Developing Your Personal Brand Online

Understanding the importance of taking your personal online brand seriously.
by: Jim Warholic
Brand ImageThere are some things that are important to note in the world of online personal brands.

No matter what happens in the news, your name will likely appear in some form or another online. If you have a common name, like Joe Smith, your name will likely be linked on many websites. On the other hand, if you have a unique name, then you will likely see your name on but a few websites, but the brand image on display might not be to your liking. I am not talking about a picture of yourself, (although that may also be not to your liking). What I am talking about is the image businesses or consumers that are searching on your name, have in their minds about the person of who and what you stand for.

With the numbers of new websites being published on a daily basis for all types of groups and organizations, it is very likely that you will find your name online, and in more than one location. Think about all the different correspondences you have had over the years with things like soccer and baseball groups, local business community groups, and donations at public events that were recorded and then published online. All of these are tapped into by the search spiders. We can’t really get away from the search engine spiders, and it really isn’t the search engine industry’s fault for the information on the Web, since many of the items are simply a matter of public record. All of this is important to understand that your name has a brand image, and there are two choices that a person can make in building up their brand online by either, doing nothing, or taking a proactive approach by developing your own brand on the Internet.

How Do You Develop Your Brand Online?

Are you a small business owner? If so, you should consider having a short biography about yourself on your business website. It doesn’t need to be an in-depth bio., but it could feature a little history about your business and the background information about yourself. The real estate industry and specifically Realtors for years have understood and developed their brands. Typically it is the Realtor’s name that someone identifies as the person doing business with. Likewise, small business owners should develop not only their business brand names but could also develop their personal brand image for a better representation and brand recognition in the market place.

Another way of expanding your personal brand is to start your own domain name website. Corporate CEOs from the fortune 500, down to the smaller organizations, from all over the world are getting involved with creating their own unique brand images in personal websites. They are taking an active approach by making sure they can say the things, the way they want to say them, and not leaving everything to how reporters report it. Many times a reporter will only give snippets of quotes in an online news article, and then write a story of what he or she thinks instead of what the individual had to say. Editors then get a hold of the story and cut out additional information, then slap on a catchy title that may or may not be to a person’s liking. Corporate people can now set the record straight with and in their own websites.

Not an owner of a small business or large corporation? Then, you can still set up your own website, or online blog for free. Consider Blogger.com and get started today, creating the brand image that you want the world to see.

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Jim Warholic the online marketer.

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2 thoughts on “Developing Your Personal Brand Online

  • May 23, 2007 at 9:13 am
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    Dan, you are absolutely right. Keep in mind that a website in part, or in whole can be set up as a blog. This provides both a simple way to add content, update information, and a means for others to interact with you in the form of comments.

    Additionally, comments can be restricted to registered individuals or even be monitored before being posted online. This helps keep your brand area clean.

    For those unaware, be careful where you post comments on the Web. Sometimes, if you have something to say on another website, and feel that you must add your comments, then it might be wise to use a Pen Name when writing about subjects that are of interest to you, but not necessarily want to associate the comment with your brand image. This is all part of the proactive approach to personal branding on the Internet.

    Bottom-line, Think before you write, publish, or comment on anything on the Web. Your brand depends upon it.

    Jim

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