other websites will provide a trail to follow for the search robots. Additionally when visitors come to a site they also leave a path. Actually, the trail follows them. For example: when a person arrives at a website, the log files keep a record of the information from where they came from. This information is followed by computer robots. As these computer BOTs scan the Internet they recognize good links and identifybroken links. The good links are then fed into the master search database. Another way in which a site is found is through a person following a link in an Email or simply typing in the URL or address into the search bar.

How to Submit Your Website to the Search Engines for Free

If a website is relatively new then submission to the leading search companies is a piece of cake. It takes no more than a couple of minutes and anyone can do it. It is a good idea to submit, but even if you do not submit the website, robot crawlers will most likely eventually get around and find your website at some point in time. Click here to submit a website to Google Search, Yahoo Search, and Microsoft Bing Search submit. Don’t be fooled into paying for something that is free, even by some of the search engines themselves.

Do not get taken in by the E-mail flimflam artists in which they promise to submit to hundreds of search engines for a price. There are only a few key players (Google, Yahoo!, and Microsoft) in the world of Search Engines and the other search engines will find you anyways. What will happen, if you decide to submit to the hundreds of other engines, is you will be opening yourself up to a lot of free spam headed toward your email box.

Internet Security Privacy E Business Legal Ethical Intellectual Property Issues

Watch out also for the search engine data merging advertising scams. They promise you number one on all the major search engines for your keywords on all of their network sites. Find out the truth about these various e business legal and intellectual property issues, ethical marketing and advertising issues, & privacy and security concerns at the Search Engine Data Merging Keywords Advertising Scam.

Business Ethics and Other Important E Business Marketing Issues

If your site has been around longer and still not showing up in the search results, there could be a number of key factors involved. Everything from not addressing the keywords of your business properly in the website or in a highly competitive keyword area, not enough original content, not having the quality links back to your website, having an all graphics site (such as all Adobe Flash website), framed sites with no content to be found, OR having had mistakes, ebusiness ethical snafus, or other items which have banned the site from the results.

Professional Web Services Internet Marketing Services

Contact Professional Web Services for an Internet marketing site analysis today.

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Google PageRank Perspective 1 to 10 or 1 to 100

Page Rank Curve
For the non Search Engine Techie, Google PageRank™ is a value Google places on your page with a number between one and ten. Generally the more important a page is, with links back to the page from other well ranked websites, will improve the PageRank from Google for any particular page.

Here is what Google says about PageRank

PageRank Explained

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance. Read more about Google Technology.

To view a Google PageRank for any web page is as simple as installing the Google Toolbar with PageRank turned on.

Much has been talked about over the years by people on the inside at Google, and those in the Search Engine Optimization, SEO world concerning PageRank. While PageRank was at the heart of the Google algorithm for page ranking within the search engine results pages, I believe PageRank has evolved over time to be only one aspect of a page ranking well within the search engine results pages.

First off, just from the shear numbers of pages being published online, and to only have a page ranking system from 1 to 10 does not leave much room for scores on new websites that have great information, but have only been around for a short period of time.

During one of my visits (a couple of years ago) to Google, I spoke with one of the Google Engineers about the PageRank issue. I mentioned to him that I seemed to notice that the PageRank for the majority of sites was being adjusted from time to time with lower PageRank values than what was previously assigned to the website or more specifically the web pages. He gave me the impression that was indeed what was happening with PageRank across the whole Google Search landscape, but because it was being applied to everything in general, that it would not matter that much from a search perspective. In essence because all sites are being equally applied to the same Google PageRank scoring perspective, that the overall search engine results rankings would not significantly change. It’s kind of like grading on the curve. The top guys still have their top scores and the bottom guys still have the bottom scores.

Google PageRank Scoring System

My suspicion is that Google has a PageRank scoring system that is more than a 1 to 10. Google displays only the PageRank they want to show. What I mean by this is that Google probably has a ranking system of 1 to 100 or even 1 to 1000 or more, but they choose to only display it from 1 to 10 for your grade (so to speak). Maybe the algorithm is more like a curve than a straight line or some combination of both. But, however it is, their interest is to show the most relevant pages for any particular search result, regardless of PageRank values.

Many in the SEO world cry out when their PageRank takes a drop on some key websites. This is very naive of everyone to suggest that Google is doing this to punish a website or websites in general. Get off the PageRank bandwagon. Even sites or web pages right now that do not have a PageRank ranking (tongue tied) or a PageRank value being displayed of “0” probably does have a hidden ranking in the search algorithm. Google just chooses not to display the value.

I wonder, would it make any difference if Google displayed a PageRank value between 1 to 100 to the Internet world?

Time will tell.

As always, have a great Web day and stop by and say hello to Jim.

For ethical SEO services contact Professional Web Services, provider of professional Internet marketing services. Be sure to ask for your free B2B or B2C Internet marketing website evaluation.

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The Most Important Question(s) on the Internet

20/20 Business Glasses
Get 20/20 Marketing Vision

Are potential new customers seeing your website online or finding your global or local business with the search engines? Are you getting sales leads and customers from the Internet? Do you want more customers now?

By: Jim Warholic

Learn how Internet marketing and online advertising with Google, Yahoo!, and Bing Search (formerly named Microsoft MSN Search) engines can drive new customers to your online doorstep and even deliver them to the inside of your store, where they can shop and buy the products or services your business provides. Take the next step with Professional Web Services today.

In the competitive business world we live in, a business must be proactive with 20/20 business vision when it comes to marketing their company online. Any business that is selling products or services to other businesses in the case of B2B, or selling to consumers in the case of B2C would not dream of going without hiring some good sales people. Many times these businesses will be paying top dollar to get the best sales person they can. But, some businesses will neglect what I would consider the most important salesman for their company, their corporate website.

Presidents And CEOs

The buck stops here, with the president and CEO of a company. I am going straight to the top on this one. These are the people that are the ultimate decision makers. They provide the guiding force and direction for a company. While a president and CEO does not have to be a marketing genius, they do have to understand the marketing basics, at a fundamental level, for the health and well being of an organization. In essence a good president and CEO knows the importance of hiring the right people for the job. They know that good marketing is key for business success.

Many of the presidents and CEOs know hiring good people is key to corporate growth, but have not really grasped the importance of the Internet search engines, Internet marketing, and online advertising. They themselves use the Internet on a regular basis for searching all sorts of things but there is a disconnect between the searches they personally do and other people searching for what their business does. Small business company owners seem to be especially guilty of this Internet shortsightedness. Simply put, they are not seeing 20/20 business vision, and sadly they don’t even recognize their poor business vision and the need for good business glasses. They have the misplaced idea that a website is just something you are forced to have in business, instead of wrapping their arms around it, promoting it, and realizing that the website is, or should be, one of their most important assets a company can have. This business mentality is not strictly limited to small businesses. Corporate America has a certain segment group that is just as guilty as their small business counterparts. They have gotten fat and happy doing business the old way and have not adapted to the changes taking place online.

Embracing Internet Marketing

More Sales For Your Business: Internet Marketing ServicesGrasping the potential the Internet has for your business is absolutely paramount to focusing a fair amount of your marketing and advertising dollars online. A salesman can not be available 24×7 but the website can operate round-the-clock, and be accessible to customers that are looking for those frequently asked questions (FAQs) about the products or services your company provides. In addition, detailed information can be available to your customers at their browsing finger tips. Information such as application notes, drawings, manuals, material properties, and type specifications can be made available to customers.

The website is so powerful that it can do most of the work of all your sales force combined. This allows your sales force more time to concentrate on closing sales and building better customer relations. The fact of the matter is the website can help support the structure of the company and provide excellent tools for the sales department to use. Simply having the information at both the customer’s and your sales department’s fingertips will make everyone’s job much easier and will result in more sales. Email’s written can then be linked back to the specific information being requested. Customers will come to rely on your company’s website as being a good source of information. This helps promote your brand and keeps the customer’s focus on you, instead of the competition.

B2B, Business-to-business customers are becoming much more demanding in what they want from a source provider. They demand the information now. If you don’t provide that information, it is just a matter of time before they go somewhere else. Maybe you have worked hard to build up customer relationships in your business. But in today’s business climate, where the weather changes quickly, and customers are likely to get blown off course quickly by the competition, it is imperative to set aside a marketing and advertising budget and focus this toward providing a solid online presence.

Forget the smoke and mirrors approach with the website design. You must have substance, and that substance involves work, time, effort, and a fair amount of financial investment. To be sure, the website is really only the starting point from an Internet marketing perspective. The website must be promoted in the form of quality link building, continued website development in the form of new content and regular site maintenance updates, along with regular detailed evaluations and analysis. With billions of pages online, not to mention the online directories with sometimes hundreds of competitors lined up and down the pages there has to be marketing focus with ongoing keyword development and targeting of new market segments to really standout online.

The businesses that standout on the Internet, and standout first online with the search engines for their specific industries’ keywords, will be in a position to capture those early sales leads and new customers.

As the owner, president, or CEO of your organization, you can do only so much yourself. Start today, set aside an Internet marketing and online advertising budget to promote your business on the Internet.

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Staying on Top of The Internet

Understanding The Online Web

The Internet is becoming much more interesting in our life and times as time ticks on. Staying up to date with the latest technologies available is most important for the B2B – Business to business, B2C – Business to consumer, and the C2C – Consumer to consumer world. Most small businesses today are not taking advantage of even a fraction of the power available through the Internet. The Web has created a solid foundation for marketing, advertising, and sales for all types of small businesses.

Large corporations for years have been using the Internet as a means of having their websites be a supplement and in some cases the main tools for bringing products and services to the market place. Large corporations have worked hard to establish their brand with the consumer or in the case of B2B; other businesses. For the small biz community however, many have not even thought about how they can establish their brand online through Web traffic on the local Internet markets.

Even with the advent of the Internet, consumers still purchase goods and services locally which supports businesses, stores, and service providers in their local communities. However, marketing and advertising in the past was through a Yellow Page Ad or the local newspaper. Things certainly have changed in how consumers and buyers find things. Now, because of the behavior of consumers and buyers, there is also a need to market and advertise a local business using the Internet.

Consumers and businesses continue to push the big Yellow Page books off to the side. In fact, if you haven’t looked at a recent Yellow Pages book; the publishers are trying to reduce the costs to print these books by making the text type so small that you need a magnifying glass in order to read it. I have become most disgusted with our local Yellow Pages for this very reason. I am now much more inclined to go to Google Search and do a local search in my community rather than pull out the fine print. I suspect that the younger generation (post Internet) uses the Yellow Pages printed book even less.

Millions of consumers are using the Internet daily to search out small biz. These figures are growing, especially as High Speed Internet has become more popular. Local directories are sprouting up all the time. These directories are becoming a way of providing a link to your B2B or B2C website that can support your business. Having information related to the specifics of your business can be an excellent way of being able to market and advertise 24 x 7 x 365 days a year. See information about various small biz strategies and expanding market reach online.

We have heard the story from some businesses having had a website for years that, “no one ever comes to our website.” In their mind they have written off the Web and their website as being, “a waste of time and money.” These business owners have placed very little effort into marketing their business online through good search engine marketing strategies or what is known as SEO, Search Engine Optimization.

Search Engine Optimization is actually a misnomer. The term SEO or Search Engine Optimization and another term often used is SEM or Search Engine Marketing are actually terms used to describe optimizing a website for the particular keywords and keyword phrases to be found in the search engine searches for industry specific keywords related to particular fields of business. The search results pages for keyword queries can be a boom for sales on all types of products, services, organizations, and brands if a company starts being displayed in the search results pages. The SEO and SEM needs to be much more than just an optimizer of the company website. There are hundreds of onsite variables that affect the ranking of a website. Additionally there are countless other offsite variables that directly affect a website showing up in the results pages. For example from a Search Engine Algorithm, the quality of, and the topics of other websites that link directly to another Web site is a key variable. Certainly as Search Algorithms have been improved over the years has had a direct impact on the value of links from other sites. See: Search Engine Optimization Question

The process of marketing and advertising online is in a state of flux for B2B, B2C, and C2C. But, that is no different than having to battle the competition in other media outlets for any business. The Search Engine Companies are looking for the best results possible. Search Engine competition is good for the consumer. If there was only one search engine on the horizon, with one group of search engine results, and only one online advertising model, then they would have a monopoly online. The search engine company could make it so no other website could ever get into the natural or organic search results. A monopoly search engine company could force everyone to start paying for online advertising. This however, would be very foolish indeed. Consumers and businesses are free to use Google, Yahoo, Bing or any number of other smaller search engines that are starting up.

Trust is the key. Without trust and another all to often forgotten concept, Internet ethics, consumers could very easily migrate to other search services. Search as we know it is quite new. In just the past ten years we have seen Search develop into what has become an Internet marketing facilitator. The whole process of search can be summed up for the business world as a Marketing Middleman. The industry for business is about connecting buyers to sellers; matching up the needs of some with the products and services of others, and focusing on the transfer of information from one entity to another. If everything was Black and White it would surely make for a very dull colored world. That is why we will continue to see innovations, new technologies, and powerful online programs that will provide a great benefit to all business in the world.

The future of Search is limitless. I suspect in another ten years that we will be blown away at the power at our fingertips. Consumers and businesses will continue to embrace the Internet for eCommerce, research, and a host of other solutions that have not even been invented yet. The only question is; will you be on the forefront of the solution and embracing the Internet for your business?

To get your business found online contact Professional Web Services today. With powerful solutions for your B2B, B2C, or C2C business through Internet marketing services, Online advertising strategies, and Web branding solutions. Get the Business Solution today.

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Tweaking Your B2B or B2C Brand Online

Snippets of Your Brand
By: James A. Warholic, President of Professional Web Services, Inc.

Snippets sounds like some sort of cereal.

What are snippets and how do they affect your brand?

Snippets in the search engine world are a small sampling of a web page. When someone does an online search; this produces a results page with content snippets of various pages of information from many websites. If the search algorithm determines that a page from your B2B, Business to business or B2C, Business to consumer website has relevant information related to the searched for keywords then a small sampling of the page will show up in the search engine results pages.

Serious BusinessIt is important to understand that the first contact a person may have with your website is not when they actually go to the website but when they view the search engine results page. This is why from a marketing and advertising perspective that your brand “be the best that it can be” within the realms of a realistic approach to optimizing the page for Readers and the Search Engines.

As a President or CEO of your company you must consider at least two distinct ways another business or consumer views your brand online through the search engines. One must consider that someone already knows about your company name, and uses the search engine search bar to type in your company name to go to the website. The other way is that a consumer or purchasing manager from another company types in the keywords in the search bar, and your website shows up in the results pages. Both of these examples are typical of how a customer would find various businesses online. Each has its own unique approach for management, of the brand that needs to be portrayed to the customer.

Breaking this down further, it is also helpful to understand to which market segment your business is in. For example: vertical markets also known as niche markets are a very narrow or dedicated spectrum of products or services delivered to consumers or other businesses; while horizontal markets cross over a broad spectrum of products or services provided across multiple industries. Each of these business categories and buyers and sellers markets needs to have a particular brand approach to Internet marketing and advertising online that are going to be quite different. This will also be a factor in determining what your goals are for showing up in the search results pages and how your brand needs to be displayed on the Internet.

Search algorithms continue to change and improve. As the search companies fine tune and in some cases drastically change their algorithms this will also change to some degree the way the snippets are displayed for each website. A person can fine tune a web page to provide a better branded snippet while still maintaining the structural integrity of the page for the search engines and the readers. It is important to understand that changes to a web page can affect the page for the keyword search engine results. But, with quality writing, and proper and ethical search engine optimization techniques a person can actually improve both the branded snippets that are portrayed along with the ranking of the page in the search engine results.

Branding on the Internet does take time and effort to improve the image of a company. The days of just slapping a website together and saying, “that is it, and there is nothing more to do,” are over. Efforts need to be expended on a regular basis to view and analyze the results in the search engines. As the analysis is made, small or sometimes drastic changes need to take place to the website or web page in order to provide a better Brand for your company on the Internet.

Professional Web Services provides Internet marketing services, online advertising campaign management, and web branding solutions for your company online. Contact Professional Web Services today to get started toward more sales tomorrow.

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SEO School And Internet Marketing School

Internet Marketing And Search Engine Optimization School

When it comes to developing your business, and building a quality online presence, there are some things to consider from an SEO and Internet marketing standpoint in order to maximize your return on investment of time, money, and resources. Let’s start off by answering the following question:

Internet Marketing Solution

What are the advantages and disadvantages to implementing business 2 business or consumer keywords and keyword phrases in the website that are seldom used?

There are two online schools of thought here. One SEO school says that the keywords selected to be used throughout the website should be the least competitive keywords and misspellings included, so it is much more likely to be found in the search results. The other SEO school says to develop the natural keywords throughout the website along with logical variations of keyword phrases including plural uses of the keyword and various tenses using proper writing syntax and grammar.

If we follow the first SEO school, a website may start showing up in the top results for very seldom searched for keyword phrases. While in the other SEO school, because of the numbers of pages with the same keywords, web pages are less likely to show up due to excessive competition.

Natural Language Writing vs Keyword Search Variations

Internet Marketing SEO Help

Actually, I believe that both SEO philosophies have ideas that are both right and wrong. First and foremost, I believe the emphasis should be on natural language writing and logical uses of the keywords. This will no doubt require extensive research, reading, and writing of quality content. It will certainly take an extended period of time to make a marketing impact in the various keyword market segments. At the same time, it is important to also develop other lesser used variations of those keywords and keyword phrases to help establish an online site theme or a type of Internet marketing trend in what a website is about. In essence, you have to write the way your customers think for the search engines to pick up on the keywords and keyword phrase syntax used throughout the website.

Are There Search Engine Optimization Shortcuts?

SEOs have used extensive Black Hat search engine shortcut tactics in the past for getting a website to the top of the search results. As search engine algorithms have improved, these black hat optimization tactics are becoming less effective. The emphasis today should be on developing good content, proper link building throughout the website, proper titles and meta tags, ethical search engine optimization strategies, unique marketing and advertising messages, and certainly strategic link building with various related topics and websites.

How Should we Measure Search Engine Software Algorithms?

No search engine company is going to come out and tell you exactly what is required to get your web page or website up to the top in the search engine results. Though they will give you some best practices guidance for webmasters to follow. First off when it comes to the Internet presence, every search engine company wants to have the best results possible. If a search engine tells you exactly what to do, then everyone would try to do the exact same thing. There are a multitude of variables involved in page ranking, that are factors in attaining top standing in the search results. We can not control what Google, Yahoo!, or Microsoft Bing Search do in their search algorithms. So, what we can control is the content and layout of websites under our control.

Present Relevant Information for the Search Engines and Users (Customers)

The number one goal of any website should be to provide quality content to get found online. Algorithms and software improvements at the Search Engines have made great strides in evaluating keywords throughout the page and site, along with Natural Language Processing (NLP), Text Analysis, and Automatic Classification Systems are some of the key areas for establishing what a website is all about. The days of just pasting a whole bunch of keywords over the entire page or hiding the keywords in the underlying html code to get a website in the top search results is all but over. Sure, there still are websites in the search results list that do this type of Black Hat SEO tactic, of hiding keywords, but that is only because other parts of the software algorithms might give higher Page Rank [Google PageRank™] to these pages based on the number of pages that link to them on the Internet. Read more insights into the Google PageRank perspective.

Developing a Keyword Search Engine

It becomes exceedingly difficult for Search Engines to say how much is too much for certain types of keywords in the body text. There are an infinite number of variables for establishing the density of a keyword. Certainly, the difficulty becomes even greater when one considers the use of certain words having different meanings for different industries. Then there is the aspect of how the word is used in the context of the text itself. Natural Language Writing has different styles, such as Argumentative, Narrative, Enunciative, and Descriptive Styles; along with different uses of grammar and even the proper spelling and even misspellings can significantly alter how a search engine responds to the classification and Keyword Density of the page.

What Additional Factors are used in Keyword Analysis?

Keyword Relationships

Graph Showing the Keyword Relationships in a Document

Search Algorithms need to be able to filter through all of the other words in a website. Every single word that is placed on a web page can have some degree of influence over the whole of the page and even the website itself. Simple words like: them, your, you, it, or, AND even and, need to be filtered and evaluated. Too many uses of those words in the web page can throw off the algorithm. Relationships exist between all words. The proximity of the Online words relative to each other, will also significantly influence the software algorithms of what the page is about (See Keyword Graph.) Writing on the Web has to be tightened up and more structurally focused toward the subject matter, in order to become more successful in establishing new pages online, especially when it comes to the highly competitive Internet keywords.

Search Algorithms Analyze Capitalization, Bold Text, Font Size, and Font Placement

To grasp the degree of difficultly that Search Engines face in cataloging a website is to consider what needs to be analyzed from their perspective. By somewhat of a Reverse Engineering Marketing aspect we can gain Internet marketing insight into what is looked at for establishing the ranking in the search engine results pages. Capitalization, bold text, font size, and font placement are all factors in page analysis. For example: as Google Search algorithms have improved, and certainly expanded over time to include other on-site and off-site website factors, the weight factor given to each of these hundreds of variables has changed slightly, and in some instances drastically affected the search results.

Understanding Search Engines and the Online Marketing Learning Curve

I believe that we are all on an online marketing learning curve. Search engines are continually learning about the World Wide Web by constantly traveling the Net with their Robots that catalog the pages. Then with analysis software, the companies can determine the so-called Mean, Mode, and Median of any particular criteria within the page or group of search results they wish to analyze. With such detailed analysis, they then can tighten or loosen a set of parameters to slightly change or drastically change the search results. Every update to a search engine algorithm in-turn creates a new round of learning by all the SEO Webmasters of the world. Through this type of online school teaching, the SEO is constantly being trained toward better content writing and layout quality. The whole of search is also trained, because as creativity and new technology are implemented into websites, along with the popularity of other types of online content sites, the search companies can continue to upgrade and improve their algorithms to reflect these new changes. Sure, there may be the law of unintended consequences that occur along the way, but in the long run, everyone will benefit with better content, websites, and search engine results pages.

Professional Web Services, Inc., is a SEO strategies, Internet marketing services, online advertising strategies, and a Web branding solutions company. Contact us today for Internet Marketing Services for your B2B or B2C business to be found in the search engines. Turn your business into a great online sales tool with a Pro. eBusiness Online marketing solutions with Professional Web Services. If you are serious about gaining more customers now, getting more online sales leads, and learn how we can help your business get discovered on the Web, then send us an email today for your online marketing solution.

Article by: Jim Warholic

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