This story reflects the true nature of what is happening with the Internet and sales generated. Other homebuilders need to look at the following results of what has happened with Lennar and apply those lessons learned into their own home building domains.
For example, in June, Lennar had 251 Internet generated leads and 255 live chat sessions (roughly 7.5 per day). By the end of the month, the internet team helped drive 20% of the total homes sold. In July, the number are even more impressive with internet leads reaching 439 and roughly 25% of sales impacted by one of the internet avenues of communication. The most recent results indicate that the internet channel played an active role with just over 40% of home sales in August.
Read more Local Internet Marketing for Home Sales
In the age of the Internet that we live in, all businesses would be wise to consider the importance of using Internet marketing to get their message out. Local, National, or International searching for products or services provided by your company may be missing the buyers’ eyes in the search engine results pages.
What is your business about? Business Services, Consumer Services, Electronics, Technology Services, Biotechnology, Industrial Equipment Supplier, Manufacturing, Computer Products, Medical Equipment, Health Care, Real Estate, Wholesale and Retail, B2B or B2C, or Small Business; if your pages are not found online, how will customers discover your business on the Internet?