People are tired of the same ole B2B and B2C Brand thing on the Internet.
When a friend was job hunting and was scheduled to have interviews at various companies he was excellent at analyzing the upper managers and VPs before he even met them. Some of the companies were on the Fortune 50 and it was very easy to find news articles related to the company or individuals in the search engines. The analysis came in the form of what was said in the self released press releases and many of the rote writing of the Bios.
Creativity is not one of the stronger suits by many of top managers and it shows in the form of what I call “Bird Seed.” For those that do not know what Bird Seed is, just put together the uppercase letters and you will have it.
Internet marketing is becoming more about story telling, the good birdseed kind. When making a sales presentation to a customer in person the customer can get to know you. They can discover your mannerisms, learn how you respond to circumstances, and size you up on the type of character you are. Whereas, with the Internet and a company’s website a person visiting can only read and visually look at pictures or videos. Sales in this case is only one way. While websites can include avatar characters, instant messaging feedback, and eventually voice over IP embedded in the site, it can not fully interact with a potential customer.
Internet Sales, Marketing, And Advertising Concepts
The Internet is unlike any other form of advertising media. People talk about how to increase the stickiness of a website, and to a certain degree it is true that this marketing factor needs to be addressed, but for many different websites the stickiness factor is very overrated. Each industry has a unique set of keys that unlocks the door to a person’s mind. Typically there are two ways that a person finds a business online. One way is they already know your website address, OR a Search Engine Search was executed with certain keywords related to what the company does. In both of these instances a customer or new prospect was seeking information about a certain topic. Once that information is found a prospect may email or phone the company to make contact. Other times, a prospect will return to read more in-depth information related to the company or industry. Hence the website stickiness factor.
Search And Be Found
Search is the one major factor that makes the Internet different. Imagine, customers are already actually looking for what it is that your company manufactures or the services provided. Advertising on the radio or television is targeted to a broad market spectrum and in most cases requires many viewings of the Ad for it to have a marketing impact. Newspaper and Magazine advertising is more targeted to a narrower band segment but even with this, the spectrum is not as tight as the Web. With keywords advertising from Google, Yahoo, MSN, and other Search Engine companies open to all, in every single industry, provides the highest ROI and the most targeted of any other forms of advertisements. In fact, with at least one search company, local advertisements can be targeted to state, city, or even the local neighborhood. Simply put, no where else can you reach this type of market segment customer target groups on a 24×7 real time basis like you can on the World Wide Web.
Sales And Marketing Ethics
People are becoming more critical of everything written and viewed online. With the email spam that seems to flood in with hurricane force into our mailboxes on a daily basis, is it any wonder that people are calling into question everything on the Web? Yes, the Web is growing by astronomical amounts but is the information trustworthy? Taking into account the ethics factor will become more important as time goes on.
Your Internet Marketing And Online Advertising
Getting your company marketing message out is a daily challenge. Putting ones thoughts down in written form is definitely one of the toughest feats to accomplish. Meeting this challenge is a must in the twenty-first century. Penning the message together in a unique style will add validity to the trustworthiness of the message, the character of the company, and the integrity of the individuals.
Spend the time today to do it the right way.
Professional Web Services, Inc. Internet Marketing Services, Online Advertising Strategies, And Web Branding Solutions. Reach: The eBusiness Professionals
The diversity of information online can not be contained.
Signed Jim Warholic