Pay-Per-Click Online Advertising is Here to Stay
Integrating online advertising in the form of PPC Ads – Pay Per Click, or PPM Ads – Price Per Thousand Impressions, and banner ads into an Internet marketing plan can provide beneficial sales results for your business. It is wise to take advantage of PPC today.
The return on investment for online advertising with the search engines: Google, Bing, and Yahoo is quite good as compared to other forms of media advertisements. With a pay per click ad strategy you have the power to control where and when your ad creatives show up in the search results, and even being able to target those ads to select demographics, Geo targeted locations around the global, local search results, and industry specific websites, a business can take control of their online advertising spending; getting the most advertisement bang for the buck. By providing strategic landing pages (targeted to the specific online audience market segment) when someone clicks on an advertisement can mean the difference in obtaining quality conversions; from someone being casually interested in the products or services offered, verses becoming a paying customer.
Professional Web Services has the Internet marketing expertise both as a SEO and managing targeted online advertising campaigns. We develop custom ad landing pages, along with A/B testing models, all designed to ultimately bring in more sales for our clients. Significant savings can be realized for any business advertising online by implementing successful search engine marketing campaigns that maximize the results and obtain the greatest return on investment in conversions with ads and landing pages targeted to the right audiences. This does require ongoing analysis and fine tuning of the advertisement campaigns, which is an integral part of any successful online advertising campaign.
Additional benefits of using online advertising can help expand market reach into potential horizontal and vertical markets for your company, and provide excellent analytical feedback for developing other key web pages for (natural or organic) search results of a B2B or B2C website.
Contact Professional Web Services for additional information about online advertising strategies that really can make a big difference on your bottom line results.
Professional Web Services
Google AdWords Manager, Ad Creatives Copywriting, and Strategic Online Advertising Campaign Planning